• Journal of Technology Innovation
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• v.24 no.1
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• pp.85-111
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• 2016

This paper examines the effects of prior industry experience, new product attributes and online customer review on new product sales. Different from prior researches on the volume and valence of customer review on online shopping, this paper investigated multiple factors on new product sales in online shopping mall. Based on 407 TV new products in China online shopping mall, we investigated the relationships of kew factors with new products sales. New products of Incumbent TV manufacturers outsell those of new entrants in TV market. Low initial price and low level of discount rate have positive relationships with new product sales. Technological superiority has positive effect on new product sales but the adoptions of new technological functions show different effects on sales. The volume of online consumer review also has positive relationship with new product sales. This paper suggest some theoretical and practical implications and future research directions.

• Information Systems Review
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• v.23 no.3
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• pp.97-125
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• 2021

Blockchain is a core technology to solve personal information leakage and data management issues, which are limitations of existing Genomic Sequencing services. Due to continuous cost reduction and deregulation, the market size of Genomic Sequencing has been increasing, also the potential of services is expected to increase when Blockchain's security and connectivity are combined. We created our research model by combining the Technology Acceptance Model (TAM) and the Innovation Resistance Theory also analyzed the factors affecting the acceptance intention and innovation resistance of the Blockchain Based Genomic Sequencing Information Platform. A survey was conducted on 150 potential users of Blockchain and Genomic Sequencing services. The analysis was conducted by setting the four Blockchain variables: Security, transparency, availability, and diversity). Also, we set the Perceived Usefulness, Perceived risk, and Perceived Complexity for Technology Acceptance and Innovation Resistance variables and analyzed the effect of the characteristics of the Blockchain on acceptance intention and innovation resistance through these variables. Through this analysis, key variables that need to be considered important to reduce resistance and increase acceptance intention could be identified. This study presents innovation factors that should be considered in companies preparing a new Blockchain Based Genomic Sequencing Information Platform.

• Journal of Technology Innovation
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• v.17 no.1
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• pp.205-221
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• 2009

Since second half of 1990s, Korean "Han-Ryu" focuses international attention, which means Korean cultural industries increase their exports. However, traditional theories of international trade in cultural industries could not explain this phenomenon of increasing cultural goods from developing countries. Using the fact that Becker(1996)'s 'consumption capital' can increase productivity in cultural industries as well as contribute to form 'taste' for new cultural goods. This study suggests the proper conditions for catching-up of developing countries in cultural industries through comparative statistics.

• Journal of Technology Innovation
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• v.27 no.4
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• pp.111-144
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• 2019

As virtual assistants rapidly diffused into the market, the voice shopping market is expected to expand. The purpose of this study is to identify the factors that determine the consumers' intention to adopt voice shopping by using the unified theory of acceptance and use of technology(UTAUT). In this study, we set variables that influence the intention to adoption of voice shopping with performance expectation and effort expectations as the variables of UTAUT and playfulness expectations as an extended variable. In addition, we also include four voice secretary attributes such as response accuracy, compatibility, social presence, and safety in our research model to investigate the source of motivation of voice shopping adoption. The result of this analysis shows that variables such as performance expectation, effort expectation, and amusement expectation have a positive effect on the intention to adoption of voice shopping. With respect to the four voice shopping attributes, compatibility had a positive effect on performance expectancy, effort expectancy, and playfulness expectancy. Social presence has a positive effect on playfulness expectancy. Safety has a positive effect on effort expectancy and playfulness expectancy. On the other hand, response accuracy is not significant for performance expectancy, effort expectancy, and playfulness expectancy. This study reveals the determinants of intention to adopt the new purchasing method called voice shopping, and suggests the important factors for the innovation of commerce business.

