• The Journal of the Korea Contents Association
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• v.8 no.11
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• pp.286-295
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• 2008

The purpose of this paper is to demonstrate the relationships between brand satisfaction and store loyalty by examining the role of brand trust, store satisfaction and store trust in determining store loyalty in retail service firms. The results of the study are as follows: First, in case of relation exchange consumers, which are characterized by cooperative actions and mutual adjustment of both buyer and seller, brand satisfaction has a positive influence on brand trust, brand trust has a positive influence on store trust, and then store trust a strong positive influence on store loyalty. That is, store loyalty can be build up by combined benefits both brand trust and store trust in relation exchange consumers. Second, in another case of transaction exchange consumer, which are discrete buyer-seller exchange of commodity or performance with minimal personal relationships and no anticipation or obligation of future exchange, brand satisfaction has a positive influence on store satisfaction, and then store satisfaction has a direct influence on store loyalty. So, retailers have to developing strong brands which could help ensure both satisfaction and loyalty.

• The Journal of the Korea Contents Association
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• v.15 no.2
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• pp.233-241
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• 2015

In this study, I examine whether differences in the levels of job satisfaction and turnover intention exist with regard to the police department size. To accomplish this, a way ANOVA analysis of variance(One-way ANOVA) was conducted. As a result, a significant differences were found in job satisfaction and turnover intention according to the department size and grade. Specifically, first, in the job satisfaction level on the department size, the smaller department size was, the lower job satisfaction level was and the bigger department size was, the higher job satisfaction level was. Second, in the turnover intention level on the department size, the result was not statistically significant. Third, in the job satisfaction level on the department grade, the lower department grade was, the higher job satisfaction level was and the higher department grade was, the lower job satisfaction level was. Fourth, in the turnover intention level on the department grade, the lower department grade was, the lower turnover intention level was and the higher department grade was, the higher turnover intention level was.

• The Journal of the Korea Contents Association
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• v.21 no.9
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• pp.258-269
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• 2021

This study was conducted to determine the effect on the satisfaction of pet hospital. For this research, the study was conducted on customers who raise dogs and cats nationwide and use pet hospital. Specialties, human factors, efficiency, physical factors, and pet satisfaction were derived from factors that affect pet hospital use satisfaction. Human factors included three factors as veterinarian, staff, and pet hairdressers, and regression analysis was performed. Research shows that professional, efficiency, and physical factors have a positive (+) effect on user satisfaction, veterinarians and staff, which are detailed factors of human factors, have a positive (+) effect on user satisfaction, and pet hairdressers do not. Overall, it was analyzed that it affects the satisfaction of use in the order of efficiency, professionalism, staff, veterinarian, pet satisfaction, and physical factors. This study is meaningful in that it divided human factors into occupational groups and developed and analyzed pet satisfaction factors as factors that affect pet hospital use satisfaction, and it is expected that pet hospital can help establish strategies to improve customer satisfaction.

• The Journal of the Korea Contents Association
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• v.21 no.2
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• pp.68-77
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• 2021

The purpose of this study is to The exhibition's service quality was divided into three factors: event content, publicity, and empathy. First, the exhibition's service quality had positive effects on visitors' perceived value and overall satisfaction. Visitors' perceived value also showed a positive effect on their overall satisfaction. Second, each of visitors' perceived value and overall satisfaction had positive effects on their loyalty. Third, in effect decomposition, the total effect of the exhibition's service quality on visitors' perceived value was largest, followed by the service quality's total effect on their overall satisfaction and the service quality's total effect on their loyalty in order. In addition, statistically significant total effects were found between visitors' perceived value and overall satisfaction, as well as between visitors' perceived value and loyalty. As a result, mediating effects such as visitors' overall satisfaction had a positive contribution. Accordingly, statistically significant effects were confirmed in the relationships between all endogenous and exogenous variables.

• 한국경영정보학회:학술대회논문집
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• 2007.11a
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• pp.508-517
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• 2007

