• Journal of Digital Convergence
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• v.18 no.9
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• pp.145-157
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• 2020

The purpose of this study is first to analyze the effects of university students' autonomous motivations to start a business on their attitude toward entrepreneurship, subjective norms, and perceived behavioral control, second to analyze the effect of university students' attitude toward entrepreneurship, subjective norms, and perceived behavioral control on entrepreneurship intentions, and third to analyze the moderating effect of entrepreneurship education for university students on entrepreneurship intention. Based on the previous research, a research model and a research hypothesis were established. 251 questionnaire responses were collected through a survey of university students in Seoul and Gyeonggi Province and empirical analysis was performed using SPSS 24 and AMOS 23. As a result of the analysis, first, the autonomous motivation was found to have a positive effect on attitude, subjective norms, and perceived behavioral control. In addition, attitude, subjective norms, and perceived behavioral control all showed a positive effect on entrepreneurship intention. Entrepreneurship education for university students was found to control the effect of subjective norms on entrepreneurship intention and the effect of perceived behavioral control on entrepreneurship intention in the positive direction. The results of this study can contribute to the establishment of more effective educational policies and startup support program planning that can increase the entrepreneurial intention of university students.

• Korean Security Journal
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• no.56
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• pp.145-163
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• 2018

Recently, security behavior of members of organizations has been recognized as a critical part of information security at the corporate level. Leakage of customers' information brings more attention to information security behavior of organizations and the importance of a task force. Research on information breach and information security is actively conducted of personal behavior toward security threats or members of organizations who use security technology. This study aims to identify factors of influence on information security behavior of members of organizations and to empirically find out how these factors affect information security behavior through behavior toward attitude, subjective norm and perceived behavior control. On the basis of the research, this study will present effective and efficient ways to foster information security activities of members of organizations. To this end, the study presented a research model that applied significant variables based on integration of Theory of Planned Behavior (TPB) and Theory of Protection Motivation (TPM). To empirically verify this research model, the study conducted a survey of members of organizations who had security-related work experience at companies. So, it is critical for members of organizations to encourage positive word of mouth (WOM) about information security behavior. Results show that based on the integration of TPM and TPB, perceived vulnerability, perceived severity, perceived efficiency and perceived barriers of information security behavior of members of organizations had significant influences on mediating variables such as behavior toward attitude, subjective norm, perceived behavior control and intention. They also had significant influences on organization information security behavior which is a dependent variable. This study indicates companies should introduce various security solutions so that members of the organizations can prevent and respond to potential internal and external security risks. In addition, they will have to take actions to inspect vulnerability of information system and to meet security requirements such as security patches.

• Journal of Digital Convergence
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• v.13 no.8
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• pp.133-144
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• 2015

In digital convergence environment, information security management plays crucial role in maintaining firms' competitiveness. Organizational citizenship behavior(OCB) enables informations security countermeasures to be more effectively worked by helping employees to have much knowledge of information security policy, by facilitating employees to participate in information security education/training. Thus, the purpose of this study is to investigate the mediating effect of OCB on the relationships between information security countermeasures and compliance intention. Questionary was designed based on prior information security research, and survey was conducted among companies' employees across the industry. Results showed that information security policy and information security education/training were found to be key predictors of compliance intention. In addition, OCB was proven to mediate the relationships between information security countermeasures and compliance intention.

• The Journal of the Korea Contents Association
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• v.20 no.10
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• pp.109-118
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• 2020

In this study, the selection attributes of contemporary dance audience were constructed based on prior study and the selection attributes of contemporary dance performance were identified through EFA(Exploratory Factor Analysis). Therefore, Six attributes were derived: physical evidence, tickets, people, information, product, and reputation. Based on these attributes, the selected attributes were identified through 'ETPB(Extended Theory of Planned Behavior)' to see if they affect ticket purchase behavior. In result, Among the selection attributes of contemporary dance performances, three attributes of reputation, people and product influenced the audience's attitude, while only product and human attributes influenced the purchase intention of tickets. Among the variables of ETPB to enhance the ability to purchase intention of tickets, audience attitude, perceive behavior control, and prior knowledge have had a positive effect on purchase intention of tickets, except for subjective norm. Therefore, it is meaningful that this study presented and verified empirically the attributes of select centered on visitors, which can improve the intention of purchasing tickets for contemporary dance performances.

