• The Journal of the Korea Contents Association
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• v.13 no.5
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• pp.396-407
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• 2013

The role of influentials to maximize word-of-mouth effect can be seen to be very important. In this paper, we have the perspective of corporate marketing to understand Twitter influentials. We start from the point of view of who can induce eventually most exposure of tweets when he tweets the company's specific marketing messages. From this perspective, we observe both the follower influentials who have many followers and the retweet influentials who induce many retweets by visualizing graphs from network data collected via Twitter Search API. Although some users have small followers they may bring much more exposure than follower influentials if they can induce retweets by follower influentials. On the contrary, some retweet influentials who don't induce retweets by follower influentials may bring very little exposure. This suggests the fact that some small users who can induce retweets by influentials might have more important role than influentials themselves in order to increase the exposure of tweets. These users also are seen to have high centrality measures in the network structure.

• KIPS Transactions on Software and Data Engineering
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• v.3 no.9
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• pp.341-348
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• 2014

The advance in web accessibility with dissemination of smart phones gives rise to rapid increment of users on social network platforms. Many research projects are in progress to detect events using Twitter because it has a powerful influence on the dissemination of information with its open networks, and it is the representative service which generates more than 500 million Tweets a day in average; however, existing studies to detect events has been used TFIDF algorithm without any consideration of the various conditions of tweets. In addition, some of them detected predefined events. In this paper, we propose the RTFIDF VT algorithm which is a modified algorithm of TFIDF by reflecting features of Twitter. We also verified the optimal section of TF and DF for detecting events through the experiment. Finally, we suggest a system that extracts result-sets of places and related keywords at the given specific time using the RTFIDF VT algorithm and validated section of TF and DF.

• Journal of the Korea Convergence Society
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• v.8 no.8
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• pp.71-75
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• 2017

Due to the spread of SNS, web-based consumer-generated data is increasing exponentially. It is important in many fields to accurately extract what is appropriate for the user's interest in a large amount of data. It is especially important for business mangers to establish marketing policies to find the right customers for them in many users. In this paper, we try to obtain important information centering on customers who are interested in each account through Twitter follow - following relationship. Because Twitter's current follower relationships do not reflect the user's interests, we try to figure out the details of interest using keyword extraction methods for tweets of followers. To do this, we select two domestic commercial Twitter accounts and apply the sequential pattern evaluation index to the mining key phrase of the text data collected from the follower.

• Journal of Digital Contents Society
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• v.19 no.1
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• pp.157-163
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• 2018

People who use SNS publish their diverse ideas on SNS every day. The data posted on the SNS contains many people's thoughts and opinions. In particular, popular keywords served on Twitter compile the number of frequently appearing words in user posts and rank them. However, this method is sensitive to unnecessary data simply by listing duplicate words. The proposed method determines the ranking based on the topic of the word using the relationship diagram between words, so that the influence of unnecessary data is less and the main word can be stably extracted. For the performance comparison in terms of the descending keyword rank and the ratios of meaningless keywords among high rank 20 keywords, we make a comparison between the proposed scheme which is based on morphological analysis and PageRank, and the existing scheme which is based on the number of appearances. As a result, the proposed scheme and the existing scheme have included 55% and 70% of meaningless keywords among high rank 20 keywords, respectively, where the proposed scheme is improved about 15% compared with the existing scheme.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2017.10a
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• pp.506-509
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• 2017

Opinion mining is a way to analyze the emotions in the text and is used to identify the emotional state of the author and to find out the opinions of the public. As you can analyze individual emotions through opinion mining, if you analyze the text by region, you can find out the emotional state you have in each region. The regional sentiment analysis can obtain information that could not be obtained from personal sentiment analysis, and if a certain area has emotions, it can understand the cause. For regional sentiment analysis, we need text data created by region, so we need to collect data through Twitter crawling. Therefore, this paper designs a Twitter data collection system for regional sentiment analysis. The client requests the tweet data of the specific region and time, and the server collects and transmits the requested tweet data from the client. Through the latitude and longitude values of the region, it collects the tweet data of the area, and it can manage the text by region and time through collected data. We expect efficient data collection and management for emotional analysis through the design of this system.

