• Journal of the Korean Society for Aviation and Aeronautics
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• v.21 no.4
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• pp.112-118
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• 2013

Air travel demand has recently been growing and establishment and operation of low-cost carriers have been increased. Against this backdrop, low-cost carriers need to figure out diversified customer demand for low-cost carriers and ways to maximize marketing efficiency before applying it to the field so that they can attain superiority to large carriers in increased intensified competition. Low-cost carriers need to be differentiated from other carriers for the purpose of improving profits. Toward this end, this study conducted analysis on importance and satisfaction with carrier choice using IPA with regard to low-cost carrier customers. In conclusion, the paper accurately examined advantages and disadvantages of low-cost carriers compared to general carriers based on results of IPA analysis and suggested managerial strategies to enhance competitiveness based on division into four parts including maintenance and enforcement (1st quadrant, Delay compensation, Booking rapidity, Check rapidity, Crew service, refund service, baggage service, punctuality, transit services, airlines images), concentrated improvement (2nd quadrant, price, Convenience of seat), passive administration (3rd quadrant, Boarding service, cabin cleanliness, flight schedule, whether local crew on board, meal service, in-flight entertainment service), and enhanced satisfaction (4th quadrant, duty-free service, Variety of routes), so that practical suggestions could be presented to employees working in the field.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.13 no.3
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• pp.85-97
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• 2005

The objective of this study is to investigate freight forwarders' airline choice behaviors in the Korean air cargo transportation market. This study identifies the major factors affecting airline choice and their relative importance by analyzing the data gathered by the survey from freight forwarders in Seoul. The questionnaire of the survey is composed of two parts; the first part is to identify the significant variables of airline choice and the second part is to gather the data about airline choice using stated preference techniques. The relative importance of major variables considered in forwarders' airline choice is estimated by the logit models calibrated with stated preference data. To strength the reliability of the analysis, this study segments the market by three routes; Seoul-Los Angeles, Seoul-Amsterdam and Seoul-Hongkong. The five major variables that are considered seriously in airline choice are reliability, space availability, frequency, cost and flight schedule. The utility trade-offs between variables are estimated by the ratio analysis of coefficients of logit model of each route, and the results of ratio analysis is interpreted as reflecting the reality of market conditions.

• Knowledge Management Research
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• v.24 no.3
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• pp.95-125
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• 2023

As the aviation industry has rapidly been grown, there are more factors for customers to consider when choosing an airline. In response, airlines are trying to increase customer value by providing high-quality services and differentiated experiential value. While early customer value research centered on utilitarian value, which is the trade-off between cost and benefit in terms of utility for products and services, the importance of experiential value has recently been emphasized. However, experiential value needs to be studied in a specific context that fully represents customer preferences because what constitutes customer value changes depending on the product or service context. In addition, customer value has an important influence on customers' decision-making, so it is necessary for airlines to accurately understand what constitutes customer value. In this study, we collected customer reviews and ratings from Skytrax, a website specializing in airlines, and utilized the BERTopic technique to derive factors of customer value. The results revealed nine factors that constitute customer value in airlines, and six of them are related to customer satisfaction. This study proposes a new methodology that enables a granular understanding of customer value and provides airlines with specific directions for improving service quality.

• Proceedings of the Korea Information Processing Society Conference
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• 2015.10a
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• pp.1299-1301
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• 2015

항공서비스에 있어서 여러 중요한 요소가 있지만 그 가운데 가장 중요한 요소로 운항의 정시성을 들 수 있다. 본 논문에서는 마코프 체인을 이용하여 항공사 및 공항의 정시성을 평가하고 예측하고자 하였다. 실험용 데이터로 선택한 미국 항공운항 데이터를 기상 악화에 따른 도착지연시간을 기준으로 정시성이 우수한 항공사를 제안하는 기능을 테스트하였다. 본 논문에서는 과거의 항공운항 데이터를 활용하여 미래의 운항 지연을 예측할 수 있도록 마코프 체인을 기반으로 한 예측 방법을 제시하였다.

