• Journal of the Korean Society of Clothing and Textiles
• /
• v.30 no.12 s.159
• /
• pp.1768-1777
• /
• 2006

As the fashion industry comes under the influence of globalization throughout all fields of industry, the globalization and the market entry strategies are required for Korean fashion firms. This study attempted to analyze the factors influencing foreign entry mode of Korean fashion business based on Eclectic Theory. Data collection has been carried out from November 25 until December 25, 2005. The questionnaires were sent through e-mail or fax to 622 trading companies. 67 questionnaires were returned for a response rate of 10.7%. Of these returns, 61 usable questionnaires were employed for data analyses. Descriptive analysis, factor analysis, discriminant analysis, and t-test were used for data analysis. First, the most important venture motivation was price competitiveness and many firms were engaged in both production and sales in their target countries, which were mainly in Southeast Asia. Second, the firm's ability and experience were found out as ownership advantage factor, investment stability and market potential as location advantage factor, and contract stability as internalization advantage factor. Third, the result of discriminant analysis showed that location advantage factor was a significant factor in predicting the entry of fashion firms into foreign countries.

• Proceedings of the Korean Operations and Management Science Society Conference
• /
• 2000.04a
• /
• pp.130-133
• /
• 2000

1997년 12월 IMF 체제로 돌입하면서 국내 소비시장의 급속한 위축으로 기업들은 큰 어려움을 겪게되었다. 삼보컴퓨터도 내수시장의 침체와 환율급등으로 위기를 맞았다. 이와 같은 위기를 극복하기 위해 삼보컴퓨터는 해외시장 개척에 주력하였고 가장 먼저 미국 시장을 주목하게 되었다 삼보는 이러한 위기를 미국에 컴퓨터 판매사인 eMachines사를 설립한 이후 출시한 저가 PC의 성공으로 위기의 극복은 물론 세계적으로 주목받는 기업이 되었다. 본 연구에서는 삼보컴퓨터가 미국 시장 진출을 추진한 배경, 추진전략, 추진과정에 대해 고찰한 다음 해외시장 진출의 성공요인이 무엇인지를 조명하고자 한다.

• International Area Studies Review
• /
• v.18 no.3
• /
• pp.111-130
• /
• 2014

This paper analyzes the determinants of foreign entry pattern of Korean restaurant industry. Based on the result of previous literature that cultural characteristics is important for the competitiveness of restaurant industry, this paper is purposed to analyze the effect of Korean emigrants on the foreign entry of Korean restaurant industry. Gravity model is used to develop empirical models. The results shows that the size of Korean emigrants has a positive effects on the foreign entry. Which supports the previous literature on the relationship between migrants and international trade that migrants plays as channel for information between countries.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.14 no.8
• /
• pp.3691-3695
• /
• 2013

This study focuses on the internalization process of service sector, especially on the foreign market entry modes of Korean healthcare industry. The paper examined the effects of country and firm specific factors, and strategic elements of the industry on the selection of foreign market entry modes by using multiple regression analysis. The findings indicate that firms' global experience and documented strategic assets have significant effects on the high control organizational types in the selection of entry mode while the other determinants including size of the firm were found to be less significance. This study provides the academic implications to the subject of the internationalization of Asian service industry and the practical reference to this highly specialized soft service sector.

• International Area Studies Review
• /
• v.13 no.2
• /
• pp.371-392
• /
• 2009

The paper examines the determinants factor and business performance of global supply chain management. Precess innovation, information capability and partnership were used as proxy for the characteristics of determinants factor of global supply chain management. Agility of business performance was used as proxy for the business performance of global supply chain management. Overseas expansion were used as proxy for the intermediate factor. Based on the analysis of seventy two global supply chain management cases, the following results are found. Firstly, it was found that the process innovation, information capability and partnership of determinants factor affects agility of improved business performance. Secondly, process innovation, information capability and partnership of determinants factor improved more agility as overseas expansion. However, there are several limitations such as characteristics of process innovation, information capability and partnership, etc.

• 한국IT서비스학회:학술대회논문집
• /
• 2003.11a
• /
• pp.194-201
• /
• 2003

본 연구는 최근 국내 SI 기업의 활발한 해외시장 진출과 관련하여 일반적인 IT 서비스의 성질을 도출해 고객의 구매결정을 방해하는 요인을 찾아내고 이를 해결하기에 적합한 시장진출유형을 제시하는 것을 목적으로 한다. 또한 거래비용 관점에서 SI 기업에게 가장 효율적인 진출유형이 무엇인지를 도출하는 것이다. IT 서비스는 구매계약이 체결된 이후에 생산이 시작되므로 일단 사용해 본 후에야 품질평가가 가능한 경험적 성질을 갖는다. 따라서 해당 SI 기업과의 사업경험이 없는 고객은 구매 전에 IT 서비스의 품질을 평가할 수 없기 때문에 구매에 대한 높은 불확실성을 인식하게 되고 이것은 구매결정을 방해하는 요인으로 작용한다. 이러한 문제는 SI 기업이 새로이 해외시장에 진출할 때 현지에서 명성과 신뢰를 쌓고 있는 기업과의 합작투자를 통해 해결될 수 있다. 왜냐하면 이럴 경우 IT 서비스와 관련해서는 아직 사업경험이 없다고 할지라도 현지 기업의 명성이나 신뢰, 또는 기존의 돈독한 사업관계를 통해 SI 기업이 자신을 속이거나 배반하지 않을 것이라는 기본적인 믿음을 통해 고객의 불확실성을 감소시킬 수 있기 때문이다. 또한 시장거래비용과 관리적 거래비용 측면에서 순수 자회사 설립보다는 현지 시장 및 고객환경에 밝은 현지 기업과의 합작회사 설립을 통해 진출하는 것이 보다 효율적이다. 이와는 달리 최근 국내 대형 SI 기업의 해외진출 현황을 살펴보면 자회사 설립을 통한 진출을 선호하는 것으로 나타났는데 이것은 이들이 속한 그룹사들이 많은 해외시장 경험을 통해 해당 시장환경에 익숙하기 때문에 현지 기업의 도움 없이도 시장개척이나 고객확보가 가능하다고 판단했기 때문이라고 해석된다. 본 연구결과는 특히 해외시장 경험이 아직 부족한 국내 SI 기업들이 해외시장에 진출할 때 유용한 자료로 활용될 수 있다.

