• 복식문화연구
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• 제26권3호
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• pp.313-326
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• 2018

Over the past few years, companies have started moving into specific niches in plus-size fashion. The purpose of this study was to verify the marketability of young plus-size clothes in the USA. Data were collected from female consumers aged from 20 to 39 who have experience of purchasing plus-size items. A total of 282 responses were used for statistical analysis. The research result is as follows. First, the obesity stress is affected more by the subjective obesity level than by the objective obesity level and by how people recognize their body types. Second, from an analysis of the factors affecting the shopping orientation of plus-size consumers, style consciousness, pursuing reasonable, emphasizing comfort, and body consciousness are found to be important factors. Third, even if responders are aware of their exact body size, they actively look for the correct size. Fourth, fit evaluation of plus-size products is based on the factors of size fit and movement fit. The respondents were unsatisfied with chest and arm measurements, which deviate widely by body type for tops. Fifth, the overall dissatisfaction with the plus-size market is attributed to the fact that the product assortment range from which to select styles is narrow, and trend reflection is low. Sixth, the respondents tended to avoid fabrics that make their body type more obvious, textures that give the impression of a larger body size, or stiff textures. These results show that the psychological and physical characteristics of obese consumers should be considered to develop products for the young plus-size market.

• 복식
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• 제66권3호
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• pp.75-92
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• 2016

The purpose of this study was to prove how sociocultural perspective of obesity, differences in consumers' perception of body and attitudes of accepting obesity affected individuals' clothing behaviors through cross-cultural studies. The data collected were composed of 612 Korean and US consumers in the 20's and 30's that had experiences in purchasing plus-size products. The results were as follows. First, BMI index was lower in Korean consumers than the US consumers, but Korean consumers received more stress from being overweight compared to the US consumers, and had a more negative attitude about their body. Second, although Korean consumers had lower BMI index and degrees of obesity than US consumers, they were severely stressed by obesity and were found to have a higher level of dissatisfaction with their bodies. Third, Korean consumers responded more sensitively to obesity and had a tendency to display a more negative attitude regarding obesity, and a more passive dependence on clothing. Forth, differences in the body shape were reflected even in wearing evaluation, and US consumers showed a more positive attitude toward evaluations of size suitability and fitness. Fifth, the plus-size market for Korean consumers was still not active, and most products purchased were generic brands obtained from online shopping malls through the Internet. However, in the case of the US, in which the ratio of obese people is high and the plus-size market is growing, consumers were purchasing plus-size brands through various distribution online and offline channels. Sixth, Korean consumers were less satisfied than US consumers with shops, sizes and fitness; however, they were more satisfied with design factors. Finally, it is expected that this study can offer practical implications for marketers and product developers running plus-size market for young obese consumers in their 20 and 30s.

• 한국의상디자인학회지
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• 제16권3호
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• pp.163-178
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• 2014

In America, where obesity rate ranks no.1 in the world, the plus size market is rapidly expanding with various American brands adding plus size lines in a way to diversify their products. As obesity is expanding throughout the younger generation, the necessity to develop products according to different characteristics of body shape that can fulfill the needs of young plus size consumers is being emphasized. In this study of young plus size, our focus is on providing wider spectrum of design choices for consumers by analyzing different body shapes, categorizing them, and then identifying the differences of design among them. More specifically, the object of this study is to analyze the elements that differentiate the designs from each other by virtually trying out the same item on avatars of various body shapes. Thus, we can identify the elements that needs to be differentiated according to different body shapes after implementing virtual fitting program on plus size shapes that are rather difficult considering the reality of domestic fashion companies. In this way, we are able to provide fundamental data for American plus size fashion market and design development for Korean fashion companies that are under way of entering or planning to enter the American market. Furthermore, this will demonstrate the actual details of the designs that will eventually help the development of specialized product for the globalization of Korean fashion industry.

