• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.4
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• pp.129-144
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• 2013

The consumption of coffee has been drastically increased last two decades. Now almost all the Korean adult people enjoy the coffee and diverse cultures related coffee have been spread widely in Korea. Therefore new marketing strategies are necessary to satisfy consumers according to ages, attitudes, and other characters. It has been continuously discussed whether the coffee gives negative impacts to health. Regardless of the discussions of the effects to health, now coffee became a part of modern daily lives. In this study the motivations of coffee consumption were classified to five; wellbeing motivation, refreshment motivation, social motivation, habitual motivation, and emotional motivation. Future intention of coffee consumption were also classified to five factors: sound mental intention, addictive intention, side-effect recovery intention, economic intention, and psychological intention. The survey was conducted in Seoul City and Kyeongki Province from January 3 to February 2, 2013. Total 500 questionaries were distributed and 450 were collected and 428 samples were used for the analysis of this study. The data were analyzed by SPSS Win 18 Version. The methods used in this study were factors analysis test, reliability test, validity test, t-testy, One-Way ANOVA, and regression analysis. The hypnosis in this study were as follows. First, The motivations of coffee consumption would influence to the intention of coffee consumption. Second, there would be statistical differences to the intention of coffee consumption according to the demographic characteristics. According to the result of the study, the motivation of coffee partially affected to the intention of coffee consumption. And there were statistical differences according to age, occupations, educational levels, and monthly incomes. The implications of this study were the factors related health and emotional feeling were considered more important than tastes and characters of coffee-shop that people thought more important before.

• Journal of Communication Design
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• v.68
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• pp.278-288
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• 2019

The purpose of this study is to analyze the effects of risk and convenience on purchase intention in the IOT market, and I want to analyze the moderating effect of emotional consumption value. In this study, two products were selected from three product groups. There are three major methods of research. First, theoretical considerations. Second, survey analysis. Reliability analysis and factor analysis were performed using descriptive statistics using SPSS. Third, we measured changes of EEG according to in - depth interview and indirect experience. As a result of the hypothesis of this study, it was confirmed that convenience of use of IoT product influences purchase intention. Risk was predicted to have a negative effect on purchase intentions, but not significant in this study. This implies that IoT products tend to be neglected in terms of monetary loss such as cost of purchase, cost of use, and disposal cost when purchasing. In-depth interviews and EEG analysis revealed that there is a desire to purchase and try out the IoT product due to the nature of the product, the novelty of new technology, and the vague idea that it will benefit my life. The aesthetic, symbolic, and pleasure factors, which are sub - elements of emotional consumption value, were found to have a great influence. This is consistent with previous research showing that emotional consumption value has a positive effect on purchase intention. In-depth interviews and EEG analyzes also yielded the same results. This study has revealed that emotional consumption value affects the intention to purchase IoT products. It seems that companies producing IoT products need to concentrate on marketing with more emotional consumption value.

• Journal of Technology Innovation
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• v.14 no.1
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• pp.31-66
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• 2006

The country with a relative abundance of human capital conducts relatively more R&D in the steady state than its partner. This country acquires the know-how to produce a relatively wider range of innovative goods. High technology comprises a large share of the national economy in the human-capital rich country and real output growth is faster. This prediction would seem to accord weakly with empirical observation of Korean economy.

• Asia-Pacific Journal of Business Venturing and Entrepreneurship
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• v.8 no.3
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• pp.53-65
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• 2013