• Journal of Digital Convergence
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• v.20 no.4
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• pp.627-636
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• 2022

The purpose of this study is to maximize the development and utilization of digital innovation. First, analyzed the status of industrial development and digital innovation. Second, examined emotion and experience, looked into their types and properties. Third, attempted to develop a more creative and innovative user experience. The results of this study were presented as a theoretical basis, specification of research direction and research scope, and design analysis direction. It is expected to be used as a basic data that can help how to approach and interpret human emotions and behaviors in order to provide differentiated experiences by he essential concepts of emotions, experiences in various fields in the future.

• Journal of Technology Innovation
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• v.18 no.1
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• pp.21-51
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• 2010

This paper examines the knowledge transfer effect in Korean venture systems. Existing literature has provided rich evidence of the effect of knowledge transfer, but we do not have micro mechanisms inherent in the process of knowledge transfer. This paper argues that knowledge transfer effects vary depending on the knowledge types, sources, and legacy. This paper also tests role of the two important pillars in knowledge transfer of Korean venture startups; venture capital and government. This paper also examines the role of absorptive capacity in the knowledge transfer process. With 1,862 sample of Korean venture firms, this study employed three methods depending on 3 different types of dependent variables: hierarchical regression, logistic regression, and survival analysis. Main findings include that 1) knowledge characteristic itself and its alignment with industry influence the knowledge transfer effects, 2) government support has a negative effect on financial performance of venture firms, but does not have significant interaction effect on knowledge transfer, and 3) the absorptive capacity of each firm moderates the knowledge transfer effects. The theoretical and practical implications are discussed.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2016.10a
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• pp.135-136
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• 2016

최근 각종 사물인터넷 제품이 시장에 출시되면서 관련 업체들은 시장 선점을 위해 표준화 플랫폼 분야에서 경쟁을 벌이고 있다. 또한 이동통신 3사를 중심으로 가정용 사물인터넷 서비스를 앞 다투어 출시하면서 시장을 뜨겁게 달구고 있다. 대표적 출시된 서비스는 스마트홈 관련 서비스가 있다. 이동통신 기반 사물인터넷 서비스는 초기 단계에 머물고 있으며 지속적으로 다양한 서비스가 출시될 것으로 예상된다. 이러한 시점에 이미 출시된 서비스를 중심으로 사물인터넷 서비스에 대한 선호도 분석을 기획하게 되었다. 새로운 제품이나 서비스가 출시되는 경우에 잠재적인 구매자들이 제품 및 서비스가 어떠한 속성에 영향을 받아 그 제품이나 서비스를 선택하게 되는지에 대한 연구는 연구자에게 매우 흥미로운 주제이다. 따라서 문헌분석과 시장조사를 통해 사물인터넷 서비스를 고찰하여 선호도 분석 개념모델을 완성하고자 한다. 또한 이동통신 3사에 근무하는 직원(전문가)를 중심으로 설문을 통해 선호도 분석을 하고자 한다. 분석결과를 바탕으로 연구의 한계와 이론적 실무적 시사점을 제시하고자 한다.

• The Journal of the Korea Contents Association
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• v.19 no.3
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• pp.138-154
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• 2019

This study was conducted to identify the use motivations of AI speaker and examine the characteristics of AI speaker users. Based on the uses and gratifications theory, The study results show that the user motivations of AI speaker are four dimensional, namely escaping from daily problems and maintaining social relationships, information acquisition and learning, entertainment and relaxation and pursuit of practicability. The main AI speaker users are in their 30s, and they are innovative to actively use AI speakers for entertainment purposes such as listening to music. The four sub-dimensions differed as we compared them with user characteristics. Specifically, the motivation for escaping from daily problems and maintaining social relationships varied with gender and age. Moreover, age and informativeness were identified to have an influence on the motivations of information acquisition and learning and entertainment and relaxation. In sum, this research provides practical implications into how to strategically create contents and services for AI speakers.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.1330-1336
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• 2009

