• 한국콘텐츠학회논문지
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• 제12권5호
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• pp.134-143
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• 2012

1957년부터 시작된 미스코리아 대회에서 선발된 미스코리아들은 당 시대를 대표하는 공식적인 미인으로서 전 국민적 관심을 받아왔으며, 사회, 문화, 미용 예술학적 분야 등에서 지대한 영향을 미쳐왔다. 반면에 학문적 관심은 초기 단계에 머물고 있어, 일부 선행연구들 조차도 연구도구의 객관성과 용어의 통일성 등이 결여되어 있다. 본 연구에서는 미스코리아의 드레스 패션 스타일에 나타난 디자인 구성요소의 특징을 살펴보고, 시대별 유행경향과의 관계를 비교 분석하여 미의식 기초자료로서의 활용가치를 높이고자 한다. 본 연구는 1970년부터 2011년까지 미스코리아 시상식 드레스를 기준으로 해당 사진자료들을 수집하고, 관련 전공 교수들과 대학원생들의 예비조사와 본 조사를 거쳐 판독 분석하여 나온 의견을 토대로 연구결과를 도출하였다. 분석 결과, 미스코리아 드레스 패션 스타일에 나타난 디자인 구성요소의 특징들은 미스코리아의 사랑스럽고 지적이며 때로는 섹시하고 고급스러운 여성미를 돋보이고자 연출되었으며 시대별 유행경향과의 관계는 당시대의 웨딩드레스의 유행경향이 미스코리아 드레스에 많이 반영되었음을 본 연구를 통해 확인하였다.

• 한국의상디자인학회지
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• 제23권1호
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• pp.19-36
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• 2021

Real-time two-way communication has become an important factor in the relationship between consumers and broadcasters in the Live Commerce environment. To clarify, the relationship of the factors, and the effect of Live Commerce's on consumer purchase intention were examined. In addition, the role of Wanghong, who broadcasts Live Commerce and Co-experience that occurs between consumer and broadcasters influences consumer purchase intention. An online survey method was conducted for 403 subjects in their 20s that were Live Commerce users in Shanghai, Beijing, and Guangzhou, China. The number of final the data used for the analysis was 274 and anlaysis was conducted using SPSS 26.0 program and a Sobel test was employed. Based on the analysis of the data, it was found that Live Commerce's characteristics consisted of interactivity, security, and Wanghong's characteristics consisted of honesty, originality, and expertise. Also, it revealed that Co-experience was consisted of responsiveness and vividness. Second, for Live Commerce's characteristics, the Wanghong's characteristics, and Co-experience had a positive effect on the consumers' purchase intention. Third, the Wanghong's characteristics and vividness, a factor of Co-experience, had significant mediating effects on the relationship between Live Commerce's characteristics and the consumers' purchase intention. Finally, responsiveness of Co-experience had a noteworthy mediating effect on the relationship between the interactivity of Live Commerce's characteristics and the consumers' purchase intention. This study confirmed the important role of Live Commerce's characteristics, the Wanghong's characteristics and Co-experience in relation to the consumers' purchase intention. In addition, the Wanghong's characteristics and Co-experience were proposed as a significant mediating factors.

• 한국의류산업학회지
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• 제23권1호
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• pp.57-69
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• 2021

This study investigated the influences of experiential marketing components on shopping flow, store satisfaction, and purchase intention in fashion complex culture stores. The mediating effects of shopping flow and store satisfaction were also explored in the relationship between experiential marketing components of fashion multi-tasking culture stores and purchase intention. An online survey was conducted with male and female shoppers between the ages of 20 and 30 in Shanghai, China who visited fashion multi-tasking culture stores. Data from 165 participants were analyzed employing SPSS 24.0 and AMOS 24.0. There were several meaningful results of this study. First, the analysis of the subdimension of experiential marketing components (Sense, Feel, Think, and Act-Relate) clearly showed a factorial construct. Second, the components of experiential marketing showed significantly positive effects on shopping flow and store satisfaction in the fashion multi-tasking culture store. Third, the shopping flow and store satisfaction played important medicating roles in the relationship between experiential marketing components (Act-Relate on shopping flow, Sense and Act-Relate on store satisfaction) and purchase intention. The results suggest that experiential marketing components with shopping flow and store satisfaction should be promoted among Chinese consumers to enhance purchase intentions in fashion multi-tasking culture stores.

• 한국의류학회지
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• 제46권3호
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• pp.424-435
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• 2022

Aesthetic impression, structural stability, functionality during exercise, freedom of movement and physiological suitability should be considered when developing aquarobic wear for middle-aged women. We conducted a visual evaluation of the commercial aquarobic wear of the five brands (ARENA, TURN, RALLY, RENOMA and ELLE) with the highest market share and selected three items: one-piece type (OPT); two-piece type (TPT) and whole-body type (WBT). These are the most worn types of aquarobic wear for each brand. The G4 showed the best results in appearance evaluation of the shoulder strap width, front neckline, armhole line, side hip line and short pants length in the OPT category. The TPT had better ratings as the shoulder strap was located in the center of the shoulder, and the front and the back necklines were not too deep. The five items of WBT clothing received similar ratings for each element, so it is considered that the advantages are evenly distributed. No single design was a clear favorite. Based on the above results, continuous research on the development of aquarobic wear that is more suitable and preferable for middle-aged women should be conducted.