In Korea recently the consumption of coffee has been drastically increased and majority of people who are more than $20^{th}$ are drinking more than a cup of coffee every day. Nowadays coffee a kind of essential items in modern urban society. As the popularity of the coffee is increasing, As the coffee consumption is growing, the studies on coffee also have been increased. Many of the studies on coffee were focused on the consumer attitudes, coffee shops and franchise coffee shops, and coffee components or ingredients. As the products of the coffee are becoming diverse, the consumers of coffee also becoming diverse. There was a study showing that coffee has variety of types, and that motivations and attitudes for coffee consumption are different depend on demographic statistics such as age and life styles. On this study main focus was life style and consumer's motivation on coffee consumption. For this study the survey was conducted on the people living in Seoul City and Kyengkido from March 1, 2013 to March 31, 2013. 600 questionnaires were distributed and 480 were collected and 470 were used for analysis of this study. The statistics program used in this study was SPSS. The method used in the analysis wee factors analysis test, reliability test, validity test, t-testy, One-Way ANOVA, and regression analysis. In this study according to the factor analysis, the life styles were classified the following six categories ; wellbeing pursuit, taste pursuit, atmosphere pursuit, dine-out pursuit, instant pursuit, and economic value pursuit. The factors of coffee consumption motivation were 6; wellbeing consumption motivation, changing mood consumption motivation, social consumption motivation, habitual consumption motivation, and emotional consumption motivation. The demographic factors used in this study were age, marital status, occupation, educational background, residence, income, and eating-out expenses. The hypothesis used in this study were two. The first hypo-thesis was whether the coffee consumption was affected by the life styles. The second hypo-thesis was whether there was any statistical differences on the motivation of coffee consumption according to the characteristics of life style. The outcome of this study demonstrated that life styles had partial impact on coffee consumption motivations. According to the characteristics of the life style, except for the habitual consumption motivation, all the other factors showed statistical differences on coffee consumption motivations according the characteristics of life styles.

• Culinary science and hospitality research
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• v.19 no.1
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• pp.189-203
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• 2013

The purpose of this study is to examine medicinal food consumption patterns focusing on the consumers living in Gyeongju area, and it attempts to provide database about developing medicinal food products as tourist attractions grounded on the results. For this study, the data was analyzed using SPSS WIN 20.0 for an empirical analysis. Moreover, the survey questions were sent out to 300 people, and total 256 copies of questionnaire were returned for the sample data. For the result that "It will have a significant impact on the selecting attributes of medicinal food according to gender," there was a meaningful difference between gender on the average cost. For the result that "It will have a significant impact on the selecting attributes of medicinal food according to marital status," there was a significant difference between married and single for comparing tastes. For the result that "It will have a significant impact on the selecting attributes of medicinal food according to age," there was a meaningful difference on the degree of awareness, comparing tastes, and comparing health. For the result that "It will have a significant impact on the selecting attributes of medicinal food according to occupation and education," there was a meaningful difference on the degree of awareness. Based on the results of this study, medicinal restaurants should offer various menu items and services to prepare methods to remind consumers of their professionalism in order to enhance competitive power of medicinal food.

• The Journal of the Korea Contents Association
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• v.16 no.11
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• pp.409-419
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• 2016

The purpose of this study is to examine the differences of selecting coffee shop and type of coffee according to the reason for the visit. The proposed model was empirically tested by using survey data collected from 209 university students in Seoul and Gyeonggi Province. SPSS has been used to preform this analysis. The study found six reasons for visiting Coffee shops which are convenience, social contact, psychological factor, economic factor, mental factor, and habitual visit. As we gorup these six reasons into three groups, students who visit coffee shops according to economic or habitual factor consider more on 'diversity of coffee'. And students who visit coffee shops according to convenience or habitual factor consider more on 'kindness of worker'. And last group who visit coffee shops according to social factor consider more on 'moderate price of coffee'. The reason why the reason for the visit and the attributes of selecting Coffee Shop are not meaningful to the type of coffee which students chose is that most of students tend to choose certain type such as Americano. And this also result from the traditional managements which don't have enough effort or the differentiation about the variety of menu.

