• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.1
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• pp.75-91
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• 2024

Recently, global business environment is changing dramatically along with the acceleration of technological innovation amid the war, climatic change, and geopolitical instability. Accordingly, it is difficult to predict or plan for the future as the volatility, complexity, ambiguity, and uncertainty of the industrial ecosystem continue to increase. Therefore, organizations are undergoing inevitable restructuring in accordance with their survival strategy, for instance, removing marginal businesses or firing. Accordingly, office workers are seeking a startup as an alternative for their continuous economic activity amid rising anxiety factors that make them think they would lose their jobs unintentionally. Here, this study is aimed to verify through what paths office workers' self-determination influences the process of converting to a startup. For this study, an online survey was carried out, and 310 respondents' valid data were analyzed through SPSS and AMOS. To sum up the results, first, office workers' self-determination did not have significant effects on entrepreneurial intention. However, it was confirmed that self-determination had positive (+) effects on innovativeness and perception of the startup support system. This result shows that their psychology works to prepare step by step by accumulating innovative experiences and increasing perception of the startup support system from a long-term life path perspective rather than challenging startups right way. Second, innovativeness is found to have positive (+) effects on entrepreneurial intention. Also, perception of the startup support system had positive (+) effects on entrepreneurial intention. This implies that when considering startups, they are highly aware of the government's various startup support systems. Third, innovativeness is found to have positive (+) effects on perception of the startup support system. It is judged that perception of the startup support system is valid for prospective founders to exhibit their innovativeness and realize new ideas. Fourth, it was confirmed that innovativeness and perception of the startup support system mediated correlation between self-determination and entrepreneurial intention, and perception of the startup support system mediated correlation between innovativeness and entrepreneurial intention, which shows that it is a crucial factor in entrepreneurial intention. Although previous studies related to startups deal with students mostly, this study targets office workers who form a great part in economic activities, which makes it academically valuable in terms of being differentiated from others and extending the scope of research. Also, when we consider the fact that the motivation for self-determination alone fails to stimulate entrepreneurial intention and the complete mediation of innovativeness and the startup support system, it has great implications in practical aspects such as the government's human and material support systems. In the selection and analysis of samples, this study exhibits a limitation that the problem of common method bias is not completely resolved. Also, additional definitive research is needed on whether entrepreneurial intention is formed and converted into startup behavior. Academically and practically, this study deals with the relationship between humans' psychological motives and startups which has not been handled sufficiently in previous studies. The conversion of office workers to startups is expected to have effects on individuals' economic stability and the state's job creation; therefore, it needs to be investigated continuously for its great value.

• Journal of Service Research and Studies
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• v.7 no.4
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• pp.51-68
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• 2017

Financial technology (FinTech) is an emerging financial service sector include innovations in financial literacy and investment, retail banking, education, and crypto-currencies like bitcoin. One of the crucial branch of financial technology-third-party payment (TPP) is undergoing rapid growth, with online/mobile systems replacing offline financial systems. System quality and user attitudes are key perceptions driving third-party payment usage, the importance of these perceptions, however, may be different with countries as users' thinking varies from country to country. Thus, the purpose of this study is to elaborate how factors differ from China to Korea by drawing on the unified theory of acceptance and use of technology (UTAUT2). Additionally, this study also aims to propose a multi-attribute evaluation of the third-party online payment system based on analytic hierarchy process (AHP), fuzzy sets and technique for order performance by similarity to ideal solution (TOPSIS), to examine the relative importance of the perceptions influencing new technology adoption intention. The results showed that the price value has the most significant influence on Chinese perceptions, while the perceived credibility has the most significant effect on Korean perceptions. Sub-criteria also performs different results to Chinese and Korean third-party online payment system.

