• 디지털융복합연구
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• 제12권1호
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• pp.475-489
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• 2014

외모도 능력의 일부라는 사회적 인식이 자리 잡게 되어 사회적 이미지를 유지해 가는 수단이 되어감에 따라 대부분의 사람들은 자기의 외모에 관심을 가지게 된다. 이에 여성들의 신체이미지와 자아이미지에 따른 화장태도를 알아보고자 대구광역시와 광주광역시에 거주하는 30세 이상 50세 미만 여성 218명을 대상으로 2012년 4월 10일 부터 5월 30일까지 2개월간 조사하여 분석한 결과는 다음과 같다. 첫째, 체중관심도와 자아이미지에 따른 화장태도의 차이를 알아본 결과 체중관심도의 경우 세련된 이미지와 순수한 이미지에 따라 화장태도에 차이를 보이지 않았지만 활동 이미지에서는 체중관심도에 따라 화장태도의 차이를 보였다. 둘째, 외모관심도와 자아이미지에 따른 화장태도의 차이를 알아본 결과 외모관심도가 높을수록, 세련된 이미지가 높은 집단, 순수한 이미지가 높은 집단, 활동이미지가 높은 집단이 화장태도에 더 적극적이었다. 즉, 외모관심도가 높을수록 그리고 자아이미지가 높을수록 화장태도에 대해 긍정적임을 알 수 있었다. 셋째, 신체매력도와 자아이미지에 따른 화장태도의 차이를 검증한 결과 신체매력도가 높을수록, 세련된 이미지가 높은 집단이, 활동 이미지가 높은 집단이 낮은 집단보다 화장태도가 긍정적이었다.

• 한국가정과교육학회지
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• 제19권1호
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• pp.35-45
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• 2007

본 연구는 화장태도, 자아존중감, 신체만족도와 의복행동 간의 관계를 조사하기 위하여 서울시내 여대생 356명을 대상으로 조사연구를 실시하였으며, SPSS WIN 12.0을 사용하여 통계 처리하였고 다음과 같은 연구 결과를 얻었다. 첫째, 화장태도에 대한 요인분석 결과, 자신감 추구, 심미성 추구, 사회성 추구, 매력성 추구, 유행성 추구의 5가지 요인이 도출되었으며 이들이 설명한 총 변량은 59%였다. 둘째, 화장태도의 5가지 요인과 4가지 의복행동(심미성, 과시성, 성적매력, 심리적 의존성)간에는 모두 유의적인 정적 상관관계를 보였다. 또한 자아존중감은 의복의 과시성과, 신체만족도는 의복의 성적매력과 유의적인 정적 상관을 나타내었다. 셋째, 의복의 성적매력에 유의적인 영향을 미친 것은 자아존중감과 화장태도의 3가지 요인(심미성 추구, 매력성 추구, 유행성 추구)이었고, 의복의 심미성과 심리적 의존성에 영향을 미친 것은 모두 화장태도의 4가지 요인(자신감 추구, 심미성 추구, 사회성 추구, 유행성 추구)이었으며, 의복의 과시성에 유의적인 영향을 미친 것은 자아존중감과 화장태도의 2가지 요인(자신감 추구, 심미성 추구)이었다. 넷째, 자아존중감이 높은 집단이 낮은 집단보다 의복의 과시성과 성적매력이 높았으며, 신체만족도가 높은 집단은 낮은 집단에 비하여 의복의 성적매력이 높게 나타났다.

• 복식
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• 제51권5호
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• pp.77-94
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• 2001

• 한국생활과학회지
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• 제16권4호
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• pp.885-897
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• 2007

The women selected by random sampling were classified into four groups according to their body cathexis and make-up attitude in order to investigate influences in psychological expecter effects of make-up. For the study, a questionnaire survey was conducted of 436 women in between their twenties to fifties residing in the Kyeongnam region. Obtained data were analyzed pearson's correlation coefficient and multiple regression analysis. The result are as follows. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The make-up behaviors were found to be very influential factors, and so were desires and clothing values in some degree. But, the psychological expecter effects of make-up according to body cathexis and make-up attitude of adult women showed a difference in subordinate factors of desire, clothing value, and make-up behavior in view of their peculiarities classified in detail.

• 복식
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• 제57권9호
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• pp.136-148
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• 2007

The purpose of this study was to identify make-up benefits sought and attitudes according to the fashion lifestyle of silver women. Self-administered questionnaire was used for data collection, and subjects were silver women aged over 55 years. The results were as followed: 1. The factors of fashion lifestyle of silver women were clothing ostentation, leisure activity, interest in appearance, self-confidence, clothing conservation, and economics in clothing, and total variances was 70.99%. Silver women were clustered into high fashion-involvement group, medium fashion-involvement group, low fashion-involvement group, and fashion retard group according to fashion lifestyle. 2. High fashion-involvement group included more silver women with higher education and incomes, but fashion retard group included more with lower education and income. 3. High fashion-involvement group pursued self satisfaction, complement of defects, fashion trend following, politeness to others highly through make-up, and had higher concern and knowledge about make-up, and accepted plastic surgery or skin care positively. But fashion retard group pursued only a little and showed negative attitudes toward plastic surgery or skin care.

