• Journal of Digital Convergence
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• v.15 no.9
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• pp.543-550
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• 2017

The purpose of this study is to investigate the change of the type and characteristics of Korean sports star TV commercials and to deeply investigate the relationship with social contexts and backgrounds. In order to solve the purpose of this study, This study collected data of 38,517 TV advertisements from 1970 to 2009, and analyzed data of 146 media contents. The results obtained are as follows. First, Korean sports star TV commercials showed a steady increase with the economic growth and media development of Korea, and the percentage of total TV advertisements was low. Second, sports star TV advertising plays a role of expanding the sports industry, but it shows that the efficiency of relationship persistence decreases without social situation and public recognition.

• Broadcasting and Media Magazine
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• v.1 no.1
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• pp.54-60
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• 1996

최근 영상 정보의 중요성에 따라 기존의 2차원적인 TV에서는 얻을 수 없는 입체감을 가지고 있어 현실감 있게 화상을 볼 수 있는 입체 TV 개발에 관한 관심이 높아지고 있다. 이에 본 논문에서는 특수안경을 사용하는 입체 TV 및 특수안경을 사용하지 않고도 입체감 있는 화상을 볼 수 있는 입체 TV 등 최근 세계적으로 활발히 연구되고 있는 각종 입체 TV 기술에 관해 소개하였다.

• Digital Contents
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• no.4 s.155
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• pp.68-73
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• 2006

우리네 일상에서 옷을 입고 밥을 먹고 잠을 자는 행위만큼이나 당연하고 자연스러운 일로 TV 시청을 든다면 대부분 수긍할 것이다. 물론 요즘 일부에서는 TV안보기 운동 등을 벌이며 TV의 존재감을 애서 무시하려고 하지만 , 그만큼 TV는 우리 생활 깊숙이 들어와 있다고 할 수 있다. 최근 들어 TV관련 이슈가 많이 나오고 있다 . 휴대가 간편한 DMB단말기에서부터 인터넷 망을 이용해 즐기는 IPTV에 이르기까지 이제 TV는 새로운 모습으로 시청자들에게 다가서고 있다.

• 한국HCI학회:학술대회논문집
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• 2008.02b
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• pp.179-184
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• 2008

Changed TV, that has multi-channel and interactive attribute, requires viewer's activity. Also, broadcasting environment and TV user interface require same things equally. But, the viewer feels uncomfortable in current situation because they recognize the TV as passive media. especially, TV interface can't overcome limitation of TV media. And such interface is provided as it is. This problem brings viewer's confusion and dissatisfaction more and more. This study raises a question about viewer's activity and satisfaction, analyzes the relation and effect between activity and satisfaction.

• Proceedings of the Korea Society for Industrial Systems Conference
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• 2008.10b
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• pp.235-245
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• 2008

The interactive advertisement is already on satellite and cable broadcasting hereafter the introduction of this system is concerned on terrestrial programs. This study is to research the effectiveness of interactive TV advertising focusing on factors of involvement and interaction. Study started for the effect measurement of interactive television advertisement. Interactive television advertisement has different concept than existing television advertisement. Thus, the effect also needs to examine in other methods. Study is mainly focusing on the characteristics of interactive and the experiments, which was based on existing data, for measurement of effect. In the experiments, the characteristics were categorized in a search time, a number of searched pages about interactive television advertisement. The research finds that the involvement of the audience increases when the interaction of advertising attitude, brand attitude, and purchase intentions also increases. And so, a successful interactive TV advertisement results in longer searching hours and greater it visits by the audience when the interaction factors are considered and increased. By study of consumer's characteristics and behavior, a new method of the effect measurement for interactive television advertisement is provided. The new method includes not only existing measurement elements of television advertisement which are attitude on advertising and brand, and customers' purpose, but also the features of interactive television advertisement, which are search time, a number of searched pages. Recently added features provides data of the effect on high/low groups and it contributes to the process of interactive television advertisement. Study on interactive television advertisement will be helpful to plan an effective strategy by suggesting the theoretical evidence of its effect.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.8 no.6
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• pp.1648-1654
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• 2007

The purpose of this study is to understand how the reality show program spread into global with a variety effects on social and cultural phenomenon, and textual analysis of TV reality show program 'Scandals' with a specific status. As a result of this study shows that TV reality show program 'Scandals' involves in a characteristic and a diversity of TV genre. On the other hand, textual analysis of TV reality show program 'Scandals' is about understanding the situation which create meaning in TV industry with a negative aspects of phenomenon. More over, TV industry creates lower cultural aspects of situation relate in someway to the target audiences to whom they are aimed.