• Journal of Digital Contents Society
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• v.15 no.6
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• pp.683-699
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• 2014

This study examines the key factors which influence the strategic consideration and intention of adoption of internet marketing of small-and-medium sized companies, based on theoretical consideration of innovation diffusion theory and previous studies related. The result of analysis shows that the degree of market competitiveness, customer dependency, the level of internet marketing knowledge and experience have significant effects on both of strategic consideration and adoption intention for internet marketing. Also, learning commitment has negative influence on strategic consideration only, while environmental dynamism does on adoption intention. Comprehensively, the findings implies that firms consider selection of internet marketing to reduce the severity of competitiveness and that firms which has more knowledge or experience about internet marketing seems to consider selection of internet marketing through the perception of the effects of internet marketing or possible access to internet marketing. Based on the findings that the level of internet marketing knowledge and experience have much significant effects on both of strategic consideration.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.14 no.2
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• pp.95-104
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• 2019

Fear to start-up failures has been known to have a negative impact on entrepreneurial intention. This is one of the reasons why the government adopts a policy to help university students overcome their fear of start-ups. Setting educational goals to foster innovative and progressive entrepreneurs, universities have been conducting entrepreneurship education, but it is hard to say that constructive results have been achieved so far. Rather than adopting the practice of optional entrepreneurship education, there is a need to have all university freshmen mandatorily take the course of entrepreneurship education. This study aims to uncover the impact of more aggressive entrepreneurship education position in the university by analyzing empirical data. The relationship between an entrepreneurship level and entrepreneurial intention was tested, and start-up fear was also considered. In the research model, self-leadership and self-efficacy were included as regressors to entrepreneurship levels. Especially, this study tested moderate effects of start-up community during the course. The results from the sample of 2,500 freshmen indicate that entrepreneurship level is significantly improved by taking the course; however, fear to start-up failures remains still. In addition, empirical findings show that putting start-up communities in the entrepreneurship education helps students by moderating self-leadership and self-efficacy. This study extends our knowledge of entrepreneurship education in university by analyzing university freshmen data empirically.

• Journal of the Institute of Convergence Signal Processing
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• v.24 no.1
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• pp.42-50
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• 2023

The development of technology has achieved digital innovation throughout the media industry, including production techniques and editing technologies, and has brought diversity in the form of consumer viewing through the OTT service and streaming era. The convergence of big data and deep learning networks automatically generated text in format such as news articles, novels, and scripts, but there were insufficient studies that reflected the author's intention and generated story with contextually smooth. In this paper, we describe the flow of pictures in the storyboard with image caption generation techniques, and the automatic generation of story-tailored scenarios through language models. Image caption using CNN and Attention Mechanism, we generate sentences describing pictures on the storyboard, and input the generated sentences into the artificial intelligence natural language processing model KoGPT-2 in order to automatically generate scenarios that meet the planning intention. Through this paper, the author's intention and story customized scenarios are created in large quantities to alleviate the pain of content creation, and artificial intelligence participates in the overall process of digital content production to activate media intelligence.

• Journal of Korea Society of Industrial Information Systems
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• v.19 no.2
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• pp.119-135
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• 2014

This study is aimed at understanding the factors behind deciding to accept a social network service (SNS) from the viewpoint of tourists who are users of tourism SNS. The study also seeks to clarify the effects these deduced factors have on the intention of users to continuously use SNS. To this end, individual properties (such as self-efficacy, socio-cultural effects, social presence and people's innovativeness), systematic properties (like system quality and information quality)and usefulness/availability were used as factors with regard to the decision to accept tourism SNS based on previous studies and efforts were made to structurally clarify the effects of such previous factors on people's intention to continuously use SNS through perceived value and satisfaction. SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS. To achieve the purpose of the study, a survey was conducted on about 250 Busan residents who had used SNS in relation to tourist activities, such as exhibitions, conventions, accommodation, trips, aviation service and transportation. According to an empirical study, factors behind deciding to accept tourism SNS, including individual properties, systematic properties and usefulness/availability had statistically significant effects on perceived value. The usefulness/availability factor had the largest influence, in particular, followed by the systematic factor and individual factor. The value perceived in the process of using tourism SNS had significant effects on satisfaction and, furthermore, significantly affected tourists' intention to continuously use it. Based on such study results, factors behind deciding to accept SNS from the viewpoint of tourists affected customers' perceived value and satisfaction and ultimately affected their intention to continuously use SNS.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.19 no.4
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• pp.127-139
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• 2024

