• Proceedings of the Korea Contents Association Conference
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• 2008.05a
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• pp.426-430
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• 2008

Most organizations recognize customer satisfaction as one of the most essential factors that ensure their success and prosperity. Many corporations realize that they can make their revisit their store and/or reuse their products and services by fulfilling customer satisfaction. The switching costs draw much attention from the managers and marketing experts as one of the key factors that have an considerable effect on customer loyalty. The purpose of this study is to understand the role of switching costs, and analyses the effects of corporate image on customer Loyalty according to switching costs and the structural relationship among these factors. The findings of the study provide integrated theoretical framework of switching costs and it's antecedents. And this study can be used as a marketing strategic tool to deter customer defection with help of a rewarding program to increase the benefits of customer retention.

• The Journal of the Korea Contents Association
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• v.6 no.9
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• pp.67-74
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• 2006

Resently, We suggested u-Korea strategy to manage and develop a nation based on national ubiquitous technology using mobile.. therefore many a local self-governing body is writing out u-City construction plan to build most suitable future city in oneself environment. In this paper, after analyze tendency and character of ubiquitous related plans, it makes a plan international youth digital film festival based on ubiquitous technology in jinju. And it suggest strategy of digital film or game industry on a department of digital contents industry. also, an opportunity this paper propose research scheme of early level for u-Jinju of city-farm composition supported ubiquitous service in all the jinju area.

• The Journal of the Korea Contents Association
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• v.6 no.9
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• pp.174-184
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• 2006

This study purposed to contribute to systematic management of service quality of festival by developing scale of service quality. According to the result of this study, scale of service quality in festival was developed, which are composed of 26 measuring items in 8 factors. this study suggests major factors(program quality, experience, interaction as well as tangibles, agreeability, responsiveness, access, reliability related to SERVQUAL). This study has an academic meaning in that it developed a scale of service quality suitable to festival and a practical meaning that it provided foundation of customer satisfaction management.

• The Journal of the Korea Contents Association
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• v.15 no.10
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• pp.127-137
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• 2015

American media market produces and consumes video contents the most in the world. Recently, Korean media contents appeals more than ever to Americans who consume them through online streaming service. This phenomenon reveals a green light which shows a need to seek for new methods in concentrated export area of Korean broadcasting market. To revitalize the exportation in this market, more differentiated strategies of exportation are needed. Therefore, in this study, we find out the activation plans to increase the exportation in American market. Through secondary data analyses with articles, home pages of each Korea TV station and depth interviews of executives of exportation of Korean broadcasting company.

• The Bulletin of The Korean Astronomical Society
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• v.43 no.2
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• pp.50-50
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• 2018

한국의 근현대 천문학은 조선시대 관상감의 명맥을 잇고 천문학의 현대화를 이루는 과정에서 역사적이고 문화적인 자료를 남겼다. 그 중 국립천문대를 거쳐 한국천문연구원에 이르기까지 주요 연구 결과물은 국가적 차원에서 보존해야 할 가치 있는 기록물들이다. 이들은 연구 환경변화의 주요 인물과 스토리까지 포괄하고 있으므로 그 과정에서 파생된 소산물도 체계적으로 조직화하여 대중에게 서비스할 필요가 있다. 이 기획 연구는 도큐멘테이션 전략과 사료 콘텐츠 세트 개발 방법론을 활용하여 한국 근현대 천문학 기록물을 수집하고 주제별로 재가공하는 절차를 제시한다. 도큐멘테이션 전략은 국내외에 산발적으로 분산된 한국 근현대 천문 사료의 유형과 지역 등 편중성을 가려내어 중복된 기록물은 걸러내고 희소성 높은 기록물을 선별하여 수집하는 방법론이다. 천문 사료 콘텐츠 세트는 한국천문학사의 주요 인물과 천문대 등 학술적, 문화적으로 가치 있는 주제를 중심으로 본(本) 기록물과 연관 기록물을 맥락적으로 관리 서비스할 수 있는 방법론이다. 이 연구를 통하여 초중등 교과 과정이나 유관 기관과 서비스를 연동하여 한국천문지식정보의 범용화와 천문 아카이브에 대한 대중의 접근 편의를 도모할 수 있을 것으로 기대된다.

