• Title/Summary/Keyword: 홍보효과

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Study on how to vitalize the historical record management of the provinces (지방의 역사기록관리 활성화 방안 연구)

  • Sohn, Dong-you
    • The Korean Journal of Archival Studies
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    • no.28
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    • pp.155-180
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    • 2011
  • This study presents how to vitalize the record management of the provinces by investigating the current issues and by identifying the universality and the distinctiveness of the record management in local agencies. However, it only deals with the system of the record management, focusing on the history of the provinces. Although the related projects conducted by the provinces of Korea consist of various types, including publishing the local history, creating the activities of local cultural institutes, and collecting and organizing the historical records, these have not been active in many regions with insignificant achievements. In this regard, local self-governing bodies need to actively fulfill the duty of the management not only for the administrative archives but also for the historical archives by aggressively interpreting the associated parts suggested by the Act on the Management of Public Archives. Ultimately, it is proper to integrate theses two functions. Moreover, an effective collection is the core part of the record management of history. Therefore, a 'committee' with experts should provide in-depth views from planning to post-processing stages. Meanwhile, a consensus on the importance and the necessity of the historical archive management between owners and concerned parties should be formed during the collection process. In conclusion, each local autonomous entity should make sure of the active record management of history through establishing their own mid to long-term development plans, securing experts in archive management, as well as providing the service for record contents.

The Evaluation of VR Applicable Work in Building Design Phase using IPA (IPA를 활용한 건축 설계단계 VR 적용가능업무 평가)

  • Lee, Dongyoun;Seo, Myoung Bae
    • Smart Media Journal
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    • v.9 no.4
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    • pp.152-161
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    • 2020
  • In the construction, VR(Virtual Reality) is simply used by users to implement and experience 3D modeling in virtual reality, such as safety, practical education, and promotion. The VR related research includes content development and visualization simulation such as disaster safety evacuation simulation and design education contents. Research on developing suitable VR and presenting directionality is insufficient, which is required in practice. Therefore, in this study, prior to the development of VR suitable for the construction, quantitative evaluation, and analysis based on the judgment of experts are performed. However, the research was conducted on the design stages, which are believed to have high needs and application effects of VR during the lifecycle of construction. There are nine tasks that can be applied to VR in the design stage, and these tasks were evaluated and analyzed using IPA(Importance Performance Analysis) by surveying the level of expectations, importance, and performance. As a result, it was evaluated and analyzed that VR and content development was necessary for the review of member interference and collaboration work for decision making among related stakeholders. The results of this study are expected to be used as basic data for the development of VR to be applied in the design stage to the future.

Policy Compliance and Smoking related Behavior Change in a Smoke-free Apartment (금연 공동주택 주민들의 정책 순응도와 흡연 관련 행태 변화)

  • Cho, Hoosun;Kim, Eunsu;Nam, Hae-Sung
    • Journal of agricultural medicine and community health
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    • v.45 no.4
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    • pp.221-234
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    • 2020
  • Objectives: The purpose of this study is to identify the policy compliance according to the socio-demographic characteristics, stress, satisfaction of relationship, Health Belief Model and characteristics of smoking behaviors and knowledge related smoking of the residents living in the Smoke-free apartment and to investigate the change of the smoking related behavior before and after the implementation of the policy. Methods: The subjects of the survey were 293 residents aged 19 or older who reside in apartments six months after the designation of Smoke-free apartment located in Daejeon. All collected data were analyzed using T-test, ANOVA and Hierarchical multiple regression of SPSS for windows(ver 24.0) program. Results: The policy compliance was higher in women and those who lived for less than two years, and non-smokers were significantly higher. The policy compliance of the whole subjects was related to satisfaction with the surrounding relationship, perceived disability about smoking cessation, frequency of smoking and the amount of smoking. The policy compliance of the whole subjects was related to the satisfaction of the surrounding relationship, the perceived disability about smoking cessation, and the amount of smoking. In addition, after the implementation of the gold research station designation policy, it had a positive impact on smoker's smoking behavior and resulted in reducing the frequency of secondhand smoke among residents. Conclusions: In order to increase the compliance of the non-smoking policy It is necessary to continuously expand the indoor smoking cessation zone policy, develop policies and supplement the health belief model components.

