• Title/Summary/Keyword: 평판 분석

Search Result 678, Processing Time 0.027 seconds

Analysis of Blockchain-based Reputation Systems in Vehicular Network (차량 네트워크에 적용한 블록체인 기반 평판 시스템에 관한 분석)

  • Lee, Soojin;Kim, Aeyoung;Seo, Seung-Hyun
    • Proceedings of the Korea Information Processing Society Conference
    • /
    • 2019.05a
    • /
    • pp.208-211
    • /
    • 2019
  • 차량 포그 컴퓨팅 및 자율주행 자동차 개발 기술이 발전하면서 자동차 내부에 탑재된 IoT 센서들은 교통 정보 관련 다양한 정보를 수집할 수 있게 되었고, 더불어 자동차와 자동차간, 차량과 교통 인프라 간의 통신을 통해 수집된 교통 정보의 공유가 가능해졌다. 그러나 이 과정에서 알지 못하는 차량으로부터 받은 메시지를 어떻게 신뢰할 수 있는지에 대한 문제가 존재한다. 이를 보완하기 위해 평판 시스템을 적용한 연구들이 있으나 여전히 불안전한 데이터 저장방식과 통신 트래픽 문제가 존재한다. 이를 해결하기 위해 블록체인 기술을 사용된다. 본고에서는 블록체인 기반의 차량 네트워크의 평판 시스템 연구 사례를 분석한다.

A Study on Integrated Marketing Communication(IMC) Activities to Increase the Crowd of Professional Volleyball Teams (프로배구구단 관중증대를 위한 통합적 마케팅 커뮤니케이션(IMC)활동에 관한 연구)

  • Kim, Kyoung-Hyun;Park, Sung-Su;Park, Kyeong-Rae
    • Journal of Korea Entertainment Industry Association
    • /
    • v.14 no.7
    • /
    • pp.95-106
    • /
    • 2020
  • The study was conducted to investigate the effectiveness of professional volleyball teams' integrated marketing communication(IMC) activities. The subjects of this study were a total of 400 surveys of visitors who visited the stadium to watch mans professional volleyball games from 2019 to 2020, and 385 questionnaires except for invalid or error questionnaires were used for research purposes. For factor analysis and reliability testing, IBM SPSS Statistics Ver 21.0 was used. Frequency analysis was conducted to examine the general characteristics. To verify differences between groups according to demographic and general characteristics, independent sample t-test and one-way ANOVA were performed, and correlation analysis was performed to examine the relationship between variables. In addition, regression analysis was conducted to verify the influence between variables. The results of the study are as follows. First, there was no difference in club image, club reputation, and club loyalty by gender. Second, there was no difference in club image, club reputation, and club loyalty according to age. Third, there was no difference in the club image, club reputation, or club loyalty according to the viewing experience. Fourth, professional volleyball team IMC activities were found to affect the club image. Fifth, professional volleyball team IMC activities were found to have an impact on the club's reputation. Sixth, it was shown that professional volleyball team IMC activities have an effect on club loyalty. Eighth, the club image was found to affect the club loyalty. Finally, it was found that the club reputation influenced the club loyalty.

The Impact of Environmental CSR on Trust and Corporate Reputation : The Moderating Effect of Authenticity (기업의 환경적 사회적책임 활동이 신뢰와 기업평판에 미치는 영향: 진정성의 조절효과를 중심으로)

  • Bae, JeongHo
    • Journal of Service Research and Studies
    • /
    • v.9 no.2
    • /
    • pp.17-29
    • /
    • 2019
  • So far, there has been a lot of research on CSR, however, not much on the relationship between environmental CSR and corporate reputation and authenticity, The purpose of this study is to empirically examine the relation between Environmental CSR, Trust and Corporate Reputation as well as a moderating role of Authenticity between Environmental CSR and Trust. To achieve the purpose of the study, the hypothesis was established based on prior research and theoretical background regarding environmental CSR, trust, corporate reputation, and authenticity. Samples of this study were collected from 479 general consumers respondents across the country and analyzed based on quantative datas using the SPSS and AMOS statistical models. We find that First, Environmental CSR is positively related with both corporate reputation and trust. Secondly, we find that trust play a mediating role in the relationship between environmental CSR and Corporate Reputation, Thirdly, we also find that Authenticity does not moderate the enfluence relationship between environmental CSR and trust. The study will contribute to both CSR research and marketing strategy.

