• Title/Summary/Keyword: 평판 분석

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The College Reputation System using Public Data and Sentiment Analysis (공공데이터와 감성분석을 이용한 대학평판시스템)

  • Kim, Eun-Ah;Lee, Yon-Sik
    • Convergence Security Journal
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    • v.18 no.1
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    • pp.103-110
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    • 2018
  • Modern society is increasingly demanding in many areas of big data processing technology to collect, aggregate, and analyze large amounts of data over the Internet and SNS. A typical application is to evaluate the reputation of a company or college. To measure and quantify a reputation, fair and precise data and efficient data processing are very important. For this purpose, a quantitative quotient was obtained using public data, a qualitative quotient was obtained through sentiment analysis using news articles, and a complex college reputation quotient was calculated. In this paper, a complex college reputation quotient was calculated based on the quantitative index, reflecting the sentimental reputation, and based on the proposed mixed university system. In this paper, the Complex College Reputation System(CCRS) was proposed, which produced the Complex College Reputation Quotient with an objective quantitative quotient and qualitative quotient reflecting the sentimental reputation to measure the college reputation.

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Design of a Reputation System for Twitter (트위터 이용한 인물 평판 분석 시스템)

  • Lee, Gyoung-Ho;Lee, Kong Joo
    • Annual Conference on Human and Language Technology
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    • 2012.10a
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    • pp.62-66
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    • 2012
  • 본 논문은 트위터 사용자들이 글(트윗)을 통해 표현한 인물에 대한 평가를 수집, 분석하여 인물에 대한 평판을 종합적으로 분석하는 시스템의 구성에 대한 논문이다. 트위터의 Open API를 이용한 데이터 수집과 수집된 데이터의 특징에 대하여 분석하고 감성사전을 이용한 데이터 분석과 분석된 결과의 저장방식에 대하여 논한다. 2012년에 치루어지는 18대 대통령 선거의 출마자들을 본 시스템에 적용하여 시스템의 유효성을 검증하고자 한다.

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The Moderating Effects of Employer Trust on the Effect of Organizational Reputation (기업평판이 회사몰입과 이직의도에 미치는 영향에 관한 연구)

  • Yang, Jin-Ho;Park, Sang-Bong
    • Management & Information Systems Review
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    • v.33 no.2
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    • pp.1-12
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    • 2014
  • The purpose of this study is to examine the the effect of organizational reputation on company commitment, turnover intention and the moderating effect of employer trust. Despite the progress of organizational reputation studies, There is a shortage of employee-perspective studies. This study considered the limitation of previous study and the help to the company. This study built a exploratory model that there is causal relationship of organizational reputatio to company commitment, turnover intention and the moderating effect of employer trust on the effect of company commitment, and turnover intention. To test hypotheses empirically, the data was collected from 239 iron and steel company's workers in Po-hang. The study showed following results. First organizational reputation had the effect on the company commitment and turnover intention significantly. a positve reputation in an organization is associate with commitment and negative reputation in an organization is associate with turnover. Second perceived employer trust played the role as the moderating variable in relation with the effect of reputation on the company commitment. The implication of these results to the union and the company, the limitation and the direction of future study were suggested.

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Relationship among Organization-Public Relationships, External Reputation and Job Satisfaction of Workers in Small and Medium-sized IT Enterprises (IT 관련 중소기업 종사자들의 조직-공중관계성과 외부평판 및 직무만족의 관계)

  • Kim, Joung-Gun;Park, Eungho
    • Journal of Digital Convergence
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    • v.15 no.9
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    • pp.125-135
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    • 2017
  • The purpose of this study was to investigate the relationship among organization-public relationships, external reputation and job satisfaction of workers in small and medium-sized IT enterprises. The subjects were 221 workers in small and medium-sized IT enterprises selected. The data were analyzed by the exploratory factor analysis, confirmatory factor analysis, correlation analysis, reliability analysis and structural equation modeling analysis using IBM SPSS 21 program and IBM AMOS 21 program. The results were as follow. First, Organization-public relationships influenced positively on external reputation. Second, Organization-public relationships influenced not significantly on job satisfaction of workers in small and medium-sized IT enterprises. Third, External reputation influenced positively on job satisfaction of workers in small and medium-sized IT enterprises. These results will contribute to provide implications related to organization effectiveness.

