• Journal of Digital Convergence
• /
• v.17 no.12
• /
• pp.297-307
• /
• 2019

The purpose of this study was conducted to identify the effects of emotional coaching parents education program on emotional reaction attitude, parenting efficacy and emotional coaching style of mother with young children. A total 60 mother with young children at K city were participated. The collected data were analyzed using t-test. Main results of this study were the experimental group showed significantly better score in the parenting efficacy than the control group after taking program And, the experimental group showed significantly better score in the emotional coaching style than the control group affer taking program. this results suggest that there is a significance in presenting scientific evidence of emotional coaching parents education program.

• Journal of Digital Convergence
• /
• v.19 no.12
• /
• pp.397-404
• /
• 2021

Product image location in search engine advertising plays an important role in consumer perception when the product is relatively low involved and has functional value. The purpose of this research is to investigate the interaction effects of product image location and product type on advertising effectiveness. Building on the literature of location effects, we show that for products for which heaviness is considered a positive attribute, product image placed on the right are preferred. To test hypotheses, a 2(product image location: left vs. right) × 2(product type: single vs. bundle) experiment is conducted and a total of 144 paricipants took part in the experiment. The results revealed that respondents show higher brand attitude and purchse intention toward a bundle product's advertising with product image place on the right. The results provide implications and suggestions for improving search engine advertising and marketing strategies.

• Journal of Korea Society of Industrial Information Systems
• /
• v.26 no.4
• /
• pp.1-9
• /
• 2021

This study was to investigate the types of emergencies transported by the Southwestern Coast Guard, the need for telemedicine guidance, and the perception and attitude of smart glasses as a communication method targeting 31 coast guards. A relatively high frequency and training requirement were confirmed for bleeding, abrasion, and abdominal pain. The demand for telemedicine guidance on medication and triage was higher, and the perceived usefulness and attitude scores for the use of smart glasses were 3.76±0.61 and 3.64±0.45, respectively. A moderate correlation between perceived usefulness and attitude toward smart glasses was confirmed (r=.630, p<.01). With the development of technology, it is time to actively introduce new devices such as smart glasses.

• The Journal of the Korea Contents Association
• /
• v.16 no.12
• /
• pp.124-131
• /
• 2016

This study was conducted to serve as a basis for education by identifying the correlation of college admission type, college-life satisfaction and academic achievement of radiologic science students. Data were collected from 2 universities and 2 colleges located in Gyeonggi Provice, North Chungcheong Province, North Gyeongsang Province. A total of 371 questionnaires were collected, 363 of which were included in this study. The results showed that there were no differences in academic achievement according to the type of college admission. It could be able to interpret that since department of radiologic science is popular, students with high academic records applies the department of radiologic science and there are less deviation of academic records among students. A correlation analysis of academic achievement showed learning attitude is a statistically valid factor. Learning attitudes can be changed by exposure to the environment. This will require a variety of program development for improving learning attitudes. In addition, academic achievement of radiologic science students is associated with license acquisition. It need to be made together research on determinants and development of learning method to improve the learning attitude.

• The Journal of the Convergence on Culture Technology
• /
• v.8 no.6
• /
• pp.223-231
• /
• 2022

Covid-19, which has made a huge difference in our daily lives, has also brought major changes to our college education. As the class was changed from the traditional face-to-face class to a non face-to-face class, both teachers and students had difficulties in adapting, and problems such as the occurrence of academic achievement gaps due to non face-to-face classes were also raised. Therefore, this study aims to find out what attitudes students have toward non-face-to-face classes at universities caused by Covid-19. Accordingly, this study tried to identify the types of subjective perceptions college students have toward non-face-to-face classes by applying the Q methodology, and to suggest points for reference in the development and improvement of non-face-to-face classes in the future. Five types were found as a result of analysis using 30 P samples and 34 Q samples. First, learning efficiency-oriented type, second, class participation and communication-oriented type, third, non-face-to-face class active acceptance and utilization type, fourth, dissatisfaction type due to remote system and equipment operation errors, fifth, passive response type according to the situation to be. From the results of this study, it seems that it is necessary to develop an educational method for effective non-face-to-face class considering the characteristics of each type, and the merits of non-face-to-face classes, especially recorded lectures, in terms of learning efficiency, are evident. Therefore, even if face-to-face classes are conducted entirely at universities, it is believed that providing video-recorded lectures in class will be of great help to students' learning.

