• Title/Summary/Keyword: 콘텐츠 정보 품질

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Meta Analysis of the Websites of University Archives in Korea (국내 대학기록관 웹사이트에 관한 메타분석)

  • Seo, Eun-Gyoung;Son, Ju-Young
    • Journal of the Korean Society for information Management
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    • v.29 no.1
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    • pp.351-374
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    • 2012
  • Recently, the website of university archives is becoming greatly significant to users who retrieve and utilize university archives and records. This study aims to meta-analyze university archives in Korea in terms of usefulness, usability, information quality, and web accessibility in order to improve the functionality and usefulness of university archives websites. The result of the study suggests that university archives should increase the number of the digital records and to develop communication chanels, such as blog, chatting room, digital reference services for activating use of university records. Secondly, university archives make efforts to develop systematic collecting and managing procedures and to build relevant digital collections. Thirdly, the websites of university archives develops more user-friendly interfaces and web design to improve user satisfaction. Finally, the websties of university archives should follow the standards on web accessibility.

Understanding Over The Top(OTT) and Continuance Intention to Use OTT: Impacts of OTT Characteristics and Price Fairness (Over The Top(OTT)의 지속이용의도에 대한 이해: OTT 특성과 가격공정성의 영향)

  • Park, Hyunsun;Kim, Sanghyun;Sohn, Changyong
    • Knowledge Management Research
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    • v.23 no.1
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    • pp.203-225
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    • 2022
  • Competition in the OTT (Over the Top) service market is getting fiercer since global OTT services enter the domestic market and existing platforms are actively reorganized. As powerful competitors with ultra-luxurious content continue to enter the marke with diversity required by users, various efforts are required for OTT service platforms to prevent subscriber churn in order to generate continuous revenue. Thus, this study tried to examine the effect of OTT service characteristics on continuous use intention through an empirical analysis based on Expectation-Confirmation Model(ECM). A total of 386 responses were collected from individuals who have experience or are currently using OTT service and analyzed using AMOS 24. Results show that content curation, content richness, and audience activity had a significant effect on expectation confirmation. Also, expectation confirmation had a significant effect on perceived usefulness and user satisfaction while perceived usefulness had a significant effect on user satisfaction, significantly influencing continuous intention to use OTT. Finally, price fairness was found to strengthen all proposed relationships. The findings are expected to provide useful information for service and content development for subscriber retention, which has the most direct impact on revenue generation of OTT service providers.

Development a Measurement Scale for Analysis on Factors Influencing College Choice of College Freshman's (전문대학 신입생들의 대학선택 영향 요인 분석을 위한 측정도구 개발)

  • Kim, Myung-Eun;Jang, Won-Seok
    • The Journal of the Korea Contents Association
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    • v.16 no.7
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    • pp.50-62
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    • 2016
  • The aim of this study was to develop scale of test taker to affect on process of selection of college. The study procedures were performed as follow : establish of study model, item generation, verification of content validity, 1st and 2nd pilot test and verification of construct validity and reliability. In order to verification of validity and reliability, 230 freshman were surveyed and the data were analyzed by mean, standard deviation, skewness. kurtosis, Pearson correlation, Verimax factor analysis and Cronbach's ${\alpha}$. As result of factor analysis, the 15 factors(61 items) that explain 68.37% of the total variance were extracted and each factors were classified by attribution as follow : Information collection-mass media(4items), college activity (3items), support and environment(4items), education(5items), Influential person on decision making(3items), education quality(4items), education service(5items), reputation(3items), accessibility(2items), personal circumstances(2items), college's mass media(5items), promotion (4items), on-line(4items), person's PR (3items), College image(10items). Cronbach's ${\alpha}$ of total items was 0.916 and Cronbach's ${\alpha}$ of each factors were showed range between 0.694~0.878. Measurement scale of this study may be utilized to collect basic data be required to establish policy strategy of local college be faced with difficulty of admission recruitment.

