• Journal of Digital Convergence
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• v.14 no.3
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• pp.361-372
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• 2016

The purpose of this study was to examine the mediating effect of moral elevation and self control on the relationship between moral identity, character strengths, family strengths, and altruistic behavior in the times of convergence. The collected data were analyzed by SEM. The results of this study were as follows: First, moral self has indirect effect on altruistic behavior through moral elevation and self control in turn, and character strengths, have indirect effect on altruistic behavior through moral elevation and self control and moral elevation, self control in turn, and family strengths have indirect effect on altruistic behavior through self control. Second, it was found that there was a significant gender difference in the structural weights of character strengths and moral elevation.

• Korean Journal of Culture and Social Issue
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• v.28 no.2
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• pp.107-131
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• 2022

This study was conducted with the aim of developing and validating a measure of the workplace bullying bystander behavior. For the purpose, items were developed by referring to previous studies related to workplace bullying, and behavior subtypes were defined as pro-bullying, defending, and bystander behaviors. After confirming the content validity with the help of experts, a total of 31 preliminary items were composed. The final 26 items were selected by conducting an exploratory factor analysis and verifying the validity and reliability of the scale with a survey of 288 office workers who have directly or indirectly witnessed workplace bullying over the past three years. In this process, it was confirmed that defense behavior was distinguished into two types: Active and supportive. Confirmatory factor analysis was conducted with data from 518 office workers who have directly or indirectly witnessed workplace bullying over the past year, and the validity and reliability of the developed scale were confirmed. As a result of comparing the competing models to reconfirm the subtypes, it was confirmed again that active defense behavior and supportive defense behavior were distinguished. The criterion-related validity of all subtypes was confirmed by setting the criterion variables for workplace bullying behavior, altruistic behavior, pro-social behavior, fear of intervention, moral disengagement, guilt, and moral identity. Based on the result of this study, follow-up research tasks related to workplace bullying bystander behavior scale were suggested and the methods to prevent and intervene in workplace bullying while utilizing workplace bullying bystander behaviors were discussed.

• Management & Information Systems Review
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• v.34 no.4
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• pp.83-95
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• 2015

This study examines influences of service employees' relational efforts on gratitude, indebtedness and purchase behaviors. The results follower like these. First, service employees' relational efforts have positive effects on gratitude(feelings of gratitude and gratitude-based reciprocal behaviors). And gratitude has a positive effect on purchase behaviors. Second, service employees' relational efforts have positive effects on indebtedness and indebtedness has a positive effect on purchase behaviors. It means gratitude and indebtedness can use marketing factors to influence on consumer behavior. But, indebtedness showed significantly close to the threshold, and the impact of indebtedness on purchase behaviors has the lowest than feelings of gratitude and gratitude-based reciprocal behaviors. Thus, it needs to be careful to use indebtedness as a marketing factor.

• The Journal of Korean Association of Computer Education
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• v.17 no.2
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• pp.11-19
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• 2014

Presently the instructional model for internet ethics education is modeled after the integrated morality. The model is based on the assumption that ethical awareness will lead to ethical activities which is based on the theory that cognition is correlated to the behavioral domains. But the side effects of the information society in the cyber space increased even when the education for the awareness of ethics in the cyber space has been taught more aggressively than before. In this study, the relation of the cognition for information ethics and the ethical behavior in the cyber space was analyzed in order to find out the implications for the effective internet ethics education model. The tools used are the 'DIT (Defining Issues Test)' to measure the behavioral ability in the physical world, the Information Ethics Judgment to measure the behavioral ability in the cyber space, and the self diagnostic tool of 'Internet ethics awareness' to measure the level of cognitive knowledge for internet ethics. The correlation of three measures was analyzed. The results were college students' levels of ethics from three tools from are considerably low. Moral judgement and information ethics judgement were not correlated which means that the behavior in the physical world was not necessarily correlated to the behavior in the cyber space. The three measurements were not statistically significantly correlated. Therefore the cognitive awareness for the information ethics were not necessarily correlated to the ethical behavior in the cyber space. Ethical cognition and the moral behavior need to be taught with equal emphasis as they do not have strong correlation.

• Journal of Digital Convergence
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• v.16 no.8
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• pp.151-159
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• 2018

This study focused on appreciative inquiry(AI) of salespeople who have to respond to various types of emotions according to the desires of individual customers at service contact points and the effect of emotional labor on adaptive selling behavior and customer satisfaction. Dyadic questionnaires were administerd to 115 automobile salespeople and 2 customers who received service from each salesperson, and the collected data was analyzed by using structural equation modeling. The results showed that AI had positive influences on deep acting and surface acting. Only deep acting was found to have positive relationship with adaptive selling behavior, but not to surface acting. Adaptive selling behavior had a positive effect on customer satisfaction. This study will contribute to identifying the need for AI access for salespersons and for activating adaptive selling behavior through emotional labor related to AI practice.

