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A Study on Brand Identity Revitalization for Aging Brand (노후화된 브랜드의 브랜드 아이덴티티 재활성화(Revitalization)를 위한 연구)

  • Koo, Yoo-Ri
    • Archives of design research
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    • v.19 no.5 s.67
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    • pp.335-350
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    • 2006
  • Due to the development in industrial technology, changes in consumer behavior and aggravating competition within the industry, it is growing only harder every day to build up a strong brand power. Besides, a brand is supposed to age as time goes by, following a brand life cycle, as it is not a solid, immutable asset but something of a living creature. Therefore, self-renovation and revitalization efforts are needed, in order to incessantly confirm the self existence through the relationship with the consumer. In sum, revitalization operation is needed to renew a brand that has grown trite in the passage of time or due to the change in market condition, so as to bring it back anew to the consumers. This study did not stop at measuring the effect of a design renewal as a short-term assignment, but focused on the long-term brand management following the brand life cycle and aimed to define the effective timing and method of revitalization by comprehending the analysis results of consumer consciousness by analyzing the successful cases of brand revitalization and selecting the research analysis targets. As a result, this study proved that a properly-timed brand revitalization efforts in order to cope in advance with predictable changes in environment, can significantly prevent any drop of brand equity from occurring and then extend the brand life cycle. Also, this study could find that a brand revitalization is not a mere concept of a strategy for a short-term sales increase, but should be a long-term strategy to manage a brand, which must be practiced continuously in the time when the brand life cycle curve starts to fall. This research could also confirm that a superficial design renewal, which changes only the packaging of a brand, peformed in short-term haste, is not of help at all.

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Deformation Behavior of Underground Pipe with Controlled Low Strength Materials with Marine Dredged Soil (해양준설토 CLSM을 이용한 지하매설관 변형특성)

  • Lee, Kwan-Ho;Kim, Ju-Deuk;Hyun, Seong-Cheol;Song, Yong-Seon;Lee, Byung-Sik
    • Journal of the Korean Society of Hazard Mitigation
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    • v.7 no.5
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    • pp.129-137
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    • 2007
  • It is very urgent to research the proper recycling method of marine dredged soil as construction material for environmental conservation. Couple of developed countries have been lots of related researches on recycling of marine dredged soil for marine environmental conservation. This is highly imperative in our country. A small-scaled model test for underground pipe has been conducted on the use of controlled low strength materials with marine dredged soil. The flexible pipe, which is called PVC, was used. Four different testing materials, such as natural sand, insitu-soil, sand-CLSM with marine dredged soil and insitu-soil CLSM with marine dredged soil, were used. The vertical and lateral displacement of pipe with CLSM is one tenth of common granular materials. Also, the use of CSLM showed lower lateral and vertical pressure than that of common granular materials. The main reason is the effect of cement hardening of CLSM. This could increase of the stiffness of pipe with backfill materials. In this study, the data presented show that marine dredged soil and in-situ soil can be successfully used in CLSM and reduce the deformation and earth pressure on flexible pipe.

Research for robot kidnap problem in the indoor of utilizing external image information and the absolute spatial coordinates (실내 공간에서 이동 로봇의 납치 문제 해결을 위한 외부 영상 정보 및 절대 공간 좌표 활용 연구)

  • Jeon, Young-Pil;Park, Jong-Ho;Lim, Shin-Teak;Chong, Kil-To
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.16 no.3
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    • pp.2123-2130
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    • 2015
  • For such automatic monitoring robot or a robot cleaner that is utilized indoors, if it deviates from someone by replacement or, or of a mobile robot such as collisions with unexpected object direction or planned path, based on the planned path There is a need to come back to, it is necessary to tough self-position estimation ability of mobile robot in this, which is also associated with resolution of the kidnap problem of conventional mobile robot. In this study, the case of a mobile robot, operates indoors, you want to take advantage of the low cost of the robot. Therefore, in this paper, by using the acquisition device to an external image information such as the CCTV which is installed in a room, it acquires the environment image and take advantage of marker recognition of the mobile robot at the same time and converted it absolutely spatial coordinates it is, we are trying to solve the self-position estimation of the mobile robot in the room and kidnap problem and actual implementation methods potential field to try utilizing robotic systems. Thus, by implementing the method proposed in this study to the actual robot system, and is promoting the relevant experiment was to verify the results.

