• Industry Promotion Research
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• v.6 no.4
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• pp.11-21
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• 2021

This study tried to analyze the factors of corporate growth potential of CJ E&M, a representative company in the content industry. First, in order to analyze CJ E&M's growth Engine, Michael Porter's diamond model was used to review key factors, and then, based on the 4P model, directions for future corporate growth were suggested. As a Result, Factors behind corporate growth included "Media content of various genres" and "recruitment of star-class human resources", in terms of Production Conditions, and "Gratification Chinese market demand" in terms of Demand Conditions. In addition, "Korean wave industry aiming at K-Culture" in terms of Related Industry and "Two track strategy: global·glocal strategy" and "Media commerce strategy" in terms of business environment: strategy, structure, and competition was able to analyze. For the direction of development, there are "various products through collaboration of affiliated companies" in terms of Product and "TVING Benchmarked Netflix" in terms of Price. In addition, "global expansion through OTT platform TVING" in terms of place and "challenge marketing utilizing the Tiktok platform" in terms of promotion must be carried out.

• The Journal of the Korea Contents Association
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• v.16 no.12
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• pp.310-326
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• 2016

A lot of colleges have made continued efforts to help freshmen adapt themselves to a new school life and environment and build a decent relationship with faculty and other students. Therefore, this study attempted to figure out the effectiveness of team teaching(team teaching by academic advisor, standard textbook-centered guidance vs. autonomous mentoring) on strategic cultural curriculum as a way to help freshmen adapt themselves to a school life. For research subjects, 31 enrolled freshmen and 5 professors from a college in Chungbuk were selected. In terms of research tools, 'Communication Competence Assessment Sheet' provided by Strategic Cultural Curriculum Development Team and a simple questionnaire on 'curriculum satisfaction, adaptation to school and intimacy' were applied. For data analysis, paired t-test, independent samples t-test and rating scale were conducted. The study results found the followings: First, according to analysis on the effects of two different types of team teaching on the goal of strategic cultural curriculum('improvement of communication competence'), significant effects were found in a standard curriculum(textbook)-centered team. Second, when adaptation to a school life(school adaptation, intimacy) perceived by the students who completed the strategic cultural curriculum according to two different types of team teaching curriculum was analyzed, significant changes were found at standard textbook-centered guidance team. Third, this study has examined other changes, satisfaction, opinions and perception(strength, weakness, opinions for improvement) on the curriculum perceived by the students(learners) and faculty regarding about team teaching curriculum. Based on these results, educational implications of this study were reviewed. And a suggestion and limits were presented.

• The Journal of the Korea Contents Association
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• v.19 no.1
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• pp.535-547
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• 2019

Website localization not only means to transliterate the content and text of the original language web pages, but also adjust it according to the culture and demand of the target language market, so as to improve the acceptance of the local market. From the perspective of localization, this paper analyzes localization strategies and shortcomings of Chinese pages of Jeju official tourist website 'visit Jeju'. First, by comparing the differences between the Chinese web pages and the Korean web pages in the content and text, the localization of the website is summed up, and then the differences are compared with the local tourism website 'Mafeongwo' in China. Not only offering and suggestions for improving the translation quality in the Chinese web pages of 'Visit Jeju'. but also the making some further suggestions for the other Korean websites.

• Knowledge Management Research
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• v.23 no.3
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• pp.65-88
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• 2022

Companies actively engage with the public through social media to enhance sales and promote brand awareness, which was further encouraged by the pandemic. However, previous studies tend to consider companies as a group of identical features. This study focuses on the differences between B2B and B2C companies' social media content strategy in relation to user engagement. This study categorized KOSPI 100 companies that manage Facebook corporate fan pages into B2B and B2C, and then analyzed the contents they posted from January 1 to December 31, 2020. The result showed that B2C companies tended to use videos over images, prefer hashtags, and comment its product name more often compared to B2B companies. B2B companies preferred images, used more hyperlinks, and mentioned its company name more often. In B2B companies, images and length of text had positive effects on user engagement, while hyperlink and URL had negative effects. B2C companies' text length had positive effect on user engagement. This study provides practical implications to PR practitioners for establishing a social media strategy which enhances user engagement.

