• 한국IT서비스학회:학술대회논문집
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• 2003.05a
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• pp.49-54
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• 2003

현재 우리나라는 2002년 한일월드컵을 통해 대한민국이 IT강국이라는 국가 브랜드 이미지 제고를 통한 글로벌 비즈니스 활성화 기반이 구축되었다. 이러한 2002 한일월드컵의 성공적인 개최는 대한민국의 국가 이미지를 한 단계 업그레이드시키는 큰 성과를 거두게 되었으며 KT 등을 포함한 월드컵 스폰서 업체들의 인지도 상승효과 또한 큰 성과일 것이다. 그러나 성공적인 월드컵 성과에 비해 현재 국내 IT산업은 침체 국면을 면하지 못하고 있는 상황이다. 이에 본고에서는 국내 IT산업의 침체를 극복하고 통신사업자들의 다양한 수익원 개발을 위한 돌파구로 주요 해외 전략거점 중 멕시코시장 진출 전략을 제시하고자 한다.

• KSCE Journal of Civil and Environmental Engineering Research
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• v.31 no.1D
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• pp.119-126
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• 2011

High-speed railway raises global interests with the growing concerns on the green development and the green energy. However, since most of the infrastructure investment of Korea was focused on the highway projects for last forty years, the investment on the railway has been limited around 40~50% of that of the highway projects. In addition, due to the world economy crisis and unsatisfactory support of existing policy for the private investment project, the private investment is given a small deal of weight on the social overhead capital investment. Meanwhile, despite the world high-speed railway market is growing rapidly and the Korean contractors have won the international construction contracts over 70 billion USD, past records of railway projects are very rare. Therefore, it is required to develop strategies for encouraging private investment in the domestic market to achieve efficient high-speed railway development and for advancing into foreign high-speed railway market. This study carried out data collection and market analysis for both domestic and foreign market respectively. Through a structured questionnaire survey and expert interviews, contractors' perceptions on the high-speed railway market and needs for the government support are collected. Summary of strategies drawn from this study are as follows: 1) carrying out BTL high-speed railway projects and revising related policies; 2) upwarding incentive level for the private pre-investment projects considering the contractors' credit rating; 3) carrying out Honam-Jeju submarine railway project; 4) establishing a efficient consortium model for foreign market; 5) improving the capacity of the Korea Railway Association that support Korean contractors' foreign advancement; and 6) expand the budget for Global Infra-fund.

• Korean Journal of Construction Engineering and Management
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• v.18 no.6
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• pp.3-12
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• 2017

In recent years, Project Management Consultant(PMC) project has been emerging as a high-value-added engineering project. However, domestic engineering firms have difficulties in entering the overseas PMC market because of poor project performance and lack of PMC capabilities. To overcome these limitations, this study analyzes the key competitiveness factors for successfully performing the global PMC projects. PMC competency factors based on Porter's double diamond theory were extracted, and a questionnaire survey was conducted on domestic and overseas engineering firms. In addition, the important PMC competency factors were derived through paired t-test and IPA matrix analysis. As a result, the PMC competitiveness of domestic engineering firms was analyzed as around 60% compared to that of global engineering firms. Furthermore, 'PMC track records' and 'project management/owner response skills' were identified as top priority competency factors which are the most necessary factors for present domestic engineering firms. This study is expected to support to establish the international PMC market entry strategies by providing priorities of key competitiveness factors.

• Land and Housing Review
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• v.5 no.1
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• pp.11-24
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• 2014

The expected launching countries are selected based on the state and strategy of businesses undertaking by LH, then the legal systems for urban development of those countries are investigated and analyzed to be used as basic data for advancing to oversea urban development. The results are showing as follows. First, on the basis of the advancing priority, and the level and obtaining possibility of legal system for urban developments, Bangladesh, Thailand, Dominican Republic, and Venezuela are selected to be investigated among the countries of Central and South America and Asia to where expected to be advanced. Second, most of the selected countries establish and promote the national housing policies by their own National Housing Authority. For example, First-Home Policy and National Housing Development Strategy, etc. are established in Thailand, and National Housing Authority takes charge of the housing development for low-income bracket. Third, the laws and project procedures are investigated, then compared to the similar laws of Korea. The common "Land Allocation Act" is legislate in Bangladesh and Thailand, for example, "Land Allocation Act" and "Town and City Planning Act" are enacted in Thailand. On the other hand, the laws for urban and housing developments vary from country to country those are located in Central and South America. Meanwhile, it is verified that "Act on Planning and Use of National Territory" of Korea is similar to the "Town and City Planning Act" of Thailand.

• Spatial Information Research
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• v.23 no.5
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• pp.21-30
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• 2015

Korean government has promoted the projects of National Geographic Information Systems since 1995 and the utilization level of Korean National Spatial Data Infrastructure based on them has also developed. However, due to the limit to domestic market size and the legal regulation on prohibition of large sized companies' expansion into domestic spatial information markets, Korean spatial information markets are tied up in term of industrial competitiveness. To overcome those problems and evade the domestic red oceans, it is necessary to find new one in overseas' blue ocean markets. It is estimated that overseas spatial information market will be grown to 125 billion-dollar size and the annual growth rate of it will be reached to 10.5% until 2015. Thus, Asian spatial information market has a huge growth potential and it is newly rising blue oceans for Korea. Advanced countries such as Finland, Germany, Sweden, and Japan have already expanded their market size into the newly industrializing countries. To step with advanced countries, it is time to set up the new globalization strategy of Korean spatial information for expansion into newly industrializing markets. The purpose of this study is to analyze the SWOT of domestic spatial information, investigate the status on spatial information of Asian developing countries, and suggest the globalization strategy of Korean spatial information for expansion into them. The globalization strategy can be labelled as K-FBI composed of 4 domains such as Knowledge sharing platform, Frontier, Back to the basic, and Internalization. In near future, the establishment and performance of road map based on the strategy will be the milestone for Korean spatial information companies' advance into Asian developing countries.

