• International Commerce and Information Review
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• v.16 no.3
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• pp.3-23
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• 2014

This study focused on causes of use reluctant intention because closed SNS was more active than open SNS was despite tremendous growth of SNS to have negative influence upon not only SNS contents suppliers but also marketing business using SNS. The survey were conducted a total of 205 participants with adult over colleague student, 197 copies that excluded questionnaire with unfaithful answer were used in the analysis, and we used path analysis of structural equation modeling. The results of modified path model showed that interactivity was influenced by value, and then affecting "trust ${\rightarrow}$ satisfaction ${\rightarrow}$ using reluctant intention" path and "satisfaction ${\rightarrow}$ using reluctant intention" path. These result reflected that interactivity have a double-edged sword and value is very important standard to make a positive of negative role of interactivity. These results suggested that interactivity was found to have influence upon not only behavioral willingness that took actions depending upon either improvisation or situation but also behavioral intention path that thought and took actions in reasonable way. The interactivity had double-edged sword to help develop SNS and to produce negative results.

• Science of Emotion and Sensibility
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• v.13 no.1
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• pp.129-146
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• 2010

System response times(SRTs) are getting important while increasing the function of system. In the past, most research studied SRTs on situation of computer usage. There are lacking the research on simple domain. This study focuses on behavioral and emotional effect on situation of cell phone usage(experience 1; independent variables: degree of SRTs, dependent variables: behavioral and emotional evaluation). And this study investigates the behavioral and emotional effect in same SRTs on different situation(experience 2; independent variables: degree of SRTs, usage mode, dependent variables: behavioral and emotional evaluation, stress, mental strain). The result indicated that long SRTs increased problem solving time and negative emotion. User evaluated the system differently according to usage mode after they performed the same task. In other word, if user had a strong goal, then they felt more negative emotion and mental effort than the user don't have a strong goal. In the goal mode group, it was important there are being of delay or not. This study demonstrated that SRTs and usage mode influence user's emotion and behavior performance in same task.

• Korean Journal of Culture and Social Issue
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• v.24 no.2
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• pp.251-272
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• 2018

There could be different ways of perception, emotions, and behaviors facing on unfair situation according to the culture background by which people have been affected. We investigated whether definition, feelings, and behaviors in 4 countries (Korea, China, Japan, and the US) would differ in terms of unfair situations. We further examined the relationship between new self-construal model (subjectivity-objectivity-autonomy model) and behaviors resulted from unfair situations. Three hundred seventeen participants (87 Koreans, 71 Chinese, 80 Japanese, and 79 Americans) took part in this research. We found that all countries defined unfair situation as "having a disadvantage or blame that one did not done by him or her" with the highest percentage, but there was a different percentage according to countries. Next, Chinese felt disappointment or betray from the situations highly while others expressed anger with the largest portion. In the area of behaviors, three countries in Asia answered "no behaviors" with the highest percentage while Americans mostly responded "direct expressions". In terms of self-construal model, subjective self was high in Chinese and Koreans while autonomy was high in Chinese and American. Japanese showed objective self with the highest. Implications and future research are discussed.

• Journal of The Korean Association For Science Education
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• v.32 no.4
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• pp.625-640
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• 2012

The purpose of this study was to investigate the behavioral characteristics of elementary second graders depending on SL-BIS/BAS (Behavioral Inhibition/Activation System about Science Learning) in science learning situation. For this study, 20 second grade students participated. This study followed a phenomenological research method, a form of qualitative research. As the results show, students who have a sensitive motivation system to SL-BIS directly expressed their disappointment of the result and easily get distracted in class when they failed in science learning activity. They participated in group work passively, for example, they interacted less in the group or avoided answering questions. Even though the students have a lot of questions that were usually simple, empty or repetitive words. They have within themselves the good will of challenging difficult experiment that was their only expression of passive will. The students have a tendency to be dependent on their friends in an experiment, making it unlikely that they preferred group work from the beginning. Otherwise, students who have sensitive motivation system to SL-BAS endured science learning activity to the end regardless of the negative result. In particular, they were enthusiastically working on home-school materials. When the students succeeded in the experiment, they responded to the cheers and openly expressed their feeling. They were satisfied with their achievement. The students have more desire for in-depth activity. Their questions were more progressive, specific and expanded. They showed a strong desire to challenge difficult experiment and preferred to interact with their group members to help each other. Based on the results, they were limited but we could find that the behavioral characteristics of second grade students in science learning situations can be predicted with a score of SL-BIS/BAS t.

• Korean Journal of Culture and Social Issue
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• v.22 no.1
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• pp.1-18
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• 2016

A conflict of interest (COI) places people in ethical dilemma when providing consultation in a field of business, medical/pharmaceutical industry, research etc. Disclosure is a commonly adopted strategy for the adverse effect of COI, but previous studies have reported inconsistent results. This investigated whether individual differences in pursuing self-interest influence differently on consultation behavior during voluntary- or no-disclosure of COI conditions. A total of 190 adults participated in an on-line experiment which consisted of two tasks. On the 1^st task, participants were divided into either a role-oriented group or a self-interest group depending on their consultation choice on the task. On the 2^nd task, participants were required to choose whether to disclose COI to his/her virtual partner and provided consultation to them. No group differences were found in frequency of choosing voluntary disclosure. For the role-oriented group, the voluntary disclosure group provided unbiased information to the virtual partners than the no disclosure group. However, no group difference between voluntary- and no-disclosure group in the self-interest group. Implications and limitations are further discussed.