WBI Design and Implementation for active instruction in high school curriculum information society and computer (능동적인 학습을 위한 고교 정보사회와 컴퓨터 교과의 WBI 설계 및 구현이동)

  • Bae, Seok-Chan;Du, Chang-Won
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2007.06a
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    • pp.895-901
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    • 2007
  • Currently the advancement of the computer and the Internet sees the direction of studying freely to do, it does not receive not to be, the student the environment it will be able to study oneself it is doing the direct help of the teacher and to be possible. Plan and it embodied the high school information society which it follows in 7th curriculum and the WBI of computer subject from the dissertation which it sees. In order to improve the qualify of curriculum ultimately, it endeavored. Territory it analyzes a subject contents first, especially it surveys, foundation it hardens, the actual training semester and pure with studying of self-evaluation do to become accomplished, studying oneself to sleep the possibility of doing own lead studying which is the possibility of studying spontaneously and integrated textbook studying in same tine it does to be with they are composing of the education paradigm the flag for a problem solving ability and an originality accident. In this dissertation used the php, Apache web server and the DBMS used the MySQL. To program member joining, the information society and computer curriculum take a course and test, it questions and, it is composed to data mourge. After taking a course, simultaneously lecturing a paper and online instruction, set up a foundation and quering that gratify one's curiosity thus it will be able to digest a study in once.

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A Phenomenological Study on Experiences as a Dental Intermediary Manager (치과 중간관리자의 근무경험에 대한 현상학적 연구)

  • Moon, Hak-Jin;Lim, Soon-Ryun
    • Journal of dental hygiene science
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    • v.16 no.4
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    • pp.263-271
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    • 2016
  • This study aimed at comprehending the duty, role, and difficulty of intermediary manager through in-depth investigation of dental hygienist intermediary managers experienced over 10 years working in a dental clinic. In-depth interviews were conducted with 10 dental intermediary managers and Giorgi's analysis method was used to analyze the data. Findings revealed that the work experience of the dental hygienist intermediary managers appeared in the range of "becoming an intermediary manager through various processes", "various duties that they experience as an intermediary manager", "difficulty as an intermediary manager", "ability that they perceive as necessary for being a dental intermediary manager", and "worthiness they feel as the intermediary manager". The dental intermediary managers complained of difficulties at work, and appeared to perform various tasks such as human resource management, clinic management support, and patient's management. Accordingly, the researcher considers that research on dental intermediary managers' capacity development necessary.

Two-dimensional Inversion of Sea-effect-corrected Magnetotelluric (MT) Data in Jeju Island (해양효과가 보정된 제주도 자기지전류 탐사 자료의 2차원 역산)

  • Yang, Jun-Mo;Lee, Heui-Soon;Lee, Choon-Ki;Park, Gye-Soon
    • Journal of the Korean earth science society
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    • v.32 no.6
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    • pp.602-612
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    • 2011
  • Jeju Island, a volcanic island located in South Korea, has been one of the main targets of geophysical and/or geological studies because of its tectonic importance related to the volcanism and tectonic link to the southern part of the Korean Peninsula. Recently, as a number of broad-band magnetotelluric (MT) measurements were made, we have examined the deep part of the island. In such an insular setting, it is not easy to properly recover the deep structures such as the lower crust and the upper crust using MT data, because their low-frequency components are strongly affected by the surrounding sea of the island. In this study, we apply the sea-effect correction to the existing MT data collected at a total of 102 sites in Jeju Island. The sea-effect correction makes remarkable changes in the observed MT data at frequencies below 1 Hz, clearly indicating the existence of a conductive lower crust. The 2-D inversion results for both Jeju Southern Line (JSL) and Jeju Northern Line (JNL) show that the transition zone separating the resistive upper crust and conductive lower crust exists at a depth of 20 km on average.

Entrepreneurial intentions for University students Based on Theory of Planned Behaviors (대학생들의 경력개발과 관련된 계획된 행동들이 창업실행에 미치는 영향)

  • Han, Junghee;Cho, Geon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.10 no.1
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    • pp.111-118
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    • 2015
  • Students have chosen the various behaviors to prepare for the future during the university life. In general to be employed by someone and to create one's own business is likely to be regarded as difference ways. The objectives of this study is to find that whether student's planned behaviors such as albeit, internship, getting some certification are to be related with entrepreneurial intention, and entrepreneurial intention has positive relation with entrepreneurial decision makings based on theory of Planned behaviors through empirical study. In order for that, this study sets four research hypothesis. In the empirical findings, 3 research hypothesis except H2 (subjective norms have positive relations with entrepreneurial intention) are accepted in statistically. Considering research findings, students' planned behaviors, such as albeit, internship, getting some certifications to have been regards as far away from entrepreneurship have positive relation with entrepreneurial intention and implementation. Entrepreneurship education and knowledge regarding start-ups given by Universities or private institutions should provide information to create imagination new venture business with spontaneity instead of giving intented contents concerning entrepreneurship when taking into consideration of result of hypothesis 2. In order words, entrepreneurship education to provide the self-efficacy is the right track for students.

