• Title/Summary/Keyword: 콘텐츠 만족도

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Empirical Analysis on the Effect of Design Pattern of Web Page, Perceived Risk and Media Richness to Customer Satisfaction (콘텐츠 제작방식, 지각된 위험, 미디어 풍부성이 고객만족에 미치는 영향 분석)

  • Park, Bong-Won;Lee, Jung-Mann;Lee, Jong-Won
    • The Journal of the Korea Contents Association
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    • v.11 no.6
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    • pp.385-396
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    • 2011
  • Internet web pages can be classified by three major types such as texts only, images with texts and videos with texts. The purpose of this paper is to analyze how customers recognize and respond perspective of perceived risk and media richness with regard to design patterns of internet web pages. Additionally, we will examine the extent to which aforementioned factors affect customer satisfaction. Analyses with perceived risks revealed that customers feel less personal risks including performance, psychology and time/convenience when used web pages of text-images and text-videos, compared to text only based web pages. However, customers feel that web pages consisting of image-text or video-text have higher points in terms of symbolism and social presence in media richness, compared to text only based web pages. Finally, we showed that personal risk and text-based Web page negatively affect but symbolism and social presence positively impact on customer satisfaction. Therefore, this study suggests a clue that why video-based Web content did not grow different from many people's expectation.

The Level of Satisfaction and Needs Assessment of e-Learning Contents on Vocational High School (전문계고 이러닝 교수.학습 콘텐츠 만족도 및 요구 분석)

  • Byun, Sook-Young
    • The Journal of Korean Association of Computer Education
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    • v.13 no.3
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    • pp.47-54
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    • 2010
  • The purpose of this study is to improve expertise and substantiality of teachers by analyzing the level of satisfaction and the needs assessment of e-learning instructional contents on vocational subject at vocational high school. For the above purpose, we carried out a questiones to the 126 teachers and the 646 students in the second and the third grade of vocational high school. As a result, even though teachers knew the e-learning contents, they does not actively use the e-learning contents in class. They feels in need of contents which are able to be reconstructed. Students also prefer the contents focused on problem-solving to prepare for the national academic aptitude test and indirect experiences through simulation ways.

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Profit Model for Network Contents Service using QoE (QoE를 이용한 네트워크 콘텐츠 서비스 수익모델 설계 및 분석)

  • Kim, Jong-Won;Lee, Goo-Yeon;Kim, Hwa-Jong
    • Journal of the Institute of Electronics Engineers of Korea TC
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    • v.48 no.9
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    • pp.73-80
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    • 2011
  • Conventional content-delivering services over the Internet were mainly based on the "best effort" scheme, which have been failed to provide a concrete profit model to the content providers. Mean while, a quality assuring network service is expected to provide reasonable profit model. However the relation between the cost and profit of the quality service is under studies. Recently, the Quality of Experience (QoE) was introduced to measure the real satisfaction level of users and used to develope profit models of quality services. The QoE can be used as a key tool for efficient service providing and also criteria for accurate satisfaction measurement. Especially, the QoE based feedback on the intention to pay for the service will be an important information to the content providers. This paper will introduce a model for the costs of quality services, and a profit model based on the QoE. The result of the paper can be used to develope business models for contents services over the growing networks.

Project Based Learning for University-Led Urban Regeneration: A Case Study on the Strategic Communication Campaign Class for the Sinchon Regeneration Project (공간문화콘텐츠 창제작 프로젝트 기반 수업 :신촌 도시재생 커뮤니케이션 캠페인 PBL 효과분석을 중심으로)

  • Yoo, Seungchul;Jung, Kwanghee;Ryoo, Jeongmin
    • The Journal of the Convergence on Culture Technology
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    • v.6 no.2
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    • pp.207-215
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    • 2020
  • The purpose of this study is to examine the effectiveness of PBL in a college AD/PR class. This class was run under the theme of 'Sinchon Regeneration Project' in the 'Seodaemun-gu & University Collaborative Project Program'. As a result of the pre-post surveys, the authors found a significant increase in the place attachment to Sinchon, which was considered as a critical variable in this program. This research is an important study with high practicality in the area of cultural content production education PBL. The PBL teaching method can contribute to enhancing the class satisfaction and strengthening the competitiveness of students in cultural content related majors.

Development of VR-Based Safety Education Content for Sailors (VR 기반 선원 안전교육용 콘텐츠 개발)

  • Kim, Ji-Yoon;Oh, Jin-Seok
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.26 no.12
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    • pp.1898-1907
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    • 2022
  • Every year, many shipping companies provide seaman safety education programs periodically to reduce ocean-traffic accidents. However, undertaking the regular safety training for seaman has been difficult because of litimation of space and time. Recently, VR technolgy is received attentions to overcome previous problems. It can provide users educational interactions between a user and virtual environment and fulfill sustainable teaching. In this paper, VR-based safety education content for sailors has been developed, and it includes four programs. Also, survey was conducted with four questionnaires such as immersiveness, easy to experience, satisfaction of education contents, comparative evaluation between traditional education program and VR education contents. As the result, immersiveness questionnaire could be gain 53.83% positive assessment, and easy to experience could be gain 65.38% positive assessment, and satisfaction could be gain 69.23% positive assessment. Lastly, comparative evaluation between traditional education program and VR education contents could be gain about 46% positive and 34% neutral assessments.

