• Journal of Digital Convergence
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• v.19 no.1
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• pp.355-360
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• 2021

In this study, the factors of confirmation bias that may occur in the initial user experience stage were analyzed using a honeycomb model by deriving user experience factors for each factor. In the initial user experience stage, confirmation bias occurs in the impression stage. At the processing stage of memory, sensory memory, working memory, and long-term memory, which stores and retrieves selective memory, were closely related. Confirmation bias was classified into visibility, correlation, memory, clarity, and universality in the usability part, and satisfaction, joy, and dissatisfaction were derived as emotional factors. As a result of the analysis with the honeycomb model, visuality, clarity, universality in the usability factor, and joy in the emotional factor had little effect on the confirmation bias, and satisfaction and dissatisfaction were analyzed as the main factors of the confirmation bias in the correlation, memory and emotional factors. This study is meaningful in that it can be usefully used as a reference material for companies that customize design patterns for the factor of confirmation bias.

• The Journal of the Korea Contents Association
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• v.14 no.11
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• pp.849-857
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• 2014

Occupational Stress is defined the stress which occurs in the workplace or organization. In Korean workers, the rate of occupational stress was 87.8% which was the highest level among OECD countries(average 80.0%). The purpose of this study was to examine the empirical verification of the Korean Occupational Stress Scale(KOSS) in physical therapists. For this purpose, the subject of this study was set up physical therapists who were working at Gyeonggi province and collected from 388 persons by using purposive sampling. The collected data was conducted explanatory factor analysis and confirmatory factor analysis in order to ascertain factor structure and practical verification of KOSS. Major results were as following: first, the reliability of KOSS was 0.83, and it means that a measure of internal consistency is high. Second, the KOSS result of physical therapists was composed 7 subscales(job demand, insufficient job control, job insecurity, interpersonal conflict, occupational system and lack of reward, organizational climate) and that is more appropriate measurement scale than the original one by using explanatory/confirmatory factor analysis. This study could be contributed as a tool for evaluation and outcome of the basic information of related occupational stress in physical therapists.

• Journal of the Korea Convergence Society
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• v.11 no.1
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• pp.9-16
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• 2020

This study aims to deeply analyze the information consumption behavior structure of rural residents in Changchun, China. and further improve the information consumption level of rural residents. Questionnaire survey and statistical analysis were used in this study. First, Through in-depth interview and open questionnaire collection and compilation of measurement questions. Secondly, residents in 15 rural areas around Changchun were selected for the survey, Finally, SPSS23.0 was used for exploratory factor analysis of recovered data, and Mplus7.4 was used for confirmatory factor analysis. The results show that the structure of information consumption behavior of rural residents in Changchun includes three dimensions of information demand, information literacy and payment ability, which is corresponding to the previous studies on information consumption behavior structure's demand power, purchasing power and information quality. This study has certain empirical validity.

• Korean Public Health Research
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• v.44 no.4
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• pp.99-109
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• 2018

Objective : Health literacy (HL) is, defined as "the degree to which individuals have the capacity to obtain, process, and understand basic health information and services needed to make appropriate health decisions." Being old is one of the main risk factors with limited health literacy. This study aims to adapt Chew's health literacy scale into the Korean language and validate the scale for the use of the elderly. Methods : Data were drawn from the '2016 Seoul Survey on Elderly Health and Functional Assessment, which includes a total of 725 people aged 60 to 79. The sample was randomly divided into two groups for reliability and validity tests of the modified Chew's scale of 8 items. The Korean version of the questionnaire was developed by group translation, expert reviews, and forward-backward translation. Exploratory and confirmatory factor analyses were conducted to assess and validate the factor structure of the scale. Results : Results suggest the two-factor structure ("Understanding" and "Applying" of HL) with 8 items. Exploratory factor analyses of the first sample (n=400) revealed that the internal reliability of the scale was high (Cronbach's ${\alpha}=.904$). Principal axis factoring extracted two factors ("Understanding" and "Applying" of HL) and explained 78.3% of total variance (KMO=.872, Bartlett's ${\chi}^2=2431.3$, df=28, p<.001). Confirmatory factor analysis of the second sample (n=325) was performed and the two-factor model was supported (GFI=.960, CFI=.979, TLI=.969, RMSEA=0.075). Conclusions : This study provides evidence for adequate criterion and validity of the health literacy scale for the community dwelling elderly in Korea.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.20 no.10
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• pp.169-178
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• 2019

This study examined the influence and role of college students' career preference type on the decision-making process of career selection, and also analyzed the effect on the confession bias in the process. The data was collected from June 20th to July 9th, 2017. The case analysis method was used for three times over 20 days by interviewing university students in the metropolitan area. The results of the analysis of the data from the study participants show that there are differences in the degree of individuals regardless of the preferred occupation type and career aptitude, but mostly there is a bias toward career and career. Confirmed biased thinking is a phenomenon that is shaped by the psychological and environmental factors of the research participants and that they try to fit themselves into a framework that reflects social awareness. The implication of this study is that the preference type affects the selection of the major, and that confirmation bias is a hindrance to proper employment and a job search. The preference for the individual job type should be properly established. Environment and opportunity should be provided.