An Experimental Study on Circulating Flow Around a Submerged Horizontal Plate (잠재 평판 주변에서 발생하는 순환류에 대한 실험적 연구)

  • 이정렬;한상우
    • Journal of Korean Society of Coastal and Ocean Engineers
    • /
    • v.13 no.2
    • /
    • pp.109-121
    • /
    • 2001
  • This paper describes results of an experimental study to examine the effect of a submerged horizontal breakwater to sea water exchange. Flow measurements were taken by using a PIV(Particie Image Velocimetry) system, and mean currents and wave ellipses extracted through the harmonic analysis are presented. As results, the rates of circulating flow were closely connected with the volume flux of incident waves and the counter-rotating vortex pair was observed at the onshore side of a plate. The dye study showed that incoming sea water and polluted water body mixed up significantly due to turbulent motions induced by a jet-like flow.

  • PDF

Study on the Radiation Forces on a Pontoon Type Floating Structure and Submerged Plate : Hydrodynamic Interaction Effect by Submerged Plate (폰툰형 부체구조물과 몰수평판에 작용하는 라디에이션 유체력에 관한 연구 : 몰수평판에 의한 유체력 간섭 영향)

  • Lee, Sang-Min
    • Journal of Navigation and Port Research
    • /
    • v.31 no.8
    • /
    • pp.683-687
    • /
    • 2007
  • Hydroelastic deformation of pontoon type floating structure in waves is critical in structural design. Therefore, it is necessary to develop additional technology that make to dissipate the wave energy as the submerged horizontal plate. In this study, we investigate the characteristics of hydrodynamic interaction effect by the submerged plate affecting to the radiation forces on a pontoon type floating structure using numerical analysis. We have developed the numerical method based on the composite grid system that consists of moving and fixed grid to compute the radiation forces due to the heaving motion of pontoon type floating structure and submerged plate. The numerical simulations based on the finite difference method are carried out to solve the fully nonlinear free surface involving the breaking waves and compared with the experimental data to confirm the reliability of the numerical method. Then, we discuss the interaction effects on the hydrodynamic forces that could influence on the hydroelastic response of floating structure.

The Study on Implementation of the low-cost, high-efficiency Flat Panel Tracking Antenna System (저비용 고효율 추적 평판 안테나 시스템 구현에 대한 연구)

  • Choi, KJun-Su;Hur, Chang-Wu
    • Journal of the Korea Institute of Information and Communication Engineering
    • /
    • v.17 no.9
    • /
    • pp.2139-2144
    • /
    • 2013
  • This paper has analyzed the possibility about implementation of the low-cost, high-efficiency tracking antenna using flat panel antenna. Tracking antenna is consisted of four flat-antenna, comparators, tracking receiver, controller. We analyzed input signal of antenna array about the magnitude and phase of radio wave. In addition, We suggested the available tracking range through the analysis of output signal. We have minimized the error rate that happened on two path through design two path of the azimuth and elevation. Analysis results has a tracking range of ${\pm}3$ degrees, it is possible to implement.

An Empirical Study on the Effect of the Corporate Social Responsibility by Port Operation Organization on the Brand Asset, Reputation and Relationship Performance Perceived by Interested Parties (항만운영주체의 사회적 책임활동이 이해관계자가 지각한 브랜드자산과 평판, 관계성과에 미치는 영향에 관한 실증연구)

  • Seon, Hwa;Kim, Hyun-Deok
    • Journal of Korea Port Economic Association
    • /
    • v.38 no.1
    • /
    • pp.49-71
    • /
    • 2022
  • The purpose of this paper is to study the effect of the corporate social responsibility by port operation organization on the brand asset, reputation and relationship performance perceived by interested parties. To achieve such a purpose, literature survey on various research papers and thesis, research report is carried out and also reliability analysis, validity test and multiple regression analysis using SPSS 18.0 are used. To verify a established research model for empirical analysis and hypotheses, questionnaires are distributed to the port operation organization, terminal operators, shipping companies and NGO. Total 414 copies of questionnaires were collected and used in this analysis. The main results of the study are summarized as below. First, it was confirmed that social responsibility of the port operation organization are classified into three categories; economic, legal, and charitable and ethical responsibility. Second, economic responsibility has a positive impact on the brand awareness and reputation. Third, legal responsibility has a positive impact on the trust and commitment. Fourth, charitable and ethical responsibility has a positive impact on brand image and awareness, reputation, trust and commitment. Further additional empirical research can be extended by distributing more questionnaires including several port operation organizations in Busan and Incheon.

