• Product Safety
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• s.63
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• pp.8-19
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• 1998

최근 경제위기에 처한 우리 기업들은 해외시장 개척을 통한 가격경쟁력을 바탕으로 다양한 해외시장 진출기회를 모색하고 물량위주의 수출이 아닌 고부가가치형 수출체제로의 전환 전략이 필요한 때라 할 수 있다. 또한 세계 시장의 특성에 따른 차별화된 마케팅전략의 실행과 다가오는 새로운 무역환경에 기민한 대응으로 경쟁력을 향상시켜야 할 것이다.

• Proceedings of the Korea Information Processing Society Conference
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• 2004.10a
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• pp.167-181
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• 2004

• Venture DIGEST
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• s.76
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• pp.14-15
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• 2005

해외로 진출하려는 벤처기업들에게 국제조달시장은 두드려 볼 만한 문이다. 시장의 규모도 갈수록 증가하고 있을 뿐 아니라, 뛰어난 기술력을 갖춘 벤처기업들로선 충분히 승산이 있기 때문이다. 대표적인 국제조달시장으로 꼽히는 미국, 중국의 조달시장을 이해함으로써 진출 전략을 구상해 보자

• Journal of the Korean Institute of Landscape Architecture
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• v.46 no.6
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• pp.1-16
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• 2018

The decline in the construction industry has led to a decrease the profitability of small and medium-sized landscape contractors. To relieve this situation, small and medium-sized landscape contractors have continued to proactively find ways to enter global construction markets. However, many small and medium-sized landscape contractors face risks due to their lack of capacity and insufficient preparations to extend the business abroad. Thus, this study aims to analyze the current condition of the Vietnamese construction market and the related risk factors. It then suggests strategies to improve the small and medium-sized landscape contractors' competitiveness in that market. We investigated the business climate and analyzed risk factors. Finally, we developed expansion strategies and conducted in-depth interviews with six overseas construction professionals. The study results first showed that efforts to improve infrastructure and the increased demand for housing in Vietnam will lead to more opportunities for small and medium-sized landscape contractors entering the Vietnamese construction market. However, changes in the Vietnamese business climate may act as a variable. Second, we found that small and medium-sized landscape contractors' risk factors are mainly related to laws and regulations, government finance, market fluctuations, public administration system, minimum wage increases, financing and bonds, contracting, trees and materials, and design errors. Finally, small and medium-sized landscape contractors are required to consider the following when seeking to enter the Vietnamese construction market: short-term strategy and mid-to-long-term strategy. This study will be used as the basis for small and medium-sized landscape contractors to plan to enter the Vietnamese construction market and to contribute to the expansion of the global construction market in the landscape industry.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.5 no.1
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• pp.69-80
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• 2010

The purpose of this study is to help the companies that have the experience and know-how about ASP and that want to go abroad. This study analyzed information and communication infrastructure of Asia, foreign investment of Korean companies, and market attractiveness, selected China, Japan, Indonesia, and Malaysia as the target for the advance into overseas markets, and then suggested the strategy for ASP overseas markets. This study can contribute ASP-related venture company or entrepreneur.

• Proceedings of the Korean Institute Of Construction Engineering and Management
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• 2008.11a
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• pp.382-387
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• 2008

Current global construction market has grown at a dramatic expansion rate every year in connection with more market accessibility by foreign contractors. The market openness is largely due to globalization of world construction markets, rapid development of world-wide telecommunication technologies, the formation of collaborative acquisitions and joint ventures among contractors, development of regional Free Trade Blocks, and just name a few. This paper focuses on the formation of collaborative networks when expanding into new foreign markets. The social network analysis (SNA) is introduced to investigate a variety of the collaboration patterns and also their impacts on the performance. To this end, the collaboration cases of 600 international construction projects performed by Korean contractors since 1990 were collected and classified into firm's size, project types, collaboration modes, and performance levels using social network analysis. The results showed a direction in establishing business strategy associated with experienced or inexperienced contractors in international construction projects.

• Nuclear industry
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• v.14 no.7 s.137
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• pp.8-11
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• 1994

해외원전사업은 아직 초보단계이기 때문에 시장정보와 $\ulcorner$마케팅$\lrcorner$능력에 있어서 열세(劣勢)에 있는 등 사업추진에 어려움이 많고 위험부담이 수반된다. 해외원전 사업을 성공적으로 달성하기 위해서는 우선 해외시장 정보의 공유(共有)와 국내 관련업체들의 분야별 상호보완적인 협력체제를 유지해야 한다. 또한 단기에 가시적인 성과를 기대하기 보다는 장기적으로 인내심을 갖고 꾸준히 추진하는 전략적인 노력이 필요하다. 우리의 진출 분야는 원자력사업을 시작하려는 나라들과 교류를 증진하면서 타당성(妥當性) 조사, 설계, 기자재 공급, 기술용역 지원, 그리고 건설 시공 등을 맡는 것이다.

• Journal of the Korea Convergence Society
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• v.6 no.5
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• pp.55-61
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• 2015

This study is related with globalization development plans of the convergence systems and policies for domestic fire industry. The current issues are analysed from the condition of the policy enforcement of fire industry promotion and analysis results of the fire industry's environment. Consequently, advanced plans of promotion law and overseas expansion plans for fire industry is proposed, Especially, overseas expansion plans include technology policy strategies and activate plans of overseas expansion support for fire industry. Plans of overseas expansion support for fire industry are discussed in terms of three detailed plans including with diversification of foreign exhibitions support of fire industry, dispatch expansion of overseas market pioneer and expansion of the asian emerging markets. Especially, plans of expansion of the asian emerging markets will lead the strategic performances including with establishment of superiority in domestic fire system, provision of infrastructure abroad in domestic fire industry and of Induction of establishment in domestic fire inspection systems.

• 한국IT서비스학회:학술대회논문집
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• 2007.11a
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• pp.137-142
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• 2007

본 인구에서는 5개의 국내 SW기업들의 사례를 활용하여 해외진출 노력을 분석한다. 국제신생벤처 이론 ((INU theory; International New Venture theory) 관점에서 중국시장 진출에서 발생하는 독특한 해외 진출 장애구간 즉 캐즘 (chasm)의 극복 방식과 기업의 성과와의 관계를 살펴본다. 특히 시장선점 (MS) 전락과 고객동반 진출 (CF) 전략에 따른 핵심역량과 지식 및 네트워크 구축 빙식의 차이와 외진출성과 차이와의 관계를 도출한다. 사례분석 결과 캐즘을 극복할 기업들은 진출 후 자식의 획득, 네트워크의 구축 면에서 정보를 내재화 (internationalization)하는 방식을 가지고 있음을 밝혔다.

• Journal of Korea Port Economic Association
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• v.26 no.3
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• pp.56-74
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• 2010

The overseas expansion of global logistics company (GLC) is increasing rapidly under the influence of international specialization of manufacturing, and the necessity of global logistics service is increasing, and then the logistics market is growing year to year. The purposes of this study are to investigate the growing factors and strategies making global logistics company and to suggest the best strategies for overseas expansion of domestic logistics company (DLC) by using imitation strategy. The major results are as follows ; Firstly, DLC has to imitate liner shipping company or terminal operator which has competitiveness rather than other part of logistics. Secondly, DLC has to build up competition through investigation the global logistics companies which have globalization, specialization, monopolization and public elements. Thirdly, DLC has to use 'coming from behind strategy' for the exiting market, the 'pioneer importer strategy' for the new emerging market or niche. Lastly, DLC has to make a road map or process for expanding the logistics service area without collision exiting business models.