• 대한예방의학회:학술대회논문집
• /
• 2001.10a
• /
• pp.376-377
• /
• 2001

• Management & Information Systems Review
• /
• v.38 no.2
• /
• pp.241-254
• /
• 2019

This study is a study on the consumer reaction to the augmented reality advertisement which is a recent issue. this study was conducted based on the necessity of marketing advertisement technique suitable for the 4th industrial revolution era. First, we present the types of augmented reality ads based on previous studies, and examined the effects of enjoyment and formation of brand attitudes on brand attachment on products or services based on the perceived value of consumers for these types of ads. This study is briefly summarized as follows. Hypothesis (H1) empirical value had a positive effect on pleasure, and hypothesis H2) empirical value also had a positive effect on brand attitude. Hypothesis (H3) symbolic value had a positive effect on pleasure and hypothesis (H4) symbolic value had positive influence on brand attitude. Hypothesis (H5) Practical value has a positive effect on pleasure. Hypothesis (H7) Pleasure affects positively (+) influence on brand attitude. Hypothesis (H8, H9) enjoyment affects affection and brand attitude affects affection positively. Hypothesis (H6) Practical value did not affect brand attitude positively. It can be seen that the augmented reality advertisement communicates with consumers through experience or symbolic side rather than perceive practical value by consumer. The implication of this study is that the augmented reality advertisement is highly interactive with consumers and can induce consumer participation. This means that consumers are more aware of empirical and symbolic values rather than experiencing practical value through augmented reality advertising.

• Asia Marketing Journal
• /
• v.9 no.2
• /
• pp.49-95
• /
• 2007

The "cause-related marketing (CRM)," generally defined as a mutually beneficial relationship between a company and a non-profit relationship or a social cause, which is perhaps the most progressive outgrowth of marketing trend. This paper contributes to, and looks at the practical issues of CRM and its effect on the brand attitude of the customer. To do so, following three broad research questions have been addressed. Which cause-related orientation is effective on customer's attitude of the brand? Which type of cause-related message provides crucial impact on customer's attitude of the brand? How product category acts upon and brings about different consequences on CRM? To address these questions, a causal model has been developed incorporating message type, product relevance, social significance, and brand attitude. The study model was tested with survey data collected from 400 career professionals and students in Seoul and statistically processed the 176 valid ones. The results of the study considerably supported the conceptual model. The analysis also revealed that the study population was not able to detect the differences in CRM strategies but tend to conceptualize them as a whole.

• Journal of the Korea Society of Computer and Information
• /
• v.25 no.7
• /
• pp.125-134
• /
• 2020

In this study, Q methodology was applied to investigate the subjective evaluation of department jumpers and characteristics of each type of recognition for college students. As a result of analyzing, they were classified into three types. Type 1 was recognized that the department jumper plays a role of giving a sense of belonging to the department and promoting the department. In addition, it was analyzed that wearing a department jumper would be cautious, but the activities were comfortable and people around me gave good evaluations and thought it had the effect of enhancing my confidence. In the case of type 2, the department jumper was satisfied because it was an easy-to-work and non-fashionable design, and was always worn when going to university. Type 3 was a type that gives a sense of belonging when wearing the department jumper, and that it was good for the department jumper to follow the fashion. It is thought that a department jumper with a good fit should be developed by reflecting the physical characteristics, showing the image or symbolism, so that the department jumper of college students can function as a uniform.

• Journal of Korea Society of Industrial Information Systems
• /
• v.19 no.3
• /
• pp.87-101
• /
• 2014

The theory of customer-based brand equity emphasizes the importance of brand awareness and brand image or associations in building a strong brand. Marketing scholars have recently begun to identify the two types of corporate associations, that is, corporate ability(CA) and corporate social responsibility(CSR) associations, which had long been conceptualized as a unidimensional construct of corporate image in the literature. In line with the new research stream, I'm developed a research model concerning how CA and CSR associations are related to credibility-based and benevolence-based trust, which in turn will affect emotional trust and consumer attitudes toward company. As for the hypothesized paths, the results confirm that all of the them are supported(H1-H6). First, CA associations have a significant positive relationship with credibility-based trust, and CSR associations are positively related to benevolence-based trust. Second, both dimensions of trust show strong and positive influences on emotional trust. In addition, credibility-based trust directly affect attitude toward firm in the foreign company. But credibility-based trust not affect attitude toward firm in the domestic company.