• Proceedings of the Korea Contents Association Conference
• /
• 2011.05a
• /
• pp.279-280
• /
• 2011

전 세계적으로 저비용항공사의 항공운송시장 참여로 승객들의 항공사 선택이 다양화 되었으며, 우리나라도 2011년 현재 5개의 저비용항공사가 시장에 참여하여 기존 국적항공사와 경쟁을 하고 있다. 본 연구는 우리나라 항공사 승객이 항공사 선택 시 중요하게 생각하는 속성을 파악하고, 저비용항공사 승객과 기존 국적항공사 승객이 항공사 선택 시 중요시 하는 속성의 중요도와 만족도 차이를 분석하는데 목적이 있다. 저비용항공사와 기존 국적항공사 승객을 대상으로 설문을 실시하여 항공사 선택 속성을 파악하고, 차이분석, 중요도-만족도 분석, t-test를 활용하여 항공사 선택 속성의 차이를 분석하고 국적항공사와 저비용항공사의 항공사 선택속성 중요도와 만족도 차이를 분석하고자 한다.

• Journal of Korean Society of Transportation
• /
• v.24 no.3 s.89
• /
• pp.133-142
• /
• 2006

The objective of this study is to analyze domestic air passengers' preferences for selecting domestic airline company. By the analytic hierarchy process(AHP) method, we tried to measure the weight of the qualitative factors objectively and scientifically. The overall results indicate that domestic air passengers place more weight on airport service factor than other service factors for selecting domestic airline. Also, reservation/ticketing and in-flight service factors are equivalent to airport service factor. These priorities are differently shown followed by passengers' income. Therefore, airline companies need to formulate the differentiated strategy and customer-oriented marketing plan based on identified customer needs.

• Journal of the Korea Society of Computer and Information
• /
• v.18 no.9
• /
• pp.189-199
• /
• 2013

This study was conducted to identify the effect of a flight attendant's uniform quality on uniform satisfaction and on selecting an airline. To do that, uniform components were first classified into three factors esthetics, functionality, and symbolization. Then the differences of respondents'perception were tested according to the demographics of respondents. Finally the causal relationships among three uniform components, uniform satisfaction and select airline were examined. For the empirical study, the questionnaire data were collected from college and university student studying cabin crew service. The result of this study showed that the perceptions of students who study cabin crew service were significant on according some demographics information, esthetics, functionality and symbolization factors affecting uniform satisfaction, which had the positive effect on selecting an airline. These results suggested practical implications for cabin crew's uniform. These result include important managerial implications for the airlines. Also there was some limitation on a hypothesis of study and the further study were needed.

• Journal of Advanced Navigation Technology
• /
• v.4 no.1
• /
• pp.78-92
• /
• 2000

This study will be regarded significant in terms that empirical analysis was used to prove "Aviation Safety", a variable which had not been regarded as a airline choice factor within Korea air transport market so far, has an effect on the aviation consumers' airline preference change and choice after recent frequent aviation accidents. On releasing this paper. I wish, it can be another opportunity for Korean two national flag airlines to reappraise and reinforce the significance of "aviation safety" and set forth immediate vigorous efforts to support the government's aviation safety improvement countermeasures The study was performed to provide data and information for this.

• Proceedings of the Korea Contents Association Conference
• /
• 2012.05a
• /
• pp.213-214
• /
• 2012

항공규제완화법과 더불어 항공 협정에 의한 자유경쟁 체제의 돌입과 함께 급성장한 항공운송시장에서 항공사간의 경쟁이 불가피해졌고 이에 각 항공사들은 경쟁력을 갖추기 위해 고객의 유치뿐만 아니라 경쟁사와의 차별화를 둔 새로운 경영 전략을 수립 및 추구해 나가고 있는 실정이다. 본 연구에서는 충성 고객 증진 및 그 보유 방안을 모색하기 위하여 국내 저비용항공사 이용 고객을 대상으로 항공사 선택 속성에 영향을 미칠 수 있는 요인들 중 가격, 서비스, 금전 가치, 감정가치, 만족, 신뢰 및 충성도라는 변수들에 대하여 실증 연구를 통한 분석으로 그 유의성을 알아보고자 한다. 가설 및 연구 모형 검증을 위해 SPSS와 AMOS 프로그램의 활용 및 빈도 분석, 요인 분석, 신뢰도 검정 그리고 공분산 구조 방정식 분석 등의 통계기법을 이용하고자 한다.

