• Journal of Korean Society of Transportation
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• v.25 no.3
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• pp.87-97
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• 2007

This paper proposes drivers' rational belief formation under a bounded traffic environment. This is to escape the criticism that excessive rationality (e.g., a driver's calculating ability and memory capacity) is required of drivers. Under bounded traffic environments. drivers do not have structural knowledge of traffic conditions and others' decisions. Simulations are carried out using a program coded in C. Consequently, the author found the learning process of drivers and the value of information can be differentiated by route conditions and the characteristics of driver groups. Also, it was found that rational drivers form different beliefs about traffic conditions even though they have the same traffic environment in a bounded traffic environment.

• Journal of Korean Society of Transportation
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• v.22 no.4 s.75
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• pp.85-96
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• 2004

Given a Path represented by a sequence of link numbers in a transportation network, the reasonable path is defined as a path that any link is appeared multiple times in it. Application of the link labelmethod(LLM) to the shortest path algorithms(SPA) enables to model the reasonable path choice behavior in urban networks. This study aims at expanding the LLM to a Kth shortest path algorithms(KPSA), which adopts the node label setting method. The small-scaled network test demonstrated that the proposed algorithm works correctly and the revised Sioux fall network test showed that the path choice behaviors are reasonably reflected. In the large-scaled network based on the South Korea peninsula, drivers' route diversion perceptions are included as cost terms in total cost. The algorithm may be applied as an alternative route information tools for the deployment of ATIS.

• Journal of Korean Society of Transportation
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• v.28 no.1
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• pp.77-86
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• 2010

The study developed physical distribution channel choice models reflecting decision making of the firms and studied how choice decision factors influence selection of distribution channel. The distribution channel survey data in Korea was used to do empirical study. As a choice set, distribution channels were classified into two main choice channels: direct and indirect channels. In addition, indirect channels were classified into other three channels according to the type of intermediate point: distribution center, wholesale store, and agency. This study developed choice models by applying both binary and multinomial logit model with various set of factors. The results showed that the developed logit models seemingly reflect distribution channel choice behaviors. The hypothesis tests on how each factor influences choice of distribution channel were performed and discussed as well.

• Journal of Gifted/Talented Education
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• v.25 no.6
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• pp.951-970
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• 2015

The purpose of this study is to explore related variables to influence gifted college students' career conviction and to propose a structural model. For the study, 292 college students who have experienced university affiliated gifted education program during their school days. Rational decision making test, intrinsic motivation test, career decision efficacy test, and major conviction test were utilized. SPSS program and AMOS were used for statistical analyses. The results are summarized as follows. The fit of measurement model was found to be TLI=.923, CFI=.951, RMSEA=.077, indicating most of the fit indexes were acceptable. The path to career conviction from rational decision making and intrinsic motivation was found to be insignificant, suggesting a revised model. The fit of final revised measurement model was found to be TLI =.926, CFI=.951, RMSEA=.075, indicating the model was acceptable. Interestingly, the career decision efficacy was found to be the complete mediator among the rational decision making, intrinsic motivation, and career conviction. The results of the study showed that career decision efficacy has a very important role in gifted college students'career choice and decision. Implication of the study related to the career education and counseling has been discussed in depth.

• Journal of Korean Society of Transportation
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• v.22 no.2 s.73
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• pp.121-130
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• 2004

In these days, multiple-path generation method is highly demanded in practice and research areas, which can represents realistically travelers behavior in choosing possible alternative paths. The multiple-path generation algorithm is one of the key components for policy analysis related to ATIS, DRGS and ATMS in ITS. This study suggested a method to generate multiple Possible paths from an origin to a destination. The approach of the suggested method is different from an other existing methods(K-shortest path algorithm) such as link elimination approach, link penalty approach and simulation approach. The result of the multi-label vine-building shortest path algorithm(MVA) by Kim (1998) and Kim(2001) was used to generate multiple reasonable possible paths with the concept of the rational upper boundary. Because the MVA algorithm records the cost, back-node and back-back node of the minimum path from the origin to the concerned node(intersection) for each direction to the node, many potential possible paths can be generated by tracing back. Among such large number of the potential possible paths, the algorithm distinguishes reasonable alternative paths from the unrealistic potential possible paths by using the concept of the rational upper boundary. The study also shows the very simple network examples to help the concept of the suggested path generation algorithm.