Building Knowledge Graph of the Korea Administrative District for Interlinking Public Open Data (공공데이터의 의미적 연계를 위한 행정구역 지식 그래프 구축)

  • Kim, Haklae
    • The Journal of the Korea Contents Association
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    • v.17 no.12
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    • pp.1-10
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    • 2017
  • Open data has received a lot of attention from around the world. The Korean government is also making efforts to open government data. However, despite the quantitative increase in public data, the lack of data is still pointed out. This paper proposes a method to improve data sharing and utilization by semantically linking public data. First, we propose a knowledge model for expressing administrative districts and their semantic relationships in Korea. An administrative district is an administrative unit that divides the territory of a nation, which is a unit of politics, according to the purpose of the state administration. The knowledge model of the administrative district defines the structure of the administrative district system and the relationship between administrative units based on the Local Autonomy Act. Second, a knowledge graph of the administrative districts is introduced. As a reference information to link public open data at a semantic level, some characteristics of a knowledge graph of administrative districts and methods for linking heterogeneous public open data and improving data quality are addressed. Finally, some use cases are addressed for interlinking between the knowledge graph of the administrative districts and public open data. In particular, national administrative organisations are interlinked with the knowledge graph, and it demonstrates how the knowledge graph can be utilised for improving data identification and data quality.

Exploring the Effect on the Channel Brand Equity by Audience Evaluation of Public Broadcasting Independency and Their News Credibility: focusing on KBS and MBC (공영방송사 방송독립성과 뉴스 신뢰도에 대한 시청자 평가가 채널브랜드자산 인식에 미치는 영향에 관한 연구: KBS와 MBC를 중심으로)

  • Woo, Hyung Jin
    • The Journal of the Korea Contents Association
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    • v.21 no.6
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    • pp.155-164
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    • 2021
  • The purpose of this study investigates how the audience evaluation on independency of broadcasting and news credibility of KBS and MBC affect their channel brand equity(cognition, image, loyalty, and quality). The results indicate that the audience evaluation on news credibility of KBS and MBC has stronger influence on channel brand equity than the one of independency of broadcasting. On ages, the older generation group has more positive perception on channel image and loyalty of KBS than the college student group and the college student group has more positive perception on channel cognition and quality of MBC than the older generation group. On political traits, the politically conservative groups of both KBS and MBC have more positive perception on independency of broadcasting, news credibility, and channel brand equity than the other groups. Consequently, public broadcasting systems should improve the credibility of news for securing independency of broadcasting. These systems make audience change their perception toward public broadcasting as recovering integrity of news and improving professionalism of news. Public broadcasting systems should conduct a further research to improve the management of channel brand equity by studying audiences' age and political traits.

Understanding Copyrights in Multimedia (멀티미디어환경에서 저작권법의 과제)

  • 김민중
    • Journal of the Korean BIBLIA Society for library and Information Science
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    • v.12 no.2
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    • pp.49-70
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    • 2001
  • The possibility of the struggle over copyrighting is increasing with the necessity and expectation of using other works by the developing multimedia technology. In multimedia environment compared with the past, the reproduction of works has some characteristics, such as easy reproduction, the high quality, and easy modification. Also, many composite and interactive works are produced, but there are different characteristics from traditional materials. From free access to information based upon multimedia's characteristics, a problem, which works can be used without any restriction, should be solved. Thus, past copyright law may be amended based upon multimedia environment. The problem which should be solved is also discussed.

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Information Types and Display Methods according to the Relation between Frequency of Exposure and Degree of Cognition (노출빈도와 인지도 관계에 따른 정보의 유형과 표현기법)

  • Han, Ji-Ae;You, Si-Cheon
    • Journal of Digital Convergence
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    • v.10 no.10
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    • pp.497-504
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    • 2012
  • Information types and display methods according to the relation between frequency of exposure and degree of cognition was suggested by this study as a way to enhance effective communication by information in aspect of user cognition. First of all, we ascertained the relation between frequency of exposure and degree of cognition by literature research for cognitive psychology and cognitive engineering psychology, results are as follows based in it. First, we suggested information types and attributes for visualization as 'Framework' which helps designers understand cognitive demands of users. Specifically, there are 4 types(STM, STA, LTM, LTA) of information according to the relation between frequency of exposure and degree of cognition, cognitive characteristics for each types and 'attributes matrix for visualization' which is consisted of 14 attributes of high -quality information and resorted by the types. Second, we suggested a guideline for display methods according to depth of information in the design process of information contents. For display methods of STM, STA information as primary information, we suggested "Attribution theory of Distinctiveness", "Advance Organizer", "Progress Closure", "Affordance", for display methods of LTM information as multidimensional information, we suggested "Modularity", "Consistency", "Mimicry", "Mnemonic Device". We had found from this study that there are distinction of status for attributes of information visualization according to information types or depth, and various display methods by them.