• Information and Communications Magazine
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• v.11 no.10
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• pp.120-138
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• 1994

최근에 정보 고속도로 사업계획과 관련하여 세계 여러나라들이 실시하거나 실시 예정인 VOD 시험서비스에 많은 관심이 일고 있다. VOD서비스와 같은 대화형 TV 서비스(I-TV, Interactive-TV Service)는 컴퓨터, 통신 가전업체 그리고 영화 제작사등이 함께 참여하고 있다. 본 기고에서는 차세대 통합 멀티미디어 사업이라는 대화형 TV서비스의 개요와 요소기술, 그리고 서비스의 동향 및 전망을 알아보기로 한다. 1. 대화형 TV 서비스(Interactive TV Service)의 개요 현재까지 대부분의 TV 시청자들은 방송국으로부터 송신되는 공중파나 CATV서비스를 통해 프로그램 서비스를 받아보는 방송(broadcasting)방식 형태의 서비스를 이용해 왔다. 그러나 이러한 일방적인 수신방식은 최근 미국의 클린턴 행정부가 미국의 차세대 기반 통신망 구축 정책(정보 고속도로 사업; Information Super High-way)의 일환으로, CATV 사업자뿐만 아니라 지역 전화회사까지도 참여하고 있는 VOD(Video On Demand) 시험서비스가 시행됨에 따라서 미국은 물론, 우리나라를 비롯한 여러나라에서 대화형식의 TV서비스를 시행하려는 움직임이 일어나고 있다. 이러한 움직임은 지난 ‘92년 7월 16일 미 연방통신위원회(FCC. Federal Communication Committee)가 그동안 전화회사에 대해 CATV 시업진출을 금지하였던 정책을 바꿔서, CATV에 대항한 경쟁도입과 기반 정보통신망 정비를 목표로 하여 비디오 다이얼톤(VDT(주), Video Dial Tone)이라는 이름하에 공중통신 사업자에게도 영상신호를 전송을 인가함에 따라 시작되었다. VOD서비스와 같은 대화형 TV서비스는 가입자가 원하는 서비스를 시간에 관계없이 댁내의 통신회선(일반전화망, 케이블망, 광화이버망, 위성망)을 통해서 요구 즉시 실시간에 서비스를 받아볼 수 있는 멀키미디어의 통합서비스 방식이다. 도한 이 서비스는 음성통신과 방송의 통합형 서비스로서, 방송국, 전화회사 혹은 서비스 제공업자(ISP ; Information Service Provider)에 의해 제공된 디지탈 영상 및 일반 데이터 등을 압축하여 서버에 저장한 후, 소비자의 요청이 있을 경우에 통신회선을 통해 즉시 서비스 해준다. 이와 같은 대화형 TV 서비스의 구성요소로는 다양한 영상정보 및 데이타를 보유하고 있는 정보제공자, 전화선이나 CATV 또는 위성방송과 연결해 주는 지역별 비디오 서버 및 교환장치, 통신회선을 통해 전송된 서비스를 영상정보로 만들어주고 또한 가입자의 요구를 즉시 정보제공자에게 알려줄 수 있는 가정용 단말기 (STB. Set Top Box)로 이루어진다. 여기서, 비디오 서버는 다양한 대화형 TV 서비스를 제공해 주는 중계자로서, 영화, 홈쇼핑, 홈뱅킹, 대화형 교육, 비디오 게임 등을 가정에서도 가능하게 해 줄 뿐 아니라, 가입자를 관리하는 기능을 가지고 있어서 가입자 정보는 물론, 각종 서비스 사용료, 개인 통계자료 분석 등도 집계할 수 있는 기능을 가지고 있다.(그림1) 본 기고에서는 이러한 대화형 TV서비스 중에 대표적 응용서비스인 VOD 서비스에 사용되는 기술요소와 각국에서 진행되고 있는 VOD 서비스 동향 및 전망에 대해 알아보고자 한다. (주) VDT(Video Dial Tone) : FCC가 ‘92년 7월 16일에 인가한 지역 전화회사에 의한 가정용 영상 전송서비스 및 CATV에 대항한 경쟁도입과 Infrastructure의 정비를 목표로 하여 결정한 내용은 다음과 같다. 지역 전화회사에 대하여 (1) 공중통신사업자에 대하여 서비스 제공자에 대한 영상신호의 전송을 인가(기본서비스), (2) Video Gateway 서비스, 비디오 기기 제공, 서비스 제공사업자에 대한 과금, 요금징수 대행을 인가(고도서비스), (3) 프로그램 제공자에 대하여 자본출자율을 5%로 높이는 외에 (종래는 1%) 업무 관계의 확대(합병회사 설립 및 consultant 계약 등)를 인가. (4) Rural 지역(영업지역의회의 지방)에 대한 직접 프로그램 제공의 특별인가(주민이 1만세데 미만의 지방 공공 단체만 가능, 영업지역내에서는 제한없음), (5) 지방공공 사업체에 의한 영업면허의 불요(지역 전화회사가 직접 사용자에 서비스를 제공하지 않기 때문에 CATV 서비스로는 보지 않기 때문). (6)의 회로의 권고(케이블 정책법으로 결정되어 있는 통신사업자와 CATV회사 자본의 상호보유 금지의 해제) 등이다.

