• Title/Summary/Keyword: 행동적

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국내 증권형 크라우드펀딩 투자자의 손실보전기대가 참여의도 및 무리행동에 미치는 영향: 조절효과분석을 중심으로

  • Hwang, Nak-Jin;Lee, So-Yeong
    • 한국벤처창업학회:학술대회논문집
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    • 2020.06a
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    • pp.45-50
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    • 2020
  • 최근 계획된 행동이론을 바탕으로 국내 증권형 크라우드펀딩 투자자의 참여의도와 무리행동에 관한 연구를 수행하였다. 연구 결과 계획된 행동이론의 주요변인 중 태도와 주관적 규범은 증권형 크라우드펀딩 투자자의 참여의도에 정(+)의 영향을 미치는 것으로 확인되었다. 그리고 간접효과 분석 결과 참여의도는 태도, 주관적 규범과 무리행동 사이에서 매개적 역할을 하는 것으로 확인되었다. 그러나 계획된 행동이론에서 행동의도의 주요 변인으로 제시된 지각된 행동통제는 참여의도에 미치는 영향이 통계적으로 비유의적인 것으로 나타났다. 대신 무리행동에는 직접적으로 정(+)의 영향을 미치는 것으로 확인되었다. 한편 국내 증권형 크라우드펀딩 투자자는 실제 투자행동을 할 때 플랫폼에서 제공되는 펀딩 진행정보를 일종의 신호로 보고 다수의 다른 투자자를 모방하여 무리행동을 한다는 것을 실증적으로 확인하였다. 본 연구는 종전 연구의 후속연구로서 국내 증권형 크라우드펀딩 투자자의 손실보전기대가 참여의도 및 무리행동에 조절적 역할을 하는지 여부를 연구해 보고자 한다. 손실보전기대는 증권형 크라우드펀딩 투자로 인해 투자자가 받게 되는 각종 혜택이나 투자조건에 따라 크라우드펀딩 투자로 인한 손실 일부 또는 전부를 보전하거나 손실 발생 가능성을 낮출 수 있다고 믿는 정도를 말한다. 본 연구를 통해 국내 증권형 크라우드펀딩 투자와 관련한 각종 혜택 및 투자조건 등이 투자자의 손실보전기대를 유발하여 투자자의 참여의도와 무리행동에 조절적 영향을 미치는지 여부를 실증적으로 확인함으로써 향후 크라우드펀딩 관계 당사자들의 동 제도 활성화 및 투자자 보호를 위한 각종 정책 및 사업계획 수립 등에 유의미한 결과로 활용될 수 있을 것이다.

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The Influence of Perceived Price and VMD Fitness of SPA Brand on Multi-dimensional Commitment (SPA 브랜드의 지각된 가격과 VMD 적합성이 다차원적 몰입에 미치는 영향)

  • Shin, Mi-Hyang
    • Journal of Digital Convergence
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    • v.10 no.3
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    • pp.39-49
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    • 2012
  • The purpose of this study is to analyzed that the perceived price and VMD fitness of the SPA(speciality store retailer of Private label Apparel) brand characteristics impacts on multidimensional commitment consist of affective commitment, calculative commitment and behavioral commitment. Using SPSS 18.0 and AMOS 18.0 by structural equation modeling analysis, we found that perceived price have effects on affective commitment, behavioral commitment and calculative commitment significantly, and VMD fitness have effects affective commitment significant only. Affective commitment and calculative commitment on behavioral commitment was affected significantly. Through this study we found that perceived price and VMD fitness SPA brand maintaining relationships between the consumer and the seller are an important factors.

An Effect of Personality Type on Cognitive, Behavioral Investment Disposition (성격유형이 인지·행동적 투자성향에 미치는 영향)

  • Han, Seung Jo
    • Journal of Digital Convergence
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    • v.14 no.7
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    • pp.127-133
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    • 2016
  • The objective of this study is to investigate the association between MBTI personality types of potential investors and their cognitive behavioral investment disposition. Three questionnaires related with MBTI, cognitive investment disposition, and behavioral one from 400 subjects were collected and analyzed. Based on both cognitive and behavioral investment disposition scores, potential investors having E(Extroversion), S(Sensing), and F(Feeling) types tend to put up with the risk resulting from their investment better than ones who having I(Introversion), N(Intuition), and T(Thinking) types. However, the difference between J(Judging) and P(Perceiving) types was not significant. Also investor group with ENF combination had the most aggressive investment disposition among other groups. On the contrary the group with ISF had an tendency to avoid the investment risk. In addition the correlation between cognitive and behavioral investment dispositions was 0.86. This study is expected to be used as basic data with which investment companies and banks recommend adequate financial instruments to consumers.