• The Journal of The Korea Institute of Intelligent Transport Systems
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• v.19 no.6
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• pp.14-25
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• 2020

This research proposes a methodology to evaluate the rationality of passengers' route choice who make trips within Seoul metropolitan subway based on smart card data. The rationality of user route choice is divided into the degree of determinacy and similarity concepts as basic principle. Determinacy is the degree to which the route selected by the passenger is identical to the system optimal path. Similarity indicates the degree to which the route is similar to the system optimal path. The K-path search method is used for path enumeration, which allows for measurement of determinacy. To assess determinacy within similarity, transfer tag data of private operators is used. Consequently, the concept of similarity applied to the model is such that the passenger's path choice is identical to the path taken using the tag reader. Results show that the determinacy of appearance of the shortest path (K=1) is 90.4%, while the similarity of appearance as K=(2-10) is 7.9%, summing to 98.3%. This indicates that trips on the metropolitan subway network are being rationally explained. 1.7% of irrational trips are attributed to the unexplainable error term that occurs due to the diversity of passengers.

• Proceedings of the KAIS Fall Conference
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• 2010.05b
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• pp.634-636
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• 2010

소비자의 행동이론은 경영학의 주된 관심사이다. 소비자의 소비 행동패턴 이론은 소비자의 합리적 소비에 근거한 선호도로써, 선택의 문제를 주요한 연구대상으로 삼고 있다. 하지만 본 모델링은 소비자의 선택을 선호의 문제로 취급하는 기호에 의존하기 보다는, 상권의 측정가능한 크기에 의존하는 수동적 의미의 소비패턴을 산정하게 된다. 단순한 몇 가지 가정을 기반으로 하여 상권이 미치는 영향력을 상권의 거리와 상권의 크기로만 한정할 경우, 최적 경로에 따른 합리적인 소비함수 모델링을 만들 수있다. 상권의 거리 및 상권의 크기로 상권의 범위를 제한 할 경우, 물리학 분야인 전기자기학 중에서 쿨롱의 법칙으로부터 유도된 전기장의 개념을 도입하여 상권의 의미를 재해석할 수 있다. 향후 본 모델링에 대한 소비자 행동패턴의 실질적인 검증 및 추가 도입변수 및 에러항을 도입한 일반적인 모델링으로 발전시킬 수 있고, 그 또한 추가 연구주제가 될 수 있다.

• Journal of Korean Society of Transportation
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• v.22 no.2 s.73
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• pp.131-143
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• 2004

Given a path represented by a sequence of link numbers in a graph, the vine is differentiated from the loop in a sense that any link number can be visited in the path no more than once, while more than once in the loop. The vine provides a proper idea on complicated travel patterns such as U-turn and P-turn witnessed near intersections in urban transportation networks. Application of the link label method(LLM) to the shortest Path algorithms(SPA) enables to take into account these vine travel features. This study aims at expanding the LLM to a K-th path search algorithm (KPSA), which adopts the node-based-label correcting method to find a group of K number of paths. The paths including the vine type of travels are conceptualized as drivers reasonable route choice behaviors(RRCB) based on non-repetition of the same link in the paths, and the link-label-based MPSA is proposed on the basis of the RRCB. The small-scaled network test shows that the algorithm sequence works correctly producing multiple paths satisfying the RRCB. The large-scaled network study detects the solution degeneration (SD) problem in case the number of paths (K) is not sufficient enough, and the (K-1) dimension algorithm is developed to prevent the SD from the 1st path of each link, so that it may be applied as reasonable alternative route information tool, an important requirement of which is if it can generate small number of distinct alternative paths.