This study investigates the impact of edutech characteristics and both tangible and intangible educational services on the intention to re-enroll, which is directly related to the management performance of private institutes. The study aims to propose strategies to improve re-enrollment intentions and management performance based on the findings. Private education has grown continuously, complementing the limitations of public education and increasing parental dependence. This study tested the hypothesis that edutech characteristics, intangible services, and tangible services, increasingly utilized with the development of information and communication technology, would influence re-enrollment intentions. It also examined whether rapport-building behavior with parents would have a moderating effect on this relationship. The hypothesis testing results showed that among the edutech characteristics, content, intangible services such as reliability and empathy, and tangible services such as tangibility and payment accessibility positively impacted re-enrollment intentions. The hypothesis that rapport-building behavior would moderate the relationship between educational services and re-enrollment intentions was supported for empathy in intangible services and tangibility in tangible services. Based on these findings, the study proposed three strategies to improve management performance of private institutes. First, in terms of improving and managing edutech characteristics, it suggested introducing and updating edutech content and ensuring operational stability. Second, for improving and managing intangible services, it recommended managing instructor recruitment and training to enhance quality and competence, maintaining professionalism through continuous education by credible institutions, and providing level-based education for students based on the qualitative improvement of educational programs. Third, to improve and manage tangible services, it suggested setting appropriate tuition fees, offering various payment methods (online, mobile, card, bank transfer) unrestricted by time and place, and equipping interiors and facilities that enable focused learning. Additionally, considering the moderating effect of rapport-building behavior, it emphasized that improvements and management requiring costs are necessary, but making parents feel a high level of tangibility through rapport-building is also important. Furthermore, given the increasing importance of edutech based on information and communication technology, the study highlighted the need for various support measures such as government technological support and venture certification system support for institutes with an entrepreneurial spirit aiming to introduce innovative technologies such as AI technology based on large language models and AR/VR-applied metaverse environments. This study is expected to help improve the management performance of private institutes by specifically suggesting items and methods for improvement and management in the educational field.

• Proceedings of the Korea Technology Innovation Society Conference
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• 1998.05a
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• pp.10-10
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• 1998

생명공학의 혁신적 발명성을 매우 잘 보여주는 성공사례의 하나가 사람락토페린을 함유한 형질전환 젖소의 개발이다. 우유의 모유화를 내걸고 있는 본 연구는 국내·외에 막대한 잠재시장 규모가 예상되고 있다. 그러나 생명공학 제품은 ‘생물 재해(Bio Hazard)’에 대한 우려와 윤리문제를 제기할 수 있기 때문에 대중인식(Public Acceptance)에 대한 연구가 매우 중요한 의미를 가지는 것이다. 이러한 상황인식하에 사람락토페린을 함유한 유제품에 대한 소비자행태분석(Consumer Behavior Analysis)을 수행하게 되었다. 본 연구에 사용된 연구방법은 비시장가치평가법 중 임의가치평가법(CVM)을 사용하고 있다. 임의가치평가법은 선진국 특히 본 이론의 발상지인 미국에서 환경재기 가치를 측정하는 방법으로 사용되어 오고 있는데 이를 신상품 및 과학기술의 가치평가법으로 확대하여 연구하여온 필자의 일련의 연구중의 한 시도이다. 좋은 CVM 연구를 수행하기 위해서는 CVM이 요구하는 가치평가방법에 맞추어 설문서가 구성되고 분석되는 일이 무엇보다도 중요한 일이다. 본 연구에서는 CVM의 연구방법에 맞추어 사람락토페린 강화우유에 대한 소비자지불의향(Consumer Willingness to Pay) 조사와 더불어 사람락토페린 강화우유에다가 DHA, 칼슘 등 새로운 기능성 물질을 추가하여 더욱 좋은 기능을 첨가한 경우의 구입할 용의와 지불의향에 대한 조사를 수행하였다. 본 연구에서는 과학기술에 의해 탄생된 신상품에 대한 임의가치평가법의 적용이라는 새로운 시도의 연구라는점을 감안하여 본 연구를 바탕으로 더욱 새로운 문제제기와 추가적인 연구가 필요하다고 생각된다.적인 자세를 견지한다. 한편, 적응의 원리에 입각한 교육은 문화와 전통에 대한 피동적 전승을 넘어서 사회의 변화에 따라 교육체제와 내용을 바꾸는 등 적극적으로 변화에 대응하고, 이러한 변화를 주도할 인간육성에 힘을 기울이는 교육방식을 취한다. 시대적 변화의 소용돌이 속에서 교육은 이제 기왕의 많은 교육적 신화들을 타파하고 뉴 밀레니엄을 준비해야할 기로에 서 있다. 현재의 변화를 슬기롭게 대처하고 미래의 변화에 능동적으로 적응하는 인간을 육성하기 위한 오늘날 교육의 사명은 우선 미래사회를 위한 교육정책의 방향을 수립하는 일이다. 교육정책은 국가의 교육방침으로서 현실 교육문제의 해결도 중요하지만 미래의 발전을 기약할 수 있는 장기적인 비젼과 목표 속에서 정립될 필요가 있다. 이러한 의도하에 본 연구는 21세기를 대비한 교육정책의 방향을 탐색하고 그에 따른 정책적 과제를 제시하는 데 그 목적이 있다. 이러한 목적하에 본고는 \circled1 과거 우리 나라의 교육정책을 반성적으로 회고하고, \circled2 미래사회에 대한 전망과 교육적 시사점을 분석하며, \circled3 마지막으로 21세기의 변화에 적응하기 위한 교육정책의 방향과 과제를 내용으로 제시하고자 한다.탄산염으로의 전환이 진행되고 있다. 이러한 배경으로부터 Uchida그룹에서 개발한 FeiCr/AVTi재료와 현재 분리판 재료로 사용증인 SUS 310, S SUS 316재료에 대해. 산화성 분위기의 5기압까지의 가압하에서, Li-K, Li-Na탄산염에 대하여 부 식거동을 검토한 결과, 가압하에서 내식성이 향상되는 것이 발견되었다. 이유로서는 가압하에서 용융탄산엽의 증가된 산화력으로 보다 치밀한 내식성 산화물 피막

