• Title/Summary/Keyword: 표적집단면접조사

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The study on the expention program of Digital Opportunity for information disadvantaged groups (취약계층 정보활용기회 확대방안 연구)

  • Jo, Seon-Gu;No, Yeong;Jeong, Hae-Yong
    • 한국디지털정책학회:학술대회논문집
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    • 2005.06a
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    • pp.239-252
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    • 2005
  • 본 논문에서는 이론적, 실무적 선행연구들에 대한 검토를 토대로 통합적인 정보격차 요인모형을 제시하고 정보격차 요인모형에서 도출된 변수들과 기존정책들을 중심으로 표적집단심층면접법(Focus Group Interview, FGI)를 이용하여 정보취약계층인 장애인, 노인층, 저소득층을 대상으로 정보활용기회를 확대하기 위한 방안들을 실증적으로 도출하였으며 또한 기존 정책에 대한 만족도 및 효과성을 측정하였다. FGI 조사결과 취약계층별로 차별화된 정책적 요구사항이 도출되었으며, 통합적으로 정보접근, 정보이용, 정보활용을 지원할 수 있는 통합적 지원체계가 가장 절실한 것으로 나타났다. 또한, 취약계층별 개별 대상자의 개별적인 정보화수준 및 요구사항을 반영하기 위하여 개별 인적자원에 대한 통합관리가 필요한 것으로 나타났다. 아울러, 정보접근정책 및 정보이용지원정책, 정보활용지원정책별로 포괄적인 만족도 조사를 실시한 결과 공히 만족도 수준이 보통이하인 것으로 나타나 개별 정책에 대한 지원전략의 수정이 필요한 것으로 나타났다.

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A Case Study of Fashion Marketing Research using Multiple Methods (마케팅 리서치에서 다중측정방법에 관한 실증적 연구)

  • 박혜정;김혜정;이영주;임숙자
    • The Research Journal of the Costume Culture
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    • v.10 no.6
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    • pp.601-616
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    • 2002
  • Qualitative research is a method widely used in marketing research. However, the method has seldom been used in fashion marketing research in Korea. The purpose of this study was to prove that using both qualitative and quantitative research methods in main stage is much useful than using qualitative research method only in exploratory stage. Qualitative data were gathered by conducting Focus Group Interview(FGI) with 48 college students. Quantitative data were gathered by surveying college students, and 487 questionnaires were used in the statistical analysis. The data were analyzed using content analysis, mean, standard deviation, and t-test. As a result, FGI, one of the tools used in qualitative research methods, was proved to be useful in revealing consumers´deep emotional needs as well as purchase motives. FGI also revealed information which quantitative research method tools such as survey could have missed. Therefore, it is best to use multiple methods-simultaneous use of quantitative and qualitative methods-to understand fast changing consumers´needs and purchase motives.

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An Urgent Problem and Challenge of Rural Healing Tourism (농촌 치유관광의 당면과제)

  • Kim, Kyung-Hee;Hwang, Dae-Yong
    • Journal of Agricultural Extension & Community Development
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    • v.26 no.2
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    • pp.69-84
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    • 2019
  • Recently rural healing tourism has been attracting tourists' interest in relieving mental stress and restoring physical daily life with nature-friendly experience. The purpose of this study is to explore the urgent problems and challenges of rural healing tourism by conducting focus group interview(FGI) with experts. Fourteen experts were interviewed with a semi-structured questionnaire. From the interview data, six themes were identified for direction of healing tourism development. The results of the study are as follows; The area of rural healing tourism can be explained within the framework of health tourism. As for the difference between rural tourism and healing tourism, rural tourism is expected to enhance physical and mental relaxation, daily restoration, and health promotion if rural tourism expects the understanding and experience of agricultural and rural life, and educational effect. The core components of rural healing tourism were operators' expertise, program with rurality, ecological environment, and storytelling. The findings of this paper implicate the underlying dimension of rural healing tourism from a experts' perspective.

A Study on College Students' Use of Library Blogs: Focus on D Academic Library (대학생의 도서관 블로그 사용에 관한 연구 - D 대학교 도서관을 중심으로 -)

  • Lee, Lan-Ju
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.25 no.1
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    • pp.319-342
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    • 2014
  • This study investigates the evaluations, preferences, and opinions of students' experiences with their academic library blog and to identify student suggestions on how to improve the utilization such blogs. For this study, the D academic library blog was selected for study, while employing survey and focus group research methods. The results include the students' subjective evaluations of the library blog's operations, suggestions on how to improve the operation, and how to stimulate the utilization of the blog. This study may provide insights on how to improve academic library blog operations with access, updates, content, and marketing strategies.