• Journal of Korean Society of Transportation
• /
• v.19 no.2
• /
• pp.7-19
• /
• 2001

The research purpose for The Impact of Aviation Safety over the Consumer's Behavior in Korea lies at the judgement that airline consumers' selection criteria has much changed after several serious aviation accidents as before when we used to overlook "aviation safety" variable through surveying to Korean aviation consumers and foreigners visit or travel Korea on various purposes. Therefore, for this research, practical analysis methods are employed after surveying to actual passengers who use Kimpo International Airport's international and domestic terminals. This study will be regarded significant in terms that empirical analysis was used to prove "Aviation Safety", a variable which had not been regarded as a airline choice factor within Korea air transport market so far, and has an effect on the aviation consumers' airline preference change and choice after recent frequent aviation accidents. Presenting this dissertation, I wish. it can be another opportunity for Korean two national flag airlines to reappraise and reinforce the significance of "aviation safety" and set forth immediate vigorous efforts to support the government's aviation safety improvement countermeasures. I hope the study to contribute and provide a variable idea and direction to improve aviation safety management of two Korean flag carriers.

• Journal of Digital Convergence
• /
• v.15 no.6
• /
• pp.189-196
• /
• 2017

This study investigates customer satisfaction with full service carriers (FSC) and low cost carriers (LCC) using social media sentiment evaluation. From 2008 to 2016, a total of 77,591 tweets about two FSC and six LCC were aggregated and classified as per airline choice factors. Sentiment evaluation was employed to assess customer satisfaction by three appraisers. The results showed that customer satisfaction with LCC was significantly higher (p<0.001) compared to FSC. Furthermore, overall customer satisfaction with both FSC and LCC has been facing a consistent downward trend since the last seven years. The results also highlighted low customer satisfaction with respect to booking and flight operation factors, and a steep decline in customer satisfaction across booking, onboard services, and marketing factors for FSC. The results of this study have practical implications for the airline industry, which can use this quantitative data to improve customer satisfaction with FSC and LCC.

• Korean Business Review
• /
• v.12
• /
• pp.239-254
• /
• 1999

There has been a lot of researches on the major motivation of consumer's choice for airlines. Due to the competition in airline industries, most of airlines offer a various level of benefits to customers such as a frequent traveller bonus, a schedule, services in flight including a meal and an entertainment program, a discounted fare and an intangible part of personal service. However, it is very difficult to measure the performance of the customers' benefit and to identify the weight of each factor being considered on the airline choice. In this paper, we focus on the airline choice process for the business travellers. The AHP is applied to evaluate the factors reflecting the business travellers' choice for airlines. This study will be useful to build a marketing plan for the business traveller's market.

• The Journal of the Korea Contents Association
• /
• v.14 no.1
• /
• pp.466-477
• /
• 2014

This research aims to analyze the importance-performance among airline selection attributes using foreign tourists. For this purpose, data were collected from Japanese and Chinese tourists to Korea. Of the various airline selection attributes, four factors were deduced that includes: transport service, accompany service, cabin service and basic service using exploratory factor analysis. This study estimated how important airline selection attributes are and how much are they performed. Also, this study analyzed the ranking among each selection attributes using T-test. The importance-performance analysis showed 'Concentrate Here' in quadrant I, 'Keep up the Good Work' in quadrant II, 'Low Priority' in quadrant III and 'Possible Overkill' in quadrant IV. Quadrant I specifically showed low performance in terms of the following specific attributes: communicative convenience, flight attendant's friendliness, seating preference. As these attributes are deemed significant, airline managers should focus along these areas.

• Journal of the Korean Society for Aviation and Aeronautics
• /
• v.25 no.4
• /
• pp.91-100
• /
• 2017

Movements using aircraft are continuously increasing. This is because options for airlines, including eight national airlines, are becoming more diverse. In particular, FSC and LCC provide different services and prices, so it is not easy to choose, but it is analyzed that safety is the most important factor when selecting airlines in 2013 and 2017(all age groups are the same). There was a difference between 2013 and 2017 for each age group. In particular, the importance of price factors is high in 2017 compared to 2013, and other items in the 40s and 50s are also significantly changed.