• 한국섬유공학회:학술대회논문집
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• 한국섬유공학회 2003년도 가을 학술발표회 논문집
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• pp.312-312
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• 2003

최근에 내의는 디자인 및 소재의 다양화로 기능성과 패션성을 지향하는 등의 새로운 경향이 나타나고 있다. 본 연구의 목적은 대학생이 계절별로 선호하는 언더웨어용 소재의 태와 감성요인을 추출하고 이의 계절 및 성별에 따른 차이를 비교하며, 태와 감성이미지가 소재의 선호도에 미치는 영향을 조사하는 것이다. 조사대상은 H대학의 남ㆍ녀 대학생 109명으로 설문조사를 하였으며 여름철 내의용 소재인 13가지의 편성물 중 가장 선호하는 소재의 태와 감성이미지를 7점 척도로 평가하였으며 선행연구에서 사용된 태와 감성 형용사를 수정 보완한 설문지를 이용하였다. (중략)

• 한국의류학회지
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• 제35권11호
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• pp.1399-1408
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• 2011

This study analyzes the current educational curricula in the field of clothing construction to provide some fundamental information for developing more appropriate educational courses and to activate the fashion business. A total of 82 different departments related to fashion and apparel were selected from four-year domestic universities and the curricula recently posted on their internet websites were analyzed by descriptive statistics. More than half (53.7%) of the 82 departments were offering classes in the clothing construction field for 3 credits and 4 class hours. College affiliation of the departments that offered curricula in the clothing construction field was classified into 5 categories: the arts (34), human ecology (22), natural sciences (14), humanities/culture (9), and others (3). Human ecology category showed the highest results in the average class hours (3.9), the number of classes in the clothing construction field (7.6), and the percentage of the classes in the clothing construction field out of all major classes offered by the clothing department (19.9%). All 82 departments were classified into 3 categories of: fashion design (32), clothing (28), and fashion business (22). The clothing category showed the highest results in the average credits (2.8), class hours (3.8), the number of classes offered by the clothing construction field (7.6), and the percentage of the classes that offer clothing construction education out of all major classes offered by the clothing department (19.9%). The educational contents of clothing construction area were classified into 8 different categories of: basic theory and sewing, clothing construction, flat pattern, draping, tailoring and advanced clothing construction, pattern CAD, sewing science and apparel manufacturing process, and clothing construction for special needs. Among these categories, the draping category constituted 21.7% as the largest part. In addition, the distribution of classes offered by 4 academic years were analyzed into 8 different categories.

• 복식문화연구
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• 제31권1호
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• pp.53-69
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• 2023

This study aims to analyze research trends regarding outdoor wear. For this purpose, the data-collection period was limited to January 2002-October 2022, and the collection consisted of titles of papers, academic names, abstracts, and publication years from the Research Information Sharing Service (RISS). Frequency analysis was conducted on 227 papers in total to check academic journals and annual trends, and LDA topic-modeling analysis was conducted using 20,964 tokens. Data pre-processing was performed prior to topic-modeling analysis; after that, topic-modeling analysis, core topic derivation, and visualization were performed using a Python algorithm. A total of eight topics were obtained from the comprehensive analysis: experiential marketing and lifestyle, property and evaluation of outdoor wear, design and patterns of outdoor wear, outdoor-wear purchase behavior, color, designs and materials of outdoor wear, promotional strategies for outdoor wear, purchase intention and satisfaction depending on the brand image of outdoor wear, differences in outdoor wear preferences by consumer group. The results of topic-modeling analysis revealed that the topic, which includes a study on the design and material of outdoor wear and the pattern of jackets related to the overall shape, was the highest at 30.9% of the total topics. The next highest topic was also the design and color of outdoor wear, indicating that design-related research was the main research topic in outdoor wear research. It is hoped that analyzing outdoor wear research will help comprehend the research conducted thus far and reveal future directions.

