• 복식
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• 제58권10호
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• pp.78-94
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• 2008

Contemporary fashion is experiencing a rise in design that combines heterogeneous things, or goes beyond the roles, boundaries, and meanings of existing things. This can be described as a 'heterogeneous fusion' that is different in character from the mixed use of heterogeneous materials, borrowed designs, and exaggeration of the silhouette that have been practices in fashion design, or the non-structure, deconstruction, and recombination that have existed since the age when post-structuralism was a central philosophy. This 'fusion' causes a 'confusion' of the generally accepted mental principle of 'one sense reacting to one stimulus', and breaks the boundary between the various senses, causing confusion in the senses of the individual, and leading him or her to experience unfamiliar feelings. In this process, all information received from external sources is not perceived as it is seen, but rather is perceived through a fusion of the individual's motivations, the environment in which it is perceived, the resulting change in emotion, and the individual's past memories. The combination of these heterogeneous elements visually accepted, or such a non-territorial combination acts as a 'fusion of senses' in the individual's perception, which causes confusion in the homeostasis of perception, and a change in emotion, and serves as a factor that causes the information to be stored in the memory for a long time. In parallel with deconstruction or non-structure, the 'heterogeneous fusion' found in modern fashion is taking root as a representative creative trend, and is represented in various forms such as the mixed use of subjects and materials, non-territorial borrowing, fusion with animal forms, fusion with non-physical geometry, and fusion with heterogeneous hair decoration.

• 한국의류산업학회지
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• 제19권2호
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• pp.152-165
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• 2017

In the context of the convergence revolution that brings together culture, technology, and humanities, the fashion industry is aiming to form product strategies to create added value. The ultimate aim of these strategies is to satisfy consumers' diverse needs. Boosted by discussions on sustainability in the fashion industry, sustainability management activities are also emerging as a trend in product strategy. Therefore, it is important to consider both convergence and sustainability management activities together as drivers of fashion brands' product strategies. The main objectives of this study are as follows: (1) to examine the differences in sustainability evaluation by product strategy, (2) to determine how sustainability evaluation affects brand attitude and purchase intention, and (3) to identify how this effect varies according to the types of convergence and sustainability management activities. The main findings of this research are as follows. First, sustainability evaluation varies according to fashion brands' product strategy. Second, evaluation has a positive effect on brand attitude and purchase intention. Third, the effect varies according to the types of convergence and sustainability management activities. This study is an extension of previous research for combining fashion brands' convergence and sustainability management activities as a part of their product strategy, which, in turn, contributes to positive consumer responses on the marketing level. Moreover, results provide practical implications for fashion brands that enable them to establish efficient marketing strategies regarding to convergence and sustainability management activities.

• 복식문화연구
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• 제29권2호
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• pp.153-166
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• 2021

In this study, the artistic background and formative nature of representative 19th century realist artists Gustave Courbet and Honoré Daumier were analyzed and applied in a fashion context. By displaying representational desires (necessary adhesions of man and society) in their work, they became characteristic matrixes of critical realism and to perceive critical realism. The purpose of the study was to apply the characteristics of critical realism to the contemporary fashion collections of Alexander McQueen. Research was conducted to analyze the characteristics that appear in the field of fashion and to review methods of expression and internal aesthetics displayed through various aspects of fashion design. Characteristics of critical realism were analyzed by researching the formativeness and periodical background of the paintings of Courbet and Daumier. Based on these characteristics, analysis was conducted to identify critical realism in the fashion collections of Alexander McQueen. Data and scope included fashion information sites, internet photo data, and video material. Critical realist characteristics were categorized into five types as follows: 'The proper borrowing of extremely realistic subjects signifies', 'satirical reconstruction and narrative composition', 'antipathetic distortions and abject representations', 'critical reproductions based on technology', and 'the maximization of ambivalent sexuality'. It was concluded that the characteristics of critical realism (recognized by the common formation of Courbet and Daumier) also appeared in Alexander McQueen's fashion collection but were inherited in a form that transcended pictorial expression due to the overall difference in use of visual arts.

