• The Journal of the Korea Contents Association
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• v.11 no.12
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• pp.230-240
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• 2011

The personality types has been emphasized as one of the influential factors for the program selection by viewers in the multi-channel and multimedia era. However, there have been few empirical studies on this issue. The current study investigated how the audience personality influence the program preference. Specifically, this study focused on both need for cognition and sensation seeking which are related to the television viewing motivation. To examine the influence of personality on program preference, four types of drama and five types of entertainment programs were used. The results of the web survey showed that viewers personality type seem to have effect on their program preference. Indeed, it appeared that there was positive relationship between need for cognition and sensation seeking. The implications of this study's findings were discussed.

• The Journal of the Korea Contents Association
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• v.18 no.1
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• pp.651-664
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• 2018

With the rising popularity of food shows driven by the development of information and communication technologies, food-incorporated broadcasting programs based on various materials are produced in large numbers. This situation has raised a need for each program to examine viewers' preference factors for planning intentions in order to produce competitive programs. This study thus examined viewers' preference factors for food programs and planning intentions and discovered total three factors. The first factor places importance on practicality and entertainment and enjoys food and food programs as a means of resting. The second factor searches for specialized information and focuses on the essential meanings of food and the delivery of the right information. Finally, The third factor gets satisfaction from interactions with food programs and finds joy in storytelling and communication provided by broadcasting programs. These factors have different tendencies from one another, and the present study proposed a concept design for food broadcasting programs based on them.

• Journal of the Korean Society for Aviation and Aeronautics
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• v.4 no.1
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• pp.39-61
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• 1996

현재 항공기 운항 승무원의 효율적 관리를 위하여 CRM과 LOFT 교육 프로그램이 개발되었다. 이는 Blake & Mouton에 의한 리더십의 유형을 과업과 사람에 대한 관심 정도로 구분하여 5가지 유형으로 나누어 분석하고, 이를 훈련에 적용하고 있다. 그러나 사람의 성격 유형은 보다 복잡하고, 이에 대한 깊은 연구가 요구됨에 따라 본 연구에서 Enneagram에 의한 성격 유형을 고찰하고 민항공사 조종사들의 성격 유형과 성격별 선호 성격 그리고 과업 성과를 높이기 위한 성격간 상호 작용을 규명하여 항공기 운항 승무원 관리에 적용 할 수 있도록 하였다.

• Journal of the Korean Society for information Management
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• v.25 no.1
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• pp.43-59
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• 2008

This study investigated the main user types of the reading programs which are provided by sixty-two public libraries during September, "the Month of Reading," in seven metropolitan cities, Seoul. Pusan, Daegu, Incheon, Daejeon, Gwangju and Ulsan. For the analysis, the data are collected from 622 programs of "the Month of Reading." The content analysis method was used to analyze data and find meanings from it. The findings show, there are a little differences in the priority order of the main user types among the seven metropolitan cities, however, the children and all ages of the public libraries in seven metropolitan cities are identified as the main user types of the libraries.

• Journal of the Korean Society for Library and Information Science
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• v.46 no.3
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• pp.5-34
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• 2012

The purpose of this study was to investigate the characteristics of preference books according to the children's personality types. For this study, the analytical criteria of preference books was made through literature review and investigated the contents of the borrowed books of 6th grade students collected from 3 elementary school libraries. This study found that the characteristics of preference books differ according to the children's personality types. Based on the results of this study, new reading education programs according to various personality types are expected to be developed.

• Proceedings of the Korea Contents Association Conference
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• 2016.05a
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• pp.29-30
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• 2016

시청자들의 성격유형에 따른 TV 방송프로그램의 장르선호의 차이는 다양하다. 시청자들이 갖는 기질적 자기의 성향이 결국 방송프로그램의 장르선택과 시청률의 증가로 이어질 수 있어 방송프로그램 편성에 있어서 중요한 의미를 지닌다. 따라서 다양한 인구사회학적 요인들에서도 개인의 성향이 TV시청의 선호에 중요한 선택적 요인과 관련이 있어 캐릭터의 행위 선택 동기와 성향의 관계의 유의미한 차이를 확인할 수 있었다. 이러한 관련성을 토대로 방송프로그램의 기획과 편성에 관한 전략적 활용 지표를 마련하는데 목적이 있다.

