• 한국의류산업학회지
• /
• 제8권3호
• /
• pp.336-342
• /
• 2006

The purpose of this study is to analyze the effect of media on makeup and hairdressing behavior. The data collected for this study were gathered through questionnaire survey with 443 female students in Seoul. The first study focus is on makeup behavior. The ANOVA test reveals that those exposed to magazine show higher level of concern with makeup compared to those exposed to other types of media. Using logistic regression method, we find that those exposed to magazine or those with positive body image are more likely to take makeup course. The next focus is on hairdressing behavior. The ANOVA test reveals that those exposed to magazine show more frequent use of hair salon. They also spend more money on hairdressing. The regression analysis also shows that those exposed to magazine or those with sexual attraction visit hair salon more frequently than others.

• 한국컴퓨터정보학회:학술대회논문집
• /
• 한국컴퓨터정보학회 2019년도 제59차 동계학술대회논문집 27권1호
• /
• pp.253-254
• /
• 2019

본 논문에서는 가정 등에서 사용자의 행동 반경에 가장 많이 있는 거울에 홈 제어 및 근처 전열 기구들을 보다 쉽게 제어 할 수 있도록 Google Speech API와 Open CV 라이브러리를 사용해 음성인식을 통한 홈 제어 방안을 제시하였다. 이를 통해서 바쁜 아침에 화장 등을 하는 경우 두 손을 자유롭게 사용하면서 디바이스를 음성으로 제어 할 수 있는 편리성을 제공하였다.

• 산업융합연구
• /
• 제18권3호
• /
• pp.27-34
• /
• 2020

4차 산업혁명 시대를 사는 현대인에게 외모 관리와 소비 행동은 개인의 가치뿐만 아니라 인간관계에서도 매우 중요한 요인으로 작용한다. 사회생활에서 막중한 역할을 담당하는 이러한 외모 관리를 위하여 메이크업은 헤어미용, 네일미용, 피부미용, 패션 등과 함께 경쟁력을 갖춘 중요수단으로 활용된다. 따라서 영화<패왕별희>에 등장하는 우희와 1989년 미스코리아 당선자들의 눈썹, 눈, 아이라인, 볼, 입술화장, 피부톤 등의 메이크업에 관하여 미용학적인 관점에서 전문적으로 비교 및 분석하였다. 연구결과 다소 과장된 화장기법의 공통분모 속에서 다른 면들이 분석되었다. 이에 본 연구를 통하여 참신한 메이크업 패턴과 아이템 개발을 위한 다각도 모색이 가능하며, 동시에 메이크업 미용 교육의 기틀 구축에도 도움을 줄 것이다. 더불어 본 연구는 메이크업 시장에서의 더욱 공격적인 마케팅 전략을 구축하여 경쟁력을 갖춘 실질적인 발전에도 일조하고자 한다.

• 복식
• /
• 제60권6호
• /
• pp.101-116
• /
• 2010

The purpose of this thesis is in investigating the Korean twenties face color, according to the seasons, thus presenting a sample Korean Facial Color Map. The face is divided into 20 parts to take measures, and investigated through the four seasons. Minolta Chrome Meter CR-200 has been used for taking measures of the face color. Measuring subjects and area are, University students of both sex, living in the Suncheon. They are of ages the twenties. Classified measuring values of the skin colors are expressed following to the A. H. Munsell's color system. The result of this study is as followed. When comparing parts among male and female(make-up and no make-up) groups for changes with seasonal hue and value of a face color, differences have been sighted among these three groups following the seasons ; Spring(March), Summer(June), Autumn (September) and Winter(December). According to the result of Duncan's proof, the differences of the women group with the make-up attitude was shown only in value from Summer and Autumn, but no differences have been sighted between the make-up group and the no make-up group, concerning hue. Concerning hue, it was shown that men had a redder hue than women in all seasons. In Spring, both men and women had the strongest red hue, then from Summer to Autumn a strong yellowish hue appeared, to make place to a diverse coloring in Winter, followed by a reddish hue, to start all over again. Value number proved to be lower in the Summer and Autumn for the no make-up group when compared to the make-up group, showing an averaging high number for all seasons when putting on make-up; and men value number shows the lowest of the three groups.