• 복식문화연구
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• 제29권2호
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• pp.252-271
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• 2021

The purpose of this study is to expand satirical expressions that appear in a wide range of arts into fashion and to analyse and present satirical expressions that appear in contemporary fashion through the collections of Thom Browne. Theoretical examination of satirical concepts were made of domestic and foreign academic theses, dissertations, precious studies, and publications related to satire. Analysis was conducted on cases in which satirical expressions were applied in literature, painting, sculpture, and fashion. Based on these studies, analysis was conducted on satirical expressions appearing in Thom Browne's work. Material was gathered from collection reviews, interview articles, professional books, and internet photo material from professional fashion magazines encompassing 16 years of Thom Browne's collections officially recorded in the international fashion magazine 'Vogue', ranging from the 2006 S/S collection to the 2021 S/S collection. From this, a total of 1,753 photos were collected as data. Characteristics of satirical expression were analyzed and the results were as follows. A fluid reconstruction of 'gender fluid', dual meanings of metaphorical allegories, playful expressions of visual wit, constructions made of overlapped disassembled material, and borrowing of morphological distortion were all identified. Accordingly, satirical approaches as social aspects and objects in the flow of modern thought appear as positive forms based in humor that hope to be improved. This study anticipate the concept of satire will expand into a positive form as a new direction of fashion.

• 한국융합학회논문지
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• 제13권4호
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• pp.163-170
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• 2022

본 연구는 전세계적으로 주목받고 있는 소셜 미디어 인플루언서의 국내연구 동향을 살펴보고자 하였다. 이를 위해 한국학술인용색인에 등재된 학술논문 가운데, 2009년부터 2021년까지 소셜 인플루언서를 주제로 한 논문 총 178편을 분석하였다. 분석 결과, 패션 및 뷰티, 커뮤니케이션 등 특정분야에 국한되어 있던 초기 소셜 미디어 인플루언서 연구는 시간이 흐를수록 다양한 학문분야로 확장되며 양적 성장을 이루고 있었다. 실증연구의 비중은 최근 들어 높아지는 추세이며, 질적 연구방법론을 적용한 연구들은 감소하는 경향을 보였다. 소셜 미디어 플랫폼의 특성은 매우 다양하고 각 플랫폼에서 활동하는 인플루언서의 유형과 속성 역시 이질적임에도 불구하고, 특정 미디어 플랫폼 및 인플루언서 유형에 대한 연구 비중은 오히려 더 낮아지는 것으로 나타났다. 본 연구는 국내 소셜 미디어 인플루언서 연구의 현주소를 조망하는 첫 실증연구라는 점에서 학문적 의의를 지닌다.

• 한국의류산업학회지
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• 제24권5호
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• pp.605-617
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• 2022

The purpose of this study was to investigate the influence of retailing types on consumers' omnichannel experience while purchasing fashion products. The omnichannel experience occurs when retailers provide seamless customer experience across the various touchpoints of retail channels. In this empirical study, retail types were categorized into single-brand stores and multi-brand stores, and the relationship among store loyalty, brand loyalty, and customer retention was observed by the research model. A survey was conducted on the global consumers who had experience in purchasing fashion products via the omnichannel using Amazon Mechanical Turk; as a result, 351 responses were analyzed. The mediating and moderating effects of loyalty constructs and retail types were analyzed using Process Macro 4.0. The results indicated that a seamless omnichannel experience affects customer retention by mediating store loyalty and brand loyalty; additionally, the dual mediating effect of store loyalty and brand loyalty was significant. The moderating effect according to retail type was identified, and the moderated mediation effect of store loyalty was validated. The results showed that multi-branded retailers' store loyalty had a stronger influence on customer retention than that of single-brand retailers and exhibited the relationship between store loyalty and brand loyalty as well as retail types (single vs multi) in a seamless omnichannel customer experience.

• 한국의류산업학회지
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• 제23권2호
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• pp.261-272
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• 2021

The purpose of the present study was to evaluate the thermal insulation of air-filled winter jackets according to the amount of air-filler using a thermal manikin. The insulation of these jackets' was compared to a down padded jacket with an identical design and size. The amounts of air-filler were 100% (26,219 cm³), 70% (18,645 cm³), 50% (13,110 cm³), and 0% (0 cm³). The results showed that a clothing insulation (Icl) of 0%, 50%, 70%, and 100% air, and 100% down jackets was 0.208, 0.243, 0.207, 0.176, and 0.315 clo, respectively. In addition, the down jacket with waisttaped had a clothing insulation of 0.369 clo. However, the highest value of clothing insulation per clothing weight was the 50% air-filled jacket in all conditions. In terms of regional power consumption of the thermal manikin, the down jacket consumed less power for the shoulder and chest than the air-filled jackets. In conclusion, in order to maximize the thermal insulation of air-filled jackets, an optimal amount of air-filler, that is, an amount which does not compromise (break) the layer of inner air between the surface of manikin and the lining of the jacket, should be explored. Further studies on lining materials, end-closed design, and changes in thermal insulation under the conditions of strong wind or heavy snow are recommended.