Influence of Corporation-CEO Reputation Gap on Purchase Intention, Growth Prospect, Investment Attraction, and Corporate Preference (기업-CEO평판 격차가 개인의 구매의사, 성장 및 투자 전망, 기업선호에 미치는 영향)

  • KIM, Dae-young;Byeon, Sang-ho
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.3
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    • pp.131-143
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    • 2016
  • This study investigated how corporation-CEO reputation gap, corporation-related knowledge, CEO-related knowledge, and corporate involvement influence respectively individuals' purchase intention, growth prospect, investment attraction, and corporate preference. Corporation-CEO reputation gap was divided into two groups, CEO reputation risk vs. CEO reputation premium. The survey(N = 451) with a nationwide stratified sampling found the following. First, corporate involvement and corporation-related knowledge have a positive(+) effect on purchase intention, growth prospect, investment attraction, and corporate preference. But CEO-related knowledge and corporation-CEO reputation gap have a negative(-) effect on them. Second, in CEO reputation risk group, CEO-related knowledge has a negative(-) effect on them.

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A Study on the Vibration Characteristics of the Eccentrically Stiffened Plate Attached an Orthogonal Stiffener at Arbitrary Angle (직교 보강재가 임의의 각도로 부착된 편면 보강평판의 진동 특성에 관한 연구)

  • 정병환;김찬묵
    • Proceedings of the Korean Society for Noise and Vibration Engineering Conference
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    • 1995.10a
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    • pp.172-178
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    • 1995
  • 보강평판은 평판에 각종 보강재를 용접등의 방법에 의해서 종방향, 횡방향, 경사 또는 임의의 방향으로 부착시켜 굽힘 및 비틀림 강성을 향상시킨 구조요소이다. 이러한 구조요소는 구조적 필요성이나 경량화 설계에 따라 선박의 deck, 철도 차량, 항공기 및 자동차 등의 각종 구조물에서 부하능력 및 경제성을 증대시키기 위하여 널리 사용되고 있고, 또한 자동차용 오일팬, 가전기기의 케이싱과 모터의 케이싱등에도 사용되고 있다. 최근 현장에서는 이러한 구조물의 진동 감소 및 방진 문제가 큰 관심사가 되고 있다. 본 논문은 정사각형 알루미늄 평판에 +자 형태의 Box Beam 보강재를 편면 보강하고 4변 자유단의 경계 조건을 설정하였다. 보강재는 유한요소 정식화 과정을 통하여 평판 요소에 등가시키고, 2차원의 평판 구조로 보강 평판을 모델링하고 구조해석 프로그램인 ANSYS를 이용하여 해석하였다. 실험은 Impact Test에 의해서 주파수 응답 함수(FRF)를 각 시편에 대해서 구하고 이를 해석의 고유진동수와 비교하였다. 그리고 보강재가 임의의 각도로 평판에 부착되었을 때 고유진동수의 변화와 진동 모드(mode shape)를 분석하였다.

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Evapotranspiration Estimation by The Eddy-Covariance in The Yongdam Dam Experimental Basin (에디공분산 관측시스템을 이용한 용담댐 시험유역 증발산량 산정연구)

  • Kim, Yong-Kuk;Lee, Hyun-Seok;Chae, Hyo-Seok;Kim, Young-Sung
    • Proceedings of the Korea Water Resources Association Conference
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    • 2012.05a
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    • pp.274-274
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    • 2012
  • 증발산량 관측은 오랜 기간 연구되어 왔으며, 미기상 관측 시스템의 최적화와 상호 공동비교 실험 및 자료 처리의 일관성을 유지를 위해 한국에는 KoFlux라고 하는 플럭스 네트워크가 2002년 1월에 구축되었다. 이를 시작으로 미기상 관측에 대한 관심이 많은 연구자들이 관측망 구축에 힘쓰고 있으며, 에디공분산 방법을 이용해 증발산량을 산정하고 있다. 에디 공분산 방법은 다른 방법에 비해 연직농도 차이가 적은 산림 위에서의 플럭스 값을 측정 할 수 있으며, 측정 시 식물 환경에 방해를 주지 않는 등의 장점이 있다. 하지만 자료 처리와 품질관리에 있어 연구자의 주관성에 의해 상당 부분 불확실성을 초래한다. 또한 다른 관측지점과의 일관적인 비교를 위해 좌표보정을 수행하며, 일반적으로 바람이 평평한 지역 위로 분다는 가정 하에 이루어진다. 좌표보정은 일반적으로 Planar Fit Rotation방법을 사용하며, 평판 분할은 지형에 따라 12개까지 분할하여 분석한다. 하지만 덕유산 플럭스관측 타워지점처럼 산지 특성이 뚜렷하고 1 m/s이하의 풍속 데이터의 빈도가 큰 경우 평판 분할 수의 제한이 발생한다. 이러한 문제를 해결하기 위해 좌표보정계수산정 방법에 따라 등간격의 평판분할 방법(Scenario A), 주풍향을 고려한 평판분할 방법(Scenario B)과 빈도에 의한 평판분할방법(Scenario C)으로 수행하였다. 또한 각 Scenario는 풍속의 제한 조건에 따라 CASE A(0.5 m/s 이상), CASE B(1.0 m/s이상)로 구분하여 분석하였다. 본 연구를 통해 제안 한 자료처리 절차는 첫째, 바람자료의 빈도 분석을 통한 지역특성 파악 둘째, 풍속제한 조건 설정 셋째, 바람과 수증기의 공분산 계산으로 요약된다. 덕유산 플럭스관측 타워지점의 경우 풍속 제한을 1.0 m/s이상에서 0.5 m/s이상으로 하향 조정하였으며, 평판 분할 방법은 Scenario C의 평판 수 12개를 채택하였다.

