• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.649-661
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• 2021

Over recent years, there have been more comprehensive studies conducted word-widely on the WLB covering not only the conflicting relationships between work and life but also facilitating relationships between work and life, in a method of classifying whether a conflict or a facilitation was derived from the work or from the life. However, such studies are hardly identified in Korea. The objective of this study is, therefore, to examine the effect of the WLB on innovative behavior in Korean society, when the WLB are subdivided into three sub-variables defined as work-life conflict, life -work conflict, and work-life facilitation, and to determine the mediated effect of psychological well-being(hedonic well-being and eudaimonic well-being). The hypothesis was verified using factor analysis, descriptive statistics, and regression analysis in questionnaires collected from 299 office workers. As a result, the study found that work-life conflict and work-life facilitation significantly effected psychological well-being and innovative behavior. However, life-work conflict was not a significant factor on hedonic well-being and innovative behavior. In addition, eudaimonic well-being showed mediating effect to the relationship between WLB and innovative behavior, while hedonic well-being did not effectively mediate them.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.407-416
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• 2021

Recently, as retro restaurants began to appear nationwide, including Seoul, consumers are aware of the importance and use them according to the important factors of Servicescape and the use of SNS. The purpose of this study was to investigate the effect of Retro Restaurant's Servicescape and Customer Satisfaction, and the effect of SNS Trust in their relationship. Convenience sampling was used for customers with experience of using Retro Restaurant, which was recently created mainly in Seoul. The survey period lasted about one month from July 1, 2020, and the final 289 copies were used for analysis. The SPSS 21.0 statistical package program was used to verify the hypothesis. As a result of analysis, among the Servicescape factors of Hypothesis 1, attractiveness (β=.442, p<.001) and human service (β=.516, p<.001) had a significant effect on customer satisfaction. In the moderating effect of Servicescape and SNS Trust of Retro Restaurant in Hypothesis 2, attractiveness⁎SNS trust had a significant positive (+) influence. Accessibility⁎SNS trust had a significant negative (-) influence. Lastly, in the fierce food service industry environment, it aims to achieve a competitive advantage in the food service market through a differentiated servicescape such as Retro Restaurant. Through the SNS marketing strategy, the loyalty and re-visiting of customers visiting the restaurant is checked, and it is intended to be provided as useful data for establishing a customer-oriented marketing strategy.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.417-425
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• 2021

This study was conducted to evaluate the characteristics of major selection of college students majoring in culinary. By conducting an Importance-Performance Analysis(IPA) through students who are currently majoring in a culinary major, it is intended to increase student satisfaction, student loyalty, the enrollment rate and to present the direction the college should pursue. The questionnaire was conducted for 4 weeks from June 22, 2020 to July 19, 2020, the results are as follows. As a result of the t-test (paired sample t-test) for 23 attributes, the average value of importance was 4.0765, the average value of satisfaction was 3.5091, showing high importance, the attributes considered important by item were 'educational facilities (4.50)', 'school welfare (4.50)', the attributes having the highest satisfaction with experience after selecting a major were 'aptitude and conformity (3.94)', 'future hope and concordance (3.91)'. The IPA analysis results on the major selection attributes of college students majoring in culinary are as follows. First, In the first quadrant, 11 attributes including 'aptitude and conformity' appeared, Second, In the second quadrant, 5 attributes including 'employment support' appeared. Third, In the third quadrant, 5 attributes including 'college scholastic ability score' appeared, Finally, In the fourth quadrant, 2 attributes including 'experience in major field' appeared.