A Study of Features by Avatar type according to Internet communication services (인터넷 매체 서비스 이용자의 아바타 사용에 따른 유형별 특성에 관한 연구)

  • Lee, Kyung-A;Jeong, Bong-Keum
    • 한국HCI학회:학술대회논문집
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    • 2007.02b
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    • pp.270-277
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    • 2007
  • 가상공간에서 사용자들은 온라인 커뮤니티(Online Community)로 관계(Relationship)를 맺고, 같은 관심사를 가지고 공감대를 형성하는 일이 하나의 디지털문화로 형성되었다. 이러한 가상공간에서 자신을 대변할 수 있는 또 다른 나, 즉 아바타(Avatar)에 대한 선호가 증가하고 있으며, 사용목적에 따른 사용자 감성의 반영으로 아바타 디자인이 다양한 형태로 발전하고 있다. 아바타의 근원은 분신(分身) 화신(化身)을 뜻하는 산스크리스트어 '아바따라(avataara)'에서 유래되었으며, 인터넷시대가 열리면서 3차원이나 가상현실게임 또는 웹에서의 채팅 등을 즐길 때 사용자를 대신하는 그래픽 아이콘으로 표상되면서 인터넷 상에서 자신을 대표하는 분신으로 정의되고 있다. 본 연구의 목적은 인터넷 매체 서비스 이용자의 아바타 사용에 따른 유형별 특성에 관한 것으로서, 이 연구를 통해 아바타 디자인의 시각적 표현요소에 효과적으로 활용될 수 요인을 찾고자 하였다. 분석을 위해 인터넷 공동체 집단을 미니홈피/블로그, 채팅, 게임으로 구분하였으며, 아바타 이용자들이 이와 같은 커뮤니티를 이용할 때 어떤 목적에 따라 사용하고 있으며, 그들이 아바타를 선택할 때 어떤 유형별 특성이 나타나는가를 실증하고자 하였다. 이것은 아바타 이용자들이 자신이 표현하려는 아바타 이미지와의 관계를 파악함으로써 가상세계에서 표출하는 아바타 사용 목적에 맞는 유형을 설명할 수 있을 것이다. 따라서 아바타 이용자의 특성을 파악하여 그들의 감성을 반영하는 디자인 전략을 세울 수 있다. 연구방법은 아바타의 개념과 유형분류, 그리고 미니홈피/블로그, 게임, 채팅의 이론적 논의 및 근거제시를 위한 문헌연구를 하였으며, 아바타 이용목적에 따른 유형별 특성을 심도 있게 파악하기 위해 질적연구(Qualitative)로서 표적집단면접(Focus Group Interview)을 실시하였으며, 그에 따른 내용분석과 표현분석을 하였다. 그리고 이것을 보다 객관적으로 검증(verification)하기 위해 양적연구(Quantitative)를 병행하였다. 조사대상은 아바타를 이용해 본 경험이 있는 384명의 학생들이며, 성별 연령별에 따른 분류를 통해 각 조사대상자별 특징을 발견하고자 하였다. 조사를 통해 미니홈피/블로그, 채팅, 게임의 서비스 공간에서 보여 지는 각각의 특성에 맞게 아바타 이용자들은 자신이 표현하려는 아바타의 유형에서 선호의 차이를 나타내고 있음을 알 수 있었다. 결과적으로 아바타사용자의 인터넷 매체 이용목적에 따른 유형별 특성을 파악할 수 있었으며, 향후 사이트(site)의 특성에 따라 사용자의 감성선호를 고려한 아바타 디자인 전략과 그 모델(Design model)을 제시할 수 있을 것이다.

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Analysis of the Factors Influencing Quality Assurance of Smart Learning using IPA (IPA를 이용한 스마트러닝 품질관리 요인분석)

  • Lee, Jun-Hee
    • Journal of The Korean Association of Information Education
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    • v.16 no.1
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    • pp.81-89
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    • 2012
  • Quality in smart learning is composed of many factors, and it is more complicated than the traditional education. This study put emphasis on three aspects of the smart learning quality(contents, systems, services). This study depended mostly on literature review, supplemented by FGI(Focus Group Interview) for classification of the smart learning quality factors. On a 5 point Likert scale, the survey enables the users to rate the relative importance of factors, followed by another factor performance rating. The questionnaire were composed of 39 questions. 8 questionnaire sheets were excluded which were not properly filled in or unsuitable for the analysis, and therefore, a total of 112 questionnaires were used for the final analysis. Collected data was statistically analyzed using the SPSS 18.0 for Windows statistical package. Importance-performance analysis(IPA; gap between importance and performance) is used for the empirical test.