• Journal of the Korean Society for Library and Information Science
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• v.43 no.3
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• pp.269-295
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• 2009

The metadata elements of TV programs were designed based on PBCore (Public Broadcasting Metadata Dictionary), which is useful descriptive metadata for TV programs, and on interview results with TV program records managers. TV program information was visualized to extract core information and build a proper schema. Through this analysis, detailed metadata elements were designed in four representative areas: intellectual content, intellectual property, instantiation and extensions.

• Journal of KIISE:Software and Applications
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• v.30 no.10
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• pp.925-937
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• 2003

The input of digital TV software is the Transport Stream, which utilizes the moving picture compression technique, MPEC-2 (Moving Picture Experts Groups-2). MPEG-2 TS consists of the complicated table hierarchy and internal relationships, as well as the various restrictions with regards to system standard of digital TV software in determining the field values of transport stream. However, the general MPEG-2 TS generation tool produces transport streams solely based on the MPEG-2 TS specification itself, and does not consider the interaction between modulo features or modules themselves, which construct digital TV software. In this paper, we propose a method to systematically generate MPEG-2 TS test data, namely‘Test Stream’, for digital TV software. We present the experiment result where the test stream derived from our developed tool according to the proposed method was applied to the actual digital TV software settop-box, and then analyze the result. Apart from other existing MPEG-2 TS generation tools, the advantage of our method is that not only is it capable of generating various levels of test streams including digital TV software module, integration, and system testing, but also detecting errors and analyzing their causes.

• Journal of the HCI Society of Korea
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• v.9 no.1
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• pp.23-28
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• 2014

In this study we focus on the effect of the interaction between humans and reactive television when emotion recognition through facial expression mechanism is used. Most of today's user interfaces in electronic products are passive and are not properly fitted into users' needs. In terms of the user centered device, we propose that the emotion based reactive television is the most effective in interaction compared to other passive input products. We have developed and researched next generation cognitive TV models in user centered. In this paper we present a result of the experiment that had been taken with Fraunhofer IIS $SHORE^{TM}$ demo software version to measure emotion recognition. This new approach was based on the real time cognitive TV models and through this approach we studied the relationship between humans and cognitive TV. This study follows following steps: 1) Cognitive TV systems can be on automatic ON/OFF mode responding to motions of people 2) Cognitive TV can directly select channels as face changes (ex, Neutral Mode and Happy Mode, Sad Mode, Angry Mode) 3) Cognitive TV can detect emotion recognition from facial expression of people within the fixed time and then if Happy mode is detected the programs of TV would be shifted into funny or interesting shows and if Angry mode is detected it would be changed to moving or touching shows. In addition, we focus on improving the emotion recognition through facial expression. Furthermore, the improvement of cognition TV based on personal characteristics is needed for the different personality of users in human to computer interaction. In this manner, the study on how people feel and how cognitive TV responds accordingly, plus the effects of media as cognitive mechanism will be thoroughly discussed.

• 한국HCI학회:학술대회논문집
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• 2009.02a
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• pp.105-110
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• 2009

Conventional TV viewing environment had provided limited numbers of channels and contents so that accessibility of contents was made user's manual change of TV channels and by manual selection of TV program contents. However, with advent of IPTV and various contents and channels available to users’ terminals, excessive numbers of TV contents become available to users’ terminals, thus leading to totally different TV viewing environments. In this TV environment, users are required to make much effort to choose their preferred TV channels or program contents, which becomes much cumbersome to the users. Therefore, in this paper, we will propose TV contents schedule recommendation by making reasoning on users’ TV viewing patterns from TV viewing history data using sequential pattern mining so that so that it increases accessibility of users to many TV program contents which may be or may not be aware of the users.