• International Commerce and Information Review
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• v.16 no.2
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• pp.297-318
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• 2014

The study has try to analyze firm-level marketing strategy for making inroads into United Arab Emirate(UAE) in the Middle East Rrgion. Korea's pharmaceutical medicine industry can overcome that growth limit by strategically advancing into the world market even the its market share is slight as of 2013. The results of Marketing Mix strategies to enter the UAE pharmaceutical medicine market are as follows: STP strategy and Marketing Mix strategy based on the findings of this study, the practical implications of the following. First of all, domestic pharmaceutical industries in Korea due to the domestic market, growth in the various institutional devices have limits on the expansion. On the other hand, supports the Government's active policy of UAE health care industry is booming. UAE Government medical facilities and health care in the health care industry in 2010 to improve the level of 80 billion dollars of investment. The UAE's medical sector is equipped with independent regulatory regime by the Emirates. The UAE is a foreign worker influx has been showing a high population growth rate, over the last 30 years, UAE resident population has increased about 7 times. The UAE Government to improve the quality of medical services, the private sector and the public to encourage the signing of partnership (PPP) can also be found in the regulation of foreign direct investment. The results of this study would play a role in analyzing a marketing strategy to make inroads into UAE pharmaceutical medicine market.

• The Journal of the Korea Contents Association
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• v.22 no.8
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• pp.180-190
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• 2022

This study reviews the current status of Korean traditional creative music groups that have entered the North American World Music market. It also explores some success factors and strategies behind the artists' sustainable activities in the region as well as improvements needed for the Korean government's support. For the purpose of realistic suggestions, music groups that have entered the North American World Music market and experts in artists' global activities have been interviewed for analysis. The interview questionnaire consisted of the following items: 1. how the music groups reached the North American market, 2. what made them successful, 3. what strategies they used to perform in the region, 4. what challenges they faced, and 5. how the government support could be improved. The study found the following success factors: the groups' participation in Korean and international music markets, existence of a local agency, uniqueness and popularity of Korean music, and possibility to organize workshops. It also identified the following challenges: absence of lucrative touring plans, complicated visa issuance, and limitations of networking. It is hoped that this research will provide useful information for music groups planning to enter the North American World Music market and that it will make some meaningful policy suggestions to relevant organizations.

• Bulletin of Korea Environmental Preservation Association
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• s.400
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• pp.14-16
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• 2012

물산업을 새로운 미래성장동력으로 삼아 세계 물산업 시장에서 경쟁우위를 선점하기 위해 세계 각국은 많은 노력을 기울이고 있다. 우리나라도 물산업 육성의 핵심전략으로 원천기술 확보를 통한 경쟁력 강화, 토털솔루션 역량 확보를 통한 전문 물기업 육성, 먹는샘물, 물재이용 등 연관 산업 육성, 해외진출 활성화 등 세부계획을 추진 중에 있다.

• Food Industry
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• s.17
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• pp.84-87
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• 1973

CPC인터내셔날사는 72년도매상고 16억7백44만$\$$에 이르는 미국의 유명식품메이커. 창설 70년역사를자랑하는 CPC인터내셔날사는 당초 콘스타치등 옥수수가공제품으로 출발, 성장했다. 그동안 콘프로닥트사로 통해온 사명을 그 머리글자를 따서 지금의 CPC인터내셔날로 바꾼것은 지난 69년 4월의 일. 전체매상의 반이상을 해외수입이 차지하는 다국적복합기업으로 발전 하면서 옥수수(Corn)제품만을 연상케하는 낡은탈을 벗기로 한 것이다. 옥수수가공제품을 주력상품으로했던 CPC인터내셔날은 특히 50년후반부터 활발한 기업매수합병을 통해 현재는 각종스낵식품을 비롯 의약품과 화학제품, 컴퓨터정보처리서비스 분야에까지 손을 뻗치고 있다.

• The tire
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• s.99
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• pp.42-47
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• 1982

본고는 해외 각국에서 발간되고 있는 고무 및 타이어세계 전문지들을 통하여 전해지는 해외주요 타이어 메이커의 최근동향을 살펴본 것이다. 수년 동안이나 업적이 계속 강화되어온 Firestone과 Pirelli의 업적이, 부채산성부문의 과감한 정리와 경영합리화로 차츰 회복단계에 있다고 하며, 영국의 Dunlop사에서도 계속체질개선에 꾸준히 노력하고 있으나 아직도 당분간 고전할 것으로 예측하고 있다. 한편 일본의 Bridgestone은 세계 제3위의 꿈을 실현하기 위하여 미국진출을 결정하고 한층 국제 전략을 강화하고 있다.