• Culinary science and hospitality research
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• v.22 no.5
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• pp.325-338
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• 2016

This research aimed to setup the innovativeness, dependability of information, reliability, and sufficiency of information of a mobile eating out application as the precedence factor, and also aimed to present useful information regarding the mobile eating out application by verifying the effect on the continuous use satisfaction levels and long-term orientation for this mobile eating out application. The data collection carried out from February 1 to February 28, 2016, with 441 questionnaires collected from a total distribution of 500 copies, of which 396 were retained. SPSS 22.0 was employed for factor analysis and the reliability verification, while AMOS 22.0 was used for the covariance structure analysis meant to verify the presented research hypothesis. The results are as follows. First, there was found a significant positive effect (+) on continuous use from innovativeness and dependability. On the other hand, sufficiency and reliability appeared not to have a significant effect. Second, there was a positive increase in long-term orientation as continuous use increased. Third, long-term orientation increased in relation to innovativeness. On the other hand, sufficiency, dependability and reliability appeared not to have a significant effect on long term orientation. Accordingly, the useful implications for the eating out application based on the analysis results has been presented.

• Journal of Platform Technology
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• v.12 no.3
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• pp.41-54
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• 2024

Recently, support for various types of entrepreneurship has been increasing. At the same time, interest in entrepreneurship education is increasing to expand support for entrepreneurship and improve entrepreneurship performance. Therefore, the scope and interest of entrepreneurship education and support is expanding beyond college students and the general public to include high school students. Accordingly, this study seeks to investigate in more depth the relationship between entrepreneurship competency, entrepreneurship attitude, and intention to start a business in order to increase the intention to start a business. As a result of the analysis, entrepreneurship capabilities (creativity, risk-taking, and innovation) had a positive effect on attitude toward entrepreneurship, and attitude toward entrepreneurship had a positive effect on the will to start a business. In addition, the results of the analysis of the mediating effect of entrepreneurship attitude in the relationship between entrepreneurship capabilities (creativity, risk-taking, and innovation) and entrepreneurship will are as follows. First, in the relationship between creativity and entrepreneurial will, entrepreneurial attitude played a partial mediating role. Additionally, in the relationship between risk tolerance and entrepreneurial intention, entrepreneurial attitude played a partial mediating role. Lastly, in the relationship between innovation and entrepreneurial will, entrepreneurial attitude played a complete mediating role. The research conclusion summarizes the results of this study, suggests implications for entrepreneurs and start-ups, as well as limitations of this study and directions for future research..