Effects of Advertising Strategies in Corporate YouTube Channels on Consumer Responses: Focusing on Vlogs (기업의 유튜브 채널에서 활용된 광고 전략이 소비자 반응에 미치는 영향: 브이로그(Vlog)를 중심으로)

  • Song, You Jin;Choi, Sejung Marina
    • The Journal of the Korea Contents Association
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    • v.21 no.8
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    • pp.32-48
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    • 2021
  • This study attends to the phenomenon of major domestic corporations advertising their respective brands on official YouTube channels, reflecting the increasing importance of YouTube as a medium for marketing communication. One hundred vlogs of corporations with an official YouTube channel were content analyzed and their banded content attributes, advertising model's characteristics, advertising appeals, creative strategy, and consumer responses were investigated. Results show that the vlogs of employees were generally formulated with information on their colleagues' tasks and interviews. Findings also demonstrate that the characteristics of the model featured in vlogs had the most significant effects on consumer responses. Amongst the creative strategies, the user image had positive effects. However, branded content characteristics and advertising appeal types were found to have relatively weak effects. This research offers a theoretical understanding of the factors that influence consumer responses to the new type of advertising, corporate vlogs, in terms of branded content characteristics and advertising strategies. From a strategic point, it is anticipated that the reinforcement of user image and the utilization of an attractive model will produce positive responses from consumers.

A Case Study on the Operation of Career-Related Elective Subject in the High School Establishing and Using the Laboratory Facilities for Home Economics (가정실습실 공간 구축과 활용을 통한 진로 연계형 고등학교 선택 과목 운영 사례 연구)

  • Ko, Jae Yun;Kim, Eun Jeung
    • Journal of Korean Home Economics Education Association
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    • v.32 no.4
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    • pp.53-65
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    • 2020
  • This study aimed to suggest measures expand career-related elective subjects in the high schools through a case of establishing and utilizing a learning space for hands-on home economics classroom activities. Upon the trend reviews of elective subjects in the high school and literature reviews on the educational outcomes from home economics classrooms, a case of career-related elective subject by establishment of learning space related to home economics was proposed in two high schools in Seoul. The results are as follows: First, the trend in 2020 showed that selecting a home economics course as a career-related subject depends on school situations. The results of the survey at schools show that the utilization rate of hands-on learning space for home economics was high with high preference among students, but schools implicitly guided students to select courses that are related to preparation for university entrance. Second, reductions of class hours and decreased likelihood to offer courses in home economics in general high schools would influence the recruitment of teachers, which may ultimately result in a threat to the subject. However, through career-related activities, students may develop positive perception of the subject of home economics and consequently select the subject. Therefore, it is necessary to open and promote multiple elective courses related to home economics for the survival of subject of home economics.

A phenomenological study on the dream insight process of intern counselor -Based on Dream Integrated Art Therapy- (인턴상담자의 꿈 통찰 과정에 관한 현상학적 연구 -꿈통합예술치료를 기반으로-)

  • Kwon, Hye-Jin;Shin, Dong-Yeol
    • Industry Promotion Research
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    • v.7 no.4
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    • pp.53-61
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    • 2022
  • This study is a phenomenological study on the dream insight process of intern counselors. The purpose of this study is to promote growth as a professional counselor based on the process of giving meaning to and recognizing their experiences through insight into the unconscious. Therefore, we used dream-integrated art therapy to have a process of recognizing unconscious dreams that clearly express expectations for oneself, others, and the world, and to explore this process more flexibly. The research participants selected three students enrolled in the master's and doctor's courses from among the applicants who applied through public relations and adopted the phenomenological Giorgi research method for data collection and analysis through in-depth interviews with the research participants. The main research results are as First, the intern counselors had a motive for wanting their own unconscious insight through dream-integrated art therapy and were able to gain insight into the problems revealed in their unconscious through dreams, music, and art media. Second, it was found that the intern counselors felt a deepening of concentration and comfort through recent dreams, music, and art media in common. Third, as a defense mechanism that was revealed without the combination of dream integrated art therapy, the avoidance tendency of not wanting to reveal oneself was common, but this showed a gradual decrease. Fourth, it was reported that intern counselors gained flexibility for themselves about the future growth direction had an opportunity to accept themselves, and had a plan for the future direction to become professional counselors. Therefore, it is suggested that follow-up studies using various media, studies to verify the effectiveness of the dream integration program, and various case studies are necessary.

Development and Effects of the Project to Increase Lacquer Production During the Japanese Colonial Era (일제강점기 옻칠 증산(增産) 사업의 전개와 영향)