The Effect of Youth Participation Behavior on Career Preparation Behavior -Focusing on the Mediating Effect of Career Decision-making Self-efficacy (청소년의 참여행동이 진로준비행동에 미치는 영향 -진로결정 자기효능감의 매개효과를 중심으로-)

  • Cho, Sung-Hui;Kim, Woong-Soo
    • Journal of Digital Convergence
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    • v.15 no.12
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    • pp.605-613
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    • 2017
  • This study aimed to examine the mediating effects of career decision-making self-efficacy in the relation between participation behavior and career preparation behavior in adolescents. Using the data of 1,077 adolescents residing in J region, this study used the path analysis to see the mediating effect of career decision-making self-efficacy. According to the results, participation behavior and career decision-making self-efficacy had direct effects on career preparation behavior. And mediated by career decision-making self-efficacy, participation behavior had indirect effect on career preparation behavior. This study examined the mediating effect of career decision-making self-efficacy of adolescents, which can be the significance of this study in terms of overcoming the limit of presenting direct effects of factors on career preparation behavior. On the basis of the results, convergency suggestions to increase the participation behavior, career decision-making self-efficacy and career preparation behavior of adolescents were discussed.

Results-focused Organizational Atmosphere and Unethical Behaviors (결과집중적인 조직 분위기과 비윤리적인 행동에 관한 연구)

  • Jun, Gyung-Ju
    • Management & Information Systems Review
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    • v.38 no.3
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    • pp.127-136
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    • 2019
  • With frequent incidents of unethical practices and acts in organizations, organizational leaders need to understand some of the causes that facilitate such negative organizational behaviors to lessen the chances of unethical behaviors from occurring. In an effort to understand some of the causes of unethical behavior, this study looks at competitive atmosphere and results-focused performance evaluation as some of the influencing factors on employees' tendency to decide to behave unethically. Competition culture can spur unethical behavior and evaluation culture with emphasis on results-focused which can create a perception among employees of a narrow view of work and how it is defined. The argument of this paper is that such characteristics can create environment for unethical behaviors and serve as an added push upon employees to choose to behave unethically. Collection of survey results from those working in Busan area were used to test the hypotheses using regression. Data analysis showed that in organizational atmosphere that is overly competitive and results-focused can influence employees to behave unethically. Implications and future research suggestions are discussed in conclusions.

Effects of Young Children's Temperament, Emotion Regulation and Teacher-Child Relationship on Prosocial Behavior (유아의 기질과 정서조절 및 교사-유아 관계가 친사회적 행동에 미치는 영향)

  • Lee, Kyung Nim;Boo, Ye Sook
    • Korean Journal of Childcare and Education
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    • v.9 no.4
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    • pp.31-53
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    • 2013
  • This study was to examine the effects of young child's temperament, emotion regulation and teacher-child relationships on young children's prosocial behavior. The subjects of this study were 374 3- 5-year old children and their teachers. The collected data were analyzed by t-test, correlations and pathway analysis. The results were as follows: First, girls' prosocial behavior was found to be higher than boys'. Second, boys' and girls' temperament were found to affect young children's prosocial behavior directly and indirectly through teacher-child relationship and emotion regulation. Third, teacher-child relationships was found to affect boys' prosocial behavior directly and to mediate between boys' temperament and emotion regulation and prosocial behavior. Additionally emotion regulation was found to be the most important variable predicting boys' and girls' prosocial behavior and to mediate between temperament and teacher-child relationship and prosocial behavior.

Effects of Cognitive and Behavioral Avoidance on Sleep Quality through Depressive Symptoms in Female College Students (여대생의 인지 및 행동적 회피요인이 우울증상을 매개로 수면의 질에 미치는 영향)

  • Kwak, Jin-Young;Ha, Eun-Hye
    • Therapeutic Science for Rehabilitation
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    • v.9 no.2
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    • pp.73-86
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    • 2020
  • Objective : The purpose of this study was to examine the effects of depressive symptoms on the relationship between avoidance(brooding, reflection, and behavioral avoidance) and sleep quality. Methods : In total, there were 947 subjects who were assessed using self-reports on three measures: Center for Epidemiological Studies-Depression (CES-D), Ruminative Response Style (RRS), Cognitive-Behavioral Avoidance Scale (CBAS), and Pittsburgh Sleep Quality Assessment (PSQI). Results : First, depressive symptoms fully mediated the relationship between brooding and sleep quality. Second, reflection did not mediate the relationship between brooding and sleep quality, and reflection had no direct effects on depressive symptoms. Third, depressive symptoms partially mediated the relationship between behavioral avoidance and sleep quality. Conclusion : This study was confirmed the pathological characteristics of brooding compare to reflection, and the essential role of behavioral avoidance and depressive symptoms on sleep problems.

