• Title/Summary/Keyword: 항만서비스

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An Empirical Study on the Adoption of Technology Acceptance Model in The Port Logistics Service (항만 물류서비스의 기술수용모델(TAM) 적용에 관한 실증적 연구)

  • Lee, Je-Hong
    • Journal of Korea Port Economic Association
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    • v.27 no.4
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    • pp.13-35
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    • 2011
  • The advancement of the information technology provides a wide range of corporate to cope with new business environments that are different in size, life and operation conditions. The Research methodology used in this study is Technology Acceptance Model. The Study Method are mainly survey and questionnaire. The major result of article can be summarized. Its are as the follows: This paper ware investigated the determinants of 'port service quality', 'perceived usefulness', 'perceived ease of use', 'utilization intention', 'practice use'. There are 400 sended samples and 150 returns, 173 of them are analyzed on a port utilization using TAM model. 1. The Port service quality are found to have a positive effect to 'perceived usefulness', 'perceived ease of use', 'utilization intention' 2. The perceived ease of use are found to have a positive effect to 'perceived usefulness', 'utilization intention' 3. The perceived usefulness is found to be positively related to 'utilization intention' 4. The utilization intention is found to have a positive effect to ''practice use' we hove to provide useful contribution to increase the Korea ports' competitiveness in introduction of port information system. In addition, in order to port development offer some insight in further research.

An Empirical Study on the Impact of Strategic Orientation of Port Logistics Service Quality;Focused on Busan Port and Gwangyang Port (전략지향성이 항만물류 서비스품질에 미치는 영향에 관한 실증연구;부산항 ${\cdot}$ 광양항을 중심으로)

  • Jeong, Gyeong-Mi;Chu, Gyo-Wan;Park, Yeong-Geun
    • Proceedings of the Korea Port Economic Association Conference
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    • 2007.10a
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    • pp.175-197
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    • 2007
  • 컨테이너 선박의 대형화, 항만의 중심항과 주변항으로 체제 변화 등과 같은 항만 환경의 변하는 항만간의 경쟁을 심화시키고 있다. 선행연구에서 항만경쟁력 요인 분석을 통해 항만물류 서비스품질 또한 한 요인임을 밝혔다. 기존의 항만물류 서비스품질에 대한 연구에서 항만물류 서비스품질을 통한 고객만족에 관한 연구는 많지만, 항만물류 서비스품질의 선행변수에 대한 연구는 미비했다. 따라서 본 연구에서는 항만물류 서비스품질이 선행변수로 전략지향성의 요인인 혁신지향성, 고객지향성, 경쟁자지향성을 선정하여 이들의 관계를 규명하고자 하였다.

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A Study on Logistics Service Quality of Ports in the Yellow Sea Region (환황해권 항만의 물류서비스 품질에 관한 연구)

  • Kim, Byung-Il;Yoo, Hong-Sung
    • Proceedings of the Korea Port Economic Association Conference
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    • 2007.07a
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    • pp.373-389
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    • 2007
  • 본 논문은 인천항과 청도항, 천진항, 대련항을 대상으로 항만별 서비스품질 구성요인들 각각이 고객만족에 미치는 영향정도가 어떻게 다른지와 항만별 서비스품질 차원 및 만족도에 대한 고객의 지각 수준을 비교하였다. 연구결과 항만서비스의 품질차원은 '내적품질', '외적환경품질', '상호작용품질'로 구분됨을 확인하였고, 이들 항만서비스 품질 3차원은 대련항의 '외적환경품질'을 제외하곤 모두 고객만족에 유의한 영향을 미치는 것으로 나타났다. 또한 항만간 서비스품질 차원에 대한 고객의 지각 수준을 그룹비교를 통해 살펴 본 결과 인천항은 '내적품질'에서 청도항, 천진항, 대련항에 비해 낮게 평가되었으며, '외적환경품질'의 경우도 청도항, 천진항에 비해 낮았지만, '상호작용품질'은 천진항과 대련항에 비해 높게 평가되었다. 그러나 항만에 대한 고객의 만족은 인천항이 청도항, 천진항, 대련항에 비해 부족한 것으로 나타났다.

