• Management & Information Systems Review
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• v.35 no.3
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• pp.213-230
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• 2016

In O2O environment(Online-to-Offline), providers attract new customers via web sites and lead them to pay online, then induce them again to offline when receiving products. Thus, online and offline channel is integrated and create synergy for marketing in O2O context. As online and offline channel coexist in O2O, consumers' perceptions for products and services that providers offer cannot help being different compared to an independent channel (i.e., either online or offline). Therefore, this research aims to develop the O2O service quality model(O2O-SQ model). Especially, O2O is the unique environment where offline, online, and mobile commerce are integrated so that the current paper suggests the $1^{st}$ O2O-SQ model by integrating the common factors of offline, online, and mobile service quality model through the previous literature review. Hence, this study conducts FGI(Focus Group Interview) for customers who have experienced in purchasing products in O2O commerce. Among integrated common service quality factors of $1^{st}$ O2O-SQ model, the current paper identifies the specific service quality factors that customers perceive significantly through FGI analysis. Moreover, after extracting the unique O2O-SQ factors with this qualitative analysis and integrating with the $1^{st}$ O2O-SQ model, the paper develops the final O2O-SQ model.

• Proceedings of the Korean Institute of Navigation and Port Research Conference
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• 2006.06b
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• pp.381-387
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• 2006

The concept of Container Terminal Service has been used in respect to port service until now. There is no necessity to distinguish container terminal service by concept or property. The purpose of this study is to develop the most appropriate Service Quality in the container terminal through empirical analysis such as existing theoretical studies, expertise survey and SAS program. It is necessary to show the way of evaluating Container Terminal Service's importance and Service Quality. This study intends to understand overall satisfaction survey by Container Terminal Service's evaluation through Regression Analysis where customer satisfaction will be the dependant variable.

• Journal of the Korean Applied Science and Technology
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• v.36 no.4
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• pp.1224-1234
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• 2019

This study examines the relationship between service quality, satisfaction and customer loyalty of children's pool. The population distributed a questionnaire to a sample of 300 subjects, and a total of 297 questionnaires were used for data analysis, excluding 3 questionnaires that were determined to be unsatisfactory among the collected questionnaires. In this study, frequency analysis, reliability analysis, exploratory factor analysis, correlation analysis, multiple regression analysis, and simple regression analysis were performed using PASW 21.0. In this study, the significance level of all statistics was set to .05 and the following conclusions were drawn. First, facilities, programs, costs, human resources, and trust in the service quality of children's pools were found to affect satisfaction. Second, the cost, personnel nursery, and trust of the children's pool service quality were found to affect customer loyalty. Third, satisfaction with the service quality of the children's pool affects customer loyalty.

• Korean Business Review
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• v.19 no.1
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• pp.193-221
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• 2006

Customer Contact, defined as "the extent of interpersonal interaction between customer and service provider", is recognized as an important contributor to the perception of service quality, which in turn brings positive impacts on customer satisfaction, customer retention and loyalty especially in service contexts. The major purposes of this study are to explore the dimensionality of customer contact construct, to access the influences of customer contact dimensions on service quality dimensions, and to evaluate the relative importance of customer contact dimensions on service quality. Data from 388 customers of hotels at youngdong area in Kangwon-do were analyzed with major findings and their implications for service companies including hotels are as follows. First of all, the results of factor analysis show that customer contact is constructed with two dimensions, namely communication time and contact proximity. Secondly, overall customer contact is found to have positive effects on customers' perception of overall service quality and each dimension of customer contact has significant effects on overall service quality. Third, contact proximity dimension has relatively more important contributors than communication time has on overall service quality and four dimensions of service quality.

• Journal of the Korean Applied Science and Technology
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• v.36 no.4
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• pp.1327-1337
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• 2019

The purpose of this study is to study the relationship between quality of education service in scuba diving and customer satisfaction and willingness to buy again. Scuba of scuba diving in Seoul was selected as a population and a total of 200 questionnaires were distributed using the "conven-ence sampling" among the non-probability sampling methods. A total of 154 data were used as valid samples, except for 46 questionnaires that were found to have been unfaithfully answered. The data processing method was used by the SPSS18.0 program to perform frequency analysis, exploratory factor analysis, correlation, and multiple regression analysis. The results of this study are as follows. First, after analyzing the relationship between the quality of education service and customer satisfaction, the facilities among the quality of education services (β=).349), Program (β=.340) has been shown to affect satisfaction. In addition, if we look at customer satisfaction of the quality of education services, we find that the quality of education has an explanatory power of about 47% of the total quantity of the quality of education services. Second, after analyzing the relationship between the quality of education services and the repurchase, the cost of the quality of education services (β =).215), a program (β=.442) was found to affect repurchase. Also, if we look at the ability to explain the repeat purchase of the quality of education services, it is found that it has an explanatory power of about 53% of the total quantity of the quality of education services. Third, after analyzing the relationship between customer satisfaction and repurchase (β=).555) was found to affect repurchase. In addition, if we look at the explanatory power of resurchasing satisfaction, we find that it has an explanatory power of about 55% of the total quantity.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2006.11a
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• pp.678-682
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• 2006