• 한국컴퓨터정보학회논문지
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• 제27권4호
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• pp.79-88
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• 2022

본 연구는 20대 비만 여성에게 적합한 보디스 원형 개발을 위해 프랑스, 일본 패션교육기관의 원형과 우리나라 교육용 원형 1개, 우리나라 산업체용 원형 2개 등 총 5개 패턴 제도법을 비교·분석하였다. 이를 통해 플러스 사이즈 여성 의복 개발에 적합한 보디스 원형 패턴 제도법을 알아보고자 하였다. 패턴제도를 위해 패턴1은 앞품, 뒤품, 젖가슴둘레, 목둘레, 등길이 등 가장 많은 신체치수를 적용하였고, 패턴2, 패턴4, 패턴5는 젖가슴둘레, 등길이를 기준으로 모든 패턴을 제작하였다. 외관평가 결과, 패턴3이 앞중심길이의 적합성, 옆허리둘레선 위치의 적합성 항목을 제외하고 모든 항목에서 가장 우수한 패턴으로 평가되었다. 그러나 옆선의 수직, 옆허리둘레선 위치의 적합성, 뒤진동둘레 위치 및 형태의 적합성, 뒤어깨다트 위치의 적합성 등의 항목에서는 부적합한 것으로 평가되었다. 보디스 원형은 젖가슴둘레 치수를 기준으로 대부분의 패턴 제도가 이루어지나 비만 여성의 경우 목둘레 설정, 어깨길이 설정에 있어서는 다른 제도법이 필요할 것으로 생각된다. 또, 복부 돌출로 앞중심길이 설정 방법에 대한 개발도 요구되었다.

• 한국의상디자인학회지
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• 제25권3호
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• pp.17-29
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• 2023

This study collected and analyzed reference information on the size labeling method and size of clothing products in 13 online shopping malls for plus size women in their 20s and 30s, and compared the size specification information focusing on jeans. First, in the results of examining the method of clothing size designation, clothing sizes indicated by 1, 2, 3 or physique designation (M, L, XL) differed between shopping malls, and even in the same shopping mall, even if the same size notation was used. Most the clothing sizes were different depending on the type of clothing. For bottoms, it was found that one company used seven size designation methods at the same time, two shopping malls used four size designation methods, and five shopping malls used three size designation methods. In the meantime, in the results of comparing the size specifications of jeans XL (size 88, 32 inches) by product part, for waist and hip circumferences, each of the eight companies showed that the size was smaller than the body size suggested by KS adult women's wear.

• 한국의류학회지
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• 제40권5호
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• pp.830-843
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• 2016

The world wide increase of obesity and demands for various plus-size fashion are expanding the global plus-size fashion market. This study is to understand the market status of the US (the biggest plus-size fashion market) as well as analyze women's fashion shown in power blogs on the plus-size fashion trend. For research methods, photos from the top 10 globally ranked plus-size power blogs on Alexa.com were collected and divided into 5 plus-size body types based on: design factors, style, color, item, and texture. Pants with tops or completed outfits including pants, tops, and outer were the most common for casual styles; in addition, a tendency to pursue comfortable and naturally fitted clothes was also indicated. As for colors, the most common were blue colors and white or pastel toned colors; in addition, soft, hard, and transparent were all evenly used for materials. One-piece items were the most popular formal style that were mostly a one-tone color made with hard materials indicated by the pursuit of the fanciness and formality of a dress for a formal occasion. Black was the most common color, and the color variation was less diverse compared to that of casual styles. The most common for semi-formal styles were outfits with movability and more fanciness such as wearing a casual outer on top of a formal one-piece. When examining the fashion in plus-size blogs, there are differences in the frequency of design factors due to the diversity of body-types; in addition, different items were shown to be preferred in accordance with styles. The results of this study will help fashion companies who want to enter the global plus-size women's fashion market (including the US market); in addition, research on plus-size fashion that is changing the fashion and aesthetic paradigm is expected to contribute to academia.

• 대한가정학회지
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• 제48권10호
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• pp.37-49
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• 2010

The purpose of this study was to identify preteen girls and their mothers' apparel image preference and apparel purchase behavior. This study was particularly interested in verifying the influencing factors of plus size preteen girls' apparel choice by investigating the correlations between preteens' physical characteristic and their apparel related variables. Data were obtained from the questionnaire by 190 preteen girls and 120 mothers. The influential power of preteens on apparel purchase decision was greater than that of their mothers, and their preferred apparel images were comfortable/neat, cute/girlish, and mature/chic. Comparing to preteen girls, their mothers preferred comfortable/neat and cute/girlish images to mature/chic apparel image. Their physical maturity levels were significantly correlated with apparel image preference. Moreover, plus size preteen girls' interests in appearance and clothing was higher than that of normal weight preteen girls, this implied potentiality in apparel market for plus size preteen.