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Empirical Analysis of the Determinants for Shippers' Selection of Gwangyang Port (화주의 광양항 선택 결정요인에 관한 실증분석)

  • Choe, Seong-Hui
    • Journal of Korea Port Economic Association
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    • v.24 no.4
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    • pp.199-217
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    • 2008
  • Many studies have identified the determinants of shippers' selection of ports, and of these, a number have repetitively cited major elements. However, different researchers came up with somewhat different research results depending on the position and preference of research targets. Accordingly, to deduce the determinants of shippers' selection of Gwangyang Port, appropriate research and analysis is required in addition to literature study. This study first deduced from previous studies the determinants that have influence on shippers when selecting a port and positively analyzed the effects of those determinants on the shippers using Gwangyang Port. In this regard, whether shippers using Gwangyang Port have continuously used the port was set as a dependent variable, and port service, port facilities, location of ports, port costs, and other determinants for port selection deduced in the previous studies were set as independent variables. This study's analysis finds shippers using Gwangyang Port are all influenced by the elements of port service, port facilities, location of ports, and port costs in their selection of Gwangyang Port. Their degree of importance is in the order of port costs, location of ports, port service and port facilities. This indicates that shippers consider port costs and location of ports more important than port facilities in their selection of a port.

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The Impact of Service Quality in the Port Logistics on Customer Satisfaction, Port Image and Relation Continuity Intention: Focused on Busan Port (항만의 서비스품질이 고객만족과 항만이미지 및 관계지속의도에 미치는 영향에 관한 연구 - 부산항을 중심으로 -)

  • KIm, Ga-Hyun;Ryoo, Dong-Keun
    • Journal of Navigation and Port Research
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    • v.41 no.6
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    • pp.423-436
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    • 2017
  • This study examines the level of port service quality based on $Gr{\ddot{o}}nroos$(1984)'s Two-Dimensional Model: we investigated service-environment quality and service-delivery quality, and added service-product quality as a process quality. This study focused on a service user like a llner, forwarder, shipper, or a logistics firm using port service in the Port of Busan. We investigated relationships among the following vairables: service quality, customer satisfaction and port image; we also analyzed the path coefficients using Smart-PLS 3.0. The results and suggestions of this study are summarized as follows. First, all of the service quality variables influenced customer satisfaction but service-delivery quality didn't have an impact on port image. Secondly, there is correlation between customer satisfaction and port image; customer satisfaction had a positive effect with port image. Lastly, customer satisfaction and port image influenced the Relation Continuity Intention.

자율운항선박 도입을 위한 항만물류 서비스 연계 효율화 방안

  • Choe, U-Geun;Park, Sun-Ho
    • Proceedings of the Korean Institute of Navigation and Port Research Conference
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    • 2020.11a
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    • pp.125-127
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    • 2020
  • 자율운항선박 도입을 위한 항만물류 서비스 연계 효율화 방안을 위해 기존 안전운항지원 서비스 모델 및 관리 기술과 화물처리 전반 자동화 처리를 위한 스마트 항만과의 비즈니스 연계를 프로세스로 정의한다.

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A Study on Improvement of throughput-linked Port Development (Trigger Rule) System (물동량 연동 항만개발제도 개선방안 연구)

  • LEE, Su-Young;LEE, Na-Young
    • Journal of Korea Port Economic Association
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    • v.39 no.3
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    • pp.179-189
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    • 2023
  • Korea's port development adjusts the completion time and size of port facilities according to the future port throughput. The current port development system, which is referred to as "throughput-linked port development (Trigger Rule)", has received positive evaluation for efficiently executing the limited port development budget. Recently concerns have been growing over deteriorating service levels in port facilities in Korea due to accelerated aging of terminal facilities. However, the current port development system does not possess any standard for assessing the level of service and utilizing development indicators. The purpose of this paper is to calculate the Port Service Index (PSI) by selecting indicators to measure the Level of Service (LOS) of ports and deriving weights between the indicators, so that the current "throughput-linked port development (Trigger Rule)" can be linked with the level of service. Based on the result of analysis on a variety of preceding studies, the ship waiting rate, berth productivity, ship turnaround time and ship productivity were selected as four indicators to constitute the Port Service Index. The AHP and entropy methodologies were used to derive weights for each of four indicators which were later combined to calculate the comprehensive weight. The calculation formula of the Port Service Index (PSI) was derived by using the aggregated weights of each indicator, based on which the LOS of domestic container and bulk terminals were evaluated and this measurement result was divided into 6 classes to define each LOS. This paper contributes to draw the improvement measures for port development system that are able to connect the quantitative indicator of throughput, as well as a qualitative indicator of the level of "service".

