• Korean Journal of Legislative Studies
• /
• v.16 no.1
• /
• pp.165-174
• /
• 2010

• Journal of the Korean association of regional geographers
• /
• v.20 no.3
• /
• pp.315-333
• /
• 2014

The study was carried out to analyze election regionalism and to find out the spatial pattern of party support drawn in the 18th general election. Strongly biased pattern found to be caused by party strategies and voting behaviour preferring for the local party. Each party employed the strategies such as tactical and nepotic nomination, regional development pledges, and local instigation of regionalism. In consciousness survey done by the National Election Commission, primarily people tend to choose the representative by his(her) party and secondly, they consider their carrier and occupation. They vote for the same party in the local district and proportional representation. While election regionalism strongly found in voting behaviour of each party's main strongholds based on spatial pattern of major party support, voters of Seoul and Chungbuk tend to vote for their interests due to regional development pledges such as 'Newtown' Development and 'Multifunctional Administrative City' construction.

• Journal of Service Research and Studies
• /
• v.13 no.2
• /
• pp.204-226
• /
• 2023

One of the most important types of Customer Empowerment Strategy (CES) is select empowerment, where firms allow customers to vote on a product to be marketed. However, there is limited research on the advantages and disadvantages of select empowerment. In particular, there are few studies on the composition of a voting system. This study analyzes customer participation behavior, such as willingness to vote and strategic voting (i.e., voting for candidates not based on utility orders), under the different voting systems: 1) the number of votes per customer (single or multiple), and 2) the number of final choices (single or multiple). Uncertainty is proposed as a mediator that links the voting system difference and customer participation. Two research hypotheses are tested using multiple linear regression analysis and a natural effects model based on data from two online experiments. As a result, the multiple voting system (i.e., multiple winners are selected by customer votes) shows a direct positive effect on willingness to vote and strategic voting behavior. In addition, the result shows that uncertainty insignificantly mediates the relationship between the voting system and customer participation. Academic and managerial contributions are discussed with several future research directions.

• The Journal of the Korea Contents Association
• /
• v.18 no.6
• /
• pp.385-398
• /
• 2018

This study aims to explore implications by analyzing voters' behaviors and attitudes of political campaigns & political advertising audience in the 19th presidential election. For this purpose, in-depth interviews with 59 voters who voted in the last election were conducted, and interviewees were allocated by their gender and age. As a result, the motivation to ballot for a candidate was based on the candidates' political affiliations to a party, political inclinations, and election pledges. Voters also determined whom they would vote for after watching the final TV debate. The biggest issue of this election was to create jobs in the public sector, an economical issue. TV was the most trusted medium among the voters, and TV debates had the greatest influence in changing the minds of the voters. Voters thought that Shim, Sang Jung was the best on TV debates and that An, Chul Soo was the worst. Also, voters recalled An, Chul Soo the most among all election posters, but they recalled Moon, Jae In the most out of other political advertisement methods. Therefore, the results elucidated the voters' behaviors and the audience's attitudes in political advertising, and this study provided theoretical and practical implications to be utilized in future presidential election campaigns and political advertising endeavors.

• Korean Journal of Legislative Studies
• /
• v.24 no.1
• /
• pp.171-202
• /
• 2018

Issue ownership concerns a party's issue handling reputation. When a party is perceived to have the best solution for an issue, voters identify the party as the owner of the issue. Extant literature of issue ownership voting shows that voters tend to vote for a party that they identify as the owner of an issue they concern most. That is, the effect of issue ownership on voting is conditioned by the perceived salience of the issue in question. This study investigates another condition of issue ownership voting: i.e. party behavior in election campaigns. It argues that the effect of issue ownership on voting is conditional: it depends on party behavior as well as issue salience. During the campaign in the 2016 legislative election, only the Democratic Party of Korea, the opposition party at that time, actively presented itself as the owner of economic issues. The analysis results of this study show that the identification of the Democratic Party as the economic issue owner affects voting for the party when a voter thinks the economy to be the most important issue. However, the identification of the other parties as the economic issue owner does not affect voting for them under the same condition. The results support the argument that party behavior as well as issue salience are conditions of issue ownership voting.

