• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.537-545
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• 2021

We hypothesize work jealousy can moderate the relationship between leader-member exchange (LMX) and two different work behaviors, counterproductive work behavior(CWB) and organizational citizenship behavior (OCB). The results supported our hypotheses and found an interaction between LMX and work jealousy such that the relationship between LMX and CWB is negative when jealousy is higher but not when jealousy is lower. We did not find an interaction between LMX and work jealousy on OCB, however. We test our hypotheses in a service organizational sample consisting of one hundred thirty-nine. Managerial implications and directors for future research are discussed.

• Journal of the Korean Institute of Landscape Architecture
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• v.20 no.2
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• pp.127-140
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• 1992

본 연구에서는 Schwartz의 Norm Activation 이론을 도입하여, 실 외휴양지에서 환경훼손행위 관리를 위한 Communicatin 정책의 이론적 배 경으로 도입되어 있는 Prosocial Behavior 이론의 적용성을 실험하였다. 본 연구는 실험실에서 자체개발한 설문지를 통하여 수행되었으며, 미국 Texas A&M 대학교의 남녀 대학생 340명이 참가하였다. 본 실험의 결과 실외휴 양 환경에 대한 훼손행위(Depreciative Behavior)의 인과응보적인 결과를 알려 주는 Information이 실외휴양지 관리에 바람직한 행동의사를 활성화 시키는데 효과적인 반면, 훼손행위에 대한 법적인 제재조치를 설명하는 위 협적 Information은 바람직한 행동의지를 활성화시키지는 못했다. 이용자의 개인적인 성향인자인 사회적 책임감(Social Responsibility)의 고저는 사회 에 바람직한 행동의지의 활성화와 직접적인 관계가 있었다. 그러나, 사회적 책임감의 고저가 환경훼손행위에 대한 인과응보적인 Information이나 제재 조치에 대한 위협적인 Information과의 교호작용은 없었다. 통계학적으로 유의성은 적으나 사회적 책임감이 높은 시험구의 경우 제재조치에 대한 위 협적인 Information에 대한 반작용이 컸으나, 사회적인 책임감이 높은 실험 구의 경우 제재조치에 대한 위협적인 Information이 효과적인 결과를 볼 때, 이용자의 바람직한 행동의지에 역으로 작용하는 Communication정책에 대한 체계적인 연구가 요구된다.

• Journal of Korean Society of Transportation
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• v.24 no.3 s.89
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• pp.85-94
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• 2006

Speeding is a critical issue related to safety. It is one of violations which result in high fatality regarding the crashes causing the death. It is also affected by driver s variables such as sex, age, or mileage. However, these demographic variables cannot only explain fully the psychological mechanisms of speeding but also they are not helpful for the traffic safety education. Therefore, in our study, focusing on the theory of planned behavior (TPB), we explored the effects of attitudes toward speeding as well as subjective norms and perceived behavioral control on the intention and behaviors of speeding in which the demographic variables were controlled. Moreover, because speeding can be habitual without driver s intention, we did hierarchical regression on Past behaviors or habit as variables with ought, anger, and impulse as Predictable variables. The result showed that it was significant that TPB variables predicted intention and behavior of speeding. In addition. all additional variables excepting ought and anger showed the significant increment of the explained variance. Consequently, the limitations and implications for the intervention program of speeding were discussed.

• Journal of the Korean Society for information Management
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• v.34 no.1
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• pp.291-316
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• 2017

The purpose of this study was to examine comics library user's behavioral intention using the extended theory of planned behavior. In order to verify the effects of variables, such extended variables as comics likeability and service factor were added to such basic variables of the theory of planned behavior as subjective norm, attitude and behavioral control. Study findings are as follows: user's attitude had the biggest effects on their behavioral intention of reuse of Comics Library, and it was followed by subjective norm, service quality and perceived behavioral control, in order. Comics likeability exceptionally had no direct effects on behavioral intention, but it had indirect effects via the mediation of attitude, subjective norm and perceived behavioral control. And second, comics likeability and service quality had power of explanation for such basic variables as attitude, subjective norm and perceived behavioral control, respectively, thus verifying their effects on behavioral intention as extended variables.

• Journal of the Korean Society for Library and Information Science
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• v.51 no.2
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• pp.157-178
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• 2017

The objective of this study is to investigate college student search behavior in an academic library. The theory of planned behavior was applied for identifying relationship among variables on search behavior. Data were collected in an university. For data analysis, ANOVA, factor analysis, regression analysis, cluster analysis were used. The result shows: the theory of planned behavior can be used for finding search intention in an academic library. Student major and library use frequency are different statistically in attitudes, perceived behavioral control, behavioral intention. Student characteristics are divided into four types: conservative, independent, friendship, fashion. Friendship type of students influences search behavior. From cluster analysis, the cluster included friendship and independent types of students and students who have high frequency of library use has more active intention for search in academic library.

• Journal of Digital Convergence
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• v.11 no.2
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• pp.183-191
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• 2013

The purpose of this current study is to explore use of pod casting. First, the study investigated types of motivation for using pod casting. Secondly, based on theory of planned behavior, we analyzed how social norm, attitude, and self-efficacy regarding using of pod casting influence people's using behavior of pod casting. We found the four different types of motivation for using pod casting: Everyday life information, entertainment, flee from reality, and professional information. Regarding theory of planned behavior, the theory was significant model to explain use of pod casting, and self-efficacy was the most significant variable to predict use of pod casting.