Consumers Vigorous Complaining Behaviors in the Internet Web Site Explained By Integrating Theory of Planned Behavior and Anger (인터넷 웹사이트에서 소비자의 적극적 불평행동에 관한 연구: 감정이론과 계획행동이론을 중심으로)

  • Cho, Seung-Ho;Jo, Jung-Yul
    • The Journal of the Korea Contents Association
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    • v.11 no.12
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    • pp.220-229
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    • 2011
  • The present research integrates the core aspects of anger with the theory of planned behavior to investigate factors influencing online activism in a Web site. This study conducted online survey, and the sample was members who joined the V4400 Sobi-ja-heem Web site. The Web site Sobi-ja-heem was initiated by a consumer who was irritated at the cell phone manufacturer Samsung Inc. because its model, "Anycall" had major product defects such as the malfunction of the camcorder, poor tone quality, fuzziness of the screen, and broken text messages. The findings suggests that adding anger in Theory of Planned Behavior (TPB) enhances the explanatory power of the theory in predicting an intention to participate in activities to correct the issue, which indicates the possibility of combining emotion and the TPB in the prediction of online activism.

사회적책임이 조직신뢰, 조직몰입, 조직시민행동에 미치는 영향: 강원도기업을 중심으로

  • 손정환;이용수
    • 한국벤처창업학회:학술대회논문집
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    • 2020.11a
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    • pp.185-190
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    • 2020
  • 2000년대 이후 기업의 경제적 이익을 위한 본연의 성과를 성취하기 위해서는 영리적 이익추구 이외에도 기업 내외부의 관여된 활동 범주 내에서 투자자, 소비자, 시민단체 그리고 노동조합등에 사회적책임(Corporate Social Responsibility:CSR)의 중요성이 점차 커져가고 있다. 이 중 사회적책임과 조직 내 구성원들의 조직유효성의 영향에 대한 다양한 선행논문이 있었으나, 지역으로 세분화하여 분석한 연구가 상대적으로 미비하였다. 이에 따라 강원도를 한정한 사회적책임이 조직신뢰, 조직몰입, 조직시민행동에 미치는 영향을 분석하여 강원도 소재 기업들의 사회적책임에 대한 기반적 자료로써 활용될 것으로 여겨진다. 이를 확인하기 위해 본 연구는 강원도 소재 기업에 종사하는 구성원들을 대상으로 자료를 수집하여 총 186부의 표본을 활용하였다. 검증결과 사회적책임이 조직신뢰, 조직몰입이 긍정적인 영향을 미치나 조직시민행동에 부분적으로 채택되었으며, 조직신뢰는 조직시민행동에 긍정적 영향을 미치고 조직몰입은 조직시민행동에 부분적으로 영향을 미치는 것으로 연구되었다. 본 연구는 선행논문에서 밝힌 사회적책임이 조직신뢰, 조직몰입, 조직시민행동에 미치는 영향에 대해서 지역을 한정해서 연구했으며, 분석결과 강원도 지역 내 사회적경제기업들이 다수 포진되어 있으며, 공동체성이 높기 때문에 사회적책임이 조직 유효성과 조직시민행동에 영향을 미치는 것으로 나타났다.

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Impact of Psychological and Behavioral Variables of Parents from Low Income Families upon Children's Problematic Behaviors : Comparison between Two-parent Families and Single-parent Families (저소득 가정 부모의 심리적·행동적 특성이 자녀의 문제행동에 미치는 영향: 양부모 가정과 한부모 가정의 비교)

  • Bang, So Young;Choi, Sun Hee;Lee, Soo Hyun;Hwang, Hye Jung
    • Korean Journal of Childcare and Education
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    • v.9 no.5
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    • pp.157-179
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    • 2013
  • The purpose of this study was to examine psychological and behavioral characteristics of parents from low income families and to figure out the influence of these parents' characteristics upon children's problematic behaviors by comparing two-parent families and single-parent families. The subjects in this study were 193 parents who participated in a dream- start program geared toward low-income families. Their psychological and behavioral characteristics were tested, and their children's problem behaviors were investigated. As a result, the children from intact families in the low-income classes showed more problem behaviors when their parents faced heavier parental stress, and they showed less problem behaviors when their parents were more satisfied with their relationship with them. In contrast, the children from single-parent families in the low-income brackets showed less problem behaviors when their parents had better dietary habits and were more satisfied with their daily routine life, and they showed more problem behaviors when their parents were under heavier parental stress. The findings of the study seem to suggest that the development of parental and parent education programs is required to relieve the problem behaviors of children from the low-income classes and improve the parental behavior of their parents, and that a wide variety of assistance should be provided in consideration of the current marital status of parents as well.