• Journal of Digital Convergence
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• v.12 no.10
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• pp.109-119
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• 2014

The two main purposes of this study were to investigate the influence of ethical leadership on employees' behaviors in terms of organizational citizenship behavior (OCB) and in role behavior and to explore the mediating role of psychological ownership in the relationship between ethical leadership and employees' behaviors (OCB and in role behavior). To achieve these two research purpose of this study, this study employed two research methods: literature review and empirical testing of the developed hypotheses. The results showed that there was a positive and statistically significant relationship between ethical leadership and employees' behaviors (OCB and in role behavior), and psychological ownership played as a moderator in the relationship between ethical leadership and employees' behaviors. Based on the findings, this study discussed practical implications and suggested future research directions.

• Management & Information Systems Review
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• v.31 no.4
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• pp.611-638
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• 2012

With recognition of the self-leadership and creative personality for developing student competitive capability, this study examines the relationships among self-leadership, creative personality, innovative behaviour and learning satisfaction based on survey data from university students. The main findings of the study are as follows: first, the study found that self-leadership was positively associated with creative personality while there was also a positive relationship between self-leadership and innovative behaviour as well as learning satisfaction. Second, the empirical analysis of the paper also shows that creative personality partially mediated the relationship of self-leadership and innovative behaviour, but not for the relationship between self-leadership and learning satisfaction. In addition, the hypothesis on the positive association between learning satisfaction and innovative behaviour was not supported. This paper contributes to our understanding of self-leadership and innovative behaviour research by expanding to university student context and highlighting the role of creative personality. This study proposes that developing the self-leadership and creative personality of student are required for better innovative behaviour and thereby, learning performance.

• Korean Journal of Child Education & Care
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• v.19 no.3
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• pp.183-197
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• 2019

Objective: The purpose of this study was to examine the effect of a group program using theraplay on 2-year-olds' prosocial behavior. The changes of prosocial behavior in the process of program were also examined. Methods: Subjects were 12 infants who attended a child care center in W city. Subjects were attached to the experimental or control group. The experimental group participated in 11 group theraplay sessions twice a week. The adaptive social behavior inventory (Hogan et al., 1992) was used for pre and post tests. Wilcoxon rank-sum test was performed to verify the effectiveness of a group theraplay program. Every sessions was video-taped and recorded verbatim. The verbatim were analyzed using the Padgett (2001)'s qualitative data analysis method. Results: Infants who assigned to the experimental group demonstrated significant improvement in prosocial behavior. Their expressive behavior and compliant behavior gradually increased over the sessions. Conclusion/Implications: The present study showed that the use of group program utilizing theraplay was an effective strategy for improving prosocial behavior of 2-year-old infants.

• Management & Information Systems Review
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• v.36 no.4
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• pp.103-116
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• 2017

The objective of this study is to examine the effect of the serve employee which is thought as important but has not been studied almost on the response actions to the customer and organization. we tried provide the administrative implications for the black consumer management. This study built a exploratory empirical model that there is causal relationship of the service sector employee on the attitude to the customer and organization on the base of the exploratory consideration. To test hypotheses empirically, the questionnaire data were collected from 262 members of service sector in Busan and was analyzed by using Regression Analysis. Results of empirical analysis are as follow. 1) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the customer. looking in detail, repetitiveness, insistence, deception, excessiveness are significant positive effect on the misbehavior to the customer. 2) perceived black consumer behavior which service sector employee has the significant positive effect on the misbehavior to the organization. looking in detail, excessiveness only have a positive effect on the misbehavior to the organization. 3) The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived black consumer behavior and employee misbehavior. Specifically, The significance of this study indicates that encourage plays a role as moderating variable influencing the relationship between perceived excessiveness which the demension of the black consumer behavior and employee misbehavior. Lastly, this study suggested the implication of the result, the limitation and the direction of future study. The results of this study provide suggestion to the company.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06b
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• pp.390-392
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• 2012

인공비서 에이전트는 일정관리 및 추천을 할 때 일정이 비어 있는 시간을 계산하는 비교적 간단한 방식을 사용하는데, 보다 유용한 추천을 위해서는 사용자의 상황과 일정의 수행 조건을 고려하여야 한다. 본 논문에서는 환경의 변화에 유연하게 대응할 수 있는 행동선택 네트워크를 사용하는 일정추천 에이전트를 개발한다. Maes가 제안한 행동선택 네트워크를 현실적인 문제에 적용하는 데는 목적과 행동 노드의 개수가 크게 늘어나면 문제가 있다. 이를 해결하기 위해 행동선택 네트워크를 모듈화 하여 목적간의 충돌을 방지하고, 모듈화를 할 때 선행 행동 연결을 통한 모듈간의 사라진 연결을 보완하며, 목적들 간의 연관관계를 표현하기 위한 상위 행동선택 네트워크를 두는 계층적 행동선택 네트워크 방식을 제안한다. 제안하는 방법을 사용하여 몇가지 시나리오에 따른 일정추천 실험을 통하여 제안한 에이전트의 유용성을 확인하였다.