• Journal of Fashion Business
• /
• v.15 no.1
• /
• pp.145-157
• /
• 2011

The purposes of this study were to investigate the impacts of empowerment, job satisfaction, and organizational commitment on service quality. So, this research attempted to test the hypothesized relationships between service quality and its determinants such as job satisfaction, organizational commitment, and customer orientation. To measure these hypotheses, total 200 questionnaires were handed out and 185 were collected. Finally 163 questionnaires were used for the analysis, while 22 were found to be invalid. The frequency analysis, factor analysis, reliability analysis, and multiple regression were conducted after coding and cleaning by SPSS 18.0 The result of this study are as follow. As a result of multiple regression, it shows that empowerment have an effect on job satisfaction, organizational commitment, and service quality. And it shows that job satisfaction and organizational commitment have an effect on service quality.

• Journal of the Korean Society of Clothing and Textiles
• /
• v.23 no.3
• /
• pp.435-446
• /
• 1999

This study was aimed to identify the conceptualization of apparel store service quality and to investigate the dimensions of apparel store service quality. Apparel store service involves tangibles like employees and equipment and intangible like policy convenience and credit. Apparel store service quality is composed mlti-dimentionally. In the empirical research a questionnaire was developed and statistical data were collected during June 1998. The subjects were 244 women in the age of 20's SAS were used to analyze collected data. Frequency percentage mean STD, factor analysis and Cronbach's a were applied. From the results of analysis the apparel store service quality were classified into four dimenstions ; salesperson(7 items) VMD(6 items) reliable policy(5 items) and customer convenience (3 items)

• Journal of the Korean Society of Clothing and Textiles
• /
• v.34 no.8
• /
• pp.1290-1302
• /
• 2010

This study examines the effects of competency and service orientation of imported fashion luxury brands salespersons on the organizational commitment and service delivery level. Questionnaire data from 162 salespersons of imported fashion luxury brands were analyzed. The results were summarized as follows. First, self-management ability, professional executive ability, and the friendly attitude of six competency factors had significant effects on organizational commitment. Second, professional executive ability, self-management ability, and friendly attitude of the six competency factors had significant effects on service delivery level. Third, all factors of service orientation had significant influences on organizational commitment. Finally, special treatment/awareness of needs and instant response/communicative skill of three service orientation factors had significant influences on the service delivery level.

• The Journal of the Korea Contents Association
• /
• v.12 no.3
• /
• pp.322-334
• /
• 2012

The purpose of this paper is to explain and identify how service trust about enterprise of internal employees influence on management performance by investigating relationships between service trust in internal organization of enterprise, job commitment, customer service behavior, management performance. A survey study was conducted to collect the data with sales forces of at domestic major pharmaceutical companies. Analysis of structural equation modeling with AMOS 18.0 was performed to test the research hypothesis. The results of the study are as follows: service trust in internal organization of enterprise are positively associated on both job commitment and management performance, but it was negatively associated on customer service behavior. Job commitment was positively associated on customer service behavior but it was not influences on management performance. And customer service behavior was positively associated on management performance. Therefore, service trust in internal organization of enterprise was direct influences on management performance and it was also effects on through job commitment and customer service behavior. To sum up, if employees are devote themselves in work of their organization, service behavior on their customer of employees will be higher, and then management performance will be achievement. So, it have to reinforce job commitment on employees in order to achievement high performance of management through sales.

• Asia Marketing Journal
• /
• v.5 no.1
• /
• pp.95-121
• /
• 2003

본 연구는 제품특성의 차이로 인한 거래상황요인이 구매자와 판매자간의 장기지향성에 미치는 영향력의 구조를 검증하기 위한 것이다. 이를 위해 원지를 공급 받아 종이류 제품을 생산·판매하는 제조업체와 광고라고 하는 무형의 서비스를 거래하는 일반 기업체들을 대상으로 상호신뢰를 통한 장기지향성의 형성에 영향력을 행사하는 변수들의 구조와 상대적 중요성을 실증자료를 통해 분석해 보았다. 이에 따라 다음과 같은 결과를 얻을 수 있었다. 첫째, 많은 선행연구에서와 마찬가지로 신뢰가 장기지향성의 매개변수 임이 확인되었다. 둘째, 신뢰구축을 결정짓는 변수들을 기업특성과 관련된 것과 거래를 담당하는 담당자의 개인적 특성과 관련된 집단으로 구분할 수 있다는 점이다. 셋째, 취급제품의 형태에 따른 거래상황의 차이는 신뢰형성과 장기지향성에 조절적 역할을 한다는 점이다. 거래대상이 유형의 제품인가 아니면 무형의 서비스인가에 따라 경로구성원 상호간 기대하는 거래속성이 달라지게 되며 이는 신뢰 구축을 통한 장기지향성을 결정짓는 변수들의 구성과 크기에 영향력을 미치게 된다. 본 연구의 결과, 거래 대상의 제품특성이 달라지는 경우 산업 내에서 해당 기업에 대한 평판이 거래상대에 대한 신뢰구축에 가장 중요한 변수라는 사실을 발견할 수 있었다. 마지막으로 서비스산업의 경우에는 제조업의 경우에 있어서 보다 판매원의 개인적 특성이 매우 중요한 역할을 한다는 사실을 알 수 있었다.

