• Journal of the Korea Society of Computer and Information
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• v.18 no.7
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• pp.139-148
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• 2013

With the launch of Apple iPhone, platform and contents and design characteristics were highlights of the new factors. In addition, Smartphone users have increased explosively. In this research, we aim to analyze factors affecting on repurchase intention of a Smartphone based on Technology Acceptance Model(TAM). External factors such as platform, contents and design are identified through literature review and the influences of these factors on repurchase intention are assessed. A questionnaire survey was conducted to those who lived in Busan and Gyeongnam province. This research used Smart PLS(partial least squares) to analyze the structural relationship between those factors and repurchase intention. Analytical results show that all paths except path from platform to perceived ease of use are significant. This study suggests practical and theoretical implications based on the results.

• Journal of the Korea Society of Computer and Information
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• v.15 no.12
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• pp.163-173
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• 2010

PKI(Public Key Infrastructure)-based information certification technology has some limitations to be universally applied to mobile banking services, using smart phones, since PKI is dependent on the specific kind of web browser, Internet Explorer. OTP(One Time Password) is considered to be a substitute or complementary service of PKI, but it still shows low acceptance rate. Therefore, in this research, we analyze why OTP has not been very popular, and provide useful implications of making OTP more extensively and frequently used in the mobile environment. Perceived security of OTP was set as a higher-order construct of integrity, confidentiality, authentication, and non-repudiation. Research findings show that security awareness and perceived security of OTP is positively associated, and the relationship between perceived security and trust on OTP is statistically significant. Also, trust is positively related to intention to use OTP continuously.

• Journal of the Korea Society of Computer and Information
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• v.26 no.3
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• pp.173-180
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• 2021

In this study, variables were constructed based on previous studies to examine the effects of overseas direct purchase quality factors(information quality, system quality, and service quality), perceived value, and purchase intention. In addition, differences between groups were examined through the moderating effect of price sensitivity. A survey was conducted on overseas direct purchase users, and 178 questionnaires were used for empirical analysis. The collected data was analyzed by SPSS 25.0 and AMOS 21.0. The results are as follows: First, it was found that the quality factors of overseas direct purchase had a positive effect on perceived value. Second, it was found that the quality factors of overseas direct purchase had a positive effect on purchase intention. Third, as a result of testing the moderating effect of price sensitivity in the relationship between the quality factors of overseas direct purchase, perceived value, and purchase intention, there was no difference between groups. In conclusion, the implications and limitations of this study are presented.

• Journal of the Korea Society of Computer and Information
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• v.27 no.10
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• pp.81-88
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• 2022

The purpose of this study is to present supporting data that can suggest a direction for sports advertisement strategy on social media by investigating how differences in social media engagement of sports advertisement affect users' product trust and purchase intention. To achieve this purpose, a total of 810 questionnaires, which were completed by sports-related college students engaged in social media activities using a method for writing a self-evaluation report, were collected, and 765 questionnaires were used as final valid samples after excluding 45 insincerely completed copies. For data processing, analyses of frequency, factor, reliability, correlation, and multiple regression were conducted using the Window SPSS (ver. 23.0) statistical program to draw the following conclusions. First, the social media engagement of the sports advertisement had a significant effect on the trust of the advertised products. Second, the social media engagement of the sports advertisement had a significant effect on the purchase intention of the advertised products. Third, the product trust acquired through the sports advertisement had a significant effect on the purchase intention.

• The Journal of the Korea Contents Association
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• v.9 no.6
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• pp.134-144
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• 2009

The purpose of this study was to verify the relationship of laptop purchasing behaviors based of Theory of Planned Behavior. The data collected from the 240 experience to that who used laptop computer, but was analyzed. With the collected data, factor analysis, K-Means analysis, correlation analysis, crosstabs analysis, and structural equation model analysis was performed by SPSSWIN 15.0 and AMOS 7.0. Factor and cluster analyses were used to segment the sample into four clusters. After analyzing the results, various relationships between attitudes, subjective norms, perceived behavioral control, behavioral intention were determined for the different groups.

