• Title/Summary/Keyword: 현지화전략

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A Multiple Case Study on The Globally Integrated Enterprise (글로벌 통합 기업에 대한 다중 사례 연구)

  • Lee, Jae-Beom;Rho, Mi-Jung
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.11 no.11
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    • pp.4296-4309
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    • 2010
  • Globally Integrated Enterprise(GIE) has recently emerged as a popular concept in multinational enterprises(MNEs). In this paper, we use the AAA triangle in order to explain the degrees of adaptation, aggregation and arbitrage in IBM, P&G and NOKIA. The AAA triangle provides a basis for understanding GIE on the topic. This research also examines IT collaboration in order to provide practical guidance for implementation of AAA triangle. From the case study, several results are derived. First, we suggest a step-by-step approach for GIE to enhance global value creation with a situation. Second, we emphasize the importance of IT collaboration in process of introducing the AAA strategies. We believe that the issues we have raised in this paper will be useful to MNEs. In terms of the AAA triangle, this would be best thought of as a lateral shift to a new area of business, where the organization would have more of a competitive advantage.

A Study on the Start-up and Growth Business Model of Small and Medium-Sized Manufacturing Enterprises: Hyunsung Techno (제조기업의 창업과 성장의 비즈니스 모델 연구: 현성테크노)

  • Choi, In-Hyok;Kim, Do-Yeon
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.14 no.6
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    • pp.103-117
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    • 2019
  • Under the uncertainties and the consequent turmoils of the IMF financial crisis in Korea, Hyunsung Techno was founded in 1997 on the basis of automobile press molding which is critical for the quality of automobile. Ever since, Hyunsung Techno has grown rapidly based on the domestic market; however, gradually, it had faced a stalemate in terms of the saturation, on the supply side and the growth limit, on the demand side, of the domestic molding market. Accordingly, Hyunsung pushed for a strategy to localize overseas markets and a new acquisition strategy instead of resting on the domestic mold industry's growth, and the success of these strategies enabled it to leap forward into a global company with five companies including affiliates and 70 billion won in sales. The main reason why Hyunsung Techno evolved from a small and medium-sized manufacturing company into a global businesses is due to the success of Boa Constrictor M&A strategy. Its acquisition strategy is not just a successful case of any acquisition, but a rare, maybe the first domestic case of a successful acquisition of a primary supplier by a secondary supplier. Through the success of this strategy, Hyunsung Techno has achieved a continuous growth of businesses, an increase in sales volume, and expansion into new businesses. And on top of that, this achievements is leading it to be a global conglomerate In this study, Hyunsung Techno's success strategy, which is transformed from a small domestic manufacturing company into a global enterprise, was analyzed in detail with its development stages divided into start-up, overseas expansion, acquisitions, and business diversification. Eventually, this case study is meant to offer strategic implications for other small and medium-sized businesses under the current, gloomy economy of low or zero growth of today.

Chinese Online Circulation Market and Market Approaching Strategy (중국 온라인 유통시장의 발전과 시장진출 전략)

  • Song, Jae-Do;Lee, Chan-Woo
    • Journal of Digital Convergence
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    • v.15 no.8
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    • pp.477-487
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    • 2017
  • This paper releases strategies for firms that wish to enter into online circulation business in China. SWOT based on a Korean manufacturing company teaches us better way to approach Chinese online market. Chinese online market is under oligopoly, where Alibaba and Jingdong account for about 80% of the total market. Game theory is used as a measure of threat and opportunity between Korean manufacturer and Chinese online market retailer. Game shows that they are easy to accept opportunity and sales uplift rather than low risk. Analysis shows that Korean companies should improve its products and brand competitiveness in the offline market before entering into the Chinese online retail market. They need to prepare a localization model.

The Technology-based Overseas Startup Analysis and Activation Strategy using Big data (빅데이타 기술기반 해외창업 실태분석 및 활성화 전략)

  • Choi, Jungsuk;Seo, Sang-Hyeok
    • Proceedings of the Korea Information Processing Society Conference
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    • 2019.10a
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    • pp.633-636
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    • 2019
  • 최근 글로벌화를 지향하는 국내 스타트업 중에 사업기획 단계에서부터, 법인설립, 현지마케팅 등을 해외에서 시작하는 해외창업 스타트업이 늘고 있다. 또한 4차 산업혁명의 진전에 따라 각종 IoT·센서 등에서 발생하는 대량의 데이터가 데이터 기반 산업·경제활성화를 견인하는 원동력으로 작용할 전망이다. 해외창업은 언어 장벽, 이질적 문화와 제도 등으로 성공하기 어려움에도 불구하고, 성공사례들이 종종 파악되고 있다. 따라서, 이런 사례가 파악되고 있는 미국, 인도, 일본, 싱가포르 등 4개국에서의 해외창업 성공사례들을 질적 분석을 통해 성공요인을 도출하고 해외창업 활성화 전략을 제시하였다.

