• Proceedings of the Korea Society of Costume Conference
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• 2003.05a
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• pp.26-26
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• 2003

학문적 논의를 중심으로 했던 1, 2세대 페미니즘에 비해, 현대의 젊은 페미니스트들에 의해 주장되고 실행되는 3세대 페미니즘은 젊은 여성들의 분노와 쾌락을 표출하고 있으며, 특히 걸 파워는 개인주의, 독립성, 적극적 섹슈얼리티 등을 통해 여성 권력을 주장한다. 본 연구는 3세대 페미니즘을 성(도덕), 문화, 인종, 공간, 성적 소수자 관점에서 파워 페미니즘, 포스트펑크 페미니즘, 3세계 페미니즘, 사이버페미니즘, 퀴어페미니즘으로 분류하고, 3세대 페미니즘을 표현하는 매체로 대중음악의 걸 파워를 선정하여, 걸 파워 의상에 표현된 여성성과 그 미적 특성을 연구했다.

• Korean journal of communication and information
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• v.62
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• pp.5-29
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• 2013

This study criticizes the neoliberal dominance in social web popular culture from a feminist perspective. A key question is to identify the nature of the social web popular culture-is it the repercussion or recapturing of feminism in relation to the social context of the prevalence of popular cultural practices of neoliberalism and how to challenge against neoliberal ideology with the critical positioning of feminism? In dealing with these questions, four celebrities' twitter discourses are analysed. The emphasis of smartness in digital mediascape, neoliberal imperative to be competitive, autonomous, positive and affirmative, and desire and fantasy brought by postfeminist lifestyle industries are embedded in the present popular culture. The critical account of neoliberal postfeminism suggests the necessity of an critical feminism which brings about alternative values to the current neoliberal demand for the active subject and consumer freedom of choice as the standard of ideal women.

• Journal of Korea Entertainment Industry Association
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• v.14 no.7
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• pp.1-26
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• 2020

This study aimed to figure out the characteristics and trends of female images in domestic cosmetic ads, in regard to the introduction and change of the feminism. To begin with, 86 TV commercials of Mamonde cosmetic brands, aired from 1991 to 2019, was analysed in both quantitative and qualitative method. In result, in the first period (1991~1997), the radical feminism was predominant, insisting equality with males. But in the second period (1998~2005), it returned to the liberal feminism in which conventional female images remains. In the third period (2006-2011), the feminism and the post feminism appeared to be mixed, while, in the fourth period (2012-2019), the post feminism has become remarkable where females actively pursue the beauty. To summarize, it is meaningful in academic aspect that the result is a case study which vertically examined the female images of one single cosmetic brand in terms of feminism, on the other hand, in practical aspect that they suggest the establishment of communication and creative strategies of female products.

• The Korean Publising Journal, Monthly
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• s.214
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• pp.8-9
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• 1997

• The Journal of Art Theory & Practice
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• no.15
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• pp.111-135
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• 2013

This study explores gender images represented in the works of women artists from the Middle East, where male chauvinism is recognized to be more predominant than elsewhere. The artists included in this study such as Mona Hatoum, Shirin Neshat, Lida Abdul and Sigalit Landau are Post-Feminist generation of artists who were born in the Middle East but spent significant amount of time in the West. In addition, they were trained as artists under the influences of the Western Feminist Art. This particular group of female artists pays much attention to the ontological question of their identities rather than male/female inequality, and each artist represents men and women in the ways that can hardly be found in the works by women artists in the West. These artists not only connect gender identities to the socio-political geography of the Middle East but also deconstruct Western stereotypes of men and women from Arab world. The paper focuses on the way these women artists incorporate male/female vs. culture/nature dichotomies into their works to subvert the premises on which Western Feminism has been based and not only to cast light on women's freedom and their ontological conflicts but also to emphasize social suppression inflicted upon men. In such process, these artists resist stereotypical images of Middle Eastern men and women widely circulated in the mainstream media of the West.

• The Journal of the Korea Contents Association
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• v.15 no.6
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• pp.104-114
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• 2015

This study aims to investigate the landscape and significance of Korean feminist documentaries produced in the postfeminist era when the categorization of women is fragmented and the effectiveness of feminism is suspected. We discussed how Korean feminist documentary directors define the concept of feminism, and the main motives underlying their films. We also explored the representation strategies that the filmmakers adopt and what they intend to accomplish.