최근 기업에서는 가치창출을 위해서 정보기술을 어떻게 활용할 수 있을지에 대한 관심이 높아지면서 IT에 대한 투자가 증가하면서 IT에 대해서 전략적으로 중요하고 IT도 하나의 비즈니스로 관리되어야 한다고 여겨지고 있다. IT에 대한 비용 절감에 대한 요구는 계속되고 있으며, 사용자들의 요구수준이 높아지고 있어서 IT서비스제공자는 합리적인 비용 구조하에 더 나은 품질의 서비스를 제공해야 하는 상황이다. 이처럼 IT서비스 관리의 중요성이 커짐에도 불구하고 아직까지는 국내에서는 IT서비스 관련된 연구나 논문들은 IT서비스 관리의 인증이나 개발에 대한 탐색적인 연구만 있을 뿐 실증적인 연구가 미흡한 실정 이다. 따라서 본 연구는 먼저 문헌 연구를 통해서 IT서비스 관리 구성요소에 대해 알아보고자 하였다. 또한 이를 뒷받침하기 위해 실제 IT서비스를 도입하고 있는 기업들을 대상으로 IT서비스 관리구성요소를 파악하였다. 본 연구의 의의는 문헌연구나 현장연구를 통해서 제시된 IT서비스관리의 구성요소를 이용하여, 차후 IT서비스관리를 통해서 IT서비스관리 성과향상에 기여할 수 있다는 점을 실증적으로 밝혀내기 위한 틀을 제공한다는데 있다.

• Journal of Global Scholars of Marketing Science
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• v.15 no.1
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• pp.41-60
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• 2005

The purposes of this study were 1)to examine the conceptual structure of purchasing motives and information seeking of beauty service, 2)to find out the effects of purchasing motives on information seeking, and 3)to investigate the differences of purchasing motives and information seeking according to the demographic variables. The questionnaire was developed based on pretest and previous studies, and completed by 331 female consumers living in Seoul and Busan. Data were analyzed by factor analysis, Cronbach's a, regression analysis, Pearson's correlation, ANOVA, and Duncan test. The results are as follows; First, factor analysis showed that the purchasing motives of beauty services consisted of five factors, such as Fashionableness, Impulse purchase, Special event, Mood & Recreation, and Practical purchasing needs. And the information seeking for beauty services consisted of four factors, such as Mass media, Opinions of neighbors, Experience & Observation, and Sales hook. Second, mass media was effected by fashionableness, impulse purchase, special event, and mood & recreation. Experience & Observation was effected by fashionableness, special event, and mood & recreation. Sales hook was effected by fashionableness, and impulse purchase. Third, the dimensions of purchasing motives and information seeking of beauty service were significantly different according to age, marriage or unmarried, and duties.

• Journal of the Korea Convergence Society
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• v.8 no.9
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• pp.249-254
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• 2017

The purpose of this study is to provide a way to develop the information quality of mobile real estate service and improve the false property through search filter service. I compared the cases of typical mobile real estate apps that are currently in use and analyzed the usage and service status by adopting 13 search filters that are the first priority when searching for real estate information. As a result, it has been shown that the provision of high quality search filter service is required to improve the information quality in order to provide users with quick and reliable information organically at any time and anywhere according to the definition of mobile real estate service. As a result, it is more prejudiced than the countermeasures against false fraudulent products, and it is satisfied with the needs of the users and provides the improved search filter service, so that it can be trusted with the definition of mobile real estate brokerage service, Providing quality services can be said to prevent the victims of fraudulent products.

• Journal of Service Research and Studies
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• v.4 no.1
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• pp.37-47
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• 2014

Researches in the services field have evolved tremendously in the last 20 years. However, researches in service innovation still follows the traditional approaches of product quality improvements. The current research reviews the relevant literature from the past, and analyzes limitations each research possess, thus suggest a service innovation framework. Also, we have developed a diagnostic tool that measures the level of service innovation driven from actual cases. The current research suggests a new road map to organizations that pursue service innovation as well as a new research direction to the researchers in the field of service innovation.

• Proceedings of the Korean Operations and Management Science Society Conference
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• 2000.10a
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• pp.267-267
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• 2000