• The Journal of the Korea Contents Association
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• v.13 no.9
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• pp.111-120
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• 2013

As craft is representing the historical culture of one country based on the old cultural characteristics and traditions of the regions in our life and is also representing the contemporary cultural culture, the interest in the crafts is becoming bigger and bigger as days pass by. However, despite this potentiality for growth, the craft that we encounter is not reflecting the ever-changing environment of the times, is failing to go beyond the folk art industry level of 1970s to 1980s. Although most of the industrial craft corporations have highly developed craft technology, but the products are not sublimated into marketable products. Also, so far schemes for development of industrial craft have not been many and studies on industrial craft in a sense of the design management have not been performed. Accordingly, this study intends to survey the effect of the design management strategy on the industrial craft product purchase intention in the industrial craft. The main contents comprehended in the study process are as follows. The design management strategy affects the industrial craft product purchase intention. Among the lower elements of the design management strategy, which are cost reduction-oriented design strategy, image-oriented design strategy and the market-oriented design strategy, the image-oriented design strategy and the market-oriented design strategy showed to affect the industrial craft product purchase intention. Especially, the image-oriented design strategy showed to affect the industrial craft purchase intention more than the market-oriented design strategy does.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.22 no.6
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• pp.507-513
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• 2021

The purpose of this study is to understand the effects of adolescents' emotional control strategies on emotional instability and stress. Study subjects included 124 adolescents from Ulsan city. Frequency analysis, reliability analysis, and correlation analysis were performed using the SPSS 22.0 program, and multiple regression analysis was performed on the causal relationships between variables. First, as a result of examining the effect of adolescents' emotion control strategies on job burnout, it was found that emotion-centered strategy, a sub-factor of emotion control strategy, had a significant effect on emotional instability. On the other hand, it was found that cognitive-oriented strategy factors did not significantly affect emotional instability. Second, as a result of examining the effect of emotion control strategies on stress, it was found that emotion-centered strategies, a sub-factor of emotion control strategy, had a significant negative (-) effect on stress. On the other hand, it was found that cognitive-oriented strategy factors did not significantly affect stress. These results imply that higher emotion-centered strategies lead to lower emotional instability and stress. This study provides basic data for preparing plans to reduce the emotional instability and stress of adolescents.

• The Journal of the Korea Contents Association
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• v.20 no.6
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• pp.406-414
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• 2020

Exporting plays the important role in reducing dependence on the domestic market by creating the new foreign markets. As a business strategy, exporting contributes to the national growth and provides firms with opportunities which enable economies of scale, economies of scope, and experience curve effects. Because of both the growth limitation of the domestic market and development of information technology, many firms enter in foreign markets by increasing exporting. Using firms located in Taegu, this study examined the factors of firms' exporting with industrial organization theory and strategic perspective. In the empirical results on industrial organization theory, systematic cooperation and governmental supporting positively affect firms' exporting and only systematic cooperation positively affects exporting performance. In the empirical results on strategic perspective, product differentiation foreign exporting network, and foreign entry nation positively affect firms' exporting, and foreign exporting network, and foreign entry nation positively affect exporting performance.

• Proceedings of the Korea Contents Association Conference
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• 2006.11a
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• pp.364-368
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• 2006

Recently the Northeast Asia region, which includes Korea, China and Japan, has become one of the top three regions for trade and, therefore, is being recognized as a new hub for the global economy. Meanwhile, tourism not only improves the economy, but also enhances mutual understanding through interchange and has cultural functions such as that of the sharing of human values for a bright future. In addition, the promotion of the tourism industry will not only ensure Korea of becoming a hub for the Northeast Asia economy, but it can be a win-win plan that contributes in forming a future Northeast Asian community achieved through peace and prosperity based on the social and cultural connections within the region. Taking the above into consideration, there is a need to carefully scrutinize the status of tourism in Northeast Asia for the management of the future of Korea.

• The Journal of the Korea Contents Association
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• v.17 no.3
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• pp.350-358
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• 2017

The purpose of this study is to examine the influences of coping strategies and vocational self-efficacy on burnout among social workers in long-term care hospitals. Using a convenience sample, researchers collected responses from 138 participants in those long-term care hospitals that have at least 100 sick beds among 528 hospitals(as of September 2015) registered as members of the Korean Association of Geriatric Hospitals. Multiple regression analyses revealed that working hours, externalizing strategies, vocational self-efficacy and group efficacy were significantly correlated with burnout of social workers. In other words, longer working hours led to higher degrees of burnout and higher levels of externalizing strategies, job efficacy, and group efficacy led to lower degrees of burnout in job performance. Based on the study results, it was discussed to relieve the extent of burnout among social workers in long-term care hospitals such as reinforcement of systematic supervision, development of burnout prevention program and on-the job training.