• 한국생활과학회지
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• 제22권4호
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• pp.677-691
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• 2013

The purpose of this study was to examine the influence of make-up attitude and body-related value on clothing behavior. The subjects were 315 female college students in Gyeongsang provinces. The obtained data were analyzed by reliability analysis, factor analysis, cluster analysis, one-way ANOVA, Duncan's multiple range test, correlation analysis, multiple regression analysis and t-test. The major results of this study were as follows: First, four factors of make-up attitude were identified: pursuit of confidence, sociality, self-satisfaction, and positive image. Second, the subjects were categorized into three different types of groups according to make-up attitude and body-related value, respectively: high involvement type, low involvement type, and middle involvement type. Third, there was significant difference among three groups which were segmented by each make-up attitude and body-related value on clothing behaviors (sexual attractiveness, showing off, body-enhancement). Fourth, a significant positive correlation was found among four factors of make-up attitude and body operatability with clothing behaviors. Fifth, the important variables that affected the clothing behaviors were pursuit of confidence, self-satisfaction, and positive image of make-up attitude. Sixth, body-inclination significantly influenced sexual attractiveness of clothing behavior, whereas body-related value, unlike make-up attitude, only had marginal influence.

• 복식문화연구
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• 제14권3호
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• pp.497-513
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• 2006

The women selected by random sampling were classified into four groups by their body cathexis and Make-up attitude in order to investigate differences in Maslow Need and Make-up behavior. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). The result are as follows: Four groups showed meaningful difference each other between the peculiarity of need. That is, this thesis examined the strength of seven needs and found out that G1 group had the strongest needs in seven ones, comparing with four groups. Next, this thesis found out that G2 had the strongest ones in belonging need, self-respect need, and aesthetic need, and that G4 had the strongest ones in physiology need, self-realization need, and recognition need. So it showed somewhat a little difference among groups. G1>G2>G3>G4, in order, emphasized fashion, alignment, ostentation, and tool in Make-up behaviors, and customs, and G1>G2>G4>G3, in order, emphasized respective peculiarity.

• 한국생활과학회지
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• 제16권2호
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• pp.395-405
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• 2007

The women selected by random sampling were classified into four groups by their body cathexis and Make-up attitude in order to investigate differences in Clothing Value and Make-up behavior. The result are as follows. Cluster was classified into four groups: positive congruity(G1), positive incongruity(G2), negative congruity(G3), negative incongruity(G4). Four groups showed meaningful difference each other between the peculiarity of Clothing value and Make-up behavior. Make-up behaviors were different at the peculiarity of minutely divided groups under the standard of physical satisfaction and Make-up attitude, and they showed difference in the influence of value affected to each behavior. So it was testified that Make-up behavior can be different depending on the value of respective persons.

• 패션비즈니스
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• 제19권1호
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• pp.106-121
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• 2015

The purpose of this study is to classify the attitudes toward fast fashion into groups and analyze the differences of the self-consciousness, and make-up behavior by groups. Questionnaires are being administered from 179 high school girls living in Deagu metropolitan City. Frequency, factor analysis, reliability analysis, cluster analysis, ANOVA, Duncant-test, and ${\chi}^2$-test are all used for data analysis. Our findings are as follows. The attitude toward fast fashion shows a significant correlation with the sub-variable self-consciousness and make-up behavior. Attitude toward fast fashion is being categorized into convenience focus, fashion focus, design focus, and season focus. Self-consciousness is social self-consciousness, social anxiety, private self-consciousness, and private anxiety. Make-up behavior is positive effect, fashion leader, and conformity. Attitude toward fast fashion is classified into three groups: disposability, fashionability, and low interest of fashion. The groups show a significant difference in the self-consciousness, and make-up behavior. Groups display no distinctions between the sub-variables in the actual conditions of cosmetics such as a first time for make-up and frequence of visit.

• 한국패션뷰티학회지
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• 제5권2호
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• pp.56-67
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• 2007

This study is surveyed for understanding attitude toward make-up and purchasing behavior of cosmetics of preteen generation, elementary school students among 10 to 12 using a method of questionnaire. It helps concerned traders comprehend purchasing characteristics of preteen and map out a strategy for marketing of preteen. And it used research material being able to understand socio-psychological characteristics and attitude toward make-up and purchasing behavior of cosmetics of preteen generation. For the survey, a method of questionnaire was used. The questionnaire consisted of 4 questions for socio-psychological characteristics, 5 for appearance, 8 for attitude toward make-up and 6 for cosmetic purchase behavior and 3 for demographic factors. 458 girl students among 4, 5 and 6th graders at elementary schools in Seoul were selected on a random basis. Data was analyzed using frequency, percentage, average, standard deviation. F-test, Duncanis post test and crosstab analysis were also applied. 1. The level of interest of pre-teen generations was found normal. 2. The most popular destinations for buying cosmetics were dedicated cosmetics shops and department stores. 3. Satisfaction and interest of appearance and make-up. 4. Attitude toward make-up and behavior of purchase cosmetics as grades.