Journal of Digital Convergence (디지털융복합연구)

The Society of Digital Policy and Management (한국디지털정책학회)
권호 표지
DOI QR코드

DOI QR Code

An Effect of Personality Type on Cognitive, Behavioral Investment Disposition

성격유형이 인지·행동적 투자성향에 미치는 영향

  • Received : 2016.05.16
  • Accepted : 2016.07.20
  • Published : 2016.07.28
Download PDF
⟨ Previous Next ⟩

Abstract

The objective of this study is to investigate the association between MBTI personality types of potential investors and their cognitive behavioral investment disposition. Three questionnaires related with MBTI, cognitive investment disposition, and behavioral one from 400 subjects were collected and analyzed. Based on both cognitive and behavioral investment disposition scores, potential investors having E(Extroversion), S(Sensing), and F(Feeling) types tend to put up with the risk resulting from their investment better than ones who having I(Introversion), N(Intuition), and T(Thinking) types. However, the difference between J(Judging) and P(Perceiving) types was not significant. Also investor group with ENF combination had the most aggressive investment disposition among other groups. On the contrary the group with ISF had an tendency to avoid the investment risk. In addition the correlation between cognitive and behavioral investment dispositions was 0.86. This study is expected to be used as basic data with which investment companies and banks recommend adequate financial instruments to consumers.

본 논문의 목적은 MBTI를 이용한 투자자의 성격유형에 따른 인지적 행동적 투자성향을 알아보는 것이다. 총 400명의 설문 참여인원으로부터 MBTI, 인지적 투자성향, 행동적 투자성향 설문지를 수집하여 분석하였다. 분석결과 인지적 행동적 투자성향의 점수는 모두 I(Introversion, 내향형), N(Intuition, 직관형), T형(Thinking, 사고형)의 성격유형이 각각 E(Extroversion, 외향형), S(Sensing, 감각형), F형(Feeling, 감정형)보다 통계적으로 유의하게 안정성을 중시하는 투자성향을 보이고 있으며, J(Judging, 판단형)와 P형(Perceiving, 인식형)의 구분에서는 유의한 차이가 나타나지 않고 있다. 성격유형의 조합에 있어 ISF형이 가장 안정적인 투자성향을 보이고 있으며, 반대로 ENF형이 가장 공격적인 투자성향을 나타내고 있다. 또한, 인지적 투자성향의 점수와 행동적 투자성향의 점수의 상관관계가 0.86로 나타나고 있다. 본 연구결과는 투자회사 및 은행권에서 투자자의 성격유형에 따라 투자상품을 추천하는 기초 자료로 이용될 수 있을 것이다.

Keywords

References

  1. Lee, S. H., and Kim, J. K., "A study of the influence of investment tendancy on the color marketing of securities company's brand", Korean Journal of the Science of Emotion & Sensibility, Vol. 11, No. 4, pp. 599-612, 2008.
  2. DOI : http://law.fss.or.kr. 2016. 1 .4
  3. Kim, J. Y., "Financial asset portfolio according to investment disposition of individual investors", Sungshin Women's University, Master's thesis, 2010.
  4. Yoon, S. H., "A study on investor's propensity according to net financial asset size: Focused on the fund investor". Soongsil University, Master's thesis, 2011.
  5. Byun, Y., "An empirical test of the disposition effect of individual investors", Journal of Business Research, Vol. 21, No. 1, pp. 257-281, 2006.
  6. Ko, K. S., "Effect of investment disposition on investment performance", Proceeding. of Korean Association of Industrial Business Administration, pp. 186-196, 2011.
  7. Yoo, J., "Stress perception, coping and personality type", Journal of the Korea Academy of Psychological Type, Vol. 6, No. 1, pp. 107-120, 1999.
  8. Park, K. S., Hwang, S., and Lee, J., "Correlation between drivers' unsafe acts and personality types", Journal of the Ergonomics Society of Korea, Vol. 25, No. 4, pp. 137-144, 2006. https://doi.org/10.5143/JESK.2006.25.4.137
  9. Stelmack, R. M., and Michaud-Achorn, A., "Extraversion, attention, and habituation of the auditory evoked response", Journal of Research in Personality, Vol. 19, pp. 416-428, 1985. https://doi.org/10.1016/0092-6566(85)90009-1
  10. Eysenck, H. J., The biological basis of personality, Springfield(IL), Charles C. Thomas, 1967.
  11. Jung, M., and Noh, M., "The relationship of lifestyle, type theory(MBTI) and life stress", The Korean Journal of Counseling and Psychotherapy, Vol. 15, No. 4, pp. 693-710, 2003.
  12. Zuckerman, M., Persky, H., Link, K. E., and Basu, G. K., "Responses to confinement: An investigation of sensory deprivation, social isolation, restriction of movement and set factors", Perceptual and Motor Skills, Vol. 27, pp. 319-334, 1968. https://doi.org/10.2466/pms.1968.27.1.319
  13. Han, S. J., "QuantitativeAnalysis of Display Fatigue induced by 2D, 3D Videos", Journal of the Korea Convergence Society, Vol. 14, No. 3, pp. 329-335, 2016.
  14. Ko, M. S., Kwon, S. K., and Lee, S., "A study for the dynamic characteristics and correlation with test result of gantry robot based on finite element analysis", Journal of the Korea Convergence Society, Vol. 13, No. 1, pp. 269-274, 2015.
  15. DOI :http://www.mbtitoday.org/articles/article02.html. 2016. 1. 4
  16. Myers, I. B., Kirby, L. K., and Myers, P. B., Introduction to Type, CPP Inc., Mountain View, CA, USA, 1998.
  17. Myers, I. B., McCaulley, M. H., Quenk, N. L., and Hammer, A. L., MBTI Manual : A Guide to the Development and Use of the Myers-Briggs Type Indicator(3rd ed.), Counsulting Psychological Press, Palo Alto, CA, USA, 1998.