• The Journal of the Korea Contents Association
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• v.20 no.9
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• pp.11-18
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• 2020

Korean entertainment programs have attempted to change formats to reflect the viewers' preference for the unexpected progress of narrative. Casts have used their public identity and it contributes to strengthen the realism by providing their realistic reactions. This study is to advance understanding of entertainment characters' characteristic by classifying character types and analyzing main types that have been appeared repeatedly. This study suggests securing diversity of entertainment characters by noticing character types appearing at low frequency in classification.

• Journal of Digital Convergence
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• v.11 no.1
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• pp.173-179
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• 2013

For this study, we conducted a survey targeting elementary school students to examine how the type of family communication shows differences in the children's use of media to draw up effective measures to use media. The result of study is that meaningful differences showed according to the time spent watching TV(F=6.719, p<.05) and using PC(F=7.713, p<.05) or cell phone(F=6.404, p<.05). The authoritative type pursuing obedience preferred entertainment programs and spent much time watching TV and preferred entertainment games when using a PC. The deliberating type pursuing conversations preferred educational and informative programs when watching TV and informative programs when using a PC. This study is meaningful in that it presents lessons learned to draw up measures for children to effectively use media based on the study results.

• Korean Journal of Environment and Ecology
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• v.29 no.3
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• pp.485-498
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• 2015

The need for forest therapy programs has been increasing. For more effective forest healing, it is necessary to identify the characteristics of participants and develop and operate more targeted and differentiated forest therapy programs accordingly. In this study, the relationships between MBTI (Myers-Briggs Type Indicator) personality types and the relationship between the temperaments of MBTI and the preference for the forest therapy programs were analyzed respectively in pursuit of the basic data required for the effective development and operation of forest healing on the basis of individual characteristics. The survey on the forest therapy program and MBTI personality tests were conducted for 245 normal adults. Using the SPSS 21.0 program analysis, data were analyzed by Analysis of variance (ANOVA) to obtain the difference of preference on the forest therapy program according to the personality type. The Extraversion(E)-Introversion(I) types showed differences in technique-based breathing exercises, walking in the forest(wearing shoes), laughter therapy in the forest, viewing the forest, forest bathing, wind bathing and sun bathing. And the Sensing(S)-iNtuition (N) types had marked differences in listening to the sound of water flowing, drinking herbal tea and sleeping in the forest. The Thinking (T) -Feeling (F) types marked differences in soaking hands and feet in water and sleeping in the forest. The Judging (J)-Perceiving (P) types had differences in vision quest and viewing the forest, respectively, in statistics. Depending on the temperament of the character, there were statistically significant differences in preferences such as drinking herbal tea, eating natural food, sleeping in the forest, viewing the forest and listening to the forest commentary. The results of this study are expected to be used as a basis for forest healing program development and operation.

• Journal of the Korea Convergence Society
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• v.6 no.4
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• pp.105-111
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• 2015

Most of the software development is determined by the hard skills of project participants and capacity management and operations. However, failure of the current software development is very high. Since the development of the exploration of human psychology continues, the study that there is an association between the preferences of personality and work preference has been actively conducted. It is found out that there is a relationship of preferences in MBTI, the test tool of psychological typology, and those for the work of the ICT engineers tuned to the software development cycle. By using the information on the soft skills associated with software development for the psychological typology, it can be understood the preference of the software development process. In this paper, we develop a program for software development process to allow personality type to be classified with using the soft skills to find ways to improve education and collaboration capabilities of ICT engineers.