• Culinary science and hospitality research
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• v.21 no.5
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• pp.50-58
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• 2015

The purpose of this study is to identify the causal relationships between service quality, consumer satisfaction, and behavioral intention in coffee shop. Additionally, the stud aims at focusing on whether or not consumer satisfaction plays a moderating role between service quality and behavioral intention. Statistical techniques that involve frequency, reliability, exploratory factor analysis, and structural equation modeling were performed. In the third research model, consumer satisfaction was unfolded as a moderating variable that enables to be a key player between service quality and behavioral intention. Limitations and considerations of this study were discussed for future study.

• Journal of Convergence for Information Technology
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• v.11 no.11
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• pp.210-218
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• 2021

This study was conducted to provide a basis for developing strategies to improve the intention to quit smoking by identifying the factors affecting the smoking cessation intention of male smokers living in Seoul who have not tried to quit smoking in the past year. The components of the planned behavioral theory were used to identify the influencing factors. The research data were analysed secondary data used in the study performed by the Korea Centers for Disease Control and Prevention in 2020. As a result of the univariate analysis, the factors affecting the smoking cessation intention rate were the average daily smoking amount and the components of the TPB. As a result of multivariate logistic regression analysis, the subjective norm and the perceived behavior control factor among the components of the TPB had statistically significant differences. Therefore, in order to increase the intention to quit smoking, it would be effective to use strategies that strengthen the strong recommendations from significant others and the smoker's self control.

• Journal of Korean Society of Forest Science
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• v.100 no.2
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• pp.273-282
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• 2011

This study was aimed to identify determinants of users' satisfaction and behavioral intention in Jirisan trail of Korea and provide effective trail building and management strategy. The result of survey by 645 trail users showed that four dimensions were derived from 14 satisfaction items, which were experiential resources, cost resources, information, amenities. Of these dimensions, experiential resources along trails including natural environment, the level of trail development, trail condition, cultural & tourist resources, kindness of residents had the greatest effect on overall satisfaction and behavioral intention, which included revisit intention, recommendation intention and continuance intention. According to analysis by detailed variables, natural environment, road signs, kindness of residents and related information significantly affected overall satisfaction and behavioral intention.

• The Journal of the Korea Contents Association
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• v.21 no.8
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• pp.89-107
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• 2021

This study began with the problem of establishing the identity of the region through tourism storytelling and the need for economic and cultural recovery. Thus, we analyze the attributes of tourist-aware tourism storytelling, authenticity through experience in tourist attractions, and structural and causal relationships between behaviors. Studies have shown that the attributes of tourism storytelling's sensibility, educationality, ease of understanding, interest and theme have a significant impact on tourists' authenticity experiences. And it was confirmed that the authenticity experience of tourists has a positive impact on tourists' intentions of visiting and oral intentions. This study is of high academic significance in that it applied the attributes of storytelling, which had been studied in the existing linguistics and humanities, to Namwon, a representative cultural tourist destination in Korea. In addition, in order for Namwon to grow into a global cultural tourist destination, it is necessary to develop tourism storytelling using unique storytelling attributes and local resources, and furthermore, it is meaningful to suggest that various contents and services should be developed.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.16 no.1
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• pp.139-146
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• 2021

This study studied the network between positive psychology capital, intention of start-up, and start-up behavior for learners who are willing to start a business. The research targets were intended to study the impact of the connection relationship between each variable, targeting nail art certification learners who are willing to start their own businesses. For this study, the measurement variables of positive psychology capital, intention of start-up, and start-up behavior were set, and the collected data were analyzed for connection-centeredness and eigenvector after data collection. The findings are as follows. First, some variables affecting the intention of start-up showed optimism, resilience and hope of positive psychology capital. Second, the intention to start a business was shown to have a significant impact on the behavior of start-ups, which, unlike the preceding study, appeared to be almost outside the network structure, showing that the behavior of start-ups was not significantly affected by other variables. Third, it is important to increase self-efficacy in positive psychological capital in order to increase the behavior of start-ups. Fourth, the analysis of the eigenvactor among positive psychology capital, intention of start-up, and start-up behavior showed optimism as some of the most central variables. In other words, prospective start-ups were found to be aware of the hardships and expected positive results in the future. The implications of this study, along with the intention and behavior of prospective entrepreneurs, are important factors in positive psychology capital, and suggest the importance of various educational programs that can be enhanced by positive psychology capital in start-up education or training programs and what should be taught. In addition, this study analyzed the network by approaching it from the perspective of positive psychology capital of prospective entrepreneurs in order to enhance the effectiveness of support programs for start-ups by the government, public institutions or universities in the future.