• Journal of the Korea Computer Graphics Society
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• v.11 no.4
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• pp.39-44
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• 2005

인터랙티브 컴퓨터 게임과 컴퓨터 애니메이션에서, 유관절체의 움직임을 직관적으로 제어하도록 하는 것은 어려운 문제로 인식되고 있다. 이런 분야에서는 대부분 움직임의 대상이 되는 캐릭터가 많은 관절로 연결되어 있는데, 이때 각 관절을 사용자의 의도대로 쉽게 조종할 수 있도록 해주는 인터페이스를 디자인하기가 어렵기 때문이다. 본 논문에서는 자유도(DOF)가 높은 캐릭터의 움직임을 제어하기 위해 오랫동안 인형극에서 사용되고 있는 마리오넷 조종 기법[5]을 응용한 마리오넷 시스템을 제안하고자 한다. 우리는 가상 마리오넷 시스템을 물리기반 모델링과 햅틱 인터페이스를 기반으로 구현하였고, 이 시스템을 통해 높은 자유도를 가지는 유관절체 캐릭터의 복잡한 움직임을 쉽게 생성해낼 수 있었다. 그리고 사용자에게 햅틱 포스 피드백을 줌으로써 더욱 정교한 마리오넷을 조작이 가능하도록 하였다. 이 시스템을 일반적인 유관절체에 적용한다면 다양한 움직임을 쉽고 빠르게 생성할 수 있을 것이다.

• Annual Conference on Human and Language Technology
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• 2019.10a
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• pp.475-477
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• 2019

문장 부호란, 글에서 문장의 구조를 잘 드러내거나 글쓴이의 의도를 쉽게 전달하기 위하여 사용되는 부호들로, 따옴표나 쉼표, 마침표 등이 있다. 대화 시스템과 같이 컴퓨터가 생성해 낸 문장을 인간이 이해해야 하는 경우나 음성 인식(Speech-To-Text) 결과물의 품질을 향상시키기 위해서는, 문장 부호의 올바른 삽입이 필요하다. 본 논문에서는 이를 수행하는 딥 러닝 기반 모델을 훈련할 때 필요로 하는 한국어 말뭉치를 구축한 내용을 소개한다. 이 말뭉치는 대한민국정부에서 장관급 이상이 발언한 각종 연설문에서 적절한 기준을 통해 선별된 고품질의 문장으로 구성되어 있다. 문장의 총 개수는 126,795개이고 1,633,817개의 단어들(조사는 합쳐서 한 단어로 계산한다)로 구성되어 있다. 마침표와 쉼표는 각각 121,256개, 67,097개씩이다.

• Journal of the Korea Society of Computer and Information
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• v.18 no.10
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• pp.199-205
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• 2013

This study examined the factors of failure of new-type computer which has a functions of replacing and supplementing of existing product by being unaccepted by market. Placing the reason of market failure in a customer's negative perception of the value of the product, influential relationship was explored by distinguishing the factors that influence value perception between benefit of use of product and the cost of using product. As a result of this empirical research on netbook, a customer's negative perception of the value of new product had an negative influence on intention of use. And a customer's perceptional cost of new-type computer had an significant influence on negative perception of the value of the new product. However, even if a customer perceived benefit of new-type computer negatively, this did not impact on negative influence.

• Journal of the Korea Society of Computer and Information
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• v.17 no.8
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• pp.145-161
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• 2012

This study aims to explore how the degree of education related to information systems and the Internet literacy affect perceived security risk and how these three variables affect online transaction intention based on the Technology Acceptance Model (TAM). Since using smartphone to purchase necessary products is increasing, the study provided two different cases of using the existing Internet and smartphone to buy products. As a result of an empirical test, the degree of information system education, internet literacy, and perceived security risk had significant effects on online transaction intention mediating perceived usefulness and perceived ease of use. Unlike the expectation, the more people have education related to information systems, the more they have knowledge about hacking or cases of privacy infringement, leading to even more concerns about security, thereby believing the Internet transactions require much effort. The more the education about information system, the more we have concerns about security; therefore, perceived security risk have a positive(+) effect on perceived usefulness not a negative(-) effect. Lastly, while the degree of education related to information systems has relations with the recognition of the usefulness of the Internet transaction, the study showed that there are no relations of recognizing the usefulness and the ease of use of smartphone.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.6
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• pp.300-307
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• 2016

The development of computer-based information technology has led to the quantitative and qualitative growth of social media which have two sides; a positive one such as the generation and sharing of information and a negative one which includes cyber plagiarism and cyber bullying. This study seeks to understand which factors can lead to cyber plagiarism, which is the most prevalent form of unethical cyber behavior. We expected that the intrinsic and extrinsic motivations for using social media would have different effects on unethical cyber intention and that this relation between motivation and cyber unethical behavior would be moderated by the subjective norm. In order to obtain a better understanding of the relationships among the individual motivation, unethical cyber intention, and cyber plagiarism, information was obtained from 564 social media users. The respondents provided details of their experiences and attitudes regarding social media usage behavior and unethical cyber behavior. The results confirmed that extrinsic motivation significantly increases unethical intention and further leads to high levels of cyber plagiarism. The subjective norm plays a moderating role in the relationships between extrinsic motivation and unethical cyber intention. Based on the results, the theoretical and practical implications of the research findings are discussed, and recommendations for future research are provided.