• Korean Journal of Legislative Studies
• /
• v.15 no.2
• /
• pp.67-88
• /
• 2009

This study aims at examining what factors have an effect on congressional voting behaviors. In particular, the study closely investigates the Whole Reform Bill on the Law of Local Educational Self-Governing because the bill attracts a lot of attentions. Above all, the bill contains direct election of superintendents of educational affairs and members of a board of education. Likewise, the education committee is converted into a standing committee of the local assembly due to the passage of the bill. The reason the study mainly focuses on the bill is because in general, bills on the floor are approved with significant high in favor; however, the bill was passed with opposition. The study examines factors having an influence on legislators' voting decision. Statistical results show that the ruling party played a significant role in passing the bill. Also, the results exhibit that legislators with high careers and proportional members were in favor of the bill compared with other legislators. Although the study examined only particular bill passed by the National Assembly, it gave an opportunity to look at voting behaviors of legislators. Hopefully, the study contributes to the understanding of congressional voting behaviors.

• Korean Journal of Legislative Studies
• /
• v.15 no.2
• /
• pp.187-217
• /
• 2009

The purpose of this study is to analyze whether there is gender difference in Members' voting on women's issue bills, and to find out determinants of Members voting decisions on the same bills. The findings are as follows. First, there is no gender difference in women's issue voting, so women Members as a group were not significantly different from men Members in voting behavior. That's not because women Members were split in voting but because both men and women Members are very supportive of the bills. Secondly, Members' party and ideology play a significant role in Member' voting on women's issue. Compared to the majority party(Uri party)'s overwhelming support, minority parties are much less supportive on the issues. Member's ideology also proved to be important indicator of voting decision. The more ideologically liberal Members are, the more supportive of the bills.

• Korean Journal of Legislative Studies
• /
• v.15 no.2
• /
• pp.253-258
• /
• 2009

• The Journal of the Korea Contents Association
• /
• v.11 no.1
• /
• pp.145-156
• /
• 2011

The study is to analyze voting behaviors revealed through the June 2 local elections, and to learn their implications by exploring and comparing the main factors that influence how to recognize and select a candidate. To achieve this, in-depth interviews have been conducted focusing on those who voted in the last election. The analysis shows that most respondents regard their political tendencies as moderate and make decisions on whom to vote for 2 to 3 days prior to election. It also indicates that what party candidates belong to is the highest motivation in deciding for whom to vote and they generally vote as they believe. According to the study, not only do the poll's results hardly affect their choice of candidates, but also the polls turn out significantly different from the actual results. The great gap between the polls and the actual outcome signifies that how to conduct a poll is wrong and people intend to conceal their opinions. While the media has had a decisive effect on the image of candidates, it is through promotional materials for political campaigns that the candidates' policy is recognized. The study also says that the Four-River is the most influential political issue in election. The study identifies voters' behavior specifically and in depth, and suggests some lessons to make use of for the future elections.

• Korean Journal of Legislative Studies
• /
• v.25 no.1
• /
• pp.5-44
• /
• 2019

The 2018 midterm elections were considered a referendum for Trump Presidency, especially because Latino community has been feeling that the anti-immigration, anti-Latino policies of Trump administration are harmful to the community. News Media and pundits predicted the boost of the Latino turnout and its positive effects on Democratic candidates at all levels. The purpose of this paper is to provide an overview of Latino demographics and Latino public opinion and to analyze the election results with exit poll data and actual aggregate data. The data analysis shows that, compared to 2014 midterm elections, Latino turnout and the support for Democratic candidates actually increased in most counties and precincts, which is more salient in the areas with heavy Latino concentration.