• Trans-
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• v.5
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• pp.83-111
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• 2018

This study aims to analyze early works of contemporary Europe female choreographer Anne Teresa de Keersmaeker, which are Rosas danst Rosas, Elena's Aria in terms of feminism. Started from 18C, feminism movements have changed the perception and conception of women. Since then, women in the work of art have been portrayed to be more powerful and independent than weakened images. The influence of feminism in this era made transition to let female artists act more outstandingly nowadays. Therefore, the study began with the need to reflect the image and role of female dancers in the artistic work with the viewpoints of feminism in the flows of social and cultural background. Works of Rosas danst Rosas represents the aspects of radical feminism. Physical suppression of female dancer reflects liberation of free will. Post-modern feminism is displayed at Rosas danst Rosas which escaped from original portrait of women and exposed new active contemporary image of woman. The Elena's Aria, Radial feminism is represented physical suppression of female dancer reflects liberation of free will. Through analysis of Anne Teresa's works with feminine sight, her works were mainly influenced by feminism occurred after 1980's. Having found other possibilities to explore her choreographic philosophy, insufficiency of domestic data about Anne Teresa was once again reckoned. The researcher hopes that by studying Anne Teresa from the feminist point of view, the various images produced by dancers will not disappear right away, rather creating a sense of unity and development without losing the meaning.

• Journal of Fashion Business
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• v.8 no.4
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• pp.33-44
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• 2004

In this study, based on the postmodern feminism were investigated in the non-fashion areas of painting, advertising and fashion areas. And, fashion illustrations were analyzed visually in the aspect of the essentialism and deconstructivism that constitute the postmodern feminism. In addition, it was examined how women images were expressed in fashion illustrations that reflected the postmodern feministic ideas. The research results first, in fashion illustrations were the essen tialistic women images were grouped in the opening of women bodies and actively emphasize. the opening of women bodies were expressed bodies the fetishistic, ecstatic images, actively emphasize features were expressed the sexual, and realistic images. Secondly, and fashion illustrations the deconstructivistic women images were grouped androgynous features, genderous features, the distorted feminine gender features, complex features. androgynous features were expressed the powerful, grotesque, humorous, androgynous image, that genderous features of immature, boyish image, that the distorted feminine gender features of simple, ethnic, techno-cyber image, that complex features of complex images.

• Journal of Fashion Business
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• v.7 no.2
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• pp.26-36
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• 2003

The purpose of this study is to examine the concept of modern consumer society and to analyze how the meaning of postmodern-feminism is consumed into what image of preference in fashion. The function of modern society has changed into the system which is centered around consumption from the one that emphasizes labor and production of mass consumption age by mass production. In this consumer society, consumption means just not to waste of production but to consume the commodity sign reflected on the desire of a moderner. In other words, it means what is consumed will be the meaning, preference, symbol, and image mood not goods itself with physical feature. Existing feminism has affected by postmodernism. Due to that, postmodern-feminism has developed, taking to pieces the paternal argument since the late 1960s. It has tried to give up hope this idea, regarding sex distinction as a socially organized category contrary to women's identity of biological aspect suppressed in the paternal system of value. Especially it has demanded only one type on sex should be translated into a distinctive quality, multiple meaning, and sex. Accordingly in modern fashion, this aspect is expressed like the followings : distinction into women's image evaded fixation, multiple meaning into image of androgyny, multiple sex into that of mixture. And this is used as the image of symbolic goods, also the purpose of brand difference.

• Journal of the Korean Society of Costume
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• v.61 no.8
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• pp.100-113
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• 2011

The earlier notion of feminism regarding gender equality was changed into that of Postfeminism because of gender differences. The idea of Postfeminism has been present since the 1980s but has been influenced by modern culture theories such as Postmodernism, Poststructuralism, Theory of Power and Discourse and Psychoanalysis. Various features of Postfeminism are found in the medieval warrior images of contemporary fashion. Warrior costumes were men's exclusive property in the medieval ages, but as it is introduced as women's wear in the 21st century, it shows us new fashion images which are constructed by gender deconstruction, differences and pastiche. In this regard, the purpose of this study is to examine a key characteristic of Postfeminism fashion. An article described the historical costumes of medieval warriors and refocused on the development processes of feminism and then conducted an analysis on formative characteristics and Postfeminism tendencies in contemporary women's wear from 2000 to 2011. The results were that materials such as metallic and flexible materials, monotonic and red colors and detailed patterns of armor were used to display forms of exaggeration and restraint. These elements fully and correctly expressed the image of a medieval warrior woman in contemporary fashion. Postfeminism fashion is constructed with feminine power, gendered identity, sensual elegance and a postmodern body. Postfeminism is the contemporary cultural icon and is continuously influencing modern fashion design in the 21st century in a positive and powerful way.