• Title/Summary/Keyword: 콘텐츠 비즈니스

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A Study on Food Truck business model utilizing NFC (NFC를 활용한 Food Truck 비즈니스 모델에 관한 연구)

  • Yoon, Youngdoo;Choi, Eunyoung
    • Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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    • 2014.10a
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    • pp.135-137
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    • 2014
  • The expansion of the transportation card, and the popularity of smart phones has been increasing social concern about the NFC technology. Has been focused on the use of e-commerce, most of the NFC, fulfilling the security problems or technical topic for this, but the reality is that the current debate on the new value added contents industry and a nonexistent connection. Leverage NFC for efficient order management system in order to build lunch or dinner by being pushed to ease restrictions on remodeling and renovation projects Food Truck vehicle through a small business support programs in the current government, but increasing interest in the Food Truck I study a model of ordering system for food truch 재소 s-guide system. A lot of the effectiveness of management as appropriate to the use of NFC for small business that operates as a server system is highly Food Truck tendencies tied to one router and server on the intranet without the need of internet connection system. I believe in this study S-Guide system contributes for business success for food truck of small business.

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Case Study of Moving up the Charts in K-pop : Focusing on Brave Girls' 「Rollin'」 (K-pop 음원 역주행에 대한 사례 분석 : 브레이브걸스(Brave Girls)의 「롤린(Rollin')」을 중심으로)

  • Jung, Seung-Hwan
    • Journal of Korea Entertainment Industry Association
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    • v.15 no.5
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    • pp.69-83
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    • 2021
  • To understand 'Moving up the charts' as a dynamic phenomenon in the K-pop entertainment industry, this study specifically analyzed the 'Moving up the charts' of 「Rollin'」 sung by 'Brave Girls'. First, the context and process related to 「Rollin'」 were described in detail, and the performance as a sound source and business were described. Subsequently, six factors were analyzed and presented as causes for 'Moving up the charts': 'Existence of specific possible triggers', 'Attractions of content itself', 'Inflow of new male fans', 'Turning weaknesses into strengths as idol', 'Psychological empathy with stories of real group' and 'Fast response and communication of agency'. Due to the influence of 'Moving up the charts', two changes were presented: 'Expansion of popularity and interest and expansion beyond songs' and 'Forming a consumer group with high purchasing power'. Through this, this study discussed the meaning, role, and possibility of 'Moving up the charts' in the K-pop entertainment industry. In the future, it will be necessary to recognize 'Moving up the charts' in the music market as a remarkable phenomenon, and to understand the importance of new idol consumer class as well as the use of related media such as YouTube.

Digital News Innovation and Online Readership: A Study of Subscribers Paying for Online News (언론사의 디지털 혁신과 구독자 되찾기: 온라인 뉴스의 유료이용 경험에 관한 연구)

  • Sun Ho Jeong
    • The Journal of the Convergence on Culture Technology
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    • v.9 no.6
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    • pp.1111-1117
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    • 2023
  • Recently, South Korean newspapers began trying to charge for online news. This study attempts to shed light on the factors that influence payment for online news by analyzing Korea Press Foundation's 2022 Media Audience Survey (N = 58,936). The results of this study showed a steady increase in past payment and paying intent for online news since 2020. Predictors of past payment for online news included gender, age, and education, and interest in political and social issues. News use through specific media (i.e., newspapers, magazines, portals, messengers, social media, video sites, and podcasts), as well as mobile applications and e-mail newsletters, were found to contribute to paid subscriptions. Based on the findings of the study, news organizations should prepare to offer differentiated news content through their own news platforms and establish concrete plans to build trust in news.

A Study on the Website Evaluation and Improvement of Korean Cyber University Websites (국내 사이버대학교 웹사이트 평가 및 개선방안 연구)