  • KANG, Yeongyeong
    • Korean Journal of Heritage: History & Science
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    • v.55 no.3
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    • pp.22-44
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    • 2022
  • Lacquer, in addition to high-end crafts such as lacquerware inlaid with mother-of-pearl, was an important strategic material used in a wide range of fields such as industry, architecture, and munitions during the Japanese colonial era. In particular, as the demand for lacquer used in munitions soared in the 1940s when the war started, a ticket system was introduced to restrict its distribution. Meanwhile, Japan experienced a chronic shortage of lacquer as a result of the rapidly increasing demand for it, and thus went on to import Chinese lacquer after the late 19th century. After the 1910s, the market share of Chinese lacquer reached 90%, and the local situation in China began to affect the supply and demand for lacquer in Japan. To counteract the issue, the Japanese government increased the production of lacquer in Joseon. As for the project to increase lacquer production in Joseon, objective indicators were prepared through a number of tests in the 1910s and 20s, which paved the way for the project to begin in earnest in the 1930s. Lacquer trees were planted and training classes on how to collect lacquer were held throughout the country. The Japanese government promoted the lacquer production industry as a promising side job for Koreans. The project, implemented in various parts of the country, reaped fruitful results, and it provided the basis for lacquer production in Korea that has continued to this day. At that time, the major regions in the southern part of the country where the project was concentrated were Wonju, Okcheon, and Hamyang, regions that are still known today as major production sites. The improved method of collecting lacquer taught to Koreans by the Japanese has now become the main method of collecting lacquer in Korea. This study attempts to identify the current status of the project to increase lacquer production through various records from the Japanese colonial era with a view to contributing to the study of modern lacquer craft history.

A Study on the Impact of Sense of Community on Public Delivery Applications Attitudes and Intentions to Use (지역공동체의식이 공공배달 앱 이용태도와 이용의도에 미치는 영향에 관한 연구)

  • Chung, Jibok
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.6
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    • pp.127-133
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    • 2022
  • In the wake of COVID-19, more consumers prefer non-face-to-face services and the explosion in the use of delivery apps is shaping a new delivery culture. Meanwhile, in order to solve social problems such as platform monopoly of private delivery apps and increased brokerage fees, many municipalities are launching public delivery apps from 2020 onwards. However, consumers who are used for the existing private delivery apps are not aware of the public delivery apps and the utilization rate is low. In this study, we will look at the impact of sense of community and service quality (information quality, delivery quality) on the intend to use public delivery apps. Studies have shown that SOC and information quality have a significant impact on the attitude of using public delivery apps, but not delivery quality. In addition, the attitude of using public delivery apps has been shown to have a mediating effect on the relationship between SOC, information quality and public delivery app use intentions respectively. Therefore, to activate the public delivery apps, it was found that it is necessary not only to promote, but also to improve user convenience, such as product search and user review inquiry to improve information quality, along with efforts to strengthen the sense of local community.

A Study on the Relationship between Virtual influencer Attributes, Imitation Intention, and Usage Intention (가상 인플루언서의 속성과 모방의도, 이용의도의 관계에 관한 연구)

  • Park, Jinwoo
    • The Journal of the Convergence on Culture Technology
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    • v.8 no.3
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    • pp.245-251
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    • 2022
  • This study attempted to examine the effect of virtual influencer, which is highly interested in consumers, and has recently been increasing the frequency of use in corporate marketing activities. In particular, the purpose is to examine the effect of the attributes of virtual influencer on consumers as an information source for a product or brand. To this end, the effect of perceived attractiveness, trustworthiness, and expertise of virtual influencer on SNS usage intention and imitation intention consumers was examined. As a result of the study, it was found that attractiveness among the attributes of virtual influencer had a positive effect on the usage intention, and attractiveness and trustworthiness had a positive effect on imitation intention. In addition, it was found that imitation intention had a positive effect on usage intention. In other words, the perceived attractiveness of virtual influencer by consumers through SNS is the most important attribute. These findings imply that when virtual influencer is used in marketing, companies must perceive the attractiveness of virtual influencer through content posted on SNS as well as their attributes as information sources. We expect the results of this study to provide major implications for marketing activities such as companies and public institutions that consider using virtual influencer.

Influence of Service engagement factors on University Loyalty (대학 서비스 인게이지먼트 요소들의 대학 충성도에 대한 영향)

  • Jinwoo Ahn;Moontae Kim
    • Journal of Service Research and Studies
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    • v.11 no.4
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    • pp.56-66
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    • 2021
  • Customer engagement refers to the physical and emotional connection between customers and brands. If the customer's degree of engagement is high, they purchase more, promote more, and show more loyalty. This study suggests the following implications, starting from the assumption that engagement with various service activities in universities can increase loyalty to departments and Universities. In university services, customer engagement plays a important role in strengthening college loyalty after college students are satisfied with university. Although it has an effect on university satisfaction, it can play a big role in increasing the loyalty of marketing goals at a higher level after satisfaction. Among the central factors of university service engagement, it was found that students could increase their department and university loyalty through capacity building and job-related activities for future employment, and among the surrounding factors, friendship activities were a very important factor in department or school loyalty. It can be said that it is of paramount importance to establish a system that can strengthen loyalty through various programs that can build friendships with students. Further research did not verify the moderating effect of service engagement among student groups, but the high-credit group was found to have a very high degree of engagement not only in the central cues but also in the peripheral cues, which is thought to reverse the common sense that high-credit students will be relatively less immersed in the peripheral elements.