• 한국융합학회논문지
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• 제12권4호
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• pp.191-199
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• 2021

본 논문은 조사 연구와 빅데이터 분석을 바탕으로 여성 가방에 대한 단계별디자인 프로세스를 구축하였다. 이 디자인 프로세스는 조사 연구, 개념 도출, 단계별 디자인, 디테일 개선 등 네 가지 단계로 구분되어 있다. 여성 가방디자인에 영향을 미치는 요소의 비중에 근거하여 핵심 요소 데이터를 분석하고, 신제품 디자인과 관련된 요소를 추출하여 개념을 조합한 뒤 단계별로 나누어 디자인 실험을 진행하였다. 그로써 디자인에 적용 가능한 비중을 가늠하고, 최종적으로 신제품 디자인에 적용하였다. 이 프로세스는 디자이너에게 새로운 디자인 각도를 제공해 패션 디자인의 실효성과 실용성을 높일 수 있다는 것이 실험으로 입증됐다.

• 복식
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• 제56권7호
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• pp.101-114
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• 2006

The purpose of this study was to delve into the features of paradigm in conjunction with changing convergence culture in the 21st century's knowledge-based society, the influence of convergence paradigm on fashion, and changes in convergence culture. After identifying the features of the paradigm of knowledge-based society in association with changing convergence culture, the characteristics of fashion paradigm were examined in con=junction with the characteristics of the paradigm, and the convergence phenomena of modern fashion were investigated to figure out fashion trends. The findings of the study were as follows: According to the features of ubiquitous technology based on the theories of Mark Weiser and other futurologists, the characteristics of changing convergence culture in knowledge-based society could be classified into invisibility, relationship and materialized virtuality. When relevant theories were reviewed, invisibility, relationship and materialized virtuality are identified as the unique features of the paradigm of changing convergence culture in knowledge-based society. But those characteristics aren't separate concepts. Instead, they are being connected and fused together, thanks to universalized digital technology and ubiquitous technology. Changing convergence culture has brought a change to fashion paradigm as well. There is a type of design that lets all the characteristics stand out, and another design fuses just some of them together conceptually or formally. That is, fashion paradigm is marked by a combination of invisibility, relationship and an embodiment of virtual reality to be in line with changes in convergence culture.

• 디자인학연구
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• 제11권3호
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• pp.25-33
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• 1998

오뜨꾸뛰르 복식은 새롭고 독창적인 아이디어를 창인 할 뿐 아니라 복식의 고유한 요소 즉, 수공예 적이며 전통고수의 성격을 강하게 갖으면서 20세기에 들어와서는 대중적 요소가 결합되어 세계모드에 영향력을 행사하는 것으로 파악된다. 이러한 요소는 개더의 고유한 구조 자체가 갖고 있는 기술 구사 적 측면으로서만이 아니라 기본적인 기술적 요소가 현대의 여러 사조 및 소재나 복식디자인 적 요소와 유합 하여 복식의 기능적 측면과 장식적인 측면이 융합되어 착용 자나 디자이너에게 있어 미적 표출과 감성적인 측면에까지 영향을 미친다. 20세기는 새로운 예술운동의 범람과 전위적 운동의 전개로 전통적 장르가 붕괴되거나 혼합되어 나타났다. 이러한 믹싱 현상은 트랜드의 부재, 패션의 부재라 할 수 있는 해체주의 적 경향을 띄게 되어 최근 오뜨꾸뛰르에 나타난 개더의 유형으로 아이템이나, 소재, 디자인에서 혼합적 양상이 개더의 디테일 적 요소와 유합, 상충, 병치되어 등 인위적인 구성인 복합구성의 자유로운 형태로서 다종다양하게 나타났다.