• Title/Summary/Keyword: 컨설팅 산업

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A Study on Key influencers through Analysis of Korea Tourism Data (한국관광 데이터 분석을 통한 주요 영향 요인에 관한 연구)

  • So-Hee Yang;Hyeon-Ji Na;Hong-Ju Jung
    • Proceedings of the Korea Information Processing Society Conference
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    • 2023.11a
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    • pp.898-899
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    • 2023
  • COVID-19 가 종식되어 관광산업이 활발해짐에 따라 외래관광객 데이터를 분석하여 활용할 필요가 있다. 한국관광 데이터랩의 외래관광객 조사 보고서는 설문을 통해 수집한 데이터에 대해 각 요인별 통계를 제공하고 있지만 복합적 요인으로 분석하기 어렵다. 본 연구는 2017 년부터 2022 년까지 한국관광 데이터랩의 외래관광객 조사 데이터를 Microsoft Power BI 를 통해 분석하여 여성 20대, 서구 관광객의 방한 활동과 방한 고려 요인 등 복합적 주요 영향 요인을 도출하고 그에 따른 발전 방향을 결론에서 제시한다.

A Case Study of the Official Development Assistance Medical Device Management: Consultation for a Medical Engineering Education Program in Tanzania (공적개발원조(ODA) 의료기기 관리 사례연구: 탄자니아 의용공학 교육 프로그램 컨설팅)

  • Yoon, Moon-Soo;Chae, Myung-Sin;Lee, Myung-Ken;Hong, Seung-Yeun
    • The Korean Journal of Health Service Management
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    • v.11 no.3
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    • pp.129-144
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    • 2017
  • Objectives : To review a Tanzanian medical engineering education program and determine improvement measures for the Official Development Assistance (ODA) healthcare projects. Methods : A consultation of the Tanzanian medical engineering education program funded by the National Research Foundation of Korea (NRFK) was reviewed. An on site survey, an environmental analysis, and in-depth interviews were performed. Results : Survey results highlighted a lack of medical device education and the low operating rate of medical equipment. The need to establish educational program was thus confirmed. The expansion of healthcare facilities appeared to be limited within the current medical management system. A master coursework plan for Tanzania medical engineering was developed. Conclusions : The needs of medical engineering education were recognized. A plan and curriculum were developed. The medical engineering education program should be planned and budgeted prior to the ODA healthcare program.

Development of the Enterprise Process Evaluation for Small and Medium Business Consulting (중소기업 경영컨설팅을 위한 전사적 프로세스 평가모델 개발)

  • Cho, Jey-Ryong;Lee, Heejung
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.35 no.4
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    • pp.41-47
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    • 2012
  • To adapt to a rapidly changing business environment, introduction of new management techniques and innovative activities are crucial. In the case of small and medium companies, the compensation for scarce management resources and sustainable development can be obtained from advantage of management consulting. In this study, we propose the enterprise process evaluation model for small and medium business consulting, which can deploy the process improvement activities with considering the process maturity level within an organization. The process evaluation area of proposed Small and Medium Business, Staged Maturity Model (SMB-SMM) consists of four following parts: supply management, demand management, business management, and research and development (R&D) management. For each area, we set goals and also define the practices to achieve their goals respectively. By applying the SMB-SMM model to the small and medium sized companies, the process maturity level can be defined. And then to overcome the gap between the goals and evaluation results, the customized management consulting activities can be drawn from the predefined consulting approaches from the SMB-SMM.