본 사례연구는 한국정보사회진흥원에서 개발한 디지털콘텐츠의 표준식별체계인 UCI(Universal Content Identifier)를 (주)누리미디어 보유의 약33만 건 콘텐츠에 적용한 사례와 비즈니스 모델을 소개하고 있다. UCI란 '디지털콘텐츠의 유통활성화' 를 이룩하기 위한 목적으로 도입하는 기술로 개별 디지털콘텐츠에 식별기호를 부여하는 기술이다. 본 사업은 UCI코드 체계를 이용하여 콘텐츠 관리 시스템을 구축하는 것을 목표로 하고 있다. UCI-RA시스템 구축이후 기대효과로는 콘텐츠 제공과 관련된 업무에 인적, 물적 비용을 절감하고, 신규 콘텐츠 발굴 및 개발이 용이하도록 하였다. 또한 서비스 운영과정에서는 기 확보된 콘텐츠를 비즈니스화 하여 신규 수익창출의 모델로 육성할 수 있다. 한편 콘텐츠 소비과정에서는 콘텐츠 검색의 용이성 및 구매 용이성 증대를 통해 양질의 콘텐츠를 유통하는 것이다. 아울러 운영기업의 콘텐츠 등록 및 운영과정에서의 유료콘텐츠 정산주기율 단축, 콘텐츠 품질 고객만족도 제고 등의 효율성을 증가할 수 있다.

• The Journal of the Korea Contents Association
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• v.12 no.8
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• pp.471-483
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• 2012

The demand of using educational applications for 'smart' devices has recently increased. Accordingly, this study analyzed the satisfaction of educational applications and the factors which affect to purchase intention suggesting optimal development and use for the future. Based on searching for the theoretical background, the research model for the study was set: Appropriateness, interactivity, amusement and ubiquity were designated as independent variables, consumer satisfaction as parameter variable, and purchase intention as dependent variable. Through conducting structural equation modeling with the variables, the results showed that appropriateness, amusement and ubiquity had significant impacts on consumer satisfaction and purchase intention of educational applications. The results were expected to give suggestions as presenting guideline for educational application, improving mobile learning and vitalizing mobile contents.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.18 no.1
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• pp.663-668
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• 2017

This study was conducted to examine the possibility of developing a drawing course in online education and to assess the satisfaction and dissatisfaction of students. The drawing class consisted of a conceptual understanding of the drawing, learning actual techniques and performing drawing tasks. This course was rated on the content satisfaction scale and the course evaluation scale when it was developed in 2014 and partially modified in 2016. Both the content satisfaction and lecture evaluation showed similar scores to the average for all subjects in the school. Specifically, 'organization of content' received good reviews, while 'interaction' received a low rating in the content satisfaction scale. Additionally, 'enthusiasm' and 'response sincerity of teacher' received high ratings, but 'overall satisfaction' was low in the course evaluation scale. Finally, the self-assessment of students was also low. These results indicate that students want more practice and more active interactions.

• The Journal of the Korea Contents Association
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• v.21 no.6
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• pp.494-504
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• 2021

The spread of Over-The-Top (OTT) service, which represents Netflix, and the social distancing caused by COVID-19, acted as an overall bad news for domestic multiplex movie theaters. In addition to this, the phenomenon of digital shifting was added, and the need for domestic offline movie theaters to seek a new market for growth emerged. This study focused on the concept of consumer value perception amid this problem consciousness, and attempted to investigate the relationship between the brand image of multiplex movie theaters and purchase satisfaction according to the type of consumer value perception. After data was sampled through a questionnaire survey to a total of 350 subjects, the results of empirical analysis according to the study model are as follows. Among the types of value perception of offline movie viewers, practicality had the strongest influence on brand image construction, and self-faithfulness had the strongest influence on purchase satisfaction of offline movie watching. In addition, the brand image of offline movie theaters had a positive(+) effect on the purchase satisfaction of moviegoers. Based on this, this study suggested a new survival strategy in the new normal era of offline Multiplex Cinemas.

• Journal of KIISE:Computing Practices and Letters
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• v.16 no.12
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• pp.1244-1248
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• 2010

The previous study of Digital Broadcasting Recommendation system is based on user explicit profiling information. But user profile is always changing and the exact extraction of user profile is very important in recommendation system like Digital TV using many user interactions. This paper is studied of realtime user profiles aggregation through user remote controller input and matching this profiles with contents meta-data like contents genre information, event information, content viewing time. It is not used commercial database system and network communication solution considering embedded system hardware restriction. And it is considered people want different content genre based on watching time. From the results of this paper, there are improvement of user satisfaction of contents recommendation.

• Proceedings of the Korea Contents Association Conference
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• 2007.11a
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• pp.727-732
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• 2007

This paper is to investigate how types of presenting e-learning contents affect learning. The study examines learning outcome such as students' learning achievement, satisfaction, and perceived learning outcome of a course in liberal arts by three different types: VOD, WBI, and Text. The findings of this study will present the effectiveness of contents presentation type in e-learning. It is anticipated that the study will offer some suggestions to develop e-learning contents types for similar courses and further to develop effective contents types for various courses.