• Journal of the Korean Society for Library and Information Science
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• v.52 no.1
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• pp.401-423
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• 2018

This study aims to analyze the intention of public library use of citizens by applying Ajzen's extended theory of planned behavior (ETPB). A questionnaire survey was conducted to identify the relationship between personal characteristics, factors from ETPB, such as attitude, subject norm, and perceived behavioral control, and the intention of public library use, Library knowledge was also added as an additional independent factor in this study. The results showed that attitude and library knowledge were more important factors than others. Subject norm and perceived behavioral control had also positive effects on the intention, Additionally, some personal characteristics, such as age, educational background, and household income, and public library use experience made significant differences in the intention. Based on the results, this study made some suggestions for expanding the scope of public library users.

• Information Systems Review
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• v.17 no.3
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• pp.65-76
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• 2015

This paper examines the influence of neutralization techniques and voluntary actions on intention to comply information security policy. Data were collected through an online survey and hypothesis results were all hypotheses were supported. The results of this study improve understanding on the voluntary nature of employee behavior for participating in the organization's policies and the rationalization of the employees trying weakening the organization's policy intentions. The organization shoud implement specific education and training in order to suppress the rationalization of employees and develop a plan to have a kinship with the employees of the organization.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.255-260
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• 2019

Recently realistic descriptions have been frequently used in anti-smoking campaigns. The same trend can also be seen with regard to posters as a medium of visual communication. It was intended to examine how different types of visual images in anti-smoking campaign posters produced and distributed by the WHO can improve the effectiveness of health communication. This article aims to determine how each of abstract/stylized illustrations and realistic images might affect the three key variables of the Theory of Planned Behavior, which are Attitudes toward the Behavior, Subjective Norms and Perceived Behavioral Control, in relation to quitting smoking. Results showed that realistic images are different in improving the attitudes toward the behavior and subjective norms. However, there are no significant difference between abstract/stylized illustrations and realistic images in Perceived Behavioral Control. The findings of this study suggest that the above-mentioned types of visual information achieve different levels of effectiveness in health communication. It is desirable that more effort be devoted to the interdisciplinary study across the areas of visual design and social psychology, for example, with a view to developing better health communication strategies.

• 한국체육학회지인문사회과학편
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• v.55 no.5
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• pp.117-125
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• 2016

Most of health behavioral research were conducted with only individual psychological variables. The purpose of this study was to integrate the theory of planned behavior and social ecological model to explain exercise intention through multilateral approaches. 50s male 252 exercise participants were used in the final data analysis. Reliability analysis, confirmatory factor analysis, correlation analysis, structural equation modeling were used to analyze. The results indicated that physical environment has a positive influence on the subjective norm. Attitude, subjective norm and perceived behavioral control have positive influence on intention. Lastly, Social environment has a positive influence on the attitude. According to the results of this study, it will be able to contribute to integration of theoretical model for various health behavior and also help to develop intervention for physical activity promotion.

• 한국체육학회지인문사회과학편
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• v.54 no.5
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• pp.607-618
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• 2015

This study aims to investigate overall factors regarding participation process such as process to pro-environmental behavior, pro-environmental behavior, continuing factors and constraint factors of outdoor recreation participants, and to determine logical correlation between them in order to make a theory model. To this end, grounded theory approach is applied for interpretation. First, pro-environmental behavior of outdoor recreation participants was formed by sequential influence of causal conditions and situational context. Second, outdoor recreation participants who participated in pro-environmental behavior of central phenomenon experienced peculiar continuing factors and constraint factors but it was found they also experienced general continuing factors and constraint factors. Third, it was analyzed that resultant settlement of pro-environmental leisure activities was partially fed back to the participation continuing factors of mediating conditions and a club of interaction strategy. Result from this study will give a help to widely understand experience of participation in leisure and restraints on leisure of outdoor recreation participants, and to development of study through organic combination between subsequent researches.

• The Journal of the Korea institute of electronic communication sciences
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• v.19 no.4
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• pp.741-752
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• 2024

Organizations amplify their information security (IS) technical investments as the demand for IS escalates. This research suggests conditions for enhancing insider compliance with IS, focusing on the potential for behavior modification through techno-stress and organizational justice, based on the theory of planned behavior. To test the proposed hypothesis, this study utilized a survey methodology on 383 employees from companies with implemented IS. The test results showed that IS techno-stress (overload and uncertainty) caused by reduced attitudes of employees, and organizational justice increased subjective norms, influencing IS compliance intentions along with self-efficacy. Additionally, organizational justice has been found to alleviate the adverse effects of IS overload and uncertainty on attitudes. The findings are expected to help clarify measures for achieving IS performance within the organization by proposing organizational justice conditions to improve the negative IS environment of the organization.