게임의 교육적 목적으로의 활용에 대해 관심이 늘고 있다. 이러한 흐름에도 불구하고 교육 분야에서 교육용게임의 채택은 더딘 편이다. 교육용게임의 채택과 확산을 위해서는 교육용게임을 교육을 위해 선택할 수 있는 정보를 학습자와 학부모, 교사들에게 제공해 주는 것이 중요하다. 교육용게임의 효과성평가는 게임의 교육적 효과 및 가능성을 알려줄 수 있기 때문에 교육용게임의 채택과 확산을 위한 중요한 역할을 할 수 있다. 하지만 기존의 효과성평가방법을 사용한 연구는 학부모와 같은 의사결정권자에게 신뢰받지 못하고 있어, 교육용게임의 확산에 도움을 주지 못하고 있다. 뿐만 아니라 기존모형을 사용한 효과성평가 결과는 개발자들에게 게임개선을 위한 자료로서 활용할 수 없게 되어 있어 개발을 위한 개선자료로서 활용하지 못하고 있다. 따라서 교육용게임을 확산시키기 위해서는 기존의 효과성 연구방법개선 또는 수정하는 것이 요구된다. 본 연구는 기존의 교육효과성모형을 교육용게임개발을 이루고 있는 두 이론적 배경인 게임설계이론과 학습이론에 근거하여 기존 효과성평가방법의 문제점을 살펴보고 두 이론에서 공통적인 요소를 도출하여 게임에서 학습결과와 과정을 모두 평가하는 개선된 평가모형을 제안하였다. 기존의 효과성평가가 단순히 학습량을 측정하여 단순하게 효과성의 유무만 보여주고 있다면, 개선된 모형은 효과성 유무와 함께 게임에서 학습의 과정을 보여줌으로서 게임의 관찰 가능한 효과성을 보여줌으로서 혁신의 확산을 촉진할 수 있는 지각된속성(Perceived Attributes)에 대한 정보를 효과성평가의 결과로서 제공할 수 있다. 본 연구는 기존의 모형을 학부모 교사와 같은 교육 분야의 사람과 게임기획자 와 같은 개발자가 모두 만족 할 수 있는 결과를 보여 주는 효과성평가 모형으로 개선하였다는데 의의를 둘 수 있다. 이러한 연구를 통해 교육현장에서 교육용게임의 채택과 확산에 기여 할 수 있을 것으로 기대된다.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.17 no.2
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• pp.65-80
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• 2022

Despite the uncertainty and risky factors of startups, the special and critical role of accelerators in carrying out professional nurturing and investment for them is becoming increasingly significant in the startup social-system. However, academic research on investment determinants that have a profound impact on the survival of accelerators is lacking, and there are only a few empirical studies on the classification and importance of factors, and they do not enjoy the benefits of theoretical studies. This study proposes a business model innovation framework based on the business model innovation theory that reflects the nature and properties of startups that are investment targets of accelerators and derives 12 investment decision factors. The framework defines that the target, direction, and performable force of startup innovation are a business model, strategy, and dynamic capability. Besides, the framework analyzes the investment decision factors of the existing accelerators based on the business model innovation framework to verify the suitability and sufficiency of the composition. As a result of the analysis, first, most of the items were faithfully composed from a static point of view of business model innovation, but it was found that the factors related to the core activities to evaluate the activity and customer relationship were insufficient. Second, from the strategic point of view, the necessity of developing factors that can encompass the definition and content of core resources, which are internal strategic factors, was raised. Third, from the dynamic point of view, it was found that many of the investment determinants of accelerators were concentrated on the lower level of dynamic competencies. This can be judged as a result of reflecting the characteristics of a startup that needs to develop a solution with few resources and a small number of team members. In addition, the roles and interrelationships between each factor are not clear, thus it was found as a limiting point for startups to view and evaluate the direction and process in which startups dynamically innovate their business models. This study is considerably differentiated in that it provides a business model innovation framework and offers a theoretical basis for investment determinants by deriving the investment determinants of accelerators based on the framework and design the foundation for subsequent research. The business model innovation framework presented in this study has great implications in that it contributes to the achievement of startups, accelerators, and startup support organizations.