• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• v.29 no.1
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• pp.345-352
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• 2005

Recently the large shipping companies are reducing a port of call to cut down on expenses related to the large size of ship for economy of scale. Due to this, it is necessary to work out a strategy to overcome the severe competition among ports. According to the importance of port marketing, there were many studies on port marketing. But previous studies for domestic port marketing are considered more importantly Products, Price and Promotion than Place of the 4Ps of marketing mix strategy. But it has to preferentially consider the place strategy in Busan Port because the best advantage is geographical position. So this paper shows the strategic plan of Place Marketing.

• Journal of Korea Port Economic Association
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• v.23 no.1
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• pp.115-148
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• 2007

Under the influence of ever-globalized world economy, Yangsan Port of Shanghai, a central hub of Chinese economy, was opened up on Dec. 1, 2005 in the expectation of heart of northeast Asian harbor logistics. It has triggered severer competitions among northeast Asian ports. In an effort to keep robust standing as a central port of northeast Asia, Korea has still built additional new ports and opened up 3 docks in Nov. 2005. Amid these changing port environments, it is foremost to take the competitive edges of new ports in advance of major rival ports in the interest of preoccupying the standing of those new ports as the central hub of northeast logistics. According to the developmental strategies of new ports can be summed up as follows: First, it is required to separate port development from marketing as a part of separating developmental entity from management/maintenance entity. Second, it is required to develop dedicated port for feeder vessels along with new ports to save more time and cost spent by shipping companies. Third, the attraction of jumbo shipping companies to port development needs differentiated countermeasures for each shipping company, and those measures should be taken in advance before jumbo shippers decide their own shipping strategies in future. Fourth, in terms of incentives for attracting jumbo shipping companies, it is required to offer the incentives to them in using new ports in connection with Busan ports. Fifth, it is critical to set up a benchmark of competitors(ports) for establishing one-stop automatic administration process system upon developing ports. Finally, it is required to prepare a plan for using rearward lands in connection with ports for more efficient use of development complex behind port.

• Journal of Korea Port Economic Association
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• v.28 no.2
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• pp.1-27
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• 2012

As more manufacturing and global businesses are being pulled into the port area, the idea of a Port Business Valley (PBV) is being pondered as it would create jobs and added value. The PBV would be centered around the harbor and be connected to the port, a logistics district, an industrial district, and the city. The resulting domestic and foreign investment in logistics, industry, business, tourism, living, etc. would vitalize the geographical characteristics of Incheon Port. It would also generate the largest amount of ripple effects between industries in the PBV. However, up until recently, the most frequently offered examples of planning that have helped logistics of a port to grow that have used a PBV have been those of Busan New Port and Gwangyang Port. However, this study is the result of the recent inception of the idea of creating a PBV centered around Incheon Port and the need for experts to develop a plan for such a PBV in Incheon by conducting a site specific study. The aim of this study is to set up the concept of PBV and establish PBV model of Incheon Port. In addition, this study identifies construct factors and their strategies for establish PBV of Incheon Port and then, shows the key factors and related-strategies on Fuzzy-AHP analysis from a survey of logistics experts with Incheon Port.

• Journal of Korea Port Economic Association
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• v.24 no.2
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• pp.175-192
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• 2008

Today's individual firms no longer compete as solely autonomous entities, but rather as supply chain. As such the competitive position of a port is not only determined by its internal strengths but also it is also affected by its links in a global supply chin. In other words, port competitiveness is becoming increasingly dependent on external coordination and control of the whole supply chain. The main purpose of this paper is to examine how a port embeds itself into supply chain in order to strengthen its competitive position by focusing on Dubai port case. This paper found that Dubai port used three phases-insertion, integration and dominance-as a strategies for how it can embedded into global supply chain successfully. Dubai's global supply chain strategies give some implications for the further development of the Port of Gwangyang. First, the Port of Gwangyang should fully utilize symbiotic relationship with Gwangyang free Economic Zone. Second, the integration between Korea Container Terminal Authority and GYFEZ can be recommended for fast decision-making and providing a one-stop-service. Finally, Gwangyang should pursue an aggressive supply chain strategy, aims at dominance in the regional port network through port alliance with small and medium ports in neighboring area.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• v.1
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• pp.243-248
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• 2006

Recently, China opened Yangshan port and provides a variety of benefits for shipping companies. Japan plans to reduce logistics costs and improve efficiency through the established 'super major ports' project. According to the 'hub and spokes' system, the number of direct calls toward North-Chinese ports are increasing. This changing environment has negative effects on the amount of transshipment cargos in Korean ports. In order to make a hub port of a domestic port, it is necessary to develop northeast Asian Feeder networks. Therefore, this paper analyzes the structure of northeast Asian feeder networks through the case study of European feeder networks strategy. Finally, we suggests the plans to reinforce feeder networks, which are strategic terminal operation, strategic alliances between shipping companies and port co-operation, for win-win strategy in the competitive northeast Asian market.