Developing Evaluation Indicators for Selecting Suppliers based on IoT Business Model in Servitization Using Delphi Method (델파이 기법을 사용한 사물인터넷 비즈니스 모델 기반의 서비타이제이션 협력업체 선정 평가지표 개발)

  • Yang, Jae-Yong;Lee, Sang-Ryul
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.1
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    • pp.21-32
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    • 2019
  • The flow of the $4^{th}$ Industrial Revolution calls for the innovation of the traditional business models of the manufacturers. Servitization is a corporate strategy to respond to changes in the business environment. These days, the value that the market demands can be created on the basis of the product-service integration. Thus the manufacturers must pursue the fundamental innovation of the current strategy and business models. It is necessary to create common values with customers through providing product-service integrated offerings beyond the development, production, and delivery. The purpose of this study is to develop the evaluation indicators for selecting suppliers when the manufacturer who offers the value of product-service integration needs to obtain the resources from outside. The case company in this study is the manufacture firm conducting the retail IoT business as a new business. The Delphi method is used to develop the evaluation indicators for selecting suppliers. This study suggests the academic implications providing the perspective of Servitizaiton by using Delphi method, and the practical implications applying the creating value method of Servitization by collecting the opinions from both value providers and value consumers in the process of developing the evaluation indicators.

A study on the Change of University Education Based on Fliped Learning Using AI (AI 쳇봇을 활용한 플립러닝 기반의 대학교육의 변화)

  • Kim, Ock-boon;Cho, Young-bok
    • Journal of the Korea Institute of Information and Communication Engineering
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    • v.22 no.12
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    • pp.1618-1624
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    • 2018
  • The undergraduate structure based on flipped learning should be a necessary course to cultivate value creation capability based on students' problem solving capability through the change of university education in the fourth industrial revolution era. Flipped learning stimulated the learner's high order thinking and activates communication between the faculty-student and the students through the use of activity oriented teaching strategy. Introduction and spread of Flipping Learning combining project-based learning with MOOC is required. The professor should be able to apply net teaching and learning methods using flipping learning and active learning, and develop class contents reflecting new knowledge, information and technology. As the introduction and spread of AI-based(E-Advisor, chat bot et al) learning consulting, Which is becoming increasingly advanced, the transition to "personalized education" that meets the 4th Industrial Revolution should be made.

The influence of Servitization Decision Factors on the Performance of SMEs : Focused on the Mediating Effects of Servitization Competency (중소제조업의 서비스화 결정요인이 성과에 미치는 영향 : 서비스화 역량의 매개효과를 중심으로)

  • Suh, Jieyoun;Park, Kwangho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.42 no.2
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    • pp.49-61
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    • 2019
  • As the technological gap amongst manufacturers decreases, the life cycle of products has shortened, and competition accelerates due to the development of technology, incumbent manufacturing companies face growth limitations. In order to overcome such business issues, manufacturing companies are increasingly interested in changes in business models and innovations, especially in the direction of providing services where they can maintain the competitive advantage of their products. In such context, this empirical study examines managerial leadership, differentiation strategies, and products and services pricing as 'servitization factors', which can be driving forces for moving into a new era of growth for Korean SMEs, focusing on the mediating effects of servitization competency. The results are as follows : First, it was confirmed that executive leadership, differentiation strategy, and information & communication technology capability have a direct effect on service sales. Second, the process competency, partnership competency, and ICT competency, which are presented as the service competence of SMEs, were found to play an important role in inducing service sales in managerial leadership, differentiation strategy, product and services pricing. It also emphasized the role of the public policy such as helping to foster SMEs as key partners in the expansion of social facilities and establishing platforms through ICT and data utilization for the convergence of manufacturing services.

A Study on the Recognition and Needs of Hospital Management Diagnoses Indicators (병원경영자의 병원경영진단 지표에 관한 인식과 요구도)

  • Park, Jae-Woo;Hwang, Byung-Deog
    • The Korean Journal of Health Service Management
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    • v.13 no.3
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    • pp.1-12
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    • 2019
  • Objectives: The purpose of this study was to provide hospital management diagnosis status and basic data required for the future development of hospital management diagnosis program. Methods: We conducted a questionnaire survey on administrative staff of manager level or over of medical institutions in B metropolitan city. Results: As a result of analyzing the relative influence of the needs by hospital management diagnosis indicator, the effect of financial analysis indicator, patient treatment record indicator and medical revenues indicator were high in the medical institutions with number of beds of 100 beds or over and general hospital level or over both on a hospital level and on an individual level. Conclusions: Since the existing laws or systems are centered on large major hospitals, the management environment is very unfavorable for small and medium hospitals as can be seen from the results of this study. Therefore, the government should improve the transparency and rationality of the hospital management environment in Korea through regulation and system reforms that can be applied to all medical institutions.