A Study on Flow Induced Vibration of Cantilever Plate with Angle of Attack (받음각을 갖는 평판보의 유동 여기진동에 관한 연구)

  • 이기백;손창민;김봉환
    • Transactions of the Korean Society of Mechanical Engineers
    • /
    • v.15 no.6
    • /
    • pp.1919-1932
    • /
    • 1991
  • Experimental studies are conducted to investigate the Flow-Induced Vibration mechanism for cantilever plate model with the angle of attack (.alpha.=10.deg., 20.deg., 30.deg.). Research is divided into two parts. First, the flow fields around two dimensional flat plate model are investigated using LDV system. Second, the vortex shedding frequency and response spectra of cantilever plate are obtained experimentally using gap sensor and hot wire anemometer. Finite element method program was used in order to predict the flow field and pressure field around thin flat plate. And some predicted results were compared with the experimental data. The aspect ration of test model is d/t=25 (d; width, t; thickness). From the measurement of the flow field it was found that in the case of small inclined (.alpha.=10.deg., 20.deg.) relatively, the separated boundary layer at sharp leading edge developed smoothly downstream. With increasing the angle of attack of the plate, stagnation region was appeared on the back side of the plate and separated boundary layer was extended downstream. These trends are a good agreement with the computational results. It was found by analysis of response spectra of cantilever plate that the influences of vortex shedding frequency were important at the large of attack (.alpha.=30.deg.), and two peak values appear in entire test model at 24Hz, 150Hz.

Effects of Anchors' Reputation and Brand Equity Evaluation of TV News Program on the Continuous Watching Intention : Focusing on KBS, JTBC, YTN TV News (TV 뉴스 프로그램의 앵커 평판과 브랜드 자산 평가가 지속적 시청 의도에 미치는 영향 : KBS, JTBC, YTN 뉴스를 중심으로)

  • Ha, Dong-Keun;Ahn, Seo-Jin
    • The Journal of the Korea Contents Association
    • /
    • v.18 no.9
    • /
    • pp.91-101
    • /
    • 2018
  • This research verified the effects of anchors' reputation and brand equity evaluation of news on the continuous watching intention for general news channels such as KBS, JTBC, and YTN. Data collection was conducted on nationwide 539 adults who were watching news for each channel, and Hierarchical regression analysis was conducted to analyze the impact of the anchors' reputation and news brand equity evaluation factors. As a result, first, KBS showed continuous watching intention as viewers are men, their academic background is lower, they are more conservative, viewing frequency is higher, anchor awareness is higher, and news awareness and news preference are higher. Second, JTBC showed continuous watching intention as viewers are more advancing, viewing frequency is higher, anchor confidence, news awareness, and news preference, and evaluation on news quality are higher. Third, YTN showed continuous watching intention as their viewing frequency is higher, anchor confidence and anchor attraction are higher, news preference and evaluation on news quality are higher.

Persuasion Effects of Corporate Sports Marketing Strategy on the Corporate Image : Focused on the Moderating Effect of Origin Perception and Corporate Reputation (기업의 스포츠마케팅 전략에 따른 기업이미지 설득효과 : 원산지 인식과 기업평판의 조절효과를 중심으로)

  • Chang, Kyung-Ro;Kim, Min-Cheol
    • 한국체육학회지인문사회과학편
    • /
    • v.54 no.4
    • /
    • pp.347-361
    • /
    • 2015
  • The purpose of this study was to examine whether corporate sports marketing strategy using professional teams changes corporate image. In particular, this study was intended to analyze the effects of origin and corporate reputation on the change of corporate image in the process of persuading corporate image. Finally 211 effect data were secured by pre-test and post-test. The change of corporate image and the moderating effect of origin perception and corporate reputation were analyzed. The results were as follows. First, corporate trust image and social contribution image showed statistically significant increase. Second, corporate image had a difference before and after the test according to origin perception and after the test, corporate trust image and social contribution image were increased. Third, corporate image had a difference before and after the test according to corporate reputation. After the test, corporate trust image and social contribution image were increased and trust image confirmed the mediating effect according to corporate reputation. Based on the findings, this study suggests that corporate sports marketing strategy using professional teams has an effect on the persuasion of corporate image. Moreover, it demonstrates that the strategy is an important marketing tool to change consumers' corporate image.