• Proceedings of the Korean Institute of Intelligent Systems Conference
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• 2002.05a
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• pp.140-143
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• 2002

본 논문에서는 자율수중운동체(AUV, Autonomous Underwater Vehicle)의 실시간 충돌회피에 적용되는 휴리스틱 탐색기법에 적합한 퍼지조건연산자와 알파절단(aleph-cut)의 선택에 관해 논한다. 퍼지조건연산자와 알파절단은 두 퍼지관계에서 새로운 퍼지관계를 생성시키는 퍼지삼각논리곱의 연산에 적용되는데 이것은 휴리스틱탐색기법의 이론적 기반이 된다. 본 논문은 평가함수를 이용한 새로운 휴리스틱탐색기법을 설계하고, 이에 가장 적합한 퍼지조건연산자와 알파절단을 제안한다. 제안된 퍼지조건연산자와 알파절단의 검증을 위해 경로경비와 합리적인 경로를 생성하는 알파절단의 개수 관점에서 모든 경우의 퍼지조건연산자와 알파절단에 대해 시뮬레이션 한다. .

• 한국벤처창업학회:학술대회논문집
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• 2020.11a
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• pp.179-184
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• 2020

본 연구는 확장된 합리적 행동이론(ETRA)을 이용하여 주식투자 시 자본시장심리지수를 기반으로 한 어플리케이션의 선택행동에 영향을 끼치는 요인들과 투자자의 휴리스틱과의 관계를 알아보는데 있다. 연구자는 개별 투자자의 휴리스틱이 선택행동에 영향을 미칠 것으로 추정하고 대표성 휴리스틱, 가용성 휴리스틱, 감정 휴리스틱을 측정하여 선택행동에 영향을 미치는 매개변수로 분석을 하였다. 연구모델의 경로계수 분석결과는 다음과 같다. 첫째, 독립변수인 투자기회확장 그리고 매개변수인 휴리스틱 중 대표성 휴리스틱이 행동의도에 영향을 미치는 것으로 나타났다. 둘째, 행동의도가 종속변수인 선택행동에 영향을 미치고 매개변수인 가용성 휴리스틱이 선택행동에 영향을 미치는 것으로 나타났다. 연구모형에서 대표성 휴리스틱에 영향을 주는 독립변수는 혁신적 성향, 투자기회확장, 사용비용, 그리고 인지된 효익이며 반면에 가용성 휴리스틱에 영향을 주는 독립변수는 혁신적 성향과 투자기회확장으로 밝혀졌다. 매개효과 검증결과에 의하면 서비스다양성은 선택행동에 영향을 미치는데 휴리스틱의 매개효과가 없고 직접효과만 있는 것으로 밝혀졌다. 반면에 투자기회확장은 선택행동에 미치는 직접효과는 통계적으로 유의하지 않고 매개변수 휴리스틱의 간접효과 값이 0.217이고 통계적으로 유의하여 매개효과가 있는 것으로 밝혀졌다. 휴리스틱의 매개효과를 개별적으로 확인한 결과 첫째, 대표성 휴리스틱은 매개효과를 통한 간접효과가 없는 것으로 확인되었다. 둘째, 가용성 휴리스틱은 매개효과의 크기가 0.1360이고 경로계수가 통계적으로 유의하게 나타나 매개효과를 통한 간접효과가 있다는 것을 확인하였다. 따라서 독립변수 투자기회확장은 시장 심리지수를 기반으로 한 어플리케이션에 대한 선택행동에 영향을 미치는데 직접적으로 영향을 미치지 않고 투자자의 가용성 휴리스틱이 매개가 되어 간접적으로 선택행동에 영향을 나타내는 것을 실증적으로 확인하였다.