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The Effect of Nation and Celebrity Reputation on Korean Products Purchase Intention: Focused on Kazakhstan (한국의 국가평판과 연예인평판이 한국 제품 구매의도에 미치는 영향에 관한 연구: 카자흐스탄을 중심으로)

  • Tyo, Yelena;Moon, Hyo-Jin
    • Journal of Digital Convergence
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    • v.17 no.10
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    • pp.447-452
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    • 2019
  • This paper analyzed the impact of nation and celebrity reputation on purchase intention in Kazakhstan. Kazakhstan people aged 10 to 30 years were surveyed. The study proved that the national reputation has positive impacts on the purchase intention of Korean products. However, the Korean celebrity reputation has not statistically affected the intention of purchasing Korean products. In other words, it confirmed that the country of origin effect of Korea is affecting purchases of products from the countries concerned. Therefore, based on the country's reputation for Korea in Kazakhstan, it is believed that the promotion activities of Korean products will encourage consumers to make purchases.

A study on the internal reputation factors affecting the job satisfaction: Focusing on big data analysis in the social media for corporation reputation (직무만족도에 영향을 미치는 내부평판 요인에 관한 연구: 기업정보 제공 소셜 미디어 빅데이터를 중심으로)

  • Seo, Woon-Chae;Kim, Hyoung-Joong
    • Journal of Digital Contents Society
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    • v.17 no.4
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    • pp.295-305
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    • 2016
  • The purpose of this study is to analyze the internal reputation factors that affect the job satisfaction by big data analysis in the social media for corporate reputation and verify the difference between large corporations and small-medium corporations for each factor of internal reputation. The result showed 'Salaries and Benefits' is a major factor that affects the job satisfaction for all research corporations, 'Senior Management' is a major factor for large corporations, and 'Salaries and Benefits' is a major factor for small-medium corporations. As for the difference factors of large corporations and small-medium corporations are 'Job Satisfaction', 'Salaries and Benefits', and 'Work-life Balance'. Unstructured data analysis shows some interesting features to be studied further.

A Study upon Online Measurement techniques of Corporate Reputation (기업의 디지털 평판 측정 기법 연구)

  • Kim, Seung-Hee;Kim, Woo-Je;Lee, Kwang-Seok
    • Journal of the Korea Society of Computer and Information
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    • v.18 no.9
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    • pp.139-152
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    • 2013
  • Although a series of studies shows the fact that a company's reputation could affect its sales rate and stock price, due to the increased use of SNS, the research related to the online measurement method for the corporate reputation has been relatively insufficient. This study explores a design for a method to quantify the corporate reputation value by reconstructing the discussions in literature review. Concretely, this study divides the corporate reputation value into the corporate identity information and the corporate awareness information, which includes the following five sub-categories: (1) the quality of product and service; (2) the employment environment; (3) the corporate vision; (4) the social responsibility; and (5) the business achievement. Additionally, for the corporate identity assessment, this study considers the following six factors: (1) Agreeableness (Goodness), (2)Capability (Ability), (3)Enterprise (Rise), (4)Chic (Class), (5) Ruthlessness (Authority), and (6)Informality. Based on these categories and factors, this study develops a technique quantifying the corporate reputation value by selecting 'word items' for the reputation search, and after conducting a frequency analysis in a survey. Also, to verify the result, this study exemplifies the reputation of three SI companies in Korea which could be utilized by using the commercialized reputation service. This study firstly attempts the corporate reputation measurement by classifying the identity and the awareness (corporate image and communication) upon a company in detail and enables its real applicabilities by proposing a formula to measure the reputation scores which can be utilized by verified word items from a frequency analysis.