• Journal of Digital Convergence
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• v.12 no.12
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• pp.151-160
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• 2014

In terms of service quality evaluation, consumers think that the product they have bought is of good quality only when they are provided with satisfactory service. The purpose of this study was to examine the influence of service quality on customer satisfaction, repurchase intention and word-of-mouth intention in the automobile service industry and the possible mediating effects of Parameters by obtaining empirical data. A survey was conducted to gather data, and the collected data were analyzed by a statistical package SPSS. As a result, it's ascertained that the quality of service was one of integral factors for customer behavioral intention, and Parameters turned out to have strong mediating effects on the quality of service and customer behavioral intention as well.

• Culinary science and hospitality research
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• v.21 no.6
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• pp.38-48
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• 2015

This study examined the factors that affect the relationship between dessert cafe customer attribute election, relationship quality and behavioral intention. A total of 260 questionnaires were distributed to consumers, of which 250 were deemed suitable for analysis after the removal of 10 unusable responses. In order to perform statistical analyses required by the study, the SPSS 18.0 Statistical Program was employed for frequency analysis, factor analysis, reliability analysis, correlation, and regression analysis. The results of the exploratory factor analysis showed that three factors regarding attributes selection were extracted from all measurements with a KMO of 0.757 and a total cumulative variance of 67.885%, With regard to relationship quality, three factors were extracted with a total cumulative variance of 76.070% and a KMO score of 0.715. One factor for behavioral intention was extracted that accounted for a total cumulative variance of 66.254% and a KMO score of 0.771. All factors were significant to 0.000 and the correlation between variables was significant. Thus, based on the results, the main research hypothesis that identifies the relationships attributes selection between relationship quality and behavioral intention was partially adopted.

• Culinary science and hospitality research
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• v.17 no.3
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• pp.47-64
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• 2011

This research try to find the strategic implication through the importance-performance analysis for the customers who visited local Jeonju-Bibimbap restaurants. It also investigates the effect of the selection attribute of the restaurants on customer satisfaction and behavior intention as well as how customer satisfaction affects behavior intention. The survey was conducted targeting those who visited the local restaurants in Jeonju and had Jeonju-Bibimbap, and 251 copies of the questionnaire were used for the final analysis. As a result, the properties 'Environmental cleanliness' and 'Convenience of reservations' in IPA are probed as 'improvement needed as soon as possible'; the 'food(p<0.01)' and 'service(p<0.05)' factors significantly affect customer satisfaction; the 'physical environment(p<0.01)' and 'service(p<0.05)' factors have significant effect on behavior intention; lastly, it has also been found true that customer satisfaction significantly influences behavior intention(p<0.001).

• The Journal of the Korea Contents Association
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• v.10 no.6
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• pp.460-470
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• 2010

This study was designed to analyze the impacts of the Festival's service quality to identify influence of Festival visitor's attitude and behavior. The result of the verification are follows : Fist festival's perceived service quality affecting potential visitors' attitude. Second potential visitors' attitude affect their behavior. This finding is contribute to the understanding of festival attendee behavior, to give useful suggestion to festival's effective development and management. Quality of festival the research which precedes in the object measuring element in the center escape. Integral part the service quality of festival escape, service quality integral part of at that resultant festival 5 dimensions became escape. This findings contribute to the understanding of festival attendee behavior, providing researchers and practitioners with insights into how effectively to design a festival.

• Culinary science and hospitality research
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• v.22 no.7
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• pp.88-99
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• 2016

This study examined the factors influencing consumer's behavioral intention by one person start-ups in the food-service field, and also looked into the effects of service quality by start-ups and perceived relational benefits on behavioral intention. A questionnaire survey was conducted from March 1 to March 30 on 278 citizens of Gwangju Metropolitan City who used one person start-ups. Regarding research results, 3 variables, namely food quality, food value, and physical environment, were set upas e lower variables of service quality in one person start-ups, while 4 variables,psychological benefits, economic benefits, social benefits, and customer benefits, were established as relational benefits. In addition, regression analysis considering consumer's behavioral intention as dependant variable revealed all paths exhibiting a significant, positive(+) corelation.