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Case Studies and Interviews to Review Public Library Services for People with Intellectual Disability (사례와 면접을 통해 본 국내 공공도서관의 지적장애인서비스)

  • Song, Kyeong-Jin;Lee, Juengeun;Son, Ji-Young
    • Journal of the Korean Society for Library and Information Science
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    • v.47 no.1
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    • pp.197-219
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    • 2013
  • This study focused on current status of Korean public library services for people with intellectual disabilities, as well as problems associated with managing the services, in order to suggest future directions for implementation. To analyze the current status, the researcher conducted a case study of current Korean public library services for people with intellectual disabilities. This research also conducted a focus group interview with librarians experienced in providing such services. The results show that the services are provided with the support of a community welfare center, in the form of a program over short periods of time. The librarians agreed on the appropriateness of the services but emphasized various difficulties associated with service management. Based on the results, we suggest possible points of consideration, including support for increased funding, more qualified personnel, adequate policies, and development of a model service for people with intellectual disabilities.

A Study on Development of Measurement Tools for Word-of-Mouth Constraint Factors - Focusing on SNS Advertising - (구전 제약요인 측정도구 개발에 대한 연구 - SNS 광고를 중심으로 -)

  • Yun, Dae-Hong
    • Management & Information Systems Review
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    • v.38 no.2
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    • pp.209-223
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    • 2019
  • The purpose of this study was to stimulate the online word-of-mouth advertising by developing the concept of word-of-mouth constraint factors and measurement tools in connection with the SNS advertising on social networks. To achieve the objective of this study, this study was conducted in 3 phases. First, the exploratory investigation(target group interview, in-depth interview, and expert interview) was performed to determine the concept and scope of the word-of-mouth constraint based on literature study and qualitative investigation method. Second, the reliability and validity of the measurement questions were verified through the survey in order to refine the developed measurement items. Third, the predictive validity of measurement items was verified by examining the relationship with other major construct concept for which the developed measurement items were different. Based on the results of study, 6 components and a total of 23 measurement questions for those components were derived. Each was called intrapersonal and interpersonal constraint(psychological sensitivity, compensatory sensitivity, and other person assessment), structural constraint(reliability, informativity, and entertainment). We developed the measurement questions related to word-of-mouth constraint based on qualitative study and quantitative study and holistically examined the social and psychological, environmental interruption factors acting as the word-of-mouth constraint factors for SNS advertising in terms of SNS achievements and evaluation from the perspective of word-of-mouth constraint. The results will lead to creation of basic framework for systematic and empirical research on the online word-of-mouth constraint and to achievement of effective SNS word-of-mouth advertising.

Design and Implementation of Information System Based on Educational Data (교육 데이터를 활용한 정보시스템 설계와 구현)

  • Chang, Yong-Soo;Cho, Jae-Hee
    • The Journal of the Korea Contents Association
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    • v.17 no.6
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    • pp.436-451
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    • 2017
  • In primary and secondary schools, various information, such as grade results, observation and counseling materials, and psychological examination results which are generated in the course of educational activities, are accumulated and managed in various forms. Nevertheless, there is no educational information system that provides the analytical information for diagnosing and grasping students in a multidimensional manner. This is reminiscent of situations in which doctors rely solely on clinical experience to treat patients without using the results of various tests on patients. As pointed out by the Ministry of Education in 'Educational Big Data Utilization Measures' of the 5th Basic Plan of Educational Informatization(2014 ~ 2018), the reason why educational information systems do not exist is because there are no basic research as well as comprehensive and systemic research on this field. Therefore, this study aims to design and implement a prototype for educational information system that enables customized student guidance by introducing the concept of analytical information systems that are used in various fields. We defined the core functions and contents of educational information system through job analysis and focus group interview, and implemented the prototype using Naver ProtoNow.

A Study on Building of National Technical Qualification Framework;Focusing on the Die & Mold Field (금형분야 국가기술자격체계 구축방안)

  • Park, June-Seuk;Gu, Ja-Gil;Pyoun, Young-Sik
    • Proceedings of the KAIS Fall Conference
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    • 2007.05a
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    • pp.315-318
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    • 2007
  • This study is designed to review the current status of the National Technical Qualification(NTQ) system in the field of die & mold, which is focused on deficiencies of the regulatory system and qualities of die & mold professionals including the master craftsman, engineer, industrial engineer and craftsman. And it is also the purpose of this study to suggest improvement strategies for the NTQ system in the field of the die & mold. This study analyze the NTQ system for the die & mold technologies or skills based on the role model which is matched their business demands, and prepares the authority(such as Human Resources Development Service of Korea) for NTQ creation, combination, abolition, setting questions, and standards correction with priority given to die & mold industry and NTQ. It also offers elective options to reshuffle NTQs through focus group interview by experts.

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