• The Journal of the Korea Contents Association
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• v.20 no.12
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• pp.332-345
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• 2020

This study sought to explore the demand in the social service sector and present policy implications, focusing on the vulnerable in rural villages exposed to worse conditions amid the Covid-19 crisis. To this end, the social service needs of vulnerable groups by household type were analyzed by utilizing the raw data of the 2018 Survey on Rural Well-Being. Analysis showed that the greatest demand social services for all rural villages, the elderly, the disabled, one-person, one elderly and low-income households were income support services, while in household that included children the demand was for childcare and education-related services. The second-highest social services in terms of demand were cultural leisure vacation support services for all rural villages, healthcare-related services for the elderly, the disabled, one elderly and low-income households, cultural leisure vacation support services for households including children and daily life support services for single-person households. Based on these results, a measure was proposed to support social services, tailored to vulnerable groups in rural villages. In addition, the government's lack of a consultation system between urban and rural welfare policies, such as a basic plan for health and welfare in rural villages, led this paper to discuss the need for a feedback function and dedicated formulation of mid- to long-term policies in rural villages. It also proposed the establishment of conditions for providing customized social services for rural villages.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.505-512
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• 2021

This study is to strengthen the competitiveness of 5-star hotel restaurants in Seoul, and the paired sample t-test was used. As a result of the study, first, the importance variables of hotel restaurants were measured as high variables such as'taste and quality of food(4.30)' and'diversity of menus(4.17)'. Second, the variables satisfied by customers visiting hotel restaurants were 'quantity of food(3.86)', 'taste and quality of food(3.78)', and 'diversity of menus(3.75)', etc. were surveyed. Third, as a result of IPA analysis, the variables in the first quadrant were the restaurant staff's expertise, cleanliness of the restaurant, the taste and quality of the food, the variety of menus, rapid service, food plating, the amount of food served, and the atmosphere of the restaurant. External environment, etc. were derived. In the second quadrant, cleanliness of restaurant tableware, freshness of food, and restaurant view were investigated. In the third quadrant, the reputation, restaurant toilet cleanliness, table cleanliness, parking facilities, transportation and convenience, etc. belong to this. Finally, variables belonging to the fourth quadrant were investigated such as reasonable price, cost-effectiveness and affordability, friendliness of restaurant staff, clothing and appearance of restaurant staff, and restaurant interior.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.533-551
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• 2021

The purpose of this study was to analyze the influence of participative leadership on the job commitment of employees and to investigate the mediating effect of psychological empowerment and the moderating effect of issue leadership. A survey was conducted on employees working in various industries and analyzed using PROCESS macro (Hayes, 2013). The reliability and validity of measurement tools were reviewed through a preliminary survey, and the timing of measurement of independent variable and dependent variable was separated to overcome the common method bias. The results of the study are as follows. First, it has been confirmed that participative leadership has a positive influence on employee's job commitment. Second, participative leadership strengthened the psychological empowerment of employees, and through it, the indirect effect of improving the employee's job commitment was confirmed. Third, the moderating effect of issue leadership was confirmed in the relationship between participative leadership and psychological empowerment. Fourth, the moderated mediating effect was confirmed that the effect of participative leadership on job commitment through psychological empowerment is reinforced by issue leadership. This study contributes to the expansion of existing leadership research by empirically identifying the mechanism between participative leadership and employee's job commitment. Implications regarding the results of the study, limitations of the study, and future study tasks were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.103-113
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• 2021

Rather than a directing method of existing animations, VR animation needs a different method of direction. Existing animations were displayed on a screen in movie theaters. But using an existing direction method for the 360° perspective in a VR animation makes it difficult for the user's gaze to move in a way the directors have intended. I analyzed 3 VR animations with a theoretical background of Rudolf Arnheim's visual perception theory and Bruce Block's visual factors that bring high attention. In the process of perception of space, focus on the gaze, movement of the gaze, the 'movement' factor was used most often to attract the gaze. An interactive VR animation attracts user's gaze by allowing users to participate in important points of the story. With an analysis of the animation, it proposed a gaze attraction through the movement of the character with an interaction directing method for reducing motion sickness. Also, it proposed intuitively attracting gaze movement by using GUI and attracting user's participation by using an interactive event with an interaction directing method of storytelling comprehension. With two types of directing proposal, we expect it to be utilized as a basic research method for attracting users to be immersed in storytelling while reducing cyber motion sickness, which is a problem in VR animation.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.406-420
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• 2021