• The Journal of the Korea Contents Association
• /
• v.14 no.10
• /
• pp.255-269
• /
• 2014

This study confirmed structural causal relations among concepts such as characteristics of service-offer, satisfaction, trust, affective commitment, and loyalty and surveyed mediating roles of affective commitment. The results are as follows. First, Customized service and service reliability influenced satisfaction while service competency did not. Service reliability affected trust while customized service and service competency did not. Second, satisfaction influenced trust and affective commitment but not loyalty while trust affected affective commitment and loyalty. Third, affective commitment influenced loyalty through the mediating role. The results mean that the seller-buyer relationship is a dynamic relationship. Finally, we discussed the role of affective commitment and the strategies of affective commitment development, and suggested future studies.

• Journal of Digital Convergence
• /
• v.15 no.7
• /
• pp.367-373
• /
• 2017

The study aims to suggests mobile application service that helps to reduce physical and mental suffering after surgery for breast cancer patients constantly increasing. At first, I analyze literature research to understand the breast cancer and similar services for achieving study purposes. After I finally design a mobile application that offers to customed one-to-one specialist coaching service focused on post-treatment management by using a double diamond design process model. In detail, first, I analyze the current program and comprehend user needs through interviews with the person such as breast patient, protector, nurse, salesperson in cancer center. Second, I specify the entire scenario, concept and keyword based on the persona and the customer journey map representing user. Third, I propose the mobile application for the ultimate goal by producing prototype to effectively communicate with specific functional descriptions. I hope this service will improve the quality of their lives.

• Journal of Distribution Science
• /
• v.5 no.1
• /
• pp.23-40
• /
• 2007

Relatively little research has been conducted in relation benefits factors. Existing works have been mostly theoretical, and have focused almost exclusively on the performance implications of relation benefits factors. The current study empirically tested the relationship between relation benefits Factors, Satisfaction, loyalty, and Worth of mouth in Service firms. Accordingly, this research conduct theoretical research on Relation Benefits and offer service corporate which is not familiar with relation benefit and service knowledge practical knowledge. Further, it suggest the company's pliability through an efficient customer relationship and practical way of Relation Benefits to them an efficient customer relationship.

• Proceedings of the Korean DIstribution Association Conference
• /
• 2007.11a
• /
• pp.353-371
• /
• 2007

이 연구는 재래시장과 대형마트 고객들이 점포를 선택하는 요인을 비교분석하고, 고객만족을 결정하는 요인을 규명하여 재래시장 활성화에 대한 시사점을 제공하고자 하는 목적을 두었다. 기존 연구를 검토하여 점포선택요인과 고객만족 결정요인들을 도출하여 이를 재래시장과 대형마트 이용 고객에게 설문조사하였다. 연구결과, 재래시장 이용고객은 가격저렴성이, 대형마트 고객은 상품다양성이 가장 중요한 선택요인으로 도출되었다. 재래시장의 고객만족의 결정요인을 분석하고자 다중회귀분석을 실시한 결과, 쇼핑편리성, 상품, 접근편리성, 판매원 그리고 서비스가 유의한 정(+)의 영향을 마쳤다. 이러한 연구결과를 바탕으로 시사점을 논의하고, 연구의 한계와 미래 연구방향을 제시하였다.

• Proceedings of the Korea Contents Association Conference
• /
• 2006.05a
• /
• pp.470-474
• /
• 2006

In the case of dryer tendency that select directly without being serviced with salesperson's opinion specially because it does Purchase with sufficient knowledge is package of goods being high and labeling for goods of consumers are indicated to very important element This development wishes to escape and use "Seramik heater" and apply electromagnetic waves cover skill to be Hair Drier that head of a family electromagnetic waves are happened in method and household electric appliance that can raise sexual intercourse of circle infrared rays and High efficiency quantity of heat and coincide in high efficiency and All function anger request in existent metal heat ray.