A Study on Effectiveness of Healthcare Campaign According to Types of Media - Focused on Printed Media and Video (매체 유형에 따른 헬스케어 커뮤니케이션 캠페인 효과 분석 - 인쇄물과 영상 미디어 중심으로 -)

  • Bae, Soonhan;Lee, Jisoo;Choi, Jaeyoung
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.16 no.4
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    • pp.123-132
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    • 2020
  • With increasing social interest in health and health promotion, the government and many organizations are conducting various health campaigns for the public. The public health campaign is aimed at protecting the people from the dangers of disease and contributing to a healthy life and also help establishing a healthy attitude and changing behavior as well. In addition, many researches have been carried out in order to enhance the advertising effect of campaigns aimed at forming preventive attitudes and to verify it by applying many theories. However, as a result, there is a significant lack of research regarding analysis of differences in the effectiveness of the campaign by media. This study is to analyze the effect of health campaign by the type of media which published health campaign advertisements that can affect prevention attitude. To meet the purpose of this study, The 15 print media were to examine the impact of media characteristics and types on participation in campaigns for health campaigns. Through this, we will present the role of the media as an efficient channel to encourage the formation and participation of the health attitude of campaign advertisements, and present significant implications in the selection of optimal media and the execution of campaign budgets.

A Methodology for Customer Core Requirement Analysis by Using Text Mining : Focused on Chinese Online Cosmetics Market (텍스트 마이닝을 활용한 사용자 핵심 요구사항 분석 방법론 : 중국 온라인 화장품 시장을 중심으로)

  • Shin, Yoon Sig;Baek, Dong Hyun
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.44 no.2
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    • pp.66-77
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    • 2021
  • Companies widely use survey to identify customer requirements, but the survey has some problems. First of all, the response is passive due to pre-designed questionnaire by companies which are the surveyor. Second, the surveyor needs to have good preliminary knowledge to improve the quality of the survey. On the other hand, text mining is an excellent way to compensate for the limitations of surveys. Recently, the importance of online review is steadily grown, and the enormous amount of text data has increased as Internet usage higher. Also, a technique to extract high-quality information from text data called Text Mining is improving. However, previous studies tend to focus on improving the accuracy of individual analytics techniques. This study proposes the methodology by combining several text mining techniques and has mainly three contributions. Firstly, able to extract information from text data without a preliminary design of the surveyor. Secondly, no need for prior knowledge to extract information. Lastly, this method provides quantitative sentiment score that can be used in decision-making.

Effect on Purchase Intention in Online Shopping Malls: Focusing on Value Creation Factors (온라인쇼핑몰에서 구매의도에 미치는 영향: 가치창조요소 중심으로)

  • Jwa, In-Yeol;Park, Kwang-Ho
    • Journal of Korean Society of Industrial and Systems Engineering
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    • v.45 no.2
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    • pp.56-64
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    • 2022
  • Many studies have suggested that e-commerce value creation potential depends on four interdependent factors Lock-In, Complementarity, Efficiency, and Novelty. In order to survive in the recent fierce competition, companies have also secured e-Trust that strengthens long-term business relationships by reducing consumer uncertainty. This study, while analyzing the value creation factors (Lock-in, Complementarity, Efficiency, Novelty, e-Trust) of recent e-commerce (online shopping mall) companies from the point of view of purchase intention, customer value (Functional value, Emotional value, Social value) We present an academic proposition that can also examine the mediating effect of value). First, through previous studies on value-based strategy and value creation in e-commerce, various discussions on the theoretical background necessary for effective value-based strategy establishment and strategy execution of e-commerce (online shopping mall) companies were reviewed. Second, it provides academic discussion and practical implications by presenting academic propositions on the value creation factors of e-commerce (online shopping mall) companies, purchase intentions, and customer value, and confirming the basis through empirical analysis.