A Study on the Effects of the Interdependent Partnership between Liner Shipping Companies and Port-related Service Firms on the Service Quality and Transaction Performance (해운선사와 항만 관련 서비스업체 간의 파트너십이 서비스 품질 및 거래성과에 미치는 영향)

  • Kim, Yong-Pyo;Shin, Yong-John;Kim, Dug-Sup
    • Journal of Korea Port Economic Association
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    • v.29 no.3
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    • pp.175-207
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    • 2013
  • The purpose of this study is to examine the effects of the interdependent partnership between liner shipping companies and port-related service firms on the service quality and transaction performance. The empirical analysis found that sharing information and mutual trust of partnership factor positively affected service quality of the port-related service firms, but the communication had negative effects on it. The interdependence had the interaction effect between the partnership and the service quality. Also, the service quality affected satisfaction of transaction and re-purchasing of the shipping companies. This study shows that the partnership to be formed mutual dependent relationship between shipping companies and the port-related firms improve the service quality of shipping service network and enhance transactional satisfaction of both parties.

A Study on Structural Relationships among Port Service Quality, Satisfaction, Trust and Loyalty of the Busan New Port -Based on the Moderating Effect of Switching Barrier (부산항 신항의 항만서비스품질.만족.신뢰 및 충성도 간의 구조적 관계: 전환장벽의 조절효과를 중심으로)

  • Kang, Dug-Chool;Jeon, Oi-Sul
    • Journal of Korea Port Economic Association
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    • v.28 no.1
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    • pp.203-227
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    • 2012
  • Based on the review of the existing studies, this study built the conceptual framework describing the structural relationships among port service quality dimensions(port internal service quality, external service quality, interaction quality), customer satisfaction, customer trust and customer loyalty. In specific, switching barrier was included as moderator in customer satisfaction and customer loyalty relationships. The subjects are the customers who use the Busan New Port. A survey using 317 customers was conducted, Confirmatory factor analysis was conducted to test the validity of the measurement model, and AMOS analysis approach was used to gain important insights into how customer retention in the port business can be ensured. Results in this paper indicate that customer trust and satisfaction are identified as antecedents of the port service quality dimensions. Customer satisfaction positively influences trust. Customer trust and satisfaction positively influence loyalty. Switching barrier positively moderates the relationship of customer satisfaction and customer loyalty. Finally, this study suggests that the implications of these findings and offers directions for future research.

Specialization Strategies of Busan New Port on the Basis of a Comparative analysis on Shanghai's New Yangshan Port (상해 양산항과의 비교분석에 의한 부산 신항의 특화전략)

  • Kim, Jeong-Su
    • Journal of Korea Port Economic Association
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    • v.23 no.3
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    • pp.53-77
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    • 2007
  • This paper is designed to look for a specialized strategies by drawing the special features of Busan New Port from both a comparative analysis of major factors of harbor competitiveness and a SWOT analysis of Busan New Port and Yangshan Port, one of the biggest competitive ports in Northeast Asia, so that Busan New Port may preoccupy a status as the hub port of the area. The researcher would like to suggest the following measures to make Busan New Port serve as the central port of Northeast Asia on the basis of the findings; Korea should push ahead with creating a railroad transportation linking with Eurasia Contient, secure the amount of goods and resources with the help of the early development of the surrounding complex of the port, make a considerable progress in the level of port service, come up with a differentiation strategies for harbor marketing activities and improve its productivity.

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