• The Journal of the Korea Contents Association
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• v.11 no.11
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• pp.521-535
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• 2011

The purpose of this study is to analyze the priority of curriculums on students preparing to become flight attendants using paired t-test, Borich method, and Herschknowiz's criticality function. As a result of this study, it was discovered that what flight attendants and students needed to study the most were foreign language subjects as English, Chinese, and Japanese. Therefore, a department of universities related to airline service should develop new curriculum to adapt to the trend of globalization. Also, flight attendants need curriculum including subjects related to tourism as an introduction to airline service. This means that the role of flight attendants needs to be expanded and specialized. In conclusion, a department related airline service should try to elevate its quality of education and design curriculum which will help flight attendants become specialists in their field.

• Journal of the Korea Society of Computer and Information
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• v.25 no.2
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• pp.197-203
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• 2020

The purpose of study is to identify the perception of image-making regulations change of airline cabin crew and analyze the relationship among the perception of regulations change, occupational choice motives and career decision of female university students majoring in airline service in Kwang-ju and Jeonnam area. The survey was in 203 for a month from November 18 to December 13, 2019. The collected data were analyzed using 'SPSS statistics 21.0.' Analytical methods such as frequency analysis, factor analysis, reliability analysis and multiple regression analysis were used. The findings of this study are presented as follows: Students majoring in airline service are positively aware of image-making regulations changes of airline cabin crew, positive perception of regulation changes has a statistically significant impact on occupational choice motives and career decision, and occupational choice motives have an effects on career decision. In conclusion, the study has implications for providing information to airlines to understand the applicants and to students preparing for employment. However, there is a limitation in that the sample of this study is limited to only female university students majoring in airline services in a specific area, and the size of the sample is not large.

• Proceedings of the Korea Contents Association Conference
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• 2013.05a
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• pp.87-88
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• 2013

세계 및 한국경제의 성장과 함께 항공운송 시장의 급속한 확대에 따라 대한민국에서의 국제항공 운송 수요는 꾸준히 증가하게 됨에 따라 한국의 관문 역할을 담당하던 김포국제공항의 수용능력은 한계에 이르게 되었다. 따라서 정부는 김포국제공항을 대체할 인천국제공항을 건설하여 운영하는 한편 김포국제공항에는 한국 중국 일본의 수도를 포함한 몇몇 도시를 연결하는 근거리 중심의 국제선이 취항하게 되면서 공항운영에 대한 새로운 패러다임을 형성하게 되었다. 대한민국의 수도 서울의 항공교통을 위한 공항이 제한적이지만 복수공항 체계로 운영되면서 인천공항과 김포공항을 이용하는 항공여객은 공항 이용 시 선택의 기회가 주어지면서 공항운영자는 여객의 공항선택에 영향을 주는 요소에 관심이 점차 증대되고 있는 현실이다. 그러나 현재 국내에서는 항공여객의 항공사 선택에 관한 연구는 많이 이루지고 있으나 항공여객의 공항선택에 관한 연구는 상대적으로 미흡한 실정임을 부인할 수 없다. 따라서 본 연구는 항공여객의 공항선택에 미치는 속성이 무엇이고 속성에 따른 중요도와 만족도를 측정하여 공항운영자의 공항운영과 활성화 전략수립에 대한 정보를 제공하는데 목적이 있다. 본 연구에서는 김포공항 국제선 이용객을 표본으로 선정하여 설문조사를 실시하여 IPA 분석과 GAP분석 및 경로분석 기법을 사용하여 분석하였다.