• The Journal of the Korea Contents Association
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• v.9 no.2
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• pp.446-452
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• 2009

This study on strategy and its function in debate offer the materials of education concrete and practical to be able to improve the expression ability and comprehension ability of the students, and can give lots of help to improve the ability of application that can answer quickly in trouble circumstances. The type of strategy in the course of set up the theory are (1) the form of concept definition, (2) the form of solution offer, (3) inductive form and deductive form, (4) the form of example offer. The type of strategy in the course of contradict are (1) the form of soliloquy, (2) the form of claim comparison, (3) the form of partial recognition. The type of strategy in the course of cross examination are (1) the form of question in return and contradict, (2) the form of partial consent contradict. We believe this study will improve the communication ability and negotiation ability and also make a great contribution to improve the leadership of 21-century type if this study will be used in the field of education.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.419-432
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• 2015

This study analyzed the moderating role of the suitability factors of corporate strategies and information system strategies targeting small and medium sized transportation companies in Korea. The analytical result has found that the suitable factors of corporate strategies and information system strategies play the moderating role in the ERP introduction factors and internal performance. In other words, the suitability factors of corporate strategies and information system strategies were analyzed to play the moderating role in support of CEOs, education/training, users' IT capabilities, standardization/formulation of business, infrastructure of information technologies, and internal performance. The result of this study based on the above analytical results has found that introduction performance will be maximized when ERP packages are introduced in the small and medium-sized transportation companies and corporate strategies properly harmonize with the introduction strategies of ERP packages in the companies.

• The Journal of the Korea Contents Association
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• v.9 no.5
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• pp.277-283
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• 2009

Problems of international marriage have been caused by the second generation. Because the second generation make a conflict with the existing social systems. So we should study about the second generation before they grown up. This Paper compared the behavior traits between international marriage home children and pure korean home children especially in the area of language expression, peer relationship, learning concentration. According to the analysis developed instructional strategy for international marriage home children.

• Proceedings of the Korea Contents Association Conference
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• 2011.05a
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• pp.173-174
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• 2011

현대의 경찰활동은 지역사회 경찰활동(Community Policing)으로 귀결된다. 지역사회 경찰활동에 대한 많은 논의가 있어왔지만 지역사회 경찰활동이라는 패러다임에 관한 통합적인 모색은 등한시 되어 온 것이 사실이다. 지역사회 경찰활동에서 파생된 프로그램 및 전략들은 실질적인 경찰활동과 관련이 있다. 이러한 프로그램들은 경찰조직의 이슈 혹은 특정한 문제를 해결하기 위하여 지역사회 경찰활동보다 의도적으로 좁은 범위로 한정하고 있다. 그러한 초점을 가진 대표적인 프로그램은 문제지향적 경찰활동(Problem-oriented policing), 깨진 창(Broken Windows), 컴스탯(Comstat), 제3자 경찰활동(Third party policing), 우범지대(Hot spots)로 볼 수 있다. 그러나 이러한 프로그램 및 전략들은 매우 한정된 범위 내에서 존재하고 운영되는 것들이기 때문에 오늘날의 경찰활동의 근거나 기초를 지역사회 경찰활동만큼 제공해주지 못하고 있다. 지역사회 경찰활동과 관련된 경찰개혁 프로그램이나 전략들을 통합하여 다시 한 번 의미를 재정립하는 것은 현장의 경찰관들이 보다 쉽게 경찰행정의 의미를 이해하고 실제로 실현해 나갈 수 있는 방법을 안내하기 위함이다.

• The Journal of the Korea Contents Association
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• v.10 no.2
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• pp.444-451
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• 2010

The purpose of this study is about becomes the foundation which establishes the area image integrated strategy the area image and the major factor of the Cho-jeong. For a study result area image integration the considered seriously was self-combustion and creativity, according to demographics quality the possibility of knowing the fact that partially is difference of recognition. This will lead and for an area image integration from and will be natural to use the delegation of a district resources, the image integrated strategy which is discriminated must be established and the possibility.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.313-314
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• 2014

본 연구는 유튜브 조회수 20억뷰를 돌파하고 기네스북에 오른 강남스타일 뮤직비디오의 시각적 몰입감에 대한 분석을 통해 이를 극대화하는 전략을 찾고자 한다. 분석 결과 뮤직비디오는 댄스 및 퍼포먼스, 출연자와 스타일, 장소 배경 등의 콘셉트가 일관성이 있고 창의적일수록, 주요인물의 등장순서와 배치, 비주얼의 양적 질적 변화, 청각 중심이 시각에 일치되어 기승전결이 고조될수록 시각적 몰입감이 극대화되었다. 향후 제 2, 제 3의 강남스타일 등 한류(韓流)와 유튜브 진출을 목적으로 하는 뮤직비디오 제작을 위해서는 창의적 '시각적 콘셉트'를 발굴하고, 검증된 '시각적 기승전결'을 강화하여 시각적 몰입감을 극대화하는 전략이 필요하다.