• Proceedings of the Korea Association of Information Systems Conference
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• 2003.05a
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• pp.21-31
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• 2003

항만물류산업은 서비스가 무형적이며 생산과 동시에 판매되어 소비되는 즉시성 및 비저장적인 특성으로 인해 정보의 이용, 관리 및 흐름이 중요하다. 최근의 정보통신기술의 발전은 정보의 이용 및 흐름을 위해 여러 가지 기술들을 등장시키고 있으나, 항만물류산업은 공공성이 강하여 여러가지 제약이 따르는 제약성, 해상운송선박의 불규칙한 입출항 패턴과 관련한 불규칙성, 노동집약적인 특성으로 인해 적극적으로 도입이 되지 못하고 있는 실정이다. 따라서, 디지털 경제의 확산에 따라 변화하는 환경에 적극적으로 적응, 대처하기 위해 항만물류산업의 정보화 및 e-비즈니스 도입을 가속화하며, 최근 B2B 전자상거래 프레임워크로 전세계적인 표준으로 자리잡고 있는 ebXML을 항만물류산업에 적용하여 항만물류산업에서 e-비즈니스를 원활히 수행하기 위한 기술적, 관리적, 제도적 전략 계획이 수립되어 할 것이다. 본 연구는 우리나라 국가표준으로 채택된 ebXML을 항만물류산업에 선도적으로 도입하기 위한 연구로서 항만물류산업의 환경 및 현황을 분석하고 ebXML을 항만물류산업에 효과적으로 적용하기 위한 목표모델을 설계하며, 아울러 실행전략을 수립하였다.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2010.10a
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• pp.106-107
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• 2010

물류환경의 급격한 변화와 함께 항만을 둘러싼 환경도 빠르게 변화하고 있다. 이와 같은 항만환경의 급격한 변화는 동북아지역을 중심으로 한 전 세계 컨테이너 물동량의 급속한 증가, 정기선사의 경영전략 변화, 부두운영업의 글로벌화, 물류중심화 선점을 위한 경쟁 격화, 선박기술의 혁신 등으로 나타나고 있다. 항만의 운영 관리 책임자들이 이러한 변화를 예측하고 이에 신속히 대응하지 못하면 그 항만은 경쟁에서 뒤지게 된다. 국내외를 연결하는 항만 간 경쟁은 국제적인 것이 일반적이어서 우리나라 항만뿐만 아니라 이웃나라 항만과의 경쟁에서도 살아남아야 한다. 특히 우리나라 항만은 전 세계적으로 항만 간 경쟁이 가장 치열한 동북아 지역에 위치하고 있어 더욱 강력한 경쟁력을 확보하지 않으면 항만 간 경쟁에 뒤져 국제무대에서 사라질 수밖에 없다. 이에 본 논문에서는 대형항만을 중심으로 이루어진 항만선택결정요인에 대한 기존 연구들을 살펴보고 이를 재고찰하여 중소형항만에 적용시키고 향후 방안을 제시하고자 한다.

• Journal of Korea Port Economic Association
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• v.33 no.4
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• pp.37-58
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• 2017

The implicit assumption of port selection studies based on survey and respondents' perceptions is that the preference of the port selection attributes is proportional to the selection behavior. Further, the straight lines of the port selection attributes could also have non-linear properties. This study confirms nonlinear characteristics of selection attributes by using Kano model. The findings of this study showed that several properties of carriers were evaluated as nonlinear characteristics, such as the intermodal links and network accessibility, and size of port and terminal. Hence, port service providers such as port authorities and terminal operating companiesl, should construct a port operation strategy that reflects the non-linear port selection characteristics of shipping companies. Since this study aimed at exploring the forms of port selection characteristics, long-term additional verification studies on ports and stakeholders at domestics and abroad were needed. The Kano model and importance-selection analysis method used for analysis and strategy establishment also need to be improved to capture evident characteristics and to present strategic guidelines.

• Journal of Korea Port Economic Association
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• v.26 no.4
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• pp.19-39
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• 2010

The growth of T/S cargoes maintained a highly upward trend by an increase of throughputs of North Chinese ports in the early 2000s. Recently, however, it has fallen dramatically due to large developmental projects of infrastructures for North Chinese ports. Despite this situation, an increase rate of T/S cargoes between Korean and Japanese ports is showing relatively high by 8 to 9 percent. Therefore this study pursues to choose objectives for marketing target of a total of 23 ports in the west of Japan by analyzing factors like a trade characteristics with Busan ports, an increase rate, a market share and a fluctuation rate of throughputs. The result of this study shows that Moji, Niigata, Naha, Shimonoseki and Kanazawa port are selected as the objectives for core marketing and Hakata, Akita, Tokuyama, Imari, Ishikari and Sakata port are chosen as ports for continuous marketing.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2014.10a
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• pp.308-310
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• 2014

2018년 한국에서 개최될 예정인 IALA 총회의 성공적인 개최를 위하여 전차대회, 홈페이지를 포함한 온라인 홍보, 언론홍보, 해외 홍보 등 다양한 홍보전략을 통해 참석자 유치 뿐 아니라 한국 항로표지산업에 미치는 영향을 극대화 하는 방법을 모색한다.