• The Journal of the Korea Contents Association
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• v.10 no.9
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• pp.146-154
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• 2010

Korean TV program market has started since 1995 along with Cable TV and local TV stations and increased significantly due to Korean wave. Now the new platform such as IPTV makes a new opportunity of growth to the TV program market. This study will analyse the actual status and mechanism of Korean TV program market. To begin, Korean TV market is still dominated by terrestrial TV in domestic distribution market and in exportation even though the windows are diversified. This has influenced not only for the production market but also the distribution market as the following: continuous conflicts between terrestrial TV and independent production companies even though the significant increase of independent production in quantity ; terrestrial TV's dominance in distribution market with enormous libraries as for the major content provider. In addition, there are limited independent distributors due to the exclusive trade of TV programs by terrestrial TV. As for the exportation, foreign market for Korean TV programs are mainly Asian countries like Japan, China, etc. Furthermore, since the genre of distribution has been concentrated in dramas, it is time to make efforts to find a solution. Thus, this research can give a guideline as for the first step.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.14 no.4
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• pp.1652-1662
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• 2013

As smart devices like smartphones and smart pads are prevalent recently, dramatic changes so called 'smart evolution' deployed in many socioeconomic areas. These changes lead the TV industry to develop a smart TV differentiated from a conventional TV by enabling internet connectivity and applications execution. In this study the factors affecting the acceptance of a smart TV are extracted by reviewing the previous works and the structural relationships among these factors are analyzed. Adding 'Social Influence' to consider an environmental factor and 'Innovativeness' for personal characteristics, we build an extended Technology Acceptance Model and analyzed the structural relationships among the factors in the model using Structural Equation Model. In the results we can find that the environmental factors affect the perceived characteristics. The moderating effects of gender and level of experience in smart devices have also been investigated. No difference is found between gender groups. In much-experienced group, Innovativeness affects Perceived Usefulness and acceptance of a smart TV. In less-experienced group, however, Innovativeness affects Perceived Ease of Use, Expected Enjoyment and finally acceptance of a smart TV.

• Journal of Korean Elementary Science Education
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• v.25 no.4
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• pp.352-362
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• 2006

Many misconceptions regarding biology and evolution have been reported by students prior to being exposed to a formal education program of evolution which challenged them. This study sought to investigate and to analyze the misconception formation process of evolution originating from TV animation and science books for children. Firstly, to identify TV animation's influence on students' misconceptions of evolution, a questionnaire including TV animation characters was constructed and administered to 146 elementary school students, 161 middle school students, and 156 high school students. The data collected was analyzed. Secondly, 17 science books for children were sampled and the contents related to evolution were selected and analyzed in terms of five evolutionary explanations: creationism internal will explanation, teleological explanations, explanations of use and disuse, mutation and finally, natural selection. Children have understood 'growth' and 'metamorphosis' on TV animation as 'evolution'. The processes by which characters on TV animation undergo some forms of change, which are in fact a kind of metamorphosis has often been understood as 'evolution'. Many respondents have defined evolution incorrectly as the process of growing and changing shape. On the other hand, some science books fur children contained descriptions of evolution including' mutation and finally natural selection explanation'; however, most of the science books fur children sampled in this study were written through the perspectives of alternative evolutionary views such as 'teleology view', 'internal will view', and 'use and disuse view'. It is apparent that TV animation and science books fur children influence the formation of various misconceptions regarding evolution by children.

• Journal of Science of Art and Design
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• v.11
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• pp.37-49
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• 2007

TV animation has come a long way to this date since popular animation programs were aired on TV, such as 'Run Little Tiger', 'Run Honey', 'Hurry-Scurry Yeongsimi', beginning with 'Wandering Magpie' on KBS in 1978. However, problematic production process has resulted in the degradation of quality. Consequently, the dwindling viewing rate forced animation advertisers to leave, and the animation production shrank. Under those unfavorable circumstances, the government started to heed messages transmitted from animation producers and went ahead with the 'animation broadcasting quota' in a bid to help revitalize Korean animation industry. This study aimed to identify problems and set the direction for the animation industry by analyzing its fundamental and structural problems.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.1-12
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• 2015

This study attempted to verify the influence of strong and weak ties on the performance of project based organizations by examining various tie relationships in the Korean TV drama making industry. The extant literature has suggested that the impact of network ties depends not only on their strength but also the network contexts (i.e., project characteristics). Due to artistic and creative nature of TV drama making, it is hypothesized that weak tie networks among critical human resources would outperform strong tie networks. Empirical results support the hypothesis that weak tie networks indeed outperform strong tie networks in terms of viewing rate of drama.

