• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.563-574
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• 2022

The purpose of this study is to investigate effects of source credibility of political youtubers on attitude toward contents and politicians/political party and political decision making. The total number of 326 responses from online survey were analyzed. Results indicate that three factors of source credibility, similarity, charisma, and expertise positively affected attitude toward political contents on youtube in statistical significance. Five attributes of source credibility, familiarity, charisma, similarity, attractiveness, and trustworthiness positively affected attitude toward political youtube contents and politicians/political parties. Furthermore, attitude toward contents and politicians/political parties significantly increased voting intention to politicians/political parties.

• Journal of the Korea Convergence Society
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• v.10 no.2
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• pp.125-131
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• 2019

The purpose of this study is to investigate the relationship between attitude, purchase intention, and intention to share content and brand intention according to Influencer contents and branded content types. The results of this study are as follows: First, beauty products have a positive effect on the content intention and purchase intention as well as the sharing intention as compared to the branded contents. Second, V-commerce of innovative products showed that the branded content was more positive than the influencer content, but the purchase intention was lower. In addition, the content of sharing is higher than that of branded content. Third, the sharing intention was more positive than the beauty product, and the influencer content was higher than the branded content. The purpose of this study is to examine the attitude, purchasing intention, and sharing intention of beauty products and innovative products, which are most frequently used and most interested in users, to examine the content strategy of V-Commerce.

• The Journal of the Korea Contents Association
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• v.9 no.10
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• pp.492-499
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• 2009

This research was conducted in order to know how influential the acknowledgment of factors such as the quality of educational contents and the conducting of off-line lectures is in terms of effective learning for leaners. Based on the satisfaction-importance model of the multi-attribute attitude model, this study would like to clarify the degree to which the quality of on-line contents of on-line education and the simultaneous conducting of off-line lectures influences one's learning attitude. On-line contents satisfaction will evaluated through the three categories: audio lectures, video lecture and WEI lectures, which make up the quality of on-line contents. We would also like to do a survey on the transformation of learning attitudes when on-line and off-line lectures were conducted simultaneously.

• The Journal of the Convergence on Culture Technology
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• v.7 no.3
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• pp.425-432
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• 2021

The purpose of this study was to examine the mediating effects of Informal Learning Activity on the relationship between Cultural Contents Industry Workers' Protean Career Attitude and Career Commitment. The results of this study were as follows: First, Protean career attitude of cultural contents industry workers had positive effect on career commitment. Second, Informal learning activity of cultural contents industry workers had partial mediating effect on the relationship between protean career attitude and career commitment. Based upon these results, several suggestions were suggested to promote cultural contents industry workers' protean career attitude, career commitment, and informal learning activity.

• Proceedings of the Korea Contents Association Conference
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• 2009.05a
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• pp.373-377
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• 2009

This research was conducted in order to know how influential the acknowledgment of factors such as the quality of educational contents and the conducting of off-line lectures is in terms of effective learning for leaners. Based on the satisfaction-importance model of the multi-attribute attitude model, this study would like to clarify the degree to which the quality of on-line contents of on-line education and the simultaneous conducting of off-line lectures influences one's learning attitude. On-line contents satisfaction will evaluated through the three categories: audio lectures, video lecture and WBI lectures, which make up the quality of on-line contents. We would also like to do a survey on the transformation of learning attitudes when on-line and off-line lectures were conducted simultaneously.

• The Journal of the Korea Contents Association
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• v.22 no.10
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• pp.642-657
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• 2022

The fourth industrial revolution became a decisive opportunity to increase our dependence on non-face-to-face services. Therefore, this study tried to derive a new strategic plan for non-face-to-face marketing by discussing the short-form branded content currently in the spotlight among the digital native generation. In particular, focusing on the phenomenon of co-viewing, where short-form branded content is viewed and communicated on social media, how exposure type of branded content affect attitudes toward short-form branded content and the products it contains verified. In addition, this research presents the perceived sense of belonging as a mediating variable. It was confirmed through an experiment whether the sense of belonging perceived by consumers during the co-viewing process significantly mediated the relationship between the exposure types and consumer attitudes. As a result of the study, it was found that the exposure type significantly affected the attitude towards the contents and the products contained in them. Furthermore, the perceived sense of belonging was also significant as a mediating variable.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.435-436
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• 2014

본 연구는 노인 유사체험 후 노인에 관한 생각이나 태도 변화를 알아보고자 NVivo 10 프로그램을 이용하여 연구참여자의 주관적인 응답을 토대로 단어 나무와 단어 빈도를 파악한 질적연구이다.

• Journal of Korean Elementary Science Education
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• v.42 no.4
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• pp.481-496
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• 2023

This study aimed to evaluate the effects of utilizing educational game content for science learning on science-related attitudes. The content was applied to 24 students in an after-school science club at an elementary school in Gyeongsangbuk-do Province followed by a pre and posttest analysis using the Attitude About the Relevance of Science Test and the Creative Personality Test. This study used Tino's Journey, which was developed by the Korea Creative Content Agency and is currently distributed for free through the Ministry of Education to develop nine lessons that include scientific scenarios and concepts presented in the game. The results demonstrated that science lessons utilizing educational game content significantly influenced the science-related attitudes of the students. Among the subdomains, enjoyment of science lessons increased the most followed by the attitude toward scientific inquiry, social meaning of science, and hobby of science. However, the commonness of scientists, acceptance of scientific attitudes, and career in science did not reveal significant differences. This study classified the students into two groups (i.e., high and low, n=12 each) using the Creative Personality Test in advance. This study performed covariate analysis with the score for pre-science-related attitude as the covariate. Result revealed that the scores for science-related attitude significantly differed between the high and low groups. Specifically, the increase in the scores of the low group was larger than that of the high group. Lastly, the study presented implications for the utilization of educational game content in science learning.

• The Journal of the Korea Contents Association
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• v.7 no.10
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• pp.44-58
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• 2007

E-homestudy refers to e-Learning after school. This concept has been introduced by Korean Government as a substitute for expensive private tutoring. The purpose of this research is to explore the perceptions and relationships among determinants affecting the attitude and satisfaction level in e-homestudy. Such factors as subjective norms, visibility, perceived usefulness, quality of contents, facilitating conditions, interactions are introduced into the model. The survey results show that the attitude and the self-directed teaming level influence the satisfaction level in e-homestudy; the subjective norms, visibility, and perceived usefulness are the major determinant affecting the attitude; the quality of contents as well as interactions have positive impact on the perceived usefulness.

• Journal of Digital Contents Society
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• v.9 no.3
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• pp.449-460
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• 2008

The result of analysis is summarized as follows. First, the cyber home study motivation has a positive effect on the cyber home study attitude. Secondly, the cyber home study Content of Ease use has no positive effect on the cyber home study attitude. Thirdly, the cyber home study Content of Usefulness has negative effect on the cyber home study attitude. Fourth, the cyber home study Content of quality has a positive effect on the cyber home study attitude. Fifth, the cyber home study the attitude a positive effect on has result that a positive effect on learning effectiveness.