• Journal of the Korea Convergence Society
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• v.11 no.2
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• pp.167-174
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• 2020

The social statistic was used to top 250 Korean and Japanese YouTube channels based on the number of subscribers examine its channel type (private/corporations/others), distribution of contents and private YouTube channels' date of registration. The channel examination was also used to provide practical hint to create new Youtube contents. According to the statistics, Korean channels were mainly managed by K-Culture related companies for the promotional purpose, whereas Japanese channels were mainly managed by individuals with a variety of contents. It is presumed that Japanese individuals have been engaged in creating individual video content since the early period through video uploading platforms other than YouTube such as Niconico Douga. Since the expansion of the YouTube market will continue, it is important not only to reinforce corporations' marketing on YouTube but also to promote the uniqueness and the diversity of YouTube content for the individuals to improve the economical, sentimental, and informational contents in order to create socially effective personal contents that can be competitive in the global market.

• Korean Journal of Organic Agriculture
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• v.19 no.2
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• pp.229-243
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• 2011

Consumers' interest and government's support for the fruits rapidly increased organic fruit productions. This study was examined to compare the soil physicochemical and microbial properties of orchards soil in conventionally and organically management systems. Organic cultivation had lower soil bulk density, solid phase, and penetration resistance than the conventional cultivation. Soil pH and organic matter contents increased from March to August, and the values were greater in the organic cultivation than the conventional cultivation. Total nitrogen (N) and phosphorous concentrations decreased from March to August, and the organic soils had greater N but lower phosphorous concentrations than the conventional soils. Soil microbial carbon biomass increased 36% and 15% for organic and conventional cultivations, respectively, from March to August. Soil microbial N biomass was greater in June than March or August, and the organic cultivation had a greater biomass N compared to the conventional cultivation. Soil dehydrogenase and chitinase activities were greater in June than in March or August. ${\beta}$-glucosidase activity declined in both cultivations, while the phosphatase activity increased. Organic cultivation had greater enzyme activities in March, June, and August, except for the acid phosphatase activity in June.

• Journal of Mushroom
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• v.16 no.3
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• pp.186-191
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• 2018

In order to breed a new Pleurotus eryngii cultivar with a large pileus and convex shape, which are favorite traits of customers from Europe and North America, single crosses between monokaryotic mycelia derived from basidiospores of KNR2555 were performed to yield the new cultivar $2{\times}12$ chosen by cap shape (convex), diameter of pileus (60.7 mm), and quality (4.9) in a preliminary cultivation. The strain was named Gat_aeryni and was cultivated on a large scale for comparison with Kenneutari 2 ho at the GNARES and at mushroom farms. The yield of Gat_aeryni (71.7 g) was not significantly different from that of Kenneutari 2 ho (71.4 g), and the quality of the new cultivar was 6.8, which was not significantly different from that of a reference cultivar (6.5). Days for harvest, length, and diameter of the pileus in the two cultivars were statistically different by an independent t-test (P < 0.001, P < 0.05, P < 0.001 and P < 0.05 respectively). The new and reference cultivars were discriminated by PCR reactions with a primer set (URP1 and URP10) and simultaneous cultivation.