• 한국의류학회지
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• 제47권6호
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• pp.1157-1176
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• 2023

This study aims to verify the psychological evaluation that consumers undergo when accepting virtual fitting services while shopping online. The Theory of Interactive Media Effects (TIME) was applied to determine the impact of the perceived affordance of media on consumer response through immersion. An online survey was conducted targeting female consumers in their 20s and 30s, and 271 responses were collected and used for empirical analysis. The results of the analysis showed that interactivity and immediacy had a positive effect on telepresence. Telepresence, in turn, affected perceived usefulness and enjoyment, which then significantly affected purchase intention. In addition, some paths confirmed the moderating effect of consumer innovativeness. In consumers with high innovativeness, interactivity was found to have a greater influence on telepresence and perceived usefulness had a more significant influence on purchase intention than in consumers with low innovativeness. Conversely, in consumers with low innovativeness, perceived enjoyment was found to have a greater influence on purchase intention than in consumers with high innovativeness. The significance of this study is that it expands research on customer perception of virtual fitting services within online shopping platforms.

• 한국의류학회지
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• 제17권4호
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• pp.638-647
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• 1993

현재 미국에서 컴퓨터 디자인(Computer aided design)은 의류산업과 의류학 교육에 중요한 역할을 하고 있다. 그러나 한국내 의류학관련 학과에서의 CAD의 도입은 아직 초기 단계에 불과하다. 이에 본 연구는 미국내 대학을 중심으로 의류학관련 학과에서의 전반적인 CAD 교육 경향을 조사 분석하여 실질적인 자료와 국내 의류학관련 학과의 CAD 교육의 나아갈 방향을 제시하는데 그 목적이 있다. 1993년 5월, 총 19문항의 질문지가 124개 대학 의류학관련 학과에 우편으로 배포되었으며 71부가 회수되어 57%의 회수율을 나타내었다. 그 결과는 다음과 같다. 조사 대상(71개 학교)중 56%가 CAD를 커리큘럼에 포함시켰다. 특히 의상디자인 전공을 가진 학과의 79%가 CAD를 도입하여, 의상디자인 전공이 없는 학과(28%가 CAD를 도입)보다 그 비율이 훨씬 높았다. 의류학 교육에서 CAD의 도입은 1988년 이후 급격한 증가 추세를 보였으며, 대부분의 강의는 의류학분야 교수진에 의해, 의류학과 시설물내에서 이루어졌다. CAD를 독립된 과목으로 강의하는 경우 대부분 필수과목으로서 한 학기 코오스가 많았으며 3학년부터 시작되었다. CAD를 다른 의류학 과목에 포함시켜 일부분으로 강의할 경우 영역 별로는 복식 의장학 분야의 과목에, 시간 별로는 한 학기 중 "몇 주" 정도로 가르치는 경우가 가장 많았다. 전체 CAD 강의에서 다루는 주제로는 패턴 메이킹이 가장 많이 차지하였으며 그 다음에는 패턴 그레이딩, 마커 메이킹, 직물/패턴 디자인, 패션 일러스트레이션, 의상디자인 순이며 스토어 레이아웃 상품전시 및 디스플레이 계획이 가장 적었다. 본 연구 결과는 현재 CAD를 강의하고 있거나 앞으로 CAD를 커리큘럼에 도입하려는 한국 의류학 분야 교육자에게 유용한 정보를 제공할 수 있을 것으로 기대된다.

• 한국가정과교육학회지
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• 제19권1호
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• pp.149-162
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• 2007

최근 섬유산업은 어패럴 분야인 패션산업이 중심이 되어 더욱 디자인의 부가가치가 높아가고 있는 것이 세계적인 경향이며 우리나라 어패럴 산업은 고부가가치 중심의 생활문화 산업으로 변화를 가속화하고 있다. 국내 어패럴 분야의 경쟁력 강화를 위해서는 전문 인력의 활성화로 상품의 차별화, 고부가가치화가 요구된다고 할 수 있으며, 이를 높여 줄 수 있는 것이 텍스타일 디자인이다. 전문화, 다변화, 세분화되어 가고 있는 현 시대에서 사회 실태를 파악하여 이들 실태를 기초로 유능한 사회인을 양성하기 위한 구체적인 교육이 이루어져야 한다. 이에 본 연구에서는 국내의 텍스타일 디자인 관련학과의 교과목을 중심으로 교육 현황을 조사하여 다음과 같은 결론을 얻었다. 국내 텍스타일 디자인 관련학과에서는 대부분 직조와 염색 과목을 주요 전공과목으로 개설하고 있어, 각 대학의 특성이 뚜렷이 드러나지는 않았지만 이론과 실기 교과목의 비교에서는 이론 교과목의 비중이 증가했으며, 디자인 요소에 따른 교과목의 비교에서도 상품성, 작업성에 대한 교과목의 비중이 증가하는 추세였다. 그러나 디자인 교육은 실험과 실습을 중심으로 하는 창조적 교육이므로 현대 산업에 필요한 인력 양성을 위해서는 산업체와 긴밀한 연계성을 가지고 실무와 대학 교육과의 격차를 줄일 수 있도록 노력하고 텍스타일 디자인 관련 대학들이 그들마다의 특수성과 전문성을 가지고 학생들의 자아실현과 진로 선택에 더 많은 기회를 제공할 수 있어야 할 것이다.