• Journal of the Korean Society for information Management
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• v.38 no.4
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• pp.113-128
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• 2021

In this study, we aimed to understand the public opinion on COVID-19 vaccine. To achieve the goal, we analyzed COVID-19 vaccine-related Twitter posts. 45,413 tweets posted from March 16, 2020 to March 15, 2021 including COVID-19 vaccine names as keywords were collected. The 12 vaccine names used for data collection included 'Pfizer', 'AstraZeneca', 'Modena', 'Jansen', 'NovaVax', 'Sinopharm', 'SinoVac', 'Sputnik V', 'Bharat', 'KhanSino', 'Chumakov', and 'VECTOR' in the order of the number of collected posts. The collected posts were analyzed manually and automatedly through keyword analysis, sentiment analysis, and topic modeling to understand the opinions for the investigated vaccines. According to the results, there were generally more negative posts about vaccines than positive posts. Anxiety about the aftereffects of vaccination and distrust in the efficacy of vaccines were identified as major negative factors for vaccines. On the contrary, the anticipation for the suppression of the spread of coronavirus following vaccination was identified as a positive social factor for vaccines. Different from previous studies that investigated opinions about COVID-19 vaccines through mass media data such as news articles, this study explores opinions of social media users using keyword analysis, sentiment analysis, and topic modeling. In addition, the results of this study can be used by governmental institutions for making policies to promote vaccination reflecting the social atmosphere.

• Journal of the Korea Society of Computer and Information
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• v.25 no.2
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• pp.123-131
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• 2020

The text ranking algorithm is a representative method for keyword extraction, and its importance is emphasized highly. In this paper, we compare the performance of recent research and experiments with TF-IDF, SMART, INQUERY and CCA algorithms, which are used in text ranking algorithm.. After explaining each algorithm, we compare the performance of each algorithm based on the data collected from news and Twitter. Experimental results show that all of four algorithms can extract specific words from news data equally. However, in the case of Twitter, CCA has the best performance to extract specific words, and INQUERY shows the worst performance. We also analyze the accuracy of the algorithm through six comparison metrics. The experimental results present that CCA shows the best accuracy in the news data. In case of Twitter, TF-IDF and CCA show similar performance and demonstrate good performance.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2018.05a
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• pp.122-124
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• 2018

While the investment on virtual currency is becoming a way of individual financial-tech, this research is to analysis big-data on virtual currency. The analysis is to focus on big-data in the SNS such as blogs and twitter.

• KIPS Transactions on Software and Data Engineering
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• v.5 no.8
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• pp.377-384
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• 2016

Our goal is to build the system which collects tweets from Twitter, analyzes the sentiment of each tweet, and helps users build a sentiment tagged corpus semi-automatically. After collecting tweets with the Twitter API, we analyzes the sentiments of them with a sentiment dictionary. With the proposed system, users can verify the results of the system and can insert new sentimental words or dependency relations where sentiment information exist. Sentiment information is tagged with the JSON structure which is useful for building or accessing the corpus. With a test set, the system shows about 76% on the accuracy in analysing the sentiments of sentences as positive, neutral, or negative.

• KIPS Transactions on Software and Data Engineering
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• v.8 no.1
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• pp.13-18
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• 2019

In this study, we investigate important keywords and their relationships among the keywords for social issues, and analyze topics to find subjects of the social issues. In particular, we collected twitter data with the keyword 'metoo' which has attracted much attention in these days, and perform keyword analysis and topic modeling. First, we preprocess the twitter data, identified important keywords, and analyzed the relatedness of the keywords. After then, topic modeling is performed to find subjects related to 'metoo'. Our experimental results showed that relatedness of keywords and subjects on social issues in twitter are well identified based on keyword analysis and topic modeling.