• Culinary science and hospitality research
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• v.16 no.2
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• pp.110-135
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• 2010

The purpose of this study was to examine the effects of a mileage program on consumers' negative emotions and behavior when the program failed. To accomplish the purpose of this study, the failures in mileage programs were classified into three types(refusal, delay, reduced advantages) with two types of customers' commitment(affective and calculative), and an experimental design was used to verify the effect of customers' negative emotions on their negative behavior when the programs fail. A total of 600 university students in Seoul and Pusan areas were surveyed from 1st of Sept. to 30th in 2009. The result suggests that both consumers with affective commitment and those with calculative commitment felt negative emotions(regret, disappointment) when a mileage program failed. Consumers with affective commitment to a company are expected to give negative words of mouth to others. Also, consumers with calculative commitment to a company are expected to complain and give negative words of mouth to others.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2017.11a
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• pp.266-268
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• 2017

인적오류에 인한 사고는 매년 발생 중이고, 인적오류에 의한 해양사고는 과학적인 인적오류모델을 통해서 해결방안을 모색할 수 있다. 본 연구의 목적은 선박조종시뮬레이터를 이용하여 해기사의 SRK(Skill, Rule, Knowledge) 행동을 식별하기 위한 것이다. SRK 행동은 라스무센이 제안한 행동 이론으로, 본 연구에서는 주어진 상황에 대해서 해기사들이 나타내는 성공 또는 실패 행동을 식별하는데 적용하였다. 식별한 해기사들의 SRK 행동은 인적오류모델의 변수로 적용할 예정이다. 이에, 본 논문에서는 하나의 선행 연구로서 해기사들의 SRK 행동을 선박조종시뮬레이터를 이용하여 측정하는 방법과 측정에 필요한 도구 및 지금까지의 연구결과를 고찰하였다.

• Proceedings of the Korean Association for Survey Research Conference
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• 2001.11a
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• pp.135-147
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• 2001

본 연구는 소비자의 일상생활 행동을 다각적이며 심층적으로 파악하기 위한 하나의 방법으로 다양한 조사방법론을 활용하였다. 본 연구는 디지털 제품 선도 소비자(lead consumer)를 대상으로 구조화된 설문조사법 이외에 심층면접(In Depth-Interview), 쉐도우 서베이(Shadow Survey), 홈비지팅(Home-Visiting) 등의 방법론을 사용하였다. 즉, 일반 소비자와 선도 소비자의 일반적 특성을 파악하기 위해 질문지를 이용한 설문조사방법과 선도 소비자의 일상생활 행동, 행동의 원인, 행동의 결과 등을 심층면접, 쉐도우(Shadow) 관찰조사 방법, 가정 생활을 관찰하기 위한 홈비지팅(Home-visiting) 조사를 실시하였다. 그 결과 의사소통관련 행동은 가족 및 친구를 위한 활동, 정보처리관련 행동은 사회(3차집단)을 위한 활동, 엔터테이먼트 관련 행동은 개인을 위한 활동 목적이 많은 것으로 나타났다. 추후 연구는 상황(Situation)-차이(Gap)-사용(Use)이라는 Sense-Making Theory로 활용되어지며, 이러한 결과는 신상품 컨셉 개발을 위해 활용되어질 것이다. 그러나 본 연구는 견고한 이론적 틀 보다는 목적 지향적이며 실천 지향적 성격이 강하다. 따라서 추후 연구들은 체계적이며, 다학제적인 연구를 통해 조사방법의 체계를 다져야 할 것이다.

• Proceedings of the Korean Information Science Society Conference
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• 2012.06b
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• pp.390-392
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• 2012

인공비서 에이전트는 일정관리 및 추천을 할 때 일정이 비어 있는 시간을 계산하는 비교적 간단한 방식을 사용하는데, 보다 유용한 추천을 위해서는 사용자의 상황과 일정의 수행 조건을 고려하여야 한다. 본 논문에서는 환경의 변화에 유연하게 대응할 수 있는 행동선택 네트워크를 사용하는 일정추천 에이전트를 개발한다. Maes가 제안한 행동선택 네트워크를 현실적인 문제에 적용하는 데는 목적과 행동 노드의 개수가 크게 늘어나면 문제가 있다. 이를 해결하기 위해 행동선택 네트워크를 모듈화 하여 목적간의 충돌을 방지하고, 모듈화를 할 때 선행 행동 연결을 통한 모듈간의 사라진 연결을 보완하며, 목적들 간의 연관관계를 표현하기 위한 상위 행동선택 네트워크를 두는 계층적 행동선택 네트워크 방식을 제안한다. 제안하는 방법을 사용하여 몇가지 시나리오에 따른 일정추천 실험을 통하여 제안한 에이전트의 유용성을 확인하였다.

• Proceedings of the Korean Society of Disaster Information Conference
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• 2016.11a
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• pp.334-338
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• 2016

본 연구에서는 한국공항의 테러방비와 특수경비원들의 효율적 보안검색을 위하여 비정상 행동탐지기법과 관련한 각 국의 프로그램 및 자료를 조사 분석하였다. 그리고 우리나라의 상황에 적합한 한국형 행동탐지기법 프로그램을 개발을 제시하였다. 우선 한국공항 특수경비원들의 비정상 행동탐지기법 도입을 위하여 각국의 프로파일링의 유형과 행동탐지기법을 조사 분석하고 한국형 행동탐지기법 프로그램을 자체 개발하는 연구를 수행하였다. 이를 통하여 국내 항공 테러방비를 위한 비정상행정탐지기법 도입의 필요성과 특수경비원의 보안검색 효율화와 항공보안의 학문적 도약을 위한 기초적 자료를 제시하고자 한다.