• 대한가정학회지
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• 제43권10호
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• pp.179-190
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• 2005

The purpose of this study was to apply the three dimensional Replica method to the fabrication of dress forms of plus-sized women to attain proper ease through draping and based on the ease to develop good torso patterns with superior fit. The results were as follows. The physical characteristics of the dress forms of plus-sized women were divided into two: Types I and 11. The proper ease was calculated through draping using dummies of each somatotype and appropriate torso patterns were developed. The differences of the types for each pattern were as follows. The bust girth ease of Type II was 6cm as for Type I. As for the bust breadth 1.0cm was added to the anterior chest width, the armpit width was the actual measurement plus 0.5cm, and the back breadth was the posterior chest width plus 2.5cm. The bust breadth was smaller and the back breadth was bigger that those of Type I after improving the bust and back fit. The bust of Type I protrudes outwards relatively and so the shoulder dart of front-side of Type I was 1.2cm bigger than that of Type II which improved the bust region fit. Considering the characteristics of the protruding abdominal region the front- side waistline of type II was assigned W/4+3.5cm and the back-side waistline W/4cm, so that the sidelines divided the front and back properly. It was drafted so that the center-front became diagonal, thereby improving the middle-hip girth fit.

• 한국의류산업학회지
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• 제15권1호
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• pp.130-137
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• 2013

The percentage of overweight people has increased in older people due to the change of body shape (including pregnancy and giving birth for women). Obesity is accompanied by body shape changes; subsequently, there are more pattern design considerations compared to standard body shapes. This paper classifies the upper body shape of overweight women in Korea, analyzes features by body shape and proposes basic pattern design data that reflects the features of plus-size women body shapes. The data on 540 subjects in the overweight group (from 20 to 69 years old)whose BMI was over 25 was selected. The following features by shape were identified in accordance with the upper body shape classification of overweight women. Body Shape1 had lower body obesity with long stature and arms in proportion to the trunk length and represented 22.2% of the subjects. Body Shape2 had most parts near average sizes for overweight body shapes with short height and arms that represented 37.6% of the subjects (the highest ratio). Body Shape3 was the smallest body shape in the four groups with the most distinct body figure and represented 30.7% of the subjects. Body Shape4 (9.4% of the subjects)was the upper body obesity type (the fattest group)and with of the waist bigger abdominal obesity type.

• 한국의류산업학회지
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• 제15권2호
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• pp.240-246
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• 2013

Data from 540 subjects (included in the obesity group whose BMI was over 25) was selected from 2,445 subjects in the $6^{th}$ Korean Body Size Survey. A total of 25 direct measurements were selected for the relevant literature lower body size measurement analysis, that included 9 components related to BMI, height and circumferences, 3 components related to width and thickness, 5 components related to length, 3 components related to height, and 2 other components. Descriptive statistics, factor analysis, cluster analysis and variance analysis were executed using PASW 18.0 to analyze the data. In accordance with the factor analysis results to classify the lower body shape of overweight women in their 20s to 60s whose BMI was over 25, 4 factors were identified (lower body volume, leg volume, lower body length and leg length). A total of 4 lower body shapes of overweight women were found through cluster analysis using 4 factor scores from the factor analysis. Body Shape 1 had the largest lower body and leg volume. It was the heaviest group. Leg length was at a normal level. Body Shape 1 was 22.2% (122 subjects). Body Shape 2 had the longest legs and the smallest body shape; however, Body Shape 2 was the leg obesity group with the largest leg volume. It was 39.8% (215 subjects). Body Shape 3 had a smaller leg volume in proportion to the lower body thickness and a long lower body length. It comprised 27.8% (150 subjects). Body Shape 4 comprised 9.8% (53 subjects) with the shortest leg. Its lower body obesity was at a normal level.