• Korean journal of communication and information
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• v.48
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• pp.231-256
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• 2009

The purpose of this study is that we regard the notion of reality that television viewers feel as presence, point out problem of measurement tool that appropriate for TV, clarify the subordinate concept of presence, and develop measurement tool that have reliability and validity. To achieve this, we paid attention to reality of television as a determinant of presence and tried to elicit proper subcategories. That is, we progressed two steps research that distinguished external characteristic and content of the media into sensible reality and cognitive reality, and develop measure item and verified statistical validity. We analyzed the second research result about measurement category of presence selected by first research and then we did Exploratory factor analysis and Confirmatory factor analysis. As a result, the first characteristic that make people experience presence is sensible reality, that is, it is the factor of sensible faithfullness, image faithfullness, and image reality as the form factor of the media. The second characteristic is cognitive reality. That is the factor of social reality, relational reality, and practical reality as the factor of media content. Synthesizing these subordinate factor, we can conceptualize presence experience as a reality of media form and content in HDTV viewing environment.

• Korean Journal of Social Welfare
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• v.61 no.3
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• pp.55-76
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• 2009

This study tested the psychometric properties of the Korean version of the Capacity-to-Consent Screen: K-CCS) scale. A total of 404 South Korean older adults were e Cruited using the purposive sampling method. The participants were asked to res-Cod to a structured questiConaire which included older adults' characteristics, ADLs, IADLs, cognitive impairments and creen: K-CCS) scale. A total of. Item analysis, explonalory factor analysis(EFA), and ) sfirmalory factor analysis(CFA) were cCoducted to verifK-Che psychometric properties of the Korean Version of CCS. The sample was divided into two groups: one group for EFA(n=202) alysis(Eois(r group for CFA(n=202). The totults revealeysisae. he final version of the 8-item K-CCS with two dimensions had a excellent internof. Itemstencyonofpha value=.f) alysa CFA) sfirmed the acceptaas diviof the modef.fdi(RMSEA=.057, NNFI=.f4, IFI=.f6, CFI=.f6) to twaddition, claims for the convergent and criterion-related validdiviwere demItetnaled. Ity-tnclusion, the K-CCS can be rmed for professi sams to asersioolder participants' capacity to consent to clinical or survey research.

• Journal of Internet Computing and Services
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• v.22 no.4
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• pp.51-63
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• 2021

Recently, virtual communication has become a standard tool due to the outbreak of COVID-19. Likewise online communication is emerging as an essential competency. In this study, we aimed to develop a comprehensive and systematic digital literacy measurement tool reflecting the changes and needs of society. Construct variables were drawn by characterizing existing digital literacy measurement tools. Thirty-four items corresponding to the concept of each variable were developed. The developed measurement tool was then evaluated in the form of surveys from university students belonging to the digital native generation, and the reliability and validity were performed through exploratory and confirmatory factor analysis. The digital literacy measurement tool contained five sub-factors and twenty-five questions. In addition, hierarchical regression analysis was performed to verify the predictive validity of digital literacy sub-factors. Based on these findings, the implication of future research is discussed.

• The Journal of the Korea Contents Association
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• v.19 no.8
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• pp.265-275
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• 2019

The purpose of this study is to validate scale of deteminants for watching Korean traditional music performances to activate the market by procuring and increasing Korean traditional music performance consumers that exhibit generally low preference in the performance market. Accordingly, FGI was conducted on seven employees and professionals in the arts and cultural sector and then open survey results were categorized into eight factors and a total of sixty-five items using the KJ method to find the viewing decision factors per consumer type of Korean traditional music performances. Afterwards, a six-factor and thirty-five items were extracted after conducting an exploratory factor analysis and confirmatory factor analysis was conducted to verify the structural appropriateness, and then the feasibility of the composition of Korean traditional music performance viewing decision factor scale was verified. Results of the analysis showed that first, for general Korean adults making decisions to view Korean traditional music performances, there was positive impact in the order of interest-creating factors, fame and talent factors, emotional and information factors, creativity factors, reasonable price factors, and social relation factors. Second, the general tendency of decision factors to view Korean traditional music performances showed relatively high levels in reasonable price factors and interest-creating factors among the Korean traditional music performance viewing decision factors, while emotional and information factors were found to be relatively low.

• Journal of the Korea Society of Computer and Information
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• v.20 no.6
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• pp.21-28
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• 2015

The purpose of this study is to find out the mediation effect of college adaption for the relationship between learning flow and university dropout in local university. For this study, 281 university students in Chungbuk region were applied to assess the mediation effect of college adaption for learning flow and university dropout by using confirmatory factor analysis, hierarchical multiple regression of Baron and Kenny, and Sobel test. The results show that more learning flow tended to have more difficultly in university dropout, and it was founded that academic and social adjustment for university adaption(mediator) partially mediated the influence of learning flow (independent variable) on univeristy dropout (dependent variable), institutional adjustment was fully mediated, and personal-emotional adjustment was no mediation effect. Based on the results of this study, we suggest a implication to decrease university dropout through increasing learning flow and university adaption.