A Comparative Study on the Compliance Program of Strategic Trade and Similar Systems in Korea (한국의 전략물자 자율준수체제와 유사제도에 관한 비교연구)

  • Kim, Hyun-Jee;Shin, Ah-Reum;Chae, Soo-hong
    • Korea Trade Review
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    • v.41 no.4
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    • pp.269-291
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    • 2016
  • This study suggests an improvement for stable and effective management of the Compliance Program of strategic trade(CP) by comparing and analyzing the program and other similar systems in Korea, the authorized economic operator(AEO) system and the Fair Trade Compliance Program. To improve the CP, training requirements should be materialized, evaluation of companies' ability to judge strategic materials should be intensified, and incentives should be offered to the companies that actively adopt the program. Moreover, the current designation system should be changed to the designation-after-registration system to strengthen and spread out the CP, and the follow-up management should be reinforced for successful management of the program.

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Study on Strategies for Overseas Expansion of Domestic Logistics Company Using by Imitation Strategy (Imitation Strategy를 이용한 국내 물류기업의 해외진출 전략에 관한 연구)

  • Kim, Hwa-Young;Lee, Sung-Woo
    • Journal of Korea Port Economic Association
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    • v.26 no.3
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    • pp.56-74
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    • 2010
  • The overseas expansion of global logistics company (GLC) is increasing rapidly under the influence of international specialization of manufacturing, and the necessity of global logistics service is increasing, and then the logistics market is growing year to year. The purposes of this study are to investigate the growing factors and strategies making global logistics company and to suggest the best strategies for overseas expansion of domestic logistics company (DLC) by using imitation strategy. The major results are as follows ; Firstly, DLC has to imitate liner shipping company or terminal operator which has competitiveness rather than other part of logistics. Secondly, DLC has to build up competition through investigation the global logistics companies which have globalization, specialization, monopolization and public elements. Thirdly, DLC has to use 'coming from behind strategy' for the exiting market, the 'pioneer importer strategy' for the new emerging market or niche. Lastly, DLC has to make a road map or process for expanding the logistics service area without collision exiting business models.

E-Business and Transaction Cost: Applications to Environment and Glocalization (e-비즈니스와 거래비용: 환경과 글로컬화에의 적용)

  • Lee, Sang-Ho;Cho, Sumi
    • Journal of Digital Convergence
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    • v.11 no.4
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    • pp.109-119
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    • 2013
  • Recent lifeline with Internet and smart-phone is a new ICT-based revolution that has transformed the structure of economics and business activities in digital economy. This paper deals with some economic perspectives on the conceptual concerns on transaction costs and its applications to energy and environments, and glocalization strategies of e-business. First, we consider substantial differences between offline and online channel transactions and categorize three different aspects of transaction costs in the purchasing process in both channels. Second, we examine the impacts of e-business that affect sustainable environments and provide some considerations on energy savings, product-process design, and logistics. Finally, we present some opportunities and challenges posted by global e-business and outline the economics of networking in achieving enhanced performance and competitive advantage through glocalization strategies of e-business.

Characteristics of Format Sale of Korean Variety Programs in China (한국 예능 프로그램 포맷의 중국 시장 진출 특성)

  • Lee, Moon-Haeng
    • The Journal of the Korea Contents Association
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    • v.16 no.11
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    • pp.537-548
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    • 2016
  • The amount of format sales of Korean programs in China is increasing rapidly. In particular, Chinese media companies insist not only to buy format bible but also to coproduce with Korean production companies. Korean production staff also rush to go to China by calling of Chinese nig media companies. Therefore, we will study the characteristics of formar sales of Korean variety program in China. For this, we will analyse cases of format sales in China during 7 years and find out the types and process of format sales.

Strategies of the into the India of the Korean Firms (한국 기업의 인도 진출 방안)

  • You, Ha-Sang
    • Journal of Korea Port Economic Association
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    • v.23 no.4
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    • pp.196-215
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    • 2007
  • The Representatives of Korea & India hold The Sixth negotiation for conclusion of Korean-India CEPA(Comprehensive Economic Partnership Agreement) at IFANS(Institute of Foreign Affairs & National Security) in Seoul at April 4, 2007. The latest, India is paid attention by the citizen of the world as the leading country that it lead the 21C's world economic with the China, India is called one of the BRICs and Chindia countries. Now, the concern of the citizen of world inclines huge potential energy of India. It is that time, we must change our concern from Chinas to India slowly. This paper put emphasis the point that we have to move switch over the focus of our study from to India, now.

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An Analysis of Gender Mainstreaming in the Urban Policies of Mexico (멕시코 도시정책의 젠더주류화 전략분석)

  • Jung, Sang-Hee
    • Iberoamérica
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    • v.22 no.1
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    • pp.31-72
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    • 2020
  • This study examines the concepts and policy factors regarding gender-mainstreaming strategies and urban areas that have been discussed in the fields of international norms and development cooperation from the perspective of the Mexican government. It analyzes how gender-mainstreaming strategy is integrated and realized through Mexican law and key programs carried out by Mexico City. Through a literature review, this study builds upon previous research and theoretical discussions. In fact, Mexican federal government is considered to have successfully achieved "gender institutionalization." Within the framework of the law and institutions, the programs promoted by Mexico City aim to realize women's rights and meet their needs in the metropolis, while emphasizing a wider participation by citizens to realize these urban rights. In particular, the government of Mexico City is expanding on policies and programs that focus on strengthening the financial autonomy of women by understanding women's vulnerabilities as inequalities arising in the areas of the economy, space, and time.