• Journal of the Korean Institute of Landscape Architecture
• /
• v.46 no.6
• /
• pp.1-16
• /
• 2018

The decline in the construction industry has led to a decrease the profitability of small and medium-sized landscape contractors. To relieve this situation, small and medium-sized landscape contractors have continued to proactively find ways to enter global construction markets. However, many small and medium-sized landscape contractors face risks due to their lack of capacity and insufficient preparations to extend the business abroad. Thus, this study aims to analyze the current condition of the Vietnamese construction market and the related risk factors. It then suggests strategies to improve the small and medium-sized landscape contractors' competitiveness in that market. We investigated the business climate and analyzed risk factors. Finally, we developed expansion strategies and conducted in-depth interviews with six overseas construction professionals. The study results first showed that efforts to improve infrastructure and the increased demand for housing in Vietnam will lead to more opportunities for small and medium-sized landscape contractors entering the Vietnamese construction market. However, changes in the Vietnamese business climate may act as a variable. Second, we found that small and medium-sized landscape contractors' risk factors are mainly related to laws and regulations, government finance, market fluctuations, public administration system, minimum wage increases, financing and bonds, contracting, trees and materials, and design errors. Finally, small and medium-sized landscape contractors are required to consider the following when seeking to enter the Vietnamese construction market: short-term strategy and mid-to-long-term strategy. This study will be used as the basis for small and medium-sized landscape contractors to plan to enter the Vietnamese construction market and to contribute to the expansion of the global construction market in the landscape industry.

• Culinary science and hospitality research
• /
• v.16 no.4
• /
• pp.15-27
• /
• 2010

As most companies in the world are much interested in the overseas market as well as in the domestic market, many Korean food service enterprises came to focus on extending their branches to the overseas market. However, lack of business strategies including market research, marketing strategies, localization, etc. has made them continue to fail in market entry. The purpose of this study is to develop entry mode of determinants of Korean food service enterprises, considering their characteristic factors and environment factors in the overseas market. To do this, companies which have a head quarter in Korea and over 2 year business experience in the overseas market were chosen and used for a self-administered questionnaire survey. Statistical processing, including descriptive statistics, logistic regressing analysis, and multi regression analysis using an SPSS/PC 12.0 statistical package were conducted The result is as follows. First, explanation suitability was 85% of the entry mode in the overseas market. Second, as business size was smaller, product differentiation was higher, and CEO's will for success in the overseas market was higher, independent entry mode in the overseas market was likely to he chosen. Lastly, as the uncertainty of demand and trade barrier were lower, and a sociocultural gap was smaller, independent entry mode in the overseas market was likely to be chosen.

• Journal of the Korea Academia-Industrial cooperation Society
• /
• v.11 no.8
• /
• pp.2876-2881
• /
• 2010

This paper attempts to find out implications based on the comparative analysis of overseas expansion model between the Korean insurance companies and the German one. There are three types of the strategies of the overseas-expansion-model of insurer, i.e. customer-oriented localized strategy, niche market-oriented strategy, and growing market-oriented strategy. From the review of related literatures and through an interview conducted by the insurance specialist, the findings are some differences between Korean and German insurance companies, when they go into foreign insurance markets. Th significant differences between Korean and German insurers are a customer oriented localized strategy and niche market oriented strategy. The Korean insurer shows a strength on the overseas-expansion-strategy, but the most clients of the Korean insurer on overseas markets are also Korean companies and Korean immigrants. The Korean legal expenses insurance market is yet in its embryonic stage, while the German legal expenses insurance company is pushing ahead with a strategy focused on localization and niche market on the legal expenses insurance product. In conclusion, like a case of the German legal expenses insurance company, the Korean insurer needs a customer oriented localized strategy as well as a niche market oriented strategy on the overseas insurance market.

• The Journal of the Korea Contents Association
• /
• v.21 no.1
• /
• pp.55-65
• /
• 2021

The purpose of this study is to explore whether entering the overseas market can be an opportunity in overcoming the limitations of the single profit structure in which the traditional performing arts industry relies on public support. To this end, we applied the concept of industrial value-chain and business model and divided the overseas market entry process into four stages-preparation, promotion, harvest, and follow-up. Based on three case-studies that actively pursued overseas market development with market-oriented thinking in the field of traditional music, the relevant entry model of overseas market for the Korean traditional performing arts industry was suggested. Although the overseas market is not yet a major source of revenue, the traditional performing arts teams searching for profit diversification can consider the overseas entry model derived from this study. Also as found in case studies, the Korean government should establish an institutional system to foster planning and distribution experts in charge of overseas markets for the traditional performing arts, and develop a long-term information provision program away from the one-time expense support.