  • Moon, Tae-Eun;Moon, Hyung-Nam
    • Journal of Intelligence and Information Systems
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    • v.14 no.2
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    • pp.137-156
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    • 2008
  • The purpose of this study is to implement evaluation on domestic cyber University web site to analyze web usability and web accessibility in order to present how much cyber University provides various personalized services and qualitative contents to users on web site. And also with this result, I hope to contribute in qualitative development of web site and reliability of remote education. For this purpose, I developed checklist suitable to remote University by applying SM-ABCDE assessment method of Moonhyeongnam, the professor in Sookmyung Women's University, and implemented evaluation on web sites of 17 cyber University over the five aspects of attraction, business, contents, design, and engineering. As the result of this study, it was found that Busan Digital University was best in the respect of attraction, both Kyunghee Cyber University and Cyber University of foreign studies were best in the respect of business, Kyunghee University was best in the respect of contents, and Hanyang Cyber University was best in the respect of design. It was also evaluated in the comprehensive view and the order was found that Kyunghee Cyber University, Busan Cyber University, and Hanyang Cyber University. However in the respect of engineering, it came out that all the sites did not observe the regulation on web accessibility. If domestic Cyber Universities are to observe the regulation on web accessibility with the long term view, on the base of this study, web usability would be increasing. Then they can secure various classes of customers as well as ordinary people so that they will be able to take the real place of educational institution orienting the most advanced educational method in the society of knowledge and information in addition to advance in themselves.

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Six Major Shifts and Implications of the Video Distribution Ecosystem in the Era of N-screen and OTT Services: A case of US media industry (N-/멀티스크린 및 OTT 서비스시대의 미디어 생태계 변환의 여섯 가지 특징과 함의: 미국 사례)

  • Han, Gwang Jub James
    • The Journal of the Korea Contents Association
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    • v.14 no.8
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    • pp.342-364
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    • 2014
  • The purpose of this paper is to provide an answer for the following question: What are the major shifts and implications of the unprecedently competitive and rapidly changing media ecosystem in the era of N-screen and OTT services? I've attempted to understand the complex and competitive nexus among media from an historical context by focusing on the displacement vs. complement thesis. The TPC model by Han has been employed for the analysis of the current dynamics of US media industries by triangulating three areas: Technology/industry, public policy and consumer/culture. More specifically, the US media landscape is initially divided into two competitive turfs - the competitors equipped with OTT services and the legacy media industry, and then the traditional media industry was grouped again into PayTV group(telecom service providers with IPTV and mobile TV, cable/Satellite TV networks) and Free (over-the-air) TV networks. Six major shifts were identified by the analysis: power shift in telecom carriers, power shifts in TV industry, Telecom/OTT partnership, time shifts, place shifts, and finally business model shifts.

Comparison of the Cartoon "Tajja" and Movie (The War of Flower): With a Focus on Narrative Structure (Plot) (만화 <타짜>와 영화 <타짜>의 비교: 서사구조를 중심으로)

  • Choi, Sung-Kyu;Lee, Hwa-Ja
    • Cartoon and Animation Studies
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    • s.19
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    • pp.89-112
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    • 2010
  • Today many countries consider the culture and technology industry as a high value-added industry, and make intensive investments into cultural content for its growth. In the culture and technology industry, the OSMU (One Source Multi Use) business structure, which creates content using diverse media based on one original work and thus generates a high added value, has received much attention. Recently Korea has also witnessed an increase in the cases in which the cartoon medium is converted into movies or drama. Cartoons are now put to the most use as an original source, in which the process of active secondary reproduction and recreation are taking place. In the process of recreating original works, media characteristics function as an important variable. Stories are newly reproduced by the detailed information (form) characteristics of each medium. Despite those developments, however, there are not as many active comparative studies on media-converted works as there are actual productions of them, which calls for a need to more fully activate specific comparisons of cases. By comparing and investigating original works and secondarily recreated ones through media conversion, the study made comparisons between the cartoon and movie medium and described the common and different features of the two media in terms of detailed information characteristics. In order to provide a specific case, it also analyzed the cartoon Tajja and movie Tajja through media conversion, focusing on 'conversion of narrative structure.'

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Roles of Buyer's Trust and Distrust in Open Markets: Focusing on Transfer between Intermediary and Seller (오픈마켓에서 구매자의 신뢰와 불신의 역할: 중개업체와 판매자간 전이를 중심으로)

  • Lee, Suk-Joo;Choi, Seulbi;Ahn, Hyunchul
    • The Journal of the Korea Contents Association
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    • v.17 no.2
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    • pp.360-374
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    • 2017
  • This study investigates the effects of trust and distrust on intention to purchase in open markets, based on the ideas derived from previous studies such as coexistence of trust and distrust, and two distinct trustees in open markets-intermediary and sellers. Specifically, this study i) proposes a trust-distrust model of intermediary and sellers, ii) explores the transfer of trust and distrust from intermediary to sellers, and iii) discovers the antecedents of trust and distrust. The empirical validation using Partial Least Squares shows three results as follows. First, trust in intermediary positively affects intention to purchase through the mediated impact of trust in sellers. That is, trust in intermediary transfers to trust in sellers. Second, distrust in intermediary negatively affects intention to purchase through the mediated impact of customers' perceived risk. Third, structural assurance and perceived website quality positively affect trust in intermediary. The results of this research have implications for intermediary firms not only to build trust but also to manage distrust level. However, this study could not identify any antecedent of distrust, so further research for these antecedents will be needed in the future.