• 대한가정학회지
• /
• 제43권11호
• /
• pp.59-71
• /
• 2005

The purpose of this study was to observe the makeup behavior and cosmetics preference based on the segmented age group and fashion appearance interested group. The target consumers were women aged in their 20's. We distributed 443 questionnaires and conducted statistical analysis using SPSS program for the 400 reliable questionnaires. Statistical analyses included frequency, Chi-square test, t-test, ANOVA and cluster analysis(K-means). The results of this study were as follows: 1. There was a significant association between specific cosmetic items currently used and segmented age group. The age 24-29 had more basic makeup than color makeup, compared to the age 20-23 group. There was a statistical difference between the highly interested group and the lowly interested group in fashion and beauty. The group of highly interested in fashion and beauty considered trendy colors, while the group of lowly interested in fashion and beauty used their favorite color as an important factor in purchasing makeup products. 2. There was a significant difference in the preference of lip colors and textures, eye shadows textures, types of eye liner and types of foundation according to segmented age groups. 3. Those who sought 'sexy' images preferred red/wine/purple lipstick colors, and green/blue/violet eye shadow colors. They significantly preferred jell/liquid type eye liner and liquid type foundation. Those who sought 'pure' images preferred orange colors and glossy textures of lipsticks. Those who sought 'elegant' and 'intellectual' images preferred pearl type eye shadow.

• Human Ecology Research
• /
• 제56권1호
• /
• pp.85-97
• /
• 2018

For a further understanding of the Chinese consumer, this study investigated 1) the effects of aesthetic consciousness on make-up attitude, and 2) the differences in the effect of aesthetics consciousness on make-up attitude among age groups. An online survey was conducted on female consumers belonging to the post-80s and 90s generations, living in Xian China. SPSS 24.0 and Amos 18.0 was used for data analysis. Confirmatory factor analysis for the research variables were performed and three factors of aesthetic consciousness (social relations consideration, internal consideration, and external consideration), and four factors of make-up attitude (psychological pleasure, self-satisfaction, consciousness of others, and tool of transformation) were identified. The results from the model test were : 1) aesthetics consciousness was found to vary depending on make-up attitude. Social relations consideration had a positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had a positive effect on self-satisfaction and tool of transformation, and a negative effect on psychological pleasure. External consideration had positive effects on all four factors of make-up attitude. 2) In the post-80s participants, social relations consideration and external consideration had positive effects on all four factors of make-up attitude. Internal consideration s had a negative effect on consciousness of others and a positive effect on tool of transformation. In the post-90s participants, social relations consideration had positive effects on psychological pleasure, self-satisfaction, and tool of transformation. Internal consideration had positive effects on psychological pleasure and self-satisfaction.

• 한국의류학회지
• /
• 제45권2호
• /
• pp.356-375
• /
• 2021

The Generation Z (Gen-Z) consumer has a unique beauty-consuming behavior that is distinct from the previous generations. This study aims to identify the meaning of makeup rituals based on the theoretical framework of the ritual concept. In-depth interviews were conducted with fifteen females in their mid-teens to early 20s. The results showed that Gen-Z has different types of makeup ritual scripts for both ordinary days and special days, which are constantly being re-written and revised based on the experience accumulated. In addition, there are various types of ritual artifacts that play an important role in Gen-Z's makeup ritual, and that they provide psychological comfort and satisfaction. The importance of DIY (Do It Yourself), collecting, and independent brands is emphasized. The role of Gen-Z in the makeup ritual was expanding from a creator for her own ritual to a collaborator for peers' rituals, and sometimes the expansion goes beyond the direct relationships to virtual ones through SNS (Social Network Service). The Gen-Z cohort is found to be a member of beauty knowledge network through which they learn, share, and create the know-how and shopping skills.