This study used Glaser's grounded theory method for the recognition of college students' majors in counseling psychology. Among the 3rd and 4th grade students majoring in counseling psychology, 19 students participated in the study, focusing on them for 5 months and collecting data through individual interviews. As a result of analyzing the data, 103 concepts, 26 subcategories, 9 upper categories, and 1 core category were derived. As a result of the study, first, the participants wanted to relieve the burden of people's hearts and had the hope of becoming a healer. Second, among the participants, in terms of their personality and aptitude for their major field, they perceived it as joy and satisfaction, such as 'It fits well with the major,' 'I made a good choice,' and 'It became a turning point in life.' However, they also recognized the incompatibility of the major, such as disharmony of aptitude, burden of the role of counselor, and rejection of major. Third, although participants showed usefulness in their major learning, their perception of the career path in their major was acting as anxiety and conflict, but their concerns and conflicts resulted in financial difficulties, poor job conditions, and emotional exhaustion caused by long-term study. The burden of job, fear of counseling job, limit of undergraduate graduation, uncertainty of career, etc. acted as an obstacle in choosing a major career. Fourth, as a result of analyzing the interview data of the participants, a core category called' understanding and growth and the will of the counselor to realize the dream' was derived. In conclusion, the participant's perception of their major is the change and growth of themselves, the formation of a healthy relationship with others, and satisfaction with the suitability of their major and their aptitudes. It turned out to have a lasting will to do.

• The Journal of the Korea Contents Association
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• v.21 no.3
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• pp.258-269
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• 2021

This research examines the effects of family-friendly organizational climate(FFOC) on innovative behavior. In addition, this study analyzed the moderated moderation effect of members' gender and resilience in the relationship between FFOC and innovative behavior. The results of this study, which empirically analyzed 1,026 employees of manufacturing companies in South Korea using SPSS regression analysis and PROCESS macro, are as follows. First, the FFOC showed a positive effect on innovative behavior. Second, gender had a moderating effect on the relationship between FFOC and innovative behavior. Specifically, men showed higher innovative behavior than women at the low FFOC level, but women showed higher innovative behavior than men at the high FFOC level. Finally, this research demonstrated the moderated moderation effect of gender and resilience in the relationship between FFOC and innovative behavior. ① When the FFOC was high, in the employee group with a low level of resilience, women's innovative behavior was higher than that of men. On the other hand, men's innovative behavior remained at a certain level regardless of FFOC. ② Also, in the employee group with a high level of resilience, the innovative behavior of men was higher than women regardless of FFOC. Based on the results of this study, theoretical and practical implications, research limitations, and future research directions were discussed.

• The Journal of the Korea Contents Association
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• v.21 no.1
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• pp.684-697
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• 2021

This study seeks to establish the structural relationship between the personal psychological risk factors of teenagers of depression, anxiety and impulsiveness and smartphone addiction (daily disability, virtual orientation, tolerance, withdrawal) and self-elasticity (vitality, optimism, curiosity, interpersonal relationships). Through this verification, the purpose of this study is to find out if the integrated model of smartphone addiction and self-elasticity and smartphone addiction among teenagers is reasonable, and to suggest ways to prevent and solve smartphone addiction among teenagers. In order to achieve this purpose, 356 teenagers in Seoul and the metropolitan area were surveyed for two months from August to September 2019 and the results were analyzed. The findings of this study are as follows. First, the "smartphone addiction factors" (depression, anxiety and impulsive) of adolescents have been shown to have negative effects on their self-elasticity (vitality, optimism, curiosity, interpersonal relationships). Second, the "smartphone addiction factors" (depression, anxiety and impulsive) of teenagers have been shown to have positive effects on the "smartphone addiction" (daily disability, virtual orientation, tolerance, withdrawal). Third, the youth's "self-elasticity (vitality, optimism, curiosity, interpersonal relationship)" was shown to have a negative impact on "smartphone addiction (daily disability, virtual orientation, tolerance, withdrawal)." The significance of this study is that it has examined personal psychological risk factors that affect smartphone addiction and suggested measures to prevent smartphone addiction among teenagers and solve related problems by micro-analyzing the effects on smartphone addiction by utilizing self-elasticity.