• The Korean Journal of Woman Psychology
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• v.15 no.2
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• pp.259-283
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• 2010

The present study was conducted to examine the effect of attitude, subjective norm, and perceived behavior control in explaining multicultural receptive behavior intention as well as multicultural receptive behavior, i.e., test the theory of planned behavior(Ajzen, 1991), to investigate the role of Korean social identity in the prediction of multicultural receptive behavior, and to investigate the role of stereotype and prejudice(i.e. attitude about object) in the prediction of multicultural receptive behavior. A sample of 505 undergraduate participated in the survey. The results from stepwise regression analyses indicated that the multicultural receptive intention was explained 47.4% by the theory of planned behavior, while multicultural receptive behavior was explained 61.1% by this theory. When the Korean social identity, stereotype and prejudice were added into the stepwise regression analysis, the variance was increased to 51.8% for multicultural receptive intention and 65.9% for multicultural receptive behavior. Furthermore, the influence of the Korean social identity on multicultural receptive intention/behavior was weak, but the influence of the stereotype on multicultural receptive behavior was strong. Finally the implications and limitations of the present study as well as the future directions of this area were discussed.

• Informatization Policy
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• v.20 no.3
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• pp.63-85
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• 2013

Drawing on Protection Motivation Theory(PMT), this study attempts to clarify antecedents that influence the intention to protect individuals' privacy on the Internet. Protection motivation forms through individuals' cognitive appeal involving threat and efficacy. Then protection motivation causes privacy behavioral change. Protection motivation factors are established privacy trust and privacy risk, which are related to privacy attitude and belief. This proposed model is empirically analyzed by utilizing structural equation analysis(SEM). According to the result of the empirical analysis, it is founded that almost paths have statistically significant explanatory power except path from efficacy to privacy risk and path from privacy trust to privacy behavioral intention. This study shows powerful evidence of antecedent factors based on protection motivation of individuals' privacy behavioral intention in online environment.

• Journal of the Korean BIBLIA Society for library and Information Science
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• v.13 no.2
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• pp.197-219
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• 2002

Education is an intentional change of human behaviors. This change is implemented through the learning process of humans. The principles in the learning process and its psychological mechanism are based on learning theories. The objective insight about how they are related with school libraries as a basic organization supporting school education, what they can contribute and what their research methodologies are is a base for educational and academic research of school libraries. This study at first is to investigate learning and teaching theories for school libraries based on behavioral learning theories, cognitive learning theories and constructive learning theories which are general trends for learning theories. Then it is to introduce new theory 'library-based education approach (LBEA)'as an educational base of school libraries.

• Journal of Korean Society of Transportation
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• v.18 no.6
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• pp.101-110
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• 2000

본 논문의 목적은 우리들의 현실적 노면표지 형태가 그 강도, 종류 및 출현빈도 측면에서 드러내는 지속적 증대 내지 강화 경향성을 문제점으로 제기하면서, 이런 노면표지 형태와 운전행동 간의 관련성에 대한 심리학적 제반 이론들을 고찰해보고 아울러 여기서 상호 연관적 특성을 밝혀주는 하나의 적절한 모델을 개발해보고자 하는 데에 두었다 이 모델에서는 운전자의 사고예방이나 안전운행이 곡 필요한 수준의 노면표지 자극화(stimulation)를 통해 조성된 쾌적한 교통환경에서 보다 용이하게 가능하다는 점이 전제되고 있다. 우리가 인간행동을 총체적으로나 효과적으로 분석하는 데 있어서는 일반심리적이거나 행동주의적 제반 이론 관점이 다소 미흡하다는 점이 지적되었다. 반면에 보다 거시적이고 종합적인 통찰에 중점을 두고있는 형태주의 심리학이나 장 이론적 시각은 행동분석 시에 비교적 결실적인 것으로 밝혀졌다 노면표지 자극의 양상여하가 운전자에게 스트레스, 정보과부담, 과도한 심리적 각성상태 등으로 인해 부정적인 영향을 미친다는 점에서는 이런 문제점이 환경심리학적 고찰측면에서도 관심의 대상이 되고 있다. \"노면표지 조성화 양 관점 모델\"에서 시사되고 는 터이지만. 이 모델에서의 노면표지 형태가 이론적인 면에서 \"정서-인지적\" 인간관에 근거를 두고있어 궁극적으로 이것이 옳다면, 그것은 곡 필요한 최소한의 수준에 머물러야 한다는 것이다. 올바른 운전행동, 다시 말해 교통법규 준수 행동은 노면표지 양상 측면의 각종 자극적 강화대책보다도 오히려 실효성 있는 교통교육, 확실한 적발 단속과 엄중한 처벌대책에 상대적으로 훨씬 더 큰 비중을 두고있는, 바로 그런 운전자의 의식개혁을 통해 비로소 제대로 정착될 수 있기 때문이다. 이 모델의 타당성 여부는 후속적 실증연구를 통해 해명되어질 수 있을 것이다.