• 한국의상디자인학회지
• /
• 제7권2호
• /
• pp.87-99
• /
• 2005

This study is to examine the modern women's awareness make-up in psychological standpoint based upon the survey of $20\~30$ years old women's consciousness of the motivation, the attention, the psychological utility, the attitude for make-up, the action behavior and the coordination with clothes. Modern women show a keen interest in make-up in company with the diversity of a fashion. This means the tendency which the intention for change and the expression of oneself are emphasizing on. The motivations of make-up are women's attention to other people and notice of evaluation of others and social meaning of make-up in relation with one's interest in appearances. Also, total coordination is concerned as another motivation. Make-up became the practical use and usual doings for women with the diversity of the information of make-up & the increase of cosmetics. Since there were so many women responded that they start to make up in their teens, we recognized that the women's sense of values has changed with the change of modern society.

• 대한화장품학회지
• /
• 제33권2호
• /
• pp.117-126
• /
• 2007

본 논문은 가격과 인지도가 소비자의 화장품 평가에 실제로 어떠한 영향을 미치는지에 대한 연구이다. 주로 서울 및 수도권 지역에 거주하는 20 대에서 50 대 사이의 여성을 대상으로 설문지에 대한 설명과 시제품에 대한 가격과 인지도 정보를 각각 다르게 제공한 후 일주일 이상의 사용 기간을 주고 설문을 회수하여 총 363 명의 응답을 받았다. 본 연구의 결과는 다음과 같이 할 수 있다. 화장수, 로션에 대한 사용 평가는 인지도 변인이 영향을 미치지 않는 것으로 나타났으나, 크림에 대한 사용평가에서는 '향'에 관한 질문에 대해 통계적으로 유의한 차이가 있었다. 가격 변인에 있어 화장수, 로션, 크림에 대한 평가는 가격이 매우 비싼 제품이라는 사전 정보를 받은 집단이 저가 제품이란 사전정보를 받은 집단에 비해 통계적으로 유의하게 점수가 높았다. 인지도와 가격 변화에 따라 집단 간 만족도를 비교해 본 결과 가격 정보나 인지도 정보가 어떻게 주어지는가에 따라 만족도에 영향을 미치는 것으로 나타났다. 또한, 화장품의 효능평가에 있어서도 인지도와 가격에 모두 의미있게 작용한다. 효능평가에 있어서는 가격과 인지도 변인의 상호작용 효과가 존재했는데, 두 변수의 결합효과가 효능지각에 대해 미치는 영향이 각각 다르다는 것을 알 수 있었다. 본 연구의 결과는 소비자 행동이나 의사결정에 대한 이해와 더불어 마케팅 전략을 위한 기초자료로 활용될 수 있을 것이다.

• 한국멀티미디어학회논문지
• /
• 제8권9호
• /
• pp.1258-1268
• /
• 2005

정보통신 인프라의 디지털화로 인해 홈 네트워크에 대한 개념이 적립되고 관심이 높아지는 가운데 생활의 편리화를 추구하기 위해 많은 노력들이 진행되고 있다. 또한 수년전부터 네트워크 접속 기능을 가진 정보가전기기가 등장함에 따라 지능형 홈 서비스에 대한 요구가 증대하고 있다. 본 논문에서는 유비쿼터스 컴퓨팅 환경에서 다양한 어플리케이션 서비스를 개발하기 위한 필수적인 요소인 멀티미디어를 기반으로 하며, 사용자의 신원확인을 위해 인증 및 접근 제어를 통한 사용자의 행동 패턴을 분석하여 그 정보를 이용한 자동화처리 시스템에 적용하는 단일화 된 어플리케이션 모델을 제안한다. 또한 일정시간을 두어 캡쳐되어진 영상 이미지에 대한 일정 허용 범위에 대해 픽셀 단위로 비교를 하여 이상 유무를 확인하며, 12byte의 salt함수를 해쉬화 알고리즘에 이용한 자체 인증 기법을 취함으로써 사용자 인증에 안전을 꾀했다. 제안하는 모델의 유용성을 보이기 위해, 개발한 어플리케이션을 테스트하기 위한 방안으로 유비쿼터스 네트워크가 가능한 지능형 멀티미디어 서버를 구성하여 정보의 제어를 위해 에뮬레이터를 통한 테스트를 실시하였다. 실험 결과에 따르면 우리의 실생활에 있어 다양한 멀티미디어 어플리케이션을 화장할 수 있다는 신뢰성을 주는데 무리가 없었다.