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Analyzing the Interdependent Role of Network Centrality, Motivation and Ability in Knowledge Sharing (네트워크 중심성, 자율적 동기, 그리고 능력 간의 상호의존적 관계가 지식공유에 미치는 영향에 관한 연구)

  • Jung, Sangyoon;Rho, Sangkyu
    • The Journal of Society for e-Business Studies
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    • v.24 no.4
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    • pp.49-78
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    • 2019
  • In the context of knowledge sharing, network position has been a controversial subject. A central position in the network provides access to non-redundant knowledge, leading to more opportunities of knowledge sharing. On the other hand, as "bridging" relationships, its characteristics as a "weak tie" suggest innate lack of trust and reciprocity which is considered an impediment to share knowledge. This paper attempts to enlighten the underlying dynamic by examining the interaction between network centrality, motivation and ability in knowledge sharing. Furthermore, this paper examines the concept of knowledge sharing ability in depth by operationalizing the construct into three aspects: extensive and diverse knowledge, social media utilization ability and self-efficacy. The results show a partially supported three-way interaction, where the highest level of knowledge provision is reported when the employee has low network centrality, high autonomous motivation and high knowledge sharing ability, i.e. extensive and diverse prior knowledge. Though all models indicate strong associations between network centrality and knowledge sharing, this suggests an even greater power of motivation and ability that gives the strength to overcome unfavorable environments of peripheral position. Therefore, this paper offers an alternative explanation to the existing debate whether network centrality positively or negatively influences knowledge sharing.

A Grounded Theory Approach to the Experience of Leaders in Self-help Group for Parents of Children with Cancer. (소아암 부모모임 리더들의 자조집단 참여 경험)

  • Kim, Jin-Sook
    • Korean Journal of Social Welfare
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    • v.57 no.2
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    • pp.405-434
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    • 2005
  • This study has been performed to analyze the experience of parents who had led a parents-group of children with cancer. For this study, fifteen participants were selected for an in-depth interview and the personal experiences of each participant had been interviewed in person until data were saturated. This study employed the grounded theory approach of Strauss and Corbin(1998). With the qualitative constant comparative analysis, ninty four concepts, twenty six subcategories, and seventeen categories were generated. In the axial coding, a paradigm model was proposed as follows: The central phenomenon of the leaders' experiences was that they had been 'Pushed Back' to lead the groups. The causal conditions were 'A Sense of Solidarity', 'Regaining Self-possession', and 'Feeling a Necessity of Parents Group'. The contextual conditions were 'Want to Help', 'A Sense of Mission', and 'Discontent with the Cure Environment'. The intervening conditions were 'Self-reflection of Leadership', 'Reaction of Their Own Family', 'Hope to Have an Expanded Group'. The action/interaction strategies were 'Assuming All Field Work', 'Accumulation of Experiences', 'Recognition of a Role Scope'. The consequences were 'Being Comforted', 'Positive Self-awareness', 'a Sense of Worthiness', and 'Desire to Quit'. In the selective coding, the core category was 'Pushed to Lead a Group'. Based on the core category, four types and five stages in the leaders' experiences were identified. The types include 'a Devoted Family Type', 'a Volunteer Type', 'a Role Model Type', and 'a Activist Type': the stages consist of 'Stage of Maintain Identity as a parent of a child with cancer', 'Stage of Questioning', 'Stage of Active Participation', 'Stage of Experience Accumulation', and 'Stage of Progressive Change'. The result of this study presents some implications and suggestions for social work services and theories with respect to the self-help group of pediatric cancer by attempting to understand more about the experiences of leaders' in such groups.

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Case Study of PBL applied field trip in the National Folk Museum on teaching (국립민속박물관을 활용한 <의생활문화> PBL 수업 사례)

  • Shin, Hye Won;Rhee, Jung Uk
    • Journal of Korean Home Economics Education Association
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    • v.28 no.4
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    • pp.97-109
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    • 2016
  • The purpose of this study were to develop PBL(problem-based learning) program, and to examine the effects of PBL. This paper applied PBL to a "Culture of Clothing" class, comprised of 23 undergraduate students majoring in Home Economics. As part of the PBL curriculum, the class assigned students to design and create brochures about the culture of clothing by going on field trips to the National Folk Museum of Korea. The class met for five weeks, 3 hours per week. The effectiveness of PBL was measured based on the students' self-reflective journals, self-assessments, and satisfaction surveys. The study gathered three major feedbacks from the students after taking the PBL class. First, the students recognized the importance of cooperation and communication in problem-solving process. Second, the students appreciated that students themselves were implementing the self-directed learning. Third, the students were satisfied with the overall quality of the PBL class, based on their feedbacks and surveys. However, the students' self-assessments show their acknowledgement of the lack of creativity and critical-thinking skills. The study also observed relatively low-satisfaction ratings about the learning environment at the National Folk Museum of Korea.