Comparison of Visitor Characteristics in Recreational Forests and Arboretums (자연휴양림과 수목원 방문객의 이용특성 비교 연구)

  • Yoo, Rhee-Hwa;Jang, Youn-Sun;Lee, Jeong-Hee
    • Journal of Korean Society of Forest Science
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    • v.109 no.4
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    • pp.532-543
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    • 2020
  • This study was conducted with the aim of comparing and analyzing the relationship between visitors' characteristics and service satisfaction, overall satisfaction and loyalty (revisit intention, recommendation intention) of recreational forests and arboretums. The main results are as follows. First, the scores given for service satisfaction, overall satisfaction, and loyalty of the users of the recreational forests were all higher than those given by the visitors to arboretums, and the service satisfaction level was relatively different from that of the overall satisfaction level or loyalty of the users. Second, the service satisfaction level of the recreational forests did not affect the overall satisfaction level and visitor loyalty, whereas the service satisfaction level of the arboretum was found to be positively correlated with the overall satisfaction level and visitor loyalty. The results are meaningful given that the visitors to recreational forests and arboretums are distributed throughout the country; thus, we confirmed that there are differences in visitor characteristics between the two types of forest recreation areas. In order to differentiate operation strategies for each type of forest recreation areas, the development of common survey items covering the entire set of services provided by forest recreation areas is needed. In addition, it would be advantageous to further develop and modularize the relevant items and conduct surveys in parallel with common survey items, as the service contents are operated selectively to function in accordance with the purpose of creating each forest recreation area.

The Effect of Informatization Education Satisfaction of Elderly Welfare Center on Elderly Information Usage and Life Satisfaction (노인복지관의 정보화 교육만족도가 노인의 정보활용 및 생활만족도에 미치는 영향)

  • Kwak, Mi-Jung;Roh, Sang-Eun;Kwak, Young-Gil
    • The Journal of the Korea Contents Association
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    • v.17 no.3
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    • pp.486-495
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    • 2017
  • The purpose of this study is to investigate the effect of information education satisfaction of the elderly welfare center on information utilization satisfaction and life satisfaction of the elderly. For this purpose, we surveyed the elderly who were enrolled in the elderly welfare center from September 02 to September 24, 2015. First, in the information cognition improvement of the elderly, it was found that the content of education of information, education instructor, and educational environment are important. And in the improvement of the information experience of the elderly, it was found that the education contents, the education method, the instructor and the educational environment factors of the satisfaction of information education were important factors. Second, in the improvement of personal factors satisfaction of the elderly, it was found that the content of education of information and education and the factors of education instructor were important factors. The purpose of this study was to investigate the relationship between information literacy and satisfaction of the elderly.

An Analysis of the Influence Factors of Satisfaction of Food Bank Service Users (Focusing on Users in Gyeonggi-do Province) (푸드뱅크 서비스 이용자의 만족도 영향요인 (경기지역 이용자를 중심으로))

  • Lee, Seok-Hwan;Kwon, Jin
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.547-558
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    • 2020
  • The purpose of this study was to derive the impact factors through multi-return analysis by dividing the satisfaction level of the users of the Food Bank into service satisfaction, food satisfaction, and facility and environment satisfaction and then present a plan for improving service quality. As a result, first of all, the analysis shows that the service satisfaction was not statistically significant. Second, the satisfaction level of food was higher when they get cooked food and when the frequency of support was low. It can be interpreted as important to users to properly solve the problem of fasting through cooked food rather than the frequency of food provision. Third, the satisfaction level of the facility and environment was higher for those with higher educational background, lower monthly income, and higher food expenditure after the support. Users with high educational background value information, service hours, facilities and environment hygiene, and users with low monthly income and high food expenditure even after receiving support can infer the need for food bank services to solve the problem of fasting. Based on these findings, it emphasized the need to develop user-centered services so that the problem of fasting could be effectively resolved in consideration of the conditions of service users.

A Study on Determinants of Dental Clinic and Satisfaction of Dental Service in High School Students (고등학생의 치과병원 결정요인과 의료서비스 만족도 관련 연구)

  • Baek, Hye-Jin;Kim, Yu-Geun
    • The Journal of the Korea Contents Association
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    • v.20 no.8
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    • pp.666-673
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    • 2020
  • The purpose of this study was to investigate the relationship between dental decision factors and dental service satisfaction of the high school students. The study participants consisted of 300 high school students in some regions. A total of 288 were used for the final analysis, except 12 with insufficient responses. The data was analyzed by using SPSS 18.0 program. According to general characteristics, if there was no scaling experience, orthodontic treatment, high satisfaction with school life, the higher the subjective oral health status, the higher the satisfaction of the dental hospital. Hospital decision factors according to the general characteristics of the subjects most frequently answered that employee service satisfaction was important. As a result of testing the correlation between hospital decision factors and medical service satisfaction, there was a significant positive correlation between medical service satisfaction, such as facility, recommendation of others, use procedures, service adequacy, employee service satisfaction. As a factor influencing dental hospital satisfaction, subjective oral health was shown as a good criterion, and usage procedures and staff service satisfaction showed positive relevance. Continuous trust builds up is important to improve patient satisfaction.

The Effects of Pay Satisfaction on Job Satisfaction and Turnover Intention (임금만족이 직무만족과 이직의도에 미치는 영향)

  • Zhou, Sicong;Lee, Jeong Eon
    • The Journal of the Korea Contents Association
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    • v.16 no.10
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    • pp.693-700
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    • 2016
  • The current study examined the relationship between satisfaction with pay and performance. The purpose of this study is not only to analyse the effect of pay satisfaction on job satisfaction and turnover intention, but to verify the moderating effect of LMX in order to provide a useful theoretical and managerial implication. The empirical results reveal that satisfaction of pay positively affects job satisfaction, but has a negative impact on turnover intention. It is also found a moderation effect of LMX between pay satisfaction and performance. The empirical results imply that an effective compensation management should be applied and an enhanced LMX effort has to be made to motivate employee.