• Broadcasting and Media Magazine
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• v.5 no.1
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• pp.14-21
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• 2000

• 한국HCI학회:학술대회논문집
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• 2006.02a
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• pp.305-310
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• 2006

TV 프로그램 전송 방식이 아날로그에서 디지털로 바뀌며, TV방송의 다채널화 현상이 일어나고 있다. 동시에 많은 채널을 시청하며, 정보를 습득하고자 하는 바쁜 현대인들에게 두 개 이상의 채널을 동시에 시청하면서, 이를 녹화하거나 모니터링 하고자 하는 Need가 점점 높아져 가고 있다. 두 개의 튜너를 이용하여 두 채널의 방송을 동시에 시청 할 수 있는 PIP(Picture in Picture-동시화면) 기능은 이러한 사용자 욕구를 해소함과 동시에, 프리미엄 TV의 기술적 특성으로 자리잡고 있다. 현재 LG전자 TV의 경우, PIP관련 기능은 5가지로 [동시화면] [부채널+] [부채널 -] [부화면 입력][주부전환] 이 있다. 이러한 PIP관련 기능은 리모컨에서 부가기능 버튼으로 동작하고 있으며, 리모컨 레이아웃의 복잡성을 증대시키는 큰 원인이 되고 있다. 특히 관련 버튼이 숨김 버튼으로 배치되어 있어 사용자는 버튼을 찾지 못하고 오히려TV OSD 메뉴 상에서 PIP기능을 찾는 오류를 범하고 있어 직관적인 사용성을 제안하지 못하고 있다. 따라서 본 연구에서는 리모컨에서 PIP관련 버튼을 줄임과 동시에 PIP 사용성을 높일 수 있는 개선안을 제안하고자 하였다. 연구 방법은 PIP 사용행태 분석을 통한 문제점 파악 후 2가지 개선안을 도출한 후 각각의 개선안에 대한 사용성 검증을 실시하였다. 그 결과, 기존의 리모컨 버튼으로 접근하는 것이 사용성이 더 좋을 것이라는 예상을 깨고, PIP기능 사용 시 OSD메뉴로 접근하는 것이 수행시간이 줄어들었음을 알 수 있었다. 이것은 TV라는 매체의 특성상 사용자는 TV화면에서 기능 수행 후 Feedback을 기대하며, TV화면 상에서 동작하는 것에 더 익숙하기 때문이다. 이는 향후 새로운 TV기능 구현 시 중요한 Impact로 작용할 수 있다. 그 이유는 리모컨 버튼을 활용하여 모든 기능을 수행하는 것보다, 특정 기능은 OSD상에서 구현하는 것이 TV의 직관적인 사용 Scene에 더 적합한 것을 파악할 수 있었기 때문이다.

• Journal of Korea Multimedia Society
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• v.13 no.12
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• pp.1767-1777
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• 2010

In digital TV broadcasting, such as terrestrial, cable, satellite, and IPTV, the head-end of digital TV broadcasting has a more complicated transmission structure than that of analog TV broadcasting. Furthermore, digital TV broadcasting has a feature that supports multiplex models, such as Multiple Program Transport Stream (MPTS). Therefore, the purpose of our work was to design and examine a more efficient new system of emergency alert message transmission to support the digital TV broadcasting environments. Digital TV broadcasting is the IP generation or RF transmission of 8-VSB, QAM, and QPSK modulated through a multiplexer or re-multiplexer multiplexed stream as a MPEG-2 Transport Stream after content encoding. The new system proposed in this paper transmits an emergency alert message without scrambling after replacing the PID and payload of the -packet with the message prototype in the TS stream from the multiplexer. If we need to transmit an emergency alert message under digital TV broadcasting services, then the receiver first checks the PID of each packet in the TS stream for the emergency alert message. Next, if a packet is determined to be an emergency alert message, then the set-top box displays the message on the TV screen using its function of On Screen Display, or the PC based software displays the message on the monitor screen using its function of overlay with user interface if the packet is found to be an emergency alert message. We have designed an emergency alert message protocol and a system model. By experiments and analysis of the system, we concluded that the system achieved efficiency and the ability to send and receive emergency alert messages using the system under different digital TV broadcasting service environments.

• Journal of Distribution Research
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• v.12 no.4
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• pp.27-47
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• 2007

Using survey data and the Heckit model that adequately controls the sample selection bias, we analyze shoppers expenditure through two major emerging shopping channels: Internet shopping and TV home shopping channels. Age, Internet experience, daily Internet usage, the number of computers are factors that affect the ratio of consumers' expenditure through Internet shopping relative to the expenditure through TV home shopping. Shopping frequency which represents the shoppers' incentives to reduce transaction costs also has a positive effect on the proportion of shoppers' expenditure through the Internet shopping. Shoppers' perceptions of convenience, reliability, speed, and diversity are also shown to affect shoppers' relative expenditure ratio through Internet shopping. In contrast, shoppers' perception of prices does not seem to affect their purchasing behavior.

• Journal of Satellite, Information and Communications
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• v.7 no.3
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• pp.69-74
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• 2012

According to convert from analogue TV signal to Digital TV signal on 31 December 2012, research on utilization of TV white space (TVWS) has been being actively proceed. It is expected that various low power devices use the TVWS, so interference between DTV relay system and low power devices using in TVWS can be occurred. Therefore, in this paper, we analyzed the interference between DTV relay system and low power devices. So, we calculated a minimum coupling loss (MCL) and compare the resulting value with a path loss for determining whether there exists a potential interference or not. The minimum separation distance is determined when the path loss is larger than the MCL. In the simulation results, we setup the victim and interferer system as DTV relay system and low power devices, respectively.