A Study on Strategies to Promote the Use of the Subject Guide Service for Korean Modern Literature (한국근대문학 주제가이드 활성화 방안에 관한 연구)

  • Noh, Younghee;Kang, Jung-A;Jeong, Dae-Keun
    • Journal of the Korean Society for information Management
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    • v.33 no.4
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    • pp.27-57
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    • 2016
  • The objective of this study is to explore the strategies to promote the use of the subject guide for Korean modern literature. To meet this objective this study conducted a survey on users' awareness of the subject guide service and sought out experts' opinions to identify the strategies to promote and improve the subject guide for Korean modern literature. The study proposes the following strategies: 1) Conduct promotional activities utilizing a variety of social media; 2) provide education for the user to enhance understanding of the utility of the subject guide; 3) build a website dedicated to the subject guide service for Korean modern literature; 4) provide an efficient subject-specific bibliography service by improving the quality of the subject guide, by offering full texts, ongoing content updates, and coordination with other institutions and agencies; and 5) tailor the service to user characteristics such as gender, age, occupation, and education level. Suggestions for future directions include research on the collaborative system, additional specific promotional strategies to promote the use of the subject guide, and development of evaluation indicators of the subject guide for Korean modern literature.

Resource Allocation and Control System for VoIP QoS Provision in Cognitive Radio Networks (인지 무선네트워크에서 VoIP QoS 보장을 위한 자원 할당 및 제어 시스템)

  • Kim, Bosung;Lee, Gyu-Min;Roh, Byeong-Hee;Choi, Geunkyung;Oh, Ilhyuk
    • KIISE Transactions on Computing Practices
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    • v.20 no.12
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    • pp.688-693
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    • 2014
  • With the advent of ubiquitous environments, the smart phone has come into wide use and the demand for various content increases. Thus, in order to efficiently utilize limited resources cognitive radio technology is regarded as a possible solution. Besides spectrum sensing or access schemes, the provision of VoIP traffic service for secondary users with limited spectrum resources is a very important issue. In this paper, a resource allocation and control system for VoIP QoS provision in cognitive radio networks is proposed. Firstly, as the system model, the time structure of the network is addressed and, according to the structure, a bandwidth broker is proposed. In addition, based on available bandwidth estimated by the bandwidth broker, a connection admission control for secondary users is developed. It is demonstrated that the provision of VoIP QoS is greatly affected by channel utilization, the number of channels, and the length of timeslot.

An Exploratory Analysis on the User Response Pattern and Quality Characteristics of Marketing Contents in the SNS of Regional Government (지역마케팅 콘텐츠의 사용자 반응패턴과 품질특성에 관한 탐색적 분석: 지방자치단체가 운영하는 SNS를 중심으로)

  • Jeong, Yeon-Su;Jeong, Dae-Yul
    • The Journal of Information Systems
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    • v.26 no.4
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    • pp.419-442
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    • 2017
  • Purpose The purpose of this study is to explore the pattern of user response and it's duration time through social media content response analysis. We also analyze the characteristics of content quality factors which are associate with the user response pattern. The analysis results will provide some implications to develop strategies and schematic plans for the operator of regional marketing on the SNS. Design/methodology/approach This study used mixed methods to verify the effects and responses of social media contents on the users who have concerns about regional events such as local festival, cultural events, and city tours etc. Big data analysis was conducted with the quantitative data from regional government SNSs. The data was collected through web crawling in order to analyze the social media contents. We especially analyzed the contents duration time and peak level time. This study also analyzed the characteristics of contents quality factors using expert evaluation data on the social media contents. Finally, we verify the relationship between the contents quality factors and user response types by cross correlation analysis. Findings According to the big data analysis, we could find some content life cycle which can be explained through empirical distribution with peak time pattern and left skewed long tail. The user response patterns are dependent on time and contents quality. In addition, this study confirms that the level of quality of social media content is closely relate to user interaction and response pattern. As a result of the contents response pattern analysis, it is necessary to develop high quality contents design strategy and content posting and propagation tactics. The SNS operators need to develop high quality contents using rich-media technology and active response contents that induce opinion leader on the SNS.