• Industry Promotion Research
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• v.9 no.2
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• pp.13-22
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• 2024

The purpose of this study is to derive passenger trends and change rates for each airline and identify directionality and synchronization phenomenon. Data by each airlines was collected from the National Statistics Forum of Statistics Korea, and we used a total of 156 monthly data from January 2011 to December 2023. In this study, the rate of change was calculated for domestic Full Service Carriers (Korean Air, Asiana Airlines) and Low Cost Carriers (Jeju Air, Jin Air, T'way, foreign airlines). As a result of the analysis, the correlation was found to be high for KOREA in that order: Asiana, Korean Air, Jeju Air, T'way, Jin Air, foreign airlines. The rate of increase was highest in that order: T'way, Jin Air, Jeju Air, foreign airlines, Asiana, Korean Air. In the Scatter analysis, Asiana and Korean Air showed a very strong synchronization with KOREA. In addition, Jeju Air, T'way, Jin Air and foreign airlines also showed the same direction toward KOREA to a certain degree. In the Box-Box Plot analysis, it was determined that each airline experienced a number of unusual sudden fluctuations due to the outbreak of COVID-19. Passengers have a wider range of choices due to the emergence of Low Cost Carriers, and as a result, expectations for airline service are increasing. Airlines will need to make appropriate environmental improvements to satisfy these needs for corporate development.

• The Korean Journal of Air & Space Law and Policy
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• v.31 no.1
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• pp.99-144
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• 2016

The summary of the case is as follows: a Korean passenger booked and purchased a business class ticket from Air France that was scheduled to depart from Paris and arrive in Seoul. When the passenger arrived at the check-in counter, he was told that all business class seats were occupied. It was because the flight was overbooked by Air France. The passenger cancelled the Air France flight and took another air carrier. After arriving in Korea, he brought suit against Air France for damages. The purpose of this article is to discuss the governing law when interpreting the contract of international air carriage in accordance with the Korean Private International Act (2001) and to analyze air carrier's civil liability for the bumped passenger in the overbooking case. If the parties have not chosen the applicable law the contract shall be governed by the law of the habitual residence of the consumer in the following situations: prior to the conclusion of the contract, the opposite party of the consumer conducted solicitation of transactions and other occupational or business activities by an advertisement in that country or conducted solicitation of transactions and other occupational or business activities by an advertisement into that country from the areas outside that country and the consumer took all the steps necessary for the conclusion of the contract in that country or in case the opposite party of the consumer received an order of the consumer in that country [Article 27 (1), (2) of the Private International Act]. Since the contract of international carriage falls into the consumer contract, the Supreme Court viewed that the governing law of the contract in this case would be the law of the habitual residence of the consumer (Supreme Court Decision 2013Da8410 decided on Aug. 28, 2014). This interpretation differs from the article 5 (4) of Rome Convention(80/934/EEC) which declares that the consumer contract article shall not apply to neither a contract of carriage nor a contract for the supply of services where the services are to be supplied to the consumer exclusively in a country other than that in which he has his habitual residence. Even though overbooking can be considered as a common industry practice, an air carrier must burden civil liability in case of breach of contract for the involuntary bumped passenger(Seoul Central District Court Decision 2014Na48391 decided on Jan. 29, 2015). In case of involuntary bumping, an air carrier must offer re-routing to passenger's final destination by an alternative flight. If an air carrier fails to effect performance in accordance with the tenor and purport of the obligation, the involuntary bumped passenger may claim damages(Article 390 of the Civil Code).

• Journal of Korean Society of Transportation
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• v.22 no.4 s.75
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• pp.7-18
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• 2004

There have been various research in analyzing airport productivity such as measuring total factor productivity using the models of translog cost function. DEA(Data Envelopment Analysis) model is very useful in measuring productivity with linear programming when the output is not clearly identified and measured quantitatively in such complex facilities as airport. This study is to measure airport productivity using DEA approach for Northeast Asia. Seven international airports were analyzed including Incheon International Airport in Korea, Cheklapkok Airport in Hongkong, Narita Airport in Japan, and Changi Airport in Singapore. With the productivity measured, we can identify one of the important aspects of comparative advantage in hub competition in Asia.