The Research on the Development of the Corporate Social Responsibility (기업의 사회적 책임 발전방향에 관한 연구)

  • Song, Kwan-Cheol;Li, Yi-Ran
    • The Journal of the Korea Contents Association
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    • v.18 no.8
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    • pp.287-299
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    • 2018
  • This study is primarily aimed at conducting conceptual research that reinforces corporate social responsibility and gives direction to how local firms' CSRs should evolve in line with global CSR core values. To this end, a comprehensive approach was made to the Korean CSR system or standards in terms of research methods, and the direction of development was derived by comparing them with global standards. While the social responsibility activities of Korean companies are still focused on social contribution, CSR activities of global companies take social responsibility not only in various business areas but also in the circumstance surrounding companies, labor, environment and others. In particular, they are conducting stable CSR activities within the value chain of companies. Moreover, the CSR function is required in both the original and the primary sub-contractors and the secondary sub-contractors. This can confirm that the CSR activities of companies contribute to the development of society as they attract better working conditions and a better living environment based on the CSR. Therefore, the CSR direction presented by the study is meaningful and worthwhile in that it can contribute not only to Korean companies' global advancement but also to transform our society into a better society.

Old Inner City Regeneration of Local Small-and-Medium Cities for the Invigoration of Commercial and Business Function : case of Dangjin-gun (상업 및 업무기능 활성화를 통한 지방중소도시 구도심 재생방안 : 당진군을 중심으로)

  • Choi, Ki-Tack;Lee, Joo-Hyung
    • The Journal of the Korea Contents Association
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    • v.11 no.11
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    • pp.173-184
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    • 2011
  • This study suggests the invigoration strategies of commercial and business functions for regeneration of old inner city as city center by examining Dangjin County which is a typical example of the local small-and-medium city where old inner city had declined as the city grew. I conducted a conjoint analysis in terms of important introduction functions and city regeneration directions for the invigoration. The results upon this are as follows. First, low-density of commercial and business places and the utilization of historical and cultural resources instead of the high-density mixed-use development should be considered. Second, It is important to promote regional specialized business and facilities rather than to attract new industry(high-tech industry) for activating local economy. Third, specific and practical countermeasures for resettlement of low-incomes and for maintenance of existing business zone should be established. Fourth, in terms of the maintenance and management, regulation on illegal commercial transactions, improvement of public spaces, and securement of user safety should be considered. Fifth, in terms of consolidation of functions, easier accessibility using public transportations, advertising and promotion of the city, and holding a number of events should be contemplated. Sixth, supporting for business activities and for establishing guides for design of old inner city should be needed. Seventh, public institutions should play a role as a bridge between local residences and experts for balanced regional development.

Software Architecture for Implementing the Grid Computing of the High Availability Solution through Load Balancing (고가용성 솔루션 구축을 위한 그리드 측면에서의 소프트웨어 아키텍처를 통한 로드밸랜싱 구현)

  • Lee, Byoung-Yup;Park, Jun-Ho;Yoo, Jae-Soo
    • The Journal of the Korea Contents Association
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    • v.11 no.3
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    • pp.26-35
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    • 2011
  • In these days, internet environment are very quickly development as well on-line service have been using a online for the mission critical business around the world. As the amount of information to be processed by computers has recently been increased there has been cluster computing systems developed by connecting workstations server using high speed networks for high availability. but cluster computing technology are limited for a lot of IT resources. So, grid computing is an expanded technology of distributed computing technology to use low-cost and high-performance computing power in various fields. Although the purpose of Grid computing focuses on large-scale resource sharing, innovative applications, and in some case, high-performance orientation, it has been used as conventional distributed computing environment like clustered computer until now because grid middleware does not have common sharable information system. In order to use grid computing environment efficiently which consists of various grid middleware, it is necessary to have application-independent information system which can share information description and services, and expand them easily. This paper proposed new database architecture and load balancing for high availability through Grid technology.