• Title/Summary/Keyword: 행동전략

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A Structural Study On The Relationships Among Business Strategies, Managerial Execution Types And Management Performances in the e-Business. (전자상거래 경영측면의 전략과 경영실천유형 및 경영성과 간의 구조적 연구)

  • Oh, Sang-Young
    • Journal of the Korea Academia-Industrial cooperation Society
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    • v.10 no.6
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    • pp.1369-1375
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    • 2009
  • This study focus on the structural relationships among business strategies, its various execution types and business performances from the viewpoint of many managerial aspects. These many kinds of management activities are carried out in order to revitalize the E-Business system. The objective of this study is to find out the structural effect of this various kinds of managerial strategies on the practice type of knowledge management such as dynamic and behavioral approach. And also the effect of knowledge management activities on the business performance. The result of this study shows that management strategy for marketing, procurement/logistics and service has positive influences on systematic, behavioral approach as well as the knowledge execution types has positive influence on the management performances.

The Effect of Relational Conflict and Task Conflict between the hotel employee on Organization Citizenship Behavior - Moderating Effect of Self leadership (호텔 종사원의 관계갈등과 과업갈등이 조직시민행동에 미치는 영향 - 셀프리더십의 조절효과)

  • Kim, Jeong-O
    • Proceedings of the Korean Society of Computer Information Conference
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    • 2020.07a
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    • pp.163-166
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    • 2020
  • 호텔기업은 최고의 서비스를 주고받는 산업으로 다른 기업과의 비교우위를 위하여 우수한 인력개발을 통해 조직의 효율성을 확보하는 전략에 초점을 맞추어 왔다. 따라서 본 연구는 호텔종사원을 연구대상으로 선정하여 첫째, 관계갈등이 조직시민행동에 영향을 미칠 것이다, 둘째, 과업갈등이 조직시민 행동에 영향을 미칠 것이다. 셋째, 관계갈등과 조직시민행동과의 관계, 과업갈등과 조직시민행동과의 관계에서 셀프리더십의 조절을 살펴보았다. 자료 수집을 위한 설문조사는 서울 경기도 지역의 특급호텔 종사원을 대상으로 400명에게 설문을 실시하였다. 분석결과를 예측해보면 첫째, 관계갈등은 조직시민행동에 유의미한 관계를 미칠 것으로, 둘째 과업갈등은 조직시민행동에 유의미한 관계를 미칠 것으로, 셋째, 셀프리더십은 관계갈등과 조직시민행동간의 관계에서 조절변수의 역할을 넷째, 셀프리더십은 과업갈등과 조직시민행동에 조절효과를 미칠 것으로 판단되어 진다. 조직시민행동의 예측변인으로서 관계갈등과 과업갈등에 대하여 탐색적인 수준에서 연구가 이루어졌음에도 관계갈등과 조직시민행동 그리고 셀프리더십의 상호작용을 다룬 연구가 이루어진 것에 의미가 있다. 또한 관계갈등과 조직시민행동의 관계를 조절하고 과업갈등과 조직시민행동과의 관계를 조절할 것으로 예측되어지는데 이는 후속연구의 바탕이 될 수 있을 것이다. 이런 연구결과를 바탕으로 조직의 관리자는 관계갈등과 과업갈등을 최소화 하고 조직시민행동을 높일 수 있는 방안에 대한 다양한 자기개발 및 프로그램을 개발하고 종사원에게 제공하여 건실한 조직문화를 이루어야 하겠다.

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Instructional Strategy Development for International Marriage Home Children through the analysis of their Behavior Traits (다문화 가정 자녀의 행동특성 분석을 통한 교수전략 개발)

  • Kim, Jong-Choul
    • The Journal of the Korea Contents Association
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    • v.9 no.5
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    • pp.277-283
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    • 2009
  • Problems of international marriage have been caused by the second generation. Because the second generation make a conflict with the existing social systems. So we should study about the second generation before they grown up. This Paper compared the behavior traits between international marriage home children and pure korean home children especially in the area of language expression, peer relationship, learning concentration. According to the analysis developed instructional strategy for international marriage home children.

The Effects of Self-esteem, Shopping Motivations, and Shopping Tendencies on the Clothing Purchase Behavior of the MZ Generation (MZ세대의 자아존중감, 쇼핑동기 및 쇼핑성향이 의복구매행동에 미치는 영향)

  • Lee, Myeong-Jin;Lee, Min-Ji;Kim, Hye-Kyung
    • The Journal of the Korea Contents Association
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    • v.22 no.9
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    • pp.308-321
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    • 2022
  • The purpose of this study is to understand how self-esteem, shopping motivations, and shopping tendencies affect the clothing purchase behavior of the so-called "MZ generation," a cohort that includes both millenials and Generation Z and exerts significant influence in various areas. The results of this study can be summarized as follows: First, it was found that extrinsic purchase motivations (purchased made due to the influence of other people), trend-seeking shopping tendencies, and pleasure-seeking shopping tendencies had a positive and significant effect on personal needs among the sub-factors of clothing purchase behavior of the MZ generation. Second, it was found that the MZ real purchase shopping motivations, trend-seeking shopping tendencies, pleasure-seeking shopping tendencies, and convenience-seeking shopping tendencies had a positive and significant effect on actual needs among the sub-factors of clothing purchase behavior among the MZ generation. Third, it was found that social self-esteem, extrinsic purchase motivations, and convenience-seeking shopping tendencies had a positive and significant effect on clothing marketing strategies among the sub-factors of clothing purchase behavior of the MZ generation. On the other hand, personal self-esteem was found to negatively affect the marketing strategies of clothing purchase behavior. In other words, the expectation that the MZ generation would buy clothes in accordance with their individual preferences and beliefs was not supported by the findings of this study. It would appear that the beliefs and behaviors of the digitally savvy MZ generation are changed by the fashion trend-related information they readily access when purchasing clothing. From the above research results, it can be concluded that there many variables that influence the clothing purchase behavior of the MZ generation and it is thus necessary to consider this cohort a new consumer segment and establish marketing strategies accordingly.

A Study on the Influence of the Marketing Strategy Factor at Golf Courses in Jeonnam Area on Perceived Values and Customers' Behaviors (전라남도 골프장의 마케팅전략 요인이 지각된 가치와 소비자 행동에 미치는 영향)

  • Jun, Ho-Moon
    • 한국체육학회지인문사회과학편
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    • v.51 no.3
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    • pp.171-181
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    • 2012
  • The purpose of this study was to analyze the influence of the marketing strategy at golf courses in Jeonnam area on perceived values and customers' behaviors. To make this goal, the study was selected it as the population to customers who were the member of 10 golf courses run by membership and public system. The study, then, selects 366 by convenience sampling. The study was analyzed the data by frequency analysis, reliability analysis, factor analysis, and simple and multiple regression analysis. The results are as follows. First, it has a meaningful influence on perceived value to the factors of product, price and place which are the component of marketing strategy in golf courses. Second, it has a meaningful influence on revisiting intention, one of the customers' behaviors, to the factors of product, price and promotion which are the component of marketing strategy in golf courses; but the factor of place has no influence on it. Third, the factors of product and price, the component of marketing strategy have a meaningful influence on the intention of recommending others which is one of customers' behaviors while the factors of promotion and place don't have. Finally, the factor of perceived value has a meaningful influence on both of the intention of revisit and recommendation to others which are customers' behaviors.

The Effects of Knowledge Sharing Culture and Strategy of Hotel Companies on the Psychological Ownership and Organizational Citizenship Behavior of MZ Generation Employees (호텔 기업의 지식공유문화와 전략이 MZ세대 종사원의 심리적 주인의식과 조직시민행동에 미치는 영향)

  • Sohyun Park;Hyunkyu Kim;Jeongwon Choi;Namho Chung
    • Knowledge Management Research
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    • v.23 no.4
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    • pp.233-250
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    • 2022
  • This paper aims to verify how the knowledge sharing culture of hotel companies affects psychological ownership awareness and organization citizenship behavior through knowledge sharing of millennials and generation Z employees. It also assumed that two types of knowledge, such as tacit knowledge and explicit knowledge, would have the effect of controlling knowledge sharing culture and knowledge sharing. This paper collected data from 138 employees working in hotels in the metropolitan area. As a result of the empirical analysis, it was found that the knowledge sharing culture of hotel companies influenced knowledge sharing. In addition, it was confirmed that it had a positive effect on psychological ownership and organizational citizenship behavior. In the case of hotel companies, it was found that the tacit knowledge was more effective in inducing knowledge sharing among employees that the explicit knowledge. If a company provides a knowledge-sharing culture using various forms of tacit knowledge strategies, it is expected to increase the organizational citizenship behavior and psychological ownership of MZ generation employees.

Lifelike Behaviors of Collective Autonomous Mobile Agents (자율 이동 로봇군의 생명체 행동)

  • Min, Seok-Gi;Jegal, Uk;Kang, Hun
    • Proceedings of the Korean Institute of Intelligent Systems Conference
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    • 1997.10a
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    • pp.83-86
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    • 1997
  • 우리는 자연계에서 새나 어류가 무리지어서 다니는 특이한 모습을 볼 수 있다. 본 논문을 복수 에이전트 모빌 로봇을 이용하여 이들이 효율적인 전략적 규칙으로부터 이런 복잡한 행동의 결과를 나타낼 수 있음을 보여준다. 모의 실험된 무리는 분산된 행동 모델로 구현되었으며 각각의 모빌 로봇간의 상대적으로 단순한 상호작용의 결과이다. 또한 여기서 모의 실험된 각각의 모빌 로봇은 동적인 환경을 감지함에 따라 움직이는 독립된 개체로서 자신의 움직임을 결정한다.

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A Content Site Management Model by Analyzing User Behavior Patterns (사용자 행동 패턴 분석을 이용한 규칙 기반의 컨텐츠 사이트 관리 모델)

  • 김정민;김영자;옥수호;문현정;우용태
    • Proceedings of the Korean Information Science Society Conference
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    • 2003.04a
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    • pp.539-541
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    • 2003
  • 본 논문에서는 컨텐츠 사이트에서 디지털 컨텐츠를 보호하기 위하여 사용자 행동 패턴을 분석을 이용해 특이한 성향을 보이는 사용자를 탐지하기 위한 모델을 제시하였다. 사용자의 행동 패턴을 분석하기 위한 탐지 규칙(detection rule)으로 Syntactic Rule과 Semantic Rule을 정의하였다. 사용자 로그 분석 결과 탐지 규칙에 대한 위반 정도가 일정 범위를 벗어나는 사용자를 비정상적인 사용자로 추정하였다. 또한 제안 모델은 eCRM 시스템에서 이탈 가능성이 있는 고객 집단을 사전에 탐지하여 고객으로 유지하기 위한 promotion 전략 수립에 응용될 수 있다.

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하프타임 실전전략-2006 하프타임 워크숍 전략, 하반기 사무실을 가져라

  • Lee, Nae-Hwa
    • Venture DIGEST
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    • s.95
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    • pp.40-41
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    • 2006
  • 행복한 인생은 하나의 과학이다. 행복이란 저절로 이루어지는 것이 아니라 '구체적인 계획'과 이에 따른 '지속적인 행동' 그리고 '성취'라는 연결고리를 통해서 나오는 결과물이기 때문이다. 지금부터 2006년 인생의 중간 점검에 들어가 보자. 이 작업은 당신의 희망찬 후반전을 구상하는 '2006년 하프타임 워크숍'이다.

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A Comparison Study of Learning Style, Self-regulated Learning and Learning Flow between Gifted and Normal Student (영재아와 일반아의 학습양식, 자기조절학습전략 및 학습몰입 비교 연구)

  • Goo, Youngsu;Yang, Yeonsuk
    • Journal of Gifted/Talented Education
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    • v.23 no.2
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    • pp.177-191
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    • 2013
  • This study compared the difference of learning style, self-regulated learning, learning flow, analyzed the learning style impact on self-regulated learning and learning flow between gifted and normal student. The subjects of this study were 118 sixth grade gifted students and 124 general students who showed academic achievement of the same level. According to the results of this study, gifted elementary children had more than the general independent, competitive, participatory learning style and they used personal, behavioral and environmental self-regulation strategies more often. Also they had a higher degree of learning flow than the general. Both gifted and general students, the more independent and participatory learning style, the more increased self-regulated learning and learning flow. And the more used self-regulated learning, the more increased learning flow. The learning flow of the gifted children was higher the more independent, the more participatory, the more used behavioral and personal self-regulated learning strategies. The